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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for nuk.denuk.de

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23.9K
Revenue
Apr 26
22.4K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Der offizielle NUK Baby-Online-Shop mit einer großen Auswahl an Qualitätsprodukten für Babys und Mütter vor und nach der Geburt ▶ Jetzt stöbern!

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nuk.de Annual Revenue and Growth

nuk.de's annual sales on its online store amounted to $1.3M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
nuk.de revenue by year

nuk.de's monthly revenueOVER TIME
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Over the past three months, nuk.de revenue has experienced decline of 86%, compared to the preceding three months.

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nuk.de revenue decline for last six months
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OVERVIEW
In April 2026, nuk.de generated $23,875 in online sales, significantly below the HEALTH median of $53,521, while roguefitness.com dominated the sector with $12,369,156. Its conversion rate ranged from 1.50-2.00%, underperforming compared to the high benchmark of 4.42% and above the low of 0.97%. The average order value (AOV) was $50-75, notably lower than the sector's high of $221 and close to the low of $61. With 22,429 sessions, nuk.de is just shy of the median of 23,008, reflecting a competitive yet challenging landscape in the online fitness market.
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nuk.de competitors

In April 2026, baby-walz.de significantly outperformed its competitors, boasting a staggering revenue of $3,015,738 from 30,629 transactions and 1,281,060 sessions, resulting in a high average order value (AOV) of $75-100 and a conversion rate between 2.00-2.50%. In comparison, difrax.com generated $15,697 with 668 transactions and 28,689 sessions, presenting a lower AOV of $0-25 but a competitive conversion rate of 2.00-2.50%. Meanwhile, nuk.de achieved $23,875 in revenue through 372 transactions over 22,429 sessions, with an AOV of $50-75 and a conversion rate of 1.50-2.00%. Despite its smaller scale, nuk.de shows promise with a reasonable AOV, yet it struggles to match the higher transaction volumes and revenues of baby-walz.de. Overall, baby-walz.de dominates the market while nuk.de and difrax.com have room for growth.

difrax.com screenshot
#1 difrax.com
15.7K
Revenue
28.7K
Sessions
2.0-2.5%
Conv. rate
$0-25
AOV
baby-walz.de screenshot
#2 baby-walz.de
3M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
nuk.de vs top market performers
nuk.de
top retailers
conversion rate vs average order value for nuk.de and its competitors
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Revenue share by device at nuk.de

In April large majority of sales on nuk.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on nuk.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nuk.de channels

Identify top traffic channels that drive growth for nuk.deand discover how performance of traffic channels has changed over time.

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nuk.de Google Ads spend

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nuk.de devices

Review nuk.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nuk.de top markets

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nuk.de country & global rank

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