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Nov 2025
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Home/Insights/Retailers/normakamali.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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239.8K
Revenue
Nov 25
91.9K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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Norma Kamali is an online platform that offers a range of products for sale. They sell a variety of items including clothing, accessories, swimwear, and outerwear. The website provides a convenient platform for customers to browse and purchase these products from the comfort of their own homes.

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normakamali.com Annual Revenue and Growth

normakamali.com's annual sales on its online store amounted to $4.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
normakamali.com revenue by year

normakamali.com's monthly revenueOVER TIME
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Over the past three months, normakamali.com revenue has experienced growth of 12%, compared to the preceding three months.

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normakamali.com revenue growth for last six months
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OVERVIEW
In November 2025, normakamali.com, operating in the FASHION AND APPAREL industry, generated $239,765 in online sales, significantly exceeding the median revenue of $93,064. With a conversion rate between 1.00-1.50%, it remains below the industry high of 3.37%. The average order value (AOV) ranged from $250-275, which is lower than the industry's high of $375. normakamali.com had 91,922 sessions, substantially outperforming the median of 36,492, yet still far behind the leader, shein.com, with over 342 million sessions, highlighting opportunities for growth in both conversion and AOV.
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normakamali.com competitors

In November 2025, Norma Kamali's website (normakamali.com) outperformed its competitors in terms of revenue, with $239,765 compared to the closest competitor, South Moon Under, with $263,958. Norma Kamali also had a higher average order value (AOV) range of $250-275, whereas Shopsuite 201 had the highest AOV range of $400-425. In terms of conversion rate, Norma Kamali fell in the middle with a range of 1.00-1.50%, while Joan Shepp had the highest conversion rate of 2.00-2.50%. Despite having fewer sessions compared to South Moon Under, Norma Kamali was able to generate more revenue and maintain a competitive AOV and conversion rate. Overall, Norma Kamali's website demonstrated strong performance in key metrics compared to its competitors in the fashion retail industry.

shopsuite201.com screenshot
#1 shopsuite201.com
12.3K
Revenue
1.9K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
joanshepp.com screenshot
#2 joanshepp.com
39.3K
Revenue
5.2K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
shopambiance.com screenshot
#3 shopambiance.com
16.1K
Revenue
4.5K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
dora-maar.com screenshot
#4 dora-maar.com
14.9K
Revenue
2.3K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
southmoonunder.com screenshot
#5 southmoonunder.com
264K
Revenue
64.4K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
normakamali.com vs top market performers
normakamali.com
top retailers
conversion rate vs average order value for normakamali.com and its competitors
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Revenue share by device at normakamali.com

In November large majority of sales on normakamali.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In November large majority of sales on normakamali.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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normakamali.com channels

Identify top traffic channels that drive growth for normakamali.comand discover how performance of traffic channels has changed over time.

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normakamali.com Google Ads spend

Evaluate normakamali.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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normakamali.com devices

Review normakamali.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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normakamali.com top markets

Explore normakamali.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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normakamali.com country & global rank

Assess the ranking of normakamali.com among other retailers within its primary country and worldwide.

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