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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

difrax.com

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15K

Revenue

Oct 25

19.6K

Sessions

Oct 25

2.0-2.5%

Conv. rate

Oct 25

$25-50

AOV

Oct 25

Main country of store: NETHERLANDS
Website category: CHILDCARE

Difrax.com is a website offering various baby and toddler products. Their inventory ranges from bottles, pacifiers, and breastfeeding accessories, to development toys and oral care items. The site provides a convenient platform for purchasing essential baby products designed to meet the needs of both parent and child.

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difrax.com Annual Revenue and Growth

difrax.com's annual sales on its online store amounted to $431.7K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024

$431.7K

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

difrax.com's monthly revenueOVER TIME
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Over the past three months, difrax.com revenue has experienced decline of 14%, compared to the preceding three months.

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difrax.com revenue decline for last six months

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OVERVIEW

In October 2025, difrax.com, a player in the CHILDCARE sector, reported online sales revenue of $14,989, notably below the median of $41,066, with a conversion rate ranging from 2.00% to 2.50%, which is slightly above the low end of the industry spectrum. The average order value (AOV) stood between $25 and $50, considerably lower than the high benchmark of $263. With 19,597 sessions, difrax.com performed slightly above the median of 17,728, yet remains significantly distant from the leading store, babylist.com, which garnered a staggering 11,104,257 sessions.

difrax.com competitors

Compare difrax.com's performance against the competition worldwide. difrax.com has
conversion rate of 2.0-2.5% and average order value of $25-50.

CLOSEST COMPETITORSby revenue

difrax.com

$15K

TOP MARKET PERFORMERSby revenue

difrax.com

$15K

difrax.com vs top market performers

difrax.com

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Revenue share by device at difrax.com

In October large majority of sales on difrax.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

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difrax.com channels

Identify top traffic channels that drive growth for difrax.comand discover how performance of traffic channels has changed over time.

difrax.com Google Ads spend

Evaluate difrax.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

difrax.com devices

Review difrax.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

difrax.com top markets

Explore difrax.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.