normakamali.com
Norma Kamali is an online platform that offers a range of products for sale. They sell a variety of items including clothing, accessories, swimwear, and outerwear. The website provides a convenient platform for customers to browse and purchase these products from the comfort of their own homes.
GRIPS CUSTOMERS & RESEARCH PARTNERS
normakamali.com Annual Revenue and Growth
normakamali.com's annual sales on its online store amounted to $4.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
normakamali.com's monthly revenueOVER TIME
Over the past three months, normakamali.com revenue has experienced decline of 7.9%, compared to the preceding three months.
normakamali.com competitors
In October 2025, normakamali.com stands out compared to its competitors in several key metrics. While normakamali.com reported a revenue of $187,789 from 785 transactions and 68,439 sessions, its average order value (AOV) falls within the range of $225-250 with a conversion rate of 1.00-1.50%. In contrast, one of its competitors, southmoonunder.com, generated a higher revenue of $184,050 from 1,308 transactions and 55,838 sessions, but with a lower AOV of $125-150 and a conversion rate of 2.00-2.50%. Other competitors such as joanshepp.com and dora-maar.com boasted higher AOV ranges of $375-400 with conversion rates ranging from 1.50-2.50%, indicating a potentially different target audience and pricing strategy. Overall, normakamali.com appears to have a strong performance in terms of revenue and conversion rate, despite a slightly lower AOV compared to some competitors.
Revenue share by device at normakamali.com
In October large majority of sales on normakamali.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
Gain even more insights with the Grips app
normakamali.com channels
Identify top traffic channels that drive growth for normakamali.comand discover how performance of traffic channels has changed over time.
normakamali.com Google Ads spend
Evaluate normakamali.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
normakamali.com devices
Review normakamali.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
