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Sep 2025
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Home/Insights/Retailers/advancedtactical.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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95.5K
Revenue
Sep 25
44.8K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Advancedtactical.com offers a range of tactical gear and accessories online. Their product line includes firearms accessories, tactical apparel, tools, and equipment. Additionally, they provide a variety of survival gear, outdoor equipment, and personal defense items, catering to the needs of individuals involved in law enforcement, military, and outdoor activities.

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advancedtactical.com Annual Revenue and Growth

advancedtactical.com's annual sales on its online store amounted to $1.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
advancedtactical.com revenue by year

advancedtactical.com's monthly revenueOVER TIME
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Over the past three months, advancedtactical.com revenue has experienced decline of 8.5%, compared to the preceding three months.

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advancedtactical.com revenue decline for last six months
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OVERVIEW
In September 2025, advancedtactical.com generated $95,479 in online sales, slightly below the SPORTS median of $97,179, with a conversion rate of 1.00-1.50%, below the industry high of 2.52%. The site's average order value (AOV) ranged from $150-175, significantly lower than the industry peak of $635. With 44,754 sessions, advancedtactical.com outperformed the median of 38,020 sessions but fell drastically short of the leading competitor, gunbroker.com, which had an overwhelming 12,770,933 sessions and $284,462,394 in revenue, highlighting competitive challenges in this market.
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advancedtactical.com competitors

When comparing advancedtactical.com to its competitors in September 2025, it is evident that advancedtactical.com falls behind in terms of revenue. While advancedtactical.com generated $95,479 with 608 transactions and 44,754 sessions, its competitors such as nighthawkcustom.com, caagearup.com, and zahal.org surpassed it with revenues of $249,811, $133,306, and $105,332 respectively. Additionally, advancedtactical.com's average order value (AOV) of $150-175 and conversion rate of 1.00-1.50 also lag behind competitors like mec-gar.com with an AOV of $100-125 and a conversion rate of 2.00-2.50. Only wickedgrips.com had similar metrics with a revenue of $44,002, 314 transactions, and 30,178 sessions, with an AOV of $125-150 and a conversion rate of 1.00-1.50. In conclusion, advancedtactical.com needs to focus on increasing its revenue, AOV, and conversion rate to compete effectively in the tactical equipment market.

nighthawkcustom.com screenshot
#1 nighthawkcustom.com
249.8K
Revenue
85.7K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
caagearup.com screenshot
#2 caagearup.com
133.3K
Revenue
73.5K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
zahal.org screenshot
#3 zahal.org
105.3K
Revenue
80.9K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
mec-gar.com screenshot
#4 mec-gar.com
107.7K
Revenue
47.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
wickedgrips.com screenshot
#5 wickedgrips.com
44K
Revenue
30.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
advancedtactical.com vs top market performers
advancedtactical.com
top retailers
conversion rate vs average order value for advancedtactical.com and its competitors
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Revenue share by device at advancedtactical.com

In September large majority of sales on advancedtactical.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In September large majority of sales on advancedtactical.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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advancedtactical.com channels

Identify top traffic channels that drive growth for advancedtactical.comand discover how performance of traffic channels has changed over time.

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advancedtactical.com Google Ads spend

Evaluate advancedtactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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advancedtactical.com devices

Review advancedtactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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advancedtactical.com top markets

Explore advancedtactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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advancedtactical.com country & global rank

Assess the ranking of advancedtactical.com among other retailers within its primary country and worldwide.

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