Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/normakamali.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for normakamali.comnormakamali.com

Start benchmarking for free
Sign in with GoogleSign up with Google
196.6K
Revenue
Sep 25
90.6K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
Loading...

Norma Kamali is an online platform that offers a range of products for sale. They sell a variety of items including clothing, accessories, swimwear, and outerwear. The website provides a convenient platform for customers to browse and purchase these products from the comfort of their own homes.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

normakamali.com Annual Revenue and Growth

normakamali.com's annual sales on its online store amounted to $4.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.1M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
normakamali.com revenue by year

normakamali.com's monthly revenueOVER TIME
View real-time data

Over the past three months, normakamali.com revenue has experienced decline of 21%, compared to the preceding three months.

View real-time data
normakamali.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, normakamali.com, operating in the lifestyle/fashion and apparel sector, achieved online sales revenue of $196,618, significantly surpassing the industry median of $74,931. With a conversion rate between 0.50-1.00%, it remains competitive, though below the high benchmark of 3.2%. The average order value (AOV) ranged from $225-250, lower than the peak of $382 but higher than the minimum of $73. Garnering 90,636 sessions, it performed well above the median of 34,221, but fell short compared to shein.com’s dominance with over 297 million sessions, indicating room for growth in engagement and sales.
Read more

normakamali.com competitors

In September 2025, Norma Kamali's website, normakamali.com, outperformed its competitors in terms of revenue, with $196,618 compared to the next closest competitor, joanshepp.com, at $46,784. normakamali.com also had the highest number of transactions at 807, followed by southmoonunder.com with 1,282 transactions. However, when it comes to average order value (AOV), dora-maar.com had the highest range at $375-400, while normakamali.com fell in the mid-range with $225-250. In terms of conversion rate, normakamali.com fell towards the lower end with 0.50-1.00%, while joanshepp.com had the highest conversion rate at 2.00-2.50%. Despite some areas of strength, Norma Kamali's website could potentially improve its AOV and conversion rate to better compete with its rivals in the online retail space.

shopsuite201.com screenshot
#1 shopsuite201.com
12.3K
Revenue
2.6K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
joanshepp.com screenshot
#2 joanshepp.com
46.8K
Revenue
6.1K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
shopambiance.com screenshot
#3 shopambiance.com
47.8K
Revenue
12.9K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
dora-maar.com screenshot
#4 dora-maar.com
22.7K
Revenue
3.4K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
southmoonunder.com screenshot
#5 southmoonunder.com
192.3K
Revenue
64.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
normakamali.com vs top market performers
normakamali.com
top retailers
conversion rate vs average order value for normakamali.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at normakamali.com

In September large majority of sales on normakamali.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In September large majority of sales on normakamali.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

normakamali.com channels

Identify top traffic channels that drive growth for normakamali.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

normakamali.com Google Ads spend

Evaluate normakamali.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

normakamali.com devices

Review normakamali.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

normakamali.com top markets

Explore normakamali.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

normakamali.com country & global rank

Assess the ranking of normakamali.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard