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Jul 2025
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Home/Insights/Retailers/normakamali.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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176.3K
Revenue
90.7K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
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Norma Kamali is an online platform that offers a range of products for sale. They sell a variety of items including clothing, accessories, swimwear, and outerwear. The website provides a convenient platform for customers to browse and purchase these products from the comfort of their own homes.

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normakamali.com's revenueOVER TIME
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Over the past three months, normakamali.com revenue has experienced decline of 21%, compared to the preceding three months.

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normakamali.com revenue decline for last six months
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OVERVIEW
In July 2025, normakamali.com, an industry player in FASHION AND APPAREL, generated $176,344 in online sales revenue with a conversion rate ranging from 0.50% to 1.00% and an average order value (AOV) of $250-$275. With 90,698 sessions, normakamali.com outperformed the median sessions of 36,317 for the category. However, compared to the top performer shein.com with $817,680,251 in revenue and 294,721,604 sessions, normakamali.com still has room to grow in terms of both revenue and traffic. Despite a competitive landscape, normakamali.com's performance metrics indicate a strong potential for growth and improvement in the FASHION AND APPAREL sector.
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normakamali.com competitors

In July 2025, Norma Kamali's website (normakamali.com) generated a revenue of $176,344 from 694 transactions and 90,698 sessions, with an average order value (AOV) ranging from $250 to $275 and a conversion rate of 0.50% to 1.00%. Comparing this to its competitors, Joan Shepp (joanshepp.com) stood out with a revenue of $42,007 from 102 transactions and 5,015 sessions, boasting a higher AOV of $400 to $425 and a conversion rate of 2.00% to 2.50%. Meanwhile, South Moon Under (southmoonunder.com) led in revenue with $290,050 from 1,623 transactions and 88,497 sessions, although their AOV was lower at $175 to $200 with a conversion rate of 1.50% to 2.00%. Norma Kamali's closest competitor in terms of revenue was Shop Ambiance (shopambiance.com) with $31,468 in revenue, 107 transactions, 9,542 sessions, an AOV of $275 to $300, and a conversion rate of 1.00% to 1.50%.

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16.8K
Revenue
2.5K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
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#2 joanshepp.com
42K
Revenue
5K
Sessions
2.0-2.5%
Conv. rate
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AOV
shopambiance.com screenshot
#3 shopambiance.com
31.5K
Revenue
9.5K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
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30K
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5.9K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
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#5 southmoonunder.com
290.1K
Revenue
88.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
normakamali.com vs top market performers
normakamali.com
top retailers
conversion rate vs average order value for normakamali.com and its competitors
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Revenue share by device at normakamali.com

In July large majority of sales on normakamali.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on normakamali.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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normakamali.com channels

Identify top traffic channels that drive growth for normakamali.comand discover how performance of traffic channels has changed over time.

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normakamali.com Google Ads spend

Evaluate normakamali.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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normakamali.com devices

Review normakamali.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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normakamali.com top markets

Explore normakamali.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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normakamali.com country & global rank

Assess the ranking of normakamali.com among other retailers within its primary country and worldwide.

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