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Sep 2025
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Home/Insights/Retailers/dawsonprecision.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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167.1K
Revenue
Sep 25
58.3K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Dawson Precisions website provides a platform for users to explore and purchase a variety of shooting accessories, firearm parts, and related products. The site offers a range of items such as sights, holsters, grips, and magazine extensions from notable manufacturers, catering to the needs of shooting enthusiasts and those in competition shooting.

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dawsonprecision.com Annual Revenue and Growth

dawsonprecision.com's annual sales on its online store amounted to $2.1M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
dawsonprecision.com revenue by year

dawsonprecision.com's monthly revenueOVER TIME
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Over the past three months, dawsonprecision.com revenue has experienced decline of 24%, compared to the preceding three months.

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dawsonprecision.com revenue decline for last six months
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OVERVIEW
In September 2025, dawsonprecision.com generated $167,066 in online sales, aligning with the heavy industry and engineering median, while the leading competitor, surplex.com, reached $7,562,756. The site recorded a conversion rate of 1.00-1.50%, below the high benchmark of 3.22% and above the low of 0.81%. Its average order value (AOV) ranged from $200 to $225, significantly lower than the high of $744 but above the low of $159. With 58,313 sessions, dawsonprecision.com surpassed the industry median of 24,010 yet trailed the top performer, vortexoptics.com, at 785,912 sessions.
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dawsonprecision.com competitors

In September 2025, Dawson Precision's revenue of $167,066 from 759 transactions and 58,313 sessions falls within the middle range compared to its competitors. shootersconnectionstore.com has slightly lower revenue at $158,655 with 428 transactions and 54,071 sessions, while Ben Stoeger Pro Shop boasts higher revenue of $215,107 from 964 transactions and 99,480 sessions. nagelsguns.net has the highest revenue at $285,145 but with fewer transactions and sessions, showcasing a higher average order value. truglo.com has the lowest revenue at $70,843 but a higher conversion rate, indicating more efficient sales processes. xtremegunsandammo.com stands out with significantly higher revenue at $502,665 from fewer transactions and sessions, suggesting a higher-end product line or stronger marketing strategy. Overall, Dawson Precision holds its own in terms of revenue and transactions among its competitors in the firearms and shooting accessories market.

shootersconnectionstore.com screenshot
#1 shootersconnectionstore.com
158.7K
Revenue
54.1K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
benstoegerproshop.com screenshot
#2 benstoegerproshop.com
215.1K
Revenue
99.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
nagelsguns.net screenshot
#3 nagelsguns.net
285.1K
Revenue
63.3K
Sessions
0.0-0.5%
Conv. rate
$1500-1600
AOV
truglo.com screenshot
#4 truglo.com
70.8K
Revenue
60.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
xtremegunsandammo.com screenshot
#5 xtremegunsandammo.com
502.7K
Revenue
52.9K
Sessions
0.5-1.0%
Conv. rate
$1400-1500
AOV
dawsonprecision.com vs top market performers
dawsonprecision.com
top retailers
conversion rate vs average order value for dawsonprecision.com and its competitors
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Revenue share by device at dawsonprecision.com

In September large majority of sales on dawsonprecision.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on dawsonprecision.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dawsonprecision.com channels

Identify top traffic channels that drive growth for dawsonprecision.comand discover how performance of traffic channels has changed over time.

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dawsonprecision.com Google Ads spend

Evaluate dawsonprecision.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dawsonprecision.com devices

Review dawsonprecision.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dawsonprecision.com top markets

Explore dawsonprecision.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dawsonprecision.com country & global rank

Assess the ranking of dawsonprecision.com among other retailers within its primary country and worldwide.

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