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Aug 2025
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Home/Insights/Retailers/normakamali.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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181.5K
Revenue
Aug 25
91.9K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$225-250
AOV
Aug 25
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Norma Kamali is an online platform that offers a range of products for sale. They sell a variety of items including clothing, accessories, swimwear, and outerwear. The website provides a convenient platform for customers to browse and purchase these products from the comfort of their own homes.

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normakamali.com Annual Revenue and Growth

normakamali.com's annual sales on its online store amounted to $4.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
normakamali.com revenue by year

normakamali.com's monthly revenueOVER TIME
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Over the past three months, normakamali.com revenue has experienced decline of 28%, compared to the preceding three months.

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normakamali.com revenue decline for last six months
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OVERVIEW
normakamali.com, a FASHION AND APPAREL website, generated $181,499 in online sales with a conversion rate of 0.50-1.00% and an AOV of $225-250 in August 2025. The site had 91,922 sessions, compared to the highest 323,426,413 sessions from shein.com in the same category. Median revenue in the industry was $77,469, with a very high conversion rate of 3.01% and AOV of $393, while a very low conversion rate was 0.62% and AOV was $75.
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normakamali.com competitors

In August 2025, normakamali.com generated $181,499 in revenue from 736 transactions and 91,922 sessions with an average order value (AOV) of $225-$250 and a conversion rate of 0.50-1.00. Compared to its competitors, shopsuite201.com had lower revenue of $11,450 from 37 transactions and 2,470 sessions, with a higher AOV of $300-$325 and a similar conversion rate of 1.00-1.50. joanshepp.com performed better with $31,769 in revenue from 92 transactions and 4,906 sessions, boasting a higher AOV of $325-$350 and a conversion rate of 1.50-2.00. normakamali.com falls behind shopambiance.com and dora-maar.com in revenue, transactions, sessions, AOV, and conversion rate. However, southmoonunder.com outperformed normakamali.com in revenue with $240,009 from 1,686 transactions and 88,497 sessions, despite having a lower AOV of $125-$150 but a similar conversion rate of 1.50-2.00.

shopsuite201.com screenshot
#1 shopsuite201.com
11.4K
Revenue
2.5K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
joanshepp.com screenshot
#2 joanshepp.com
31.8K
Revenue
4.9K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
shopambiance.com screenshot
#3 shopambiance.com
33.2K
Revenue
8.4K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
dora-maar.com screenshot
#4 dora-maar.com
22.9K
Revenue
3.7K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
southmoonunder.com screenshot
#5 southmoonunder.com
240K
Revenue
88.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
normakamali.com vs top market performers
normakamali.com
top retailers
conversion rate vs average order value for normakamali.com and its competitors
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Revenue share by device at normakamali.com

In August large majority of sales on normakamali.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In August large majority of sales on normakamali.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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normakamali.com channels

Identify top traffic channels that drive growth for normakamali.comand discover how performance of traffic channels has changed over time.

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normakamali.com Google Ads spend

Evaluate normakamali.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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normakamali.com devices

Review normakamali.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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normakamali.com top markets

Explore normakamali.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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normakamali.com country & global rank

Assess the ranking of normakamali.com among other retailers within its primary country and worldwide.

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