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Dec 2025
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Home/Insights/Retailers/mudpuppy.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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103.7K
Revenue
Dec 25
47.9K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Mudpuppy.com is an online platform that offers an array of products. Their inventory includes games, puzzles, books, toys, and crafts, catering to children of various age groups. The website strives to provide a diverse range of engaging and educational activities to support childrens development and creative exploration.

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mudpuppy.com Annual Revenue and Growth

mudpuppy.com's annual sales on its online store amounted to $1.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mudpuppy.com revenue by year

mudpuppy.com's monthly revenueOVER TIME
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Over the past three months, mudpuppy.com revenue has experienced growth of 174%, compared to the preceding three months.

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mudpuppy.com revenue growth for last six months
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OVERVIEW
In December 2025, mudpuppy.com generated $103,729 in online sales, significantly exceeding the CHILDCARE median of $43,371, while achieving a conversion rate of 3.00-3.50%, close to the high industry benchmark of 4.55%. The site's average order value (AOV) ranged from $50-75, notably lower than the high AOV of $251 within the sector. With 47,950 sessions, mudpuppy.com outperformed the CHILDCARE median of 21,315 but remained far below babylist.com, which dominated with 12,893,760 sessions. Overall, mudpuppy.com demonstrated solid performance metrics, positioning itself competitively within the CHILDCARE industry.
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mudpuppy.com competitors

When comparing mudpuppy.com to its competitors in December 2025, mudpuppy.com falls slightly behind in terms of revenue. mudpuppy.com generated $103,729 with 1,635 transactions and 47,950 sessions, boasting an average order value (AOV) between $50-75 and a conversion rate of 3.00-3.50%. In contrast, galison.com brought in $127,303 with 2,906 transactions and 117,363 sessions, offering an AOV of $25-50 and a conversion rate of 2.00-2.50%. seriouspuzzles.com saw revenue of $121,721 from 1,478 transactions and 43,485 sessions, featuring an AOV of $75-100 and a conversion rate of 3.00-3.50%. On the other hand, whitemountainpuzzles.com excelled with $1,676,856 in revenue from 12,019 transactions and 227,714 sessions, displaying an impressive AOV of $125-150 and a high conversion rate of 5.00-5.50%. Overall, while mudpuppy.com is competitive in some aspects, there is room for growth in revenue generation compared to its competitors.

galison.com screenshot
#1 galison.com
127.3K
Revenue
117.4K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
seriouspuzzles.com screenshot
#2 seriouspuzzles.com
121.7K
Revenue
43.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
eeboo.com screenshot
#3 eeboo.com
97.4K
Revenue
79.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
whitemountainpuzzles.com screenshot
#4 whitemountainpuzzles.com
1.7M
Revenue
227.7K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
buffalogames.com screenshot
#5 buffalogames.com
1.4M
Revenue
288.5K
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
mudpuppy.com vs top market performers
mudpuppy.com
top retailers
conversion rate vs average order value for mudpuppy.com and its competitors
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Revenue share by device at mudpuppy.com

In December large majority of sales on mudpuppy.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on mudpuppy.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mudpuppy.com channels

Identify top traffic channels that drive growth for mudpuppy.comand discover how performance of traffic channels has changed over time.

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mudpuppy.com Google Ads spend

Evaluate mudpuppy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mudpuppy.com devices

Review mudpuppy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mudpuppy.com top markets

Explore mudpuppy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mudpuppy.com country & global rank

Assess the ranking of mudpuppy.com among other retailers within its primary country and worldwide.

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