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Oct 2025
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Home/Insights/Retailers/naehwelt-flach.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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243.6K
Revenue
Oct 25
128.1K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Naehwelt-flach.de is an e-commerce platform specializing in the sale of sewing machines, fabrics, and sewing accessories. The website offers a wide range of products for sewing enthusiasts, including different machine models from renowned brands, various fabric options, and additional tools essential for successful sewing projects.

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naehwelt-flach.de Annual Revenue and Growth

naehwelt-flach.de's annual sales on its online store amounted to $6.8M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
naehwelt-flach.de revenue by year

naehwelt-flach.de's monthly revenueOVER TIME
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Over the past three months, naehwelt-flach.de revenue has experienced decline of 6.4%, compared to the preceding three months.

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naehwelt-flach.de revenue decline for last six months
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OVERVIEW
In October 2025, naehwelt-flach.de, operating in the home and garden sector, achieved online sales revenue of $243,568, significantly exceeding the median of $117,921. The site's conversion rate ranged from 0.50% to 1.00%, falling below the high industry benchmark of 3.47% but above the low of 0.7%. The average order value (AOV) was between $175 and $200, notably lower than the top-tier AOV of $676 and higher than the low of $94. With 128,097 sessions, naehwelt-flach.de outperformed the sector median of 30,856 sessions, though it remains far behind the leader, homedepot.com.
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naehwelt-flach.de competitors

When comparing naehwelt-flach.de to its competitors in October 2025, several key metrics stand out. While naehwelt-flach.de had a revenue of 243,568 with 1,244 transactions and 128,097 sessions, it had an AOV of 175-200 and a conversion rate of 0.50-1.00. In contrast, bernina.com outperformed in revenue with 1,048,519 and had 8,657 transactions and 526,615 sessions, with an AOV of 100-125 and a conversion rate of 1.50-2.00. stoffekontor.de had a revenue of 101,726 with 433 transactions and 26,292 sessions, showcasing a higher AOV of 225-250 and a conversion rate of 1.50-2.00. naehfrosch.de and w6-wertarbeit.de also demonstrated varying levels of performance across revenue, transactions, sessions, AOV, and conversion rates, indicating the diverse landscape of competition in the sewing and crafting industry.

bernina.com screenshot
#1 bernina.com
1M
Revenue
526.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
stoffekontor.de screenshot
#2 stoffekontor.de
101.7K
Revenue
26.3K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
snaply.de screenshot
#3 snaply.de
637K
Revenue
317.4K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
naehfrosch.de screenshot
#4 naehfrosch.de
27.4K
Revenue
12.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
w6-wertarbeit.de screenshot
#5 w6-wertarbeit.de
252.7K
Revenue
60.9K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
naehwelt-flach.de vs top market performers
naehwelt-flach.de
top retailers
conversion rate vs average order value for naehwelt-flach.de and its competitors
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Revenue share by device at naehwelt-flach.de

In October large majority of sales on naehwelt-flach.de, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on naehwelt-flach.de, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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naehwelt-flach.de channels

Identify top traffic channels that drive growth for naehwelt-flach.deand discover how performance of traffic channels has changed over time.

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naehwelt-flach.de Google Ads spend

Evaluate naehwelt-flach.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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naehwelt-flach.de devices

Review naehwelt-flach.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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naehwelt-flach.de top markets

Explore naehwelt-flach.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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naehwelt-flach.de country & global rank

Assess the ranking of naehwelt-flach.de among other retailers within its primary country and worldwide.

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