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Dec 2025
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Home/Insights/Retailers/naehwelt-flach.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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656.5K
Revenue
Dec 25
186.3K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Naehwelt-flach.de is an e-commerce platform specializing in the sale of sewing machines, fabrics, and sewing accessories. The website offers a wide range of products for sewing enthusiasts, including different machine models from renowned brands, various fabric options, and additional tools essential for successful sewing projects.

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naehwelt-flach.de Annual Revenue and Growth

naehwelt-flach.de's annual sales on its online store amounted to $6.8M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
naehwelt-flach.de revenue by year

naehwelt-flach.de's monthly revenueOVER TIME
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Over the past three months, naehwelt-flach.de revenue has experienced growth of 44%, compared to the preceding three months.

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naehwelt-flach.de revenue growth for last six months
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OVERVIEW
In December 2025, naehwelt-flach.de generated $656,453 in online sales, significantly surpassing the home_and_garden median of $114,229, with a conversion rate of 1.50-2.00%, below the industry high of 3.32%. The average order value (AOV) ranged between $175-200, while the home_and_garden peak AOV is $667. The site recorded 186,276 sessions, greatly exceeding the median of 33,723, yet still trailing behind the leading competitor, homedepot.com, which boasts 141,891,489 sessions and $1,505,674,874 in revenue.
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naehwelt-flach.de competitors

In December 2025, naehwelt-flach.de reported a revenue of $656,453 with 3,335 transactions and 186,276 sessions, boasting an Average Order Value (AOV) range of $175-200 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, bernina.com leads in revenue with $1,671,690, 12,823 transactions, and 784,162 sessions. However, naehwelt-flach.de has a higher AOV compared to bernina.com. stoffekontor.de has the highest AOV range of $250-275, while snaply.de has a similar AOV range to naehwelt-flach.de. naehfrosch.de has the highest conversion rate at 2.00-2.50% but with a lower revenue. w6-wertarbeit.de has the highest AOV range at $300-325 but a lower conversion rate compared to naehwelt-flach.de. Overall, naehwelt-flach.de holds its own in revenue and AOV against its competitors, showcasing its strength in the market.

bernina.com screenshot
#1 bernina.com
1.7M
Revenue
784.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
stoffekontor.de screenshot
#2 stoffekontor.de
145.2K
Revenue
37K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
snaply.de screenshot
#3 snaply.de
1.5M
Revenue
563.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
naehfrosch.de screenshot
#4 naehfrosch.de
30.2K
Revenue
16K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
w6-wertarbeit.de screenshot
#5 w6-wertarbeit.de
222.5K
Revenue
62.2K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
naehwelt-flach.de vs top market performers
naehwelt-flach.de
top retailers
conversion rate vs average order value for naehwelt-flach.de and its competitors
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Revenue share by device at naehwelt-flach.de

In December large majority of sales on naehwelt-flach.de, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on naehwelt-flach.de, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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naehwelt-flach.de channels

Identify top traffic channels that drive growth for naehwelt-flach.deand discover how performance of traffic channels has changed over time.

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naehwelt-flach.de Google Ads spend

Evaluate naehwelt-flach.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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naehwelt-flach.de devices

Review naehwelt-flach.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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naehwelt-flach.de top markets

Explore naehwelt-flach.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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naehwelt-flach.de country & global rank

Assess the ranking of naehwelt-flach.de among other retailers within its primary country and worldwide.

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