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May 2026
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Home/Insights/Retailers/naehwelt-flach.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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459.5K
Revenue
May 26
175.2K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$200-225
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Naehwelt-flach.de is an e-commerce platform specializing in the sale of sewing machines, fabrics, and sewing accessories. The website offers a wide range of products for sewing enthusiasts, including different machine models from renowned brands, various fabric options, and additional tools essential for successful sewing projects.

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naehwelt-flach.de Annual Revenue and Growth

naehwelt-flach.de's annual sales on its online store amounted to $4.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.6M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
naehwelt-flach.de revenue by year

naehwelt-flach.de's monthly revenueOVER TIME
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Over the past three months, naehwelt-flach.de revenue has experienced decline of 28%, compared to the preceding three months.

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naehwelt-flach.de revenue decline for last six months
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OVERVIEW
In May 2026, naehwelt-flach.de generated $459,507 in online sales, significantly outperforming the home_and_garden median of $120,627, with a conversion rate between 1.00-1.50%, which is below the sector's high of 3.47% but above the low of 0.71%. Its average order value (AOV) ranged from $200-225, well below the high of $688 and above the low of $94, and attracted 175,206 sessions, exceeding the median of 34,297 yet trailing behind homedepot.com, which led the category with 184,815,510 sessions.
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naehwelt-flach.de competitors

In May 2026, naehwelt-flach.de generated $459,507 in revenue from 2,232 transactions across 175,206 sessions, achieving an AOV of $200-225 and a conversion rate of 1.00-1.50%. Its largest competitor, bernina.com, outperformed significantly with $1,373,639 in revenue, benefiting from 11,315 transactions and 629,929 sessions, though its AOV was lower at $100-125 and a conversion rate of 1.50-2.00%. Conversely, stoffekontor.de showed an AOV of $225-250, slightly exceeding naehwelt-flach.de's revenue at $148,602 but with only 613 transactions. snaply.de garnered $976,676 in revenue from 4,612 transactions and had an AOV comparable to naehwelt-flach.de, but with a lower conversion rate of 0.50-1.00%. Smaller competitors like naehfrosch.de and w6-wertarbeit.de reported $62,731 and $201,707 respectively, illustrating a stark contrast in market share and performance.

bernina.com screenshot
#1 bernina.com
1.4M
Revenue
629.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
stoffekontor.de screenshot
#2 stoffekontor.de
148.6K
Revenue
42.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
snaply.de screenshot
#3 snaply.de
976.7K
Revenue
474.3K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
naehfrosch.de screenshot
#4 naehfrosch.de
62.7K
Revenue
35.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
w6-wertarbeit.de screenshot
#5 w6-wertarbeit.de
201.7K
Revenue
50.5K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
naehwelt-flach.de vs top market performers
naehwelt-flach.de
top retailers
conversion rate vs average order value for naehwelt-flach.de and its competitors
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Revenue share by device at naehwelt-flach.de

In May large majority of sales on naehwelt-flach.de, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on naehwelt-flach.de, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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naehwelt-flach.de channels

Identify top traffic channels that drive growth for naehwelt-flach.deand discover how performance of traffic channels has changed over time.

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naehwelt-flach.de Google Ads spend

Evaluate naehwelt-flach.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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naehwelt-flach.de devices

Review naehwelt-flach.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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naehwelt-flach.de top markets

Explore naehwelt-flach.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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naehwelt-flach.de country & global rank

Assess the ranking of naehwelt-flach.de among other retailers within its primary country and worldwide.

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