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Home/Insights/Retailers/dawsonprecision.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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236.6K
Revenue
Nov 25
74.8K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Dawson Precisions website provides a platform for users to explore and purchase a variety of shooting accessories, firearm parts, and related products. The site offers a range of items such as sights, holsters, grips, and magazine extensions from notable manufacturers, catering to the needs of shooting enthusiasts and those in competition shooting.

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dawsonprecision.com Annual Revenue and Growth

dawsonprecision.com's annual sales on its online store amounted to $2.1M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
dawsonprecision.com revenue by year

dawsonprecision.com's monthly revenueOVER TIME
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Over the past three months, dawsonprecision.com revenue has experienced growth of 31%, compared to the preceding three months.

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dawsonprecision.com revenue growth for last six months
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OVERVIEW
In November 2025, dawsonprecision.com achieved online sales revenue of $236,648, surpassing the industry median of $155,915 but significantly lower than the leading competitor, surplex.com, with $5,228,212. The site maintained a conversion rate of 1.00-1.50%, below the high industry benchmark of 3.28%, while its average order value (AOV) ranged between $200-225, also less than the industry high of $769. With 74,786 sessions, dawsonprecision.com notably outperformed the median of 19,166 sessions in its sector, yet lagged far behind the highest sessions recorded by vortexoptics.com at 965,216.
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dawsonprecision.com competitors

In November 2025, Dawson Precision's revenue of $236,648 falls in the mid-range compared to its competitors. The website had 1,122 transactions and 74,786 sessions, with an average order value (AOV) ranging from $200 to $225 and a conversion rate between 1.00% and 1.50%. In comparison, Shooters Connection Store had slightly lower revenue at $233,706 but a higher AOV of $325 to $350. Ben Stoeger Pro Shop outperformed Dawson Precision with higher revenue of $258,529, more transactions at 1,180, and a higher number of sessions at 123,232. Nagel's Guns had lower revenue and a much higher AOV of $1,625 to $1,650, but a lower conversion rate. Truglo had lower revenue but a higher conversion rate, while Xtreme Guns and Ammo stood out with the highest revenue at $562,051 and a high AOV of $1,400 to $1,425. Dawson Precision competes well overall, balancing revenue, transactions, AOV, and conversion rate with its industry counterparts.

shootersconnectionstore.com screenshot
#1 shootersconnectionstore.com
233.7K
Revenue
68.1K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
benstoegerproshop.com screenshot
#2 benstoegerproshop.com
258.5K
Revenue
123.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
nagelsguns.net screenshot
#3 nagelsguns.net
183.3K
Revenue
46.8K
Sessions
0.0-0.5%
Conv. rate
$1600-1700
AOV
truglo.com screenshot
#4 truglo.com
73.4K
Revenue
61.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
xtremegunsandammo.com screenshot
#5 xtremegunsandammo.com
562.1K
Revenue
56.8K
Sessions
0.5-1.0%
Conv. rate
$1400-1500
AOV
dawsonprecision.com vs top market performers
dawsonprecision.com
top retailers
conversion rate vs average order value for dawsonprecision.com and its competitors
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Revenue share by device at dawsonprecision.com

In November large majority of sales on dawsonprecision.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on dawsonprecision.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dawsonprecision.com channels

Identify top traffic channels that drive growth for dawsonprecision.comand discover how performance of traffic channels has changed over time.

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dawsonprecision.com Google Ads spend

Evaluate dawsonprecision.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dawsonprecision.com devices

Review dawsonprecision.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dawsonprecision.com top markets

Explore dawsonprecision.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dawsonprecision.com country & global rank

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