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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for nuk.denuk.de

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23.6K
Revenue
May 26
23.6K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$50-75
AOV
May 26
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Der offizielle NUK Baby-Online-Shop mit einer großen Auswahl an Qualitätsprodukten für Babys und Mütter vor und nach der Geburt ▶ Jetzt stöbern!

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nuk.de Annual Revenue and Growth

nuk.de's annual sales on its online store amounted to $1.3M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
nuk.de revenue by year

nuk.de's monthly revenueOVER TIME
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Over the past three months, nuk.de revenue has experienced decline of 78%, compared to the preceding three months.

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nuk.de revenue decline for last six months
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OVERVIEW
In May 2026, nuk.de generated $23,592 in online sales, below the HEALTH median of $49,130, with a conversion rate of 1.50-2.00%, less than the category's high of 4.81%. Its average order value (AOV) ranged from $50-75, significantly lower than the high of $230. The site attracted 23,626 sessions, slightly above the median of 19,858, but dwarfed by the leader myprotein.com’s 5,387,532 sessions. Overall, while nuk.de shows decent traffic, it struggles to match revenue and conversion benchmarks within its competitive landscape.
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nuk.de competitors

In May 2026, baby-walz.de dominated the competition with staggering revenue of $3,995,813 from 30,372 transactions, achieving an impressive conversion rate of 2.00-2.50% across 1,470,525 sessions. In contrast, difrax.com reported revenue of $21,977 from 593 transactions and a slightly higher conversion rate of 2.00-2.50%, though with lower sessions at 24,917. Meanwhile, babymarkt.de struggled, generating only $575 from 3 transactions and a conversion rate of 1.00-1.50%. For comparison, nuk.de earned $23,592 with 401 transactions and 23,626 sessions, resulting in a conversion rate of 1.50-2.00%. Although nuk.de had a solid average order value (AOV) of $50-75, its overall metrics were significantly overshadowed by baby-walz.de, the clear market leader in this sector.

difrax.com screenshot
#1 difrax.com
22K
Revenue
24.9K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
baby-walz.de screenshot
#2 baby-walz.de
4M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
babymarkt.de screenshot
#3 babymarkt.de
575.2
Revenue
243
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
nuk.de vs top market performers
nuk.de
top retailers
conversion rate vs average order value for nuk.de and its competitors
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Revenue share by device at nuk.de

In May large majority of sales on nuk.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on nuk.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nuk.de channels

Identify top traffic channels that drive growth for nuk.deand discover how performance of traffic channels has changed over time.

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nuk.de Google Ads spend

Evaluate nuk.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nuk.de devices

Review nuk.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nuk.de top markets

Explore nuk.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nuk.de country & global rank

Assess the ranking of nuk.de among other retailers within its primary country and worldwide.

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