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Dec 2025
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Home/Insights/Retailers/nighthawkcustom.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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225.4K
Revenue
Dec 25
85.7K
Sessions
Dec 25
0.0-0.5%
Conv. rate
Dec 25
$900-1000
AOV
Dec 25
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Nighthawkcustom.com is an online platform that sells firearms and accessories. Their meticulously designed inventory features high-quality custom-made pistols, accessories, and parts. The website offers a wide range of options tailored for shooting enthusiasts, collectors, law enforcement, and military personnel. Nighthawk Custom focuses on providing reliable and top-tier firearms solutions.

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nighthawkcustom.com Annual Revenue and Growth

nighthawkcustom.com's annual sales on its online store amounted to $4.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nighthawkcustom.com revenue by year

nighthawkcustom.com's monthly revenueOVER TIME
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Over the past three months, nighthawkcustom.com revenue has experienced decline of 14%, compared to the preceding three months.

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nighthawkcustom.com revenue decline for last six months
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OVERVIEW
In December 2025, nighthawkcustom.com generated $225,431 in online sales, outperforming the SPORTS median of $110,843, yet significantly lower than gunbroker.com’s $333,534,269. The site’s conversion rate ranged from 0.00-0.50%, below the high benchmark of 2.62%, while its average order value (AOV) of $900-925 exceeded the category's high of $632. With 85,743 sessions, nighthawkcustom.com surpassed the median of 41,382 but fell far short of gunbroker.com’s impressive 14,932,027 sessions, highlighting potential for growth in both traffic and conversion rates.
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nighthawkcustom.com competitors

When comparing nighthawkcustom.com to its competitors in the firearms industry in December 2025, it is evident that nighthawkcustom.com falls behind in terms of revenue. nighthawkcustom.com generated $225,431 in revenue from 247 transactions and 85,743 sessions, with an average order value (AOV) ranging from $900-$925 and a conversion rate of 0.00-0.50%. In contrast, competitors like wilsoncombat.com outperformed with $1,216,163 in revenue from 3,722 transactions and 320,780 sessions, boasting an AOV of $325-$350 and a conversion rate of 1.00-1.50%. While nighthawkcustom.com may have a similar AOV to some competitors like stealtharms.net, it struggles to match their revenue and conversion rates. Overall, nighthawkcustom.com has room for improvement in driving more transactions and increasing its conversion rate to compete more effectively in the market.

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nighthawkcustom.com vs top market performers
nighthawkcustom.com
top retailers
conversion rate vs average order value for nighthawkcustom.com and its competitors
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Revenue share by device at nighthawkcustom.com

In December large majority of sales on nighthawkcustom.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.

In December large majority of sales on nighthawkcustom.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.
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nighthawkcustom.com channels

Identify top traffic channels that drive growth for nighthawkcustom.comand discover how performance of traffic channels has changed over time.

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nighthawkcustom.com Google Ads spend

Evaluate nighthawkcustom.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nighthawkcustom.com devices

Review nighthawkcustom.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nighthawkcustom.com top markets

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nighthawkcustom.com country & global rank

Assess the ranking of nighthawkcustom.com among other retailers within its primary country and worldwide.

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