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Home/Insights/Retailers/nuk.de

TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

nuk.de

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185.2K

Revenue

Dec 25

149.3K

Sessions

Dec 25

1.5-2.0%

Conv. rate

Dec 25

$50-75

AOV

Dec 25

Main country of store: GERMANY
Website category: HEALTH

Der offizielle NUK Baby-Online-Shop mit einer großen Auswahl an Qualitätsprodukten für Babys und Mütter vor und nach der Geburt ▶ Jetzt stöbern!

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nuk.de's monthly revenueOVER TIME
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Over the past three months, nuk.de revenue has experienced growth of 3.9%, compared to the preceding three months.

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nuk.de revenue growth for last six months

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OVERVIEW

In December 2025, nuk.de, operating in the HEALTH sector, achieved online sales revenue of $185,158, significantly above the industry median of $63,260, while its conversion rate ranged between 1.50-2.00%, below the high of 4.51%. The average order value (AOV) stood at $50-75, nearing the lower benchmark of $55, with a total of 149,255 sessions, well above the median of 29,226, but dwarfed by the leading competitor, myprotein.com, with 4,503,015 sessions, highlighting both strengths and areas for improvement in an increasingly competitive market.

nuk.de competitors

In December 2025, nuk.de reported a revenue of $185,158 with 2,778 transactions and 149,255 sessions. The average order value (AOV) ranged from $50 to $75, and the conversion rate was between 1.50% and 2.00%. In comparison, difrax.com generated significantly less revenue at $10,941 with 467 transactions and 20,390 sessions. Their AOV was between $0 and $25, but they had a higher conversion rate of 2.00% to 2.50%. baby-walz.de was the top performer with a revenue of $3,447,502, 30,372 transactions, and 1,066,317 sessions. Their AOV was between $100 and $125, and their conversion rate ranged from 2.50% to 3.00%. babymarkt.de lagged behind with only $575 in revenue, 4 transactions, and 211 sessions. Their AOV was between $125 and $150, with a conversion rate of 1.50% to 2.00%.

#1 difrax.com

10.9K

Revenue

20.4K

Sessions

2.0-2.5%

Conv. rate

$0-25

AOV

#2 baby-walz.de

3.4M

Revenue

1.1M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#3 babymarkt.de

575.4

Revenue

210.6

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

nuk.de vs top market performers

nuk.de

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Revenue share by device at nuk.de

In December large majority of sales on nuk.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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nuk.de channels

Identify top traffic channels that drive growth for nuk.deand discover how performance of traffic channels has changed over time.

nuk.de Google Ads spend

Evaluate nuk.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

nuk.de devices

Review nuk.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

nuk.de top markets

Explore nuk.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.