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Nov 2025
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Home/Insights/Retailers/naehwelt-flach.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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314.8K
Revenue
Nov 25
165.1K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Naehwelt-flach.de is an e-commerce platform specializing in the sale of sewing machines, fabrics, and sewing accessories. The website offers a wide range of products for sewing enthusiasts, including different machine models from renowned brands, various fabric options, and additional tools essential for successful sewing projects.

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naehwelt-flach.de Annual Revenue and Growth

naehwelt-flach.de's annual sales on its online store amounted to $6.8M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
naehwelt-flach.de revenue by year

naehwelt-flach.de's monthly revenueOVER TIME
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Over the past three months, naehwelt-flach.de revenue has experienced growth of 9.1%, compared to the preceding three months.

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naehwelt-flach.de revenue growth for last six months
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OVERVIEW
In November 2025, naehwelt-flach.de generated $314,809 in online sales, significantly surpassing the median of $122,040 for the home and garden industry, though it remains far behind the industry leader, homedepot.com, at $1,609,249,476. The site recorded a conversion rate between 0.50-1.00%, lower than the high of 3.53% in its category, with an average order value (AOV) ranging from $175-200, also below the high of $672. With 165,112 sessions, naehwelt-flach.de exceeded the median of 32,500, illustrating its growing engagement in the competitive home and garden market.
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naehwelt-flach.de competitors

In November 2025, naehwelt-flach.de generated a revenue of 314,809 with 1,597 transactions and 165,112 sessions. With an AOV of 175-200 and a conversion rate of 0.50-1.00, it held its own against competitors. However, when compared to bernina.com, which had a revenue of 1,199,347, 9,891 transactions, and 575,251 sessions, naehwelt-flach.de fell short in terms of revenue and traffic. stoffekontor.de outperformed naehwelt-flach.de in AOV, while snaply.de had a similar conversion rate. naehfrosch.de had a higher conversion rate but lower revenue and sessions. w6-wertarbeit.de boasted a higher AOV and revenue, but lower transactions. Overall, while naehwelt-flach.de held its own in some areas, it could work on increasing its revenue and sessions to compete more effectively with its top competitors.

bernina.com screenshot
#1 bernina.com
1.2M
Revenue
575.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
stoffekontor.de screenshot
#2 stoffekontor.de
139.8K
Revenue
37.4K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
snaply.de screenshot
#3 snaply.de
492.6K
Revenue
383.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
naehfrosch.de screenshot
#4 naehfrosch.de
39.7K
Revenue
19.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
w6-wertarbeit.de screenshot
#5 w6-wertarbeit.de
236.3K
Revenue
61.4K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
naehwelt-flach.de vs top market performers
naehwelt-flach.de
top retailers
conversion rate vs average order value for naehwelt-flach.de and its competitors
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Revenue share by device at naehwelt-flach.de

In November large majority of sales on naehwelt-flach.de, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on naehwelt-flach.de, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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naehwelt-flach.de channels

Identify top traffic channels that drive growth for naehwelt-flach.deand discover how performance of traffic channels has changed over time.

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naehwelt-flach.de Google Ads spend

Evaluate naehwelt-flach.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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naehwelt-flach.de devices

Review naehwelt-flach.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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naehwelt-flach.de top markets

Explore naehwelt-flach.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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naehwelt-flach.de country & global rank

Assess the ranking of naehwelt-flach.de among other retailers within its primary country and worldwide.

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