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Dec 2025
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Home/Insights/Retailers/normakamali.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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214.5K
Revenue
Dec 25
88.2K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$225-250
AOV
Dec 25
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Norma Kamali is an online platform that offers a range of products for sale. They sell a variety of items including clothing, accessories, swimwear, and outerwear. The website provides a convenient platform for customers to browse and purchase these products from the comfort of their own homes.

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normakamali.com Annual Revenue and Growth

normakamali.com's annual sales on its online store amounted to $4.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
normakamali.com revenue by year

normakamali.com's monthly revenueOVER TIME
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Over the past three months, normakamali.com revenue has experienced growth of 16%, compared to the preceding three months.

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normakamali.com revenue growth for last six months
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OVERVIEW
In December 2025, normakamali.com achieved online sales revenue of $214,475, significantly exceeding the FASHION AND APPAREL median of $92,600, with a conversion rate of 1.00-1.50%, lower than the high of 3.17% but above the low of 0.72%. Its average order value (AOV) ranged between $225-250, compared to the sector's high of $389 and low of $75. The site recorded 88,236 sessions, surpassing the median of 39,789 but far behind industry leader shein.com, which boasts over 304 million sessions. Overall, normakamali.com shows solid performance in a competitive landscape.
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normakamali.com competitors

In December 2025, Norma Kamali's website generated a revenue of $214,475 from 896 transactions and 88,236 sessions, with an average order value (AOV) ranging between $225-250 and a conversion rate of 1.00-1.50%. In comparison, shopsuite201.com had a revenue of $11,803 from 36 transactions and 2,484 sessions, with an AOV of $325-350 and a conversion rate of 1.00-1.50%. Joan Shepp's website earned $75,314 from 226 transactions and 11,050 sessions, with an AOV of $325-350 and a conversion rate of 2.00-2.50%. shopambiance.com made $26,658 from 89 transactions and 7,997 sessions, with an AOV of $275-300 and a conversion rate of 1.00-1.50%. dora-maar.com had a revenue of $20,941 from 55 transactions and 3,390 sessions, with an AOV of $375-400 and a conversion rate of 1.50-2.00%. Finally, southmoonunder.com generated $159,149 from 1,267 transactions and 60,463 sessions, with an AOV of $125-150 and a conversion rate of 2.00-2.50%.

shopsuite201.com screenshot
#1 shopsuite201.com
11.8K
Revenue
2.5K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
joanshepp.com screenshot
#2 joanshepp.com
75.3K
Revenue
11.1K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
shopambiance.com screenshot
#3 shopambiance.com
26.7K
Revenue
8K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
dora-maar.com screenshot
#4 dora-maar.com
20.9K
Revenue
3.4K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
southmoonunder.com screenshot
#5 southmoonunder.com
159.1K
Revenue
60.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
normakamali.com vs top market performers
normakamali.com
top retailers
conversion rate vs average order value for normakamali.com and its competitors
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Revenue share by device at normakamali.com

In December large majority of sales on normakamali.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In December large majority of sales on normakamali.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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normakamali.com channels

Identify top traffic channels that drive growth for normakamali.comand discover how performance of traffic channels has changed over time.

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normakamali.com Google Ads spend

Evaluate normakamali.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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normakamali.com devices

Review normakamali.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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normakamali.com top markets

Explore normakamali.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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normakamali.com country & global rank

Assess the ranking of normakamali.com among other retailers within its primary country and worldwide.

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