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Jan 2026
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Home/Insights/Retailers/advancedtactical.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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105.7K
Revenue
Jan 26
47.6K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Advancedtactical.com offers a range of tactical gear and accessories online. Their product line includes firearms accessories, tactical apparel, tools, and equipment. Additionally, they provide a variety of survival gear, outdoor equipment, and personal defense items, catering to the needs of individuals involved in law enforcement, military, and outdoor activities.

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advancedtactical.com Annual Revenue and Growth

advancedtactical.com's annual sales on its online store amounted to $1.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
advancedtactical.com revenue by year

advancedtactical.com's monthly revenueOVER TIME
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Over the past three months, advancedtactical.com revenue has experienced growth of 5.1%, compared to the preceding three months.

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advancedtactical.com revenue growth for last six months
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OVERVIEW
In January 2026, advancedtactical.com generated $105,739 in online sales with a conversion rate of 1.00-1.50%, slightly below the SPORTS median of $109,374 and a high conversion rate of 2.57%. The site's average order value (AOV) ranged between $125-150, well below the high AOV of $639 in the industry. With 47,632 sessions, advancedtactical.com surpassed the median of 44,742 but fell significantly short of the leading store, gunbroker.com, which boasted an impressive 14,743,769 sessions. Overall, advancedtactical.com maintains competitive yet modest performance within its category.
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advancedtactical.com competitors

In January 2026, advancedtactical.com reported a revenue of $105,739 with 712 transactions and 47,632 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. Compared to its competitors, advancedtactical.com falls behind in terms of revenue when looking at nighthawkcustom.com with $353,008, caagearup.com with $222,989, and mec-gar.com with $124,935. However, advancedtactical.com outperforms zahal.org with $92,779 and wickedgrips.com with $69,606 in revenue. In terms of transactions and sessions, advancedtactical.com lags behind nighthawkcustom.com and caagearup.com, but surpasses zahal.org and wickedgrips.com. The AOV of advancedtactical.com falls within the range of its competitors, with the exception of nighthawkcustom.com with a higher AOV. However, advancedtactical.com's conversion rate is on par with or higher than most of its competitors, only falling behind mec-gar.com in this domain.

nighthawkcustom.com screenshot
#1 nighthawkcustom.com
353K
Revenue
131.1K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
caagearup.com screenshot
#2 caagearup.com
223K
Revenue
128.5K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
zahal.org screenshot
#3 zahal.org
92.8K
Revenue
67.2K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
mec-gar.com screenshot
#4 mec-gar.com
124.9K
Revenue
53.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
wickedgrips.com screenshot
#5 wickedgrips.com
69.6K
Revenue
51K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
advancedtactical.com vs top market performers
advancedtactical.com
top retailers
conversion rate vs average order value for advancedtactical.com and its competitors
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Revenue share by device at advancedtactical.com

In January large majority of sales on advancedtactical.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In January large majority of sales on advancedtactical.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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advancedtactical.com channels

Identify top traffic channels that drive growth for advancedtactical.comand discover how performance of traffic channels has changed over time.

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advancedtactical.com Google Ads spend

Evaluate advancedtactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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advancedtactical.com devices

Review advancedtactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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advancedtactical.com top markets

Explore advancedtactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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advancedtactical.com country & global rank

Assess the ranking of advancedtactical.com among other retailers within its primary country and worldwide.

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