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Jan 2026
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Home/Insights/Retailers/dawsonprecision.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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282.7K
Revenue
Jan 26
91.1K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Dawson Precisions website provides a platform for users to explore and purchase a variety of shooting accessories, firearm parts, and related products. The site offers a range of items such as sights, holsters, grips, and magazine extensions from notable manufacturers, catering to the needs of shooting enthusiasts and those in competition shooting.

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dawsonprecision.com Annual Revenue and Growth

dawsonprecision.com's annual sales on its online store amounted to $2.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
dawsonprecision.com revenue by year

dawsonprecision.com's monthly revenueOVER TIME
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Over the past three months, dawsonprecision.com revenue has experienced growth of 31%, compared to the preceding three months.

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dawsonprecision.com revenue growth for last six months
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OVERVIEW
In January 2026, dawsonprecision.com reported online sales revenue of $282,703, significantly surpassing the industry median of $117,847, but far behind the category leader surplex.com at $7,530,119; the site's conversion rate ranged between 1.50-2.00%, below the industry high of 3.23% yet above the low of 0.75%, while the average order value (AOV) fell between $175-200, well under the industry's high of $765; with 91,110 sessions, dawsonprecision.com significantly exceeded the median of 21,595 but remained a fraction of vortexoptics.com’s 1,017,667 sessions, reflecting varied market positioning.
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dawsonprecision.com competitors

In January 2026, Dawson Precision had a revenue of $282,703 with 1,416 transactions and 91,110 sessions, boasting an Average Order Value (AOV) of $175-$200 and a conversion rate of 1.50-2.00%. When compared to its competitors, Shooters Connection Store had a revenue of $195,386 with 526 transactions and 65,702 sessions, a higher AOV of $350-$375 but a lower conversion rate of 0.50-1.00%. Ben Stoeger Pro Shop outperformed Dawson Precision with a revenue of $310,797, 1,446 transactions, and 166,623 sessions, along with an AOV of $200-$225 and a conversion rate of 0.50-1.00%. Nagel's Guns had the highest revenue of $386,673 but with only 251 transactions and 84,573 sessions, with a significantly higher AOV of $1525-$1550 but a conversion rate of 0.00-0.50%. TruGlo had a lower revenue of $58,886, with 988 transactions and 57,306 sessions, an AOV of $50-$75, and a matching conversion rate of 1.50-2.00%. Xtreme Guns and Ammo surpassed all competitors with a revenue of $985,271, 728 transactions, and 94,226 sessions, with an AOV of $1350-$1375 and a conversion rate of 0.50-1.00%. Dawson Precision falls in the mid-range among its competitors in terms of revenue, transactions, and sessions, with a competitive AOV and conversion rate.

shootersconnectionstore.com screenshot
#1 shootersconnectionstore.com
195.4K
Revenue
65.7K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
benstoegerproshop.com screenshot
#2 benstoegerproshop.com
310.8K
Revenue
166.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
nagelsguns.net screenshot
#3 nagelsguns.net
386.7K
Revenue
84.6K
Sessions
0.0-0.5%
Conv. rate
$1500-1600
AOV
truglo.com screenshot
#4 truglo.com
58.9K
Revenue
57.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
xtremegunsandammo.com screenshot
#5 xtremegunsandammo.com
985.3K
Revenue
94.2K
Sessions
0.5-1.0%
Conv. rate
$1300-1400
AOV
dawsonprecision.com vs top market performers
dawsonprecision.com
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conversion rate vs average order value for dawsonprecision.com and its competitors
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Revenue share by device at dawsonprecision.com

In January large majority of sales on dawsonprecision.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on dawsonprecision.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dawsonprecision.com channels

Identify top traffic channels that drive growth for dawsonprecision.comand discover how performance of traffic channels has changed over time.

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dawsonprecision.com Google Ads spend

Evaluate dawsonprecision.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dawsonprecision.com devices

Review dawsonprecision.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dawsonprecision.com top markets

Explore dawsonprecision.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dawsonprecision.com country & global rank

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