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Sep 2024
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Home/Insights/Retailers/bernina.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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1.1M
Revenue
632.7K
Sessions
1.5-2.0%
Conversion rate
$100-125
Average order value
Online only revenue for bernina.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Welcome to BERNINA – the Swiss sewing and embroidery machine manufacturer backed by tradition. BERNINA stands for quality, durability, innovation, and creativity.

bernina.com’s revenueOVER TIME
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Over the past three months, bernina.com revenue has experienced decline of 9.7%, compared to the preceding three months.

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bernina.com revenue decline for last six months
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OVERVIEW
In September 2024, bernina.com in the HOME AND GARDEN industry generated online sales revenue of $1,089,635, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $100-125. This performance is above the median revenue and AOV in the category but below the high conversion rate threshold. The website had a total of 632,748 sessions, which is significantly lower than the highest session count of 152,323,099 from homedepot.com but higher than the median session count of 38,771 in the HOME AND GARDEN industry.
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bernina.com competitors

When comparing bernina.com to its competitors in the sewing machine industry, it is evident that bernina.com falls within the mid-range in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. bernina.com generated $1,089,635 in revenue from 10,864 transactions and 632,748 sessions with an AOV of $100-125 and a conversion rate of 1.50-2.00%. In contrast, some competitors such as sewingmachinesplus.com outperformed bernina.com with $3,094,461 in revenue from 2,612 transactions and 262,077 sessions, but with a slightly lower AOV of $1175-1200 and similar conversion rate of 0.50-1.00%. On the other hand, berninaofnaperville.com had a similar revenue to bernina.com at $100,840, but with a higher conversion rate of 4.50-5.00% from fewer transactions and sessions, indicating a more efficient sales process. Overall, bernina.com is competitive but has room for growth in various metrics compared to its industry peers.

#1 snaply.de
1.1M
Revenue
336.8K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#2 makerist.de
3.3M
Revenue
664.2K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
#3 naehfrosch.de
50.4K
Revenue
34.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#4 burdastyle.de
208.3K
Revenue
127.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#5 naehwelt-flach.de
581.6K
Revenue
181.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
Favicon for makerist.demakerist.de
Favicon for snaply.desnaply.de
Favicon for bernina.combernina.com
$1.1M
Favicon for stoffe-hemmers.destoffe-hemmers.de
Favicon for naehwelt-flach.denaehwelt-flach.de
Favicon for w6-wertarbeit.dew6-wertarbeit.de
Favicon for alles-fuer-selbermacher.dealles-fuer-selbermacher.de
Favicon for burdastyle.deburdastyle.de
Favicon for naehfrosch.denaehfrosch.de
TOP MARKET PERFORMERSby revenue
1
Favicon for makerist.demakerist.de
$3.3M
2
Favicon for snaply.desnaply.de
3
Favicon for bernina.combernina.com
4
Favicon for stoffe-hemmers.destoffe-hemmers.de
5
Favicon for naehwelt-flach.denaehwelt-flach.de
6
Favicon for w6-wertarbeit.dew6-wertarbeit.de
7
Favicon for alles-fuer-selbermacher.dealles-fuer-selbermacher.de
8
Favicon for burdastyle.deburdastyle.de
9
Favicon for naehfrosch.denaehfrosch.de
bernina.com vs top market performers
bernina.com
top retailers
conversion rate vs average order value for bernina.com and its competitors
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brands overtime comparison

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bernina.com channels

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bernina.com Google Ads spend

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bernina.com devices

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bernina.com top markets

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bernina.com country & global rank

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