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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for difrax.comdifrax.com

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10.9K
Revenue
Dec 25
20.4K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$0-25
AOV
Dec 25
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  • Main country of store: NETHERLANDS
  • Website category: CHILDCARE

Difrax.com is a website offering various baby and toddler products. Their inventory ranges from bottles, pacifiers, and breastfeeding accessories, to development toys and oral care items. The site provides a convenient platform for purchasing essential baby products designed to meet the needs of both parent and child.

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difrax.com Annual Revenue and Growth

difrax.com's annual sales on its online store amounted to $431.7K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$431.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
difrax.com revenue by year

difrax.com's monthly revenueOVER TIME
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Over the past three months, difrax.com revenue has experienced decline of 45%, compared to the preceding three months.

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difrax.com revenue decline for last six months
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OVERVIEW
In December 2025, difrax.com generated online sales revenue of $10,941, significantly below the CHILDCARE median of $43,371, with a conversion rate between 2.00-2.50%, underperforming compared to the high benchmark of 4.55% in the industry; their average order value (AOV) stood at $0-25, well below the lifestyle high of $251, and their total sessions reached 20,390, slightly lower than the median of 21,315, indicating opportunities for growth in sales and engagement when compared to leading competitor babylist.com, which boasts substantial revenue and sessions.
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difrax.com competitors

Compare difrax.com's performance against the competition worldwide. difrax.com has
conversion rate of 2.0-2.5% and average order value of $0-25.

CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
difrax.com vs top market performers
difrax.com
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conversion rate vs average order value for difrax.com and its competitors
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Revenue share by device at difrax.com

In December large majority of sales on difrax.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In December large majority of sales on difrax.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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difrax.com channels

Identify top traffic channels that drive growth for difrax.comand discover how performance of traffic channels has changed over time.

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difrax.com Google Ads spend

Evaluate difrax.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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difrax.com devices

Review difrax.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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difrax.com top markets

Explore difrax.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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difrax.com country & global rank

Assess the ranking of difrax.com among other retailers within its primary country and worldwide.

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