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May 2025
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Home/Insights/Retailers/mudpuppy.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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41.7K
Revenue
19.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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Mudpuppy.com is an online platform that offers an array of products. Their inventory includes games, puzzles, books, toys, and crafts, catering to children of various age groups. The website strives to provide a diverse range of engaging and educational activities to support childrens development and creative exploration.

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mudpuppy.com's revenueOVER TIME
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Over the past three months, mudpuppy.com revenue has experienced decline of 56%, compared to the preceding three months.

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mudpuppy.com revenue decline for last six months
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OVERVIEW
In May 2025, mudpuppy.com, a CHILDCARE website, generated $41,732 in online sales with a conversion rate of 2.50-3.00% and an average order value of $50-75. Compared to the industry median revenue of $51,120, the site's performance falls slightly below average. However, the conversion rate and AOV are within industry norms, despite not reaching the high marks of 4.58% and $282, respectively. With 19,918 sessions in the month, mudpuppy.com attracts a decent amount of traffic, although it pales in comparison to the massive 13,729,709 sessions of babylist.com, the largest store in the category.
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mudpuppy.com competitors

In May 2025, mudpuppy.com stands out as a strong competitor in the puzzle industry, with a revenue of $41,732 generated from 583 transactions and 19,918 sessions. Their average order value (AOV) ranges from $50 to $75, with a conversion rate of 2.50% to 3.00%. Comparing these metrics to its competitors, Puzzle Warehouse leads the pack with a revenue of $819,394 from 6,830 transactions and 349,242 sessions, boasting an AOV of $100 to $125 but with a lower conversion rate of 1.50% to 2.00%. Other competitors like Serious Puzzles, White Mountain Puzzles, and Galison fall within similar revenue ranges but vary in transactions, sessions, AOV, and conversion rates. mudpuppy.com maintains a competitive edge in conversion rates compared to some competitors, indicating strong potential for growth and market dominance in the puzzle industry.

galison.com screenshot
#1 galison.com
61.2K
Revenue
54.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
seriouspuzzles.com screenshot
#2 seriouspuzzles.com
73.8K
Revenue
30.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
eeboo.com screenshot
#3 eeboo.com
40.6K
Revenue
28.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
whitemountainpuzzles.com screenshot
#4 whitemountainpuzzles.com
609.9K
Revenue
120.3K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
puzzlewarehouse.com screenshot
#5 puzzlewarehouse.com
819.4K
Revenue
349.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
mudpuppy.com vs top market performers
mudpuppy.com
top retailers
conversion rate vs average order value for mudpuppy.com and its competitors
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Revenue share by device at mudpuppy.com

In May large majority of sales on mudpuppy.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices.

In May large majority of sales on mudpuppy.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices.
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mudpuppy.com channels

Identify top traffic channels that drive growth for mudpuppy.comand discover how performance of traffic channels has changed over time.

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mudpuppy.com Google Ads spend

Evaluate mudpuppy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mudpuppy.com devices

Review mudpuppy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mudpuppy.com top markets

Explore mudpuppy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mudpuppy.com country & global rank

Assess the ranking of mudpuppy.com among other retailers within its primary country and worldwide.

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