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Jan 2026
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Home/Insights/Retailers/naehwelt-flach.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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853.8K
Revenue
Jan 26
228.4K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Naehwelt-flach.de is an e-commerce platform specializing in the sale of sewing machines, fabrics, and sewing accessories. The website offers a wide range of products for sewing enthusiasts, including different machine models from renowned brands, various fabric options, and additional tools essential for successful sewing projects.

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naehwelt-flach.de Annual Revenue and Growth

naehwelt-flach.de's annual sales on its online store amounted to $4.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.6M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
naehwelt-flach.de revenue by year

naehwelt-flach.de's monthly revenueOVER TIME
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Over the past three months, naehwelt-flach.de revenue has experienced growth of 119%, compared to the preceding three months.

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naehwelt-flach.de revenue growth for last six months
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OVERVIEW
In January 2026, naehwelt-flach.de, operating in the home and garden sector, generated $853,825 in online sales, significantly outperforming the median revenue of $122,772, though still trailing behind the category leader, homedepot.com. The site's conversion rate of 1.50-2.00% is commendable, albeit lower than the impressive high of 3.41%, while its average order value (AOV) ranges between $175-200, well below the high of $677. With 228,390 sessions, naehwelt-flach.de surpasses the sector median of 34,453, reflecting its growing popularity within the home and garden market.
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naehwelt-flach.de competitors

In January 2026, naehwelt-flach.de reported a revenue of $853,825 with 4,446 transactions and 228,390 sessions, resulting in an AOV of $175-200 and a conversion rate of 1.50-2.00%. When compared to its competitors, naehwelt-flach.de falls slightly behind bernina.com, which generated $1,422,347 in revenue from 11,169 transactions and 651,797 sessions. However, naehwelt-flach.de outperforms stoffekontor.de, snaply.de, and w6-wertarbeit.de in terms of revenue and transactions but has a lower AOV. naehwelt-flach.de also has a competitive conversion rate comparable to most of its competitors. Only naehfrosch.de stands out with a higher conversion rate but significantly lower revenue and transaction numbers. Overall, naehwelt-flach.de holds its ground among its competitors in the online sewing and crafting industry.

bernina.com screenshot
#1 bernina.com
1.4M
Revenue
651.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
stoffekontor.de screenshot
#2 stoffekontor.de
205.1K
Revenue
53.4K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
snaply.de screenshot
#3 snaply.de
1.6M
Revenue
563.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
naehfrosch.de screenshot
#4 naehfrosch.de
35.5K
Revenue
17.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
w6-wertarbeit.de screenshot
#5 w6-wertarbeit.de
207.4K
Revenue
52.5K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
naehwelt-flach.de vs top market performers
naehwelt-flach.de
top retailers
conversion rate vs average order value for naehwelt-flach.de and its competitors
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Revenue share by device at naehwelt-flach.de

In January large majority of sales on naehwelt-flach.de, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on naehwelt-flach.de, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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naehwelt-flach.de channels

Identify top traffic channels that drive growth for naehwelt-flach.deand discover how performance of traffic channels has changed over time.

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naehwelt-flach.de Google Ads spend

Evaluate naehwelt-flach.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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naehwelt-flach.de devices

Review naehwelt-flach.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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naehwelt-flach.de top markets

Explore naehwelt-flach.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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naehwelt-flach.de country & global rank

Assess the ranking of naehwelt-flach.de among other retailers within its primary country and worldwide.

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