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Jan 2026
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Home/Insights/Retailers/mudpuppy.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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55.2K
Revenue
Jan 26
35.4K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Mudpuppy.com is an online platform that offers an array of products. Their inventory includes games, puzzles, books, toys, and crafts, catering to children of various age groups. The website strives to provide a diverse range of engaging and educational activities to support childrens development and creative exploration.

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mudpuppy.com Annual Revenue and Growth

mudpuppy.com's annual sales on its online store amounted to $690.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$690.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
mudpuppy.com revenue by year

mudpuppy.com's monthly revenueOVER TIME
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Over the past three months, mudpuppy.com revenue has experienced growth of 144%, compared to the preceding three months.

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mudpuppy.com revenue growth for last six months
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OVERVIEW
In January 2026, mudpuppy.com generated $55,167 in online sales, surpassing the CHILDCARE median of $48,736, yet trailing significantly behind babylist.com’s $90,155,180. The site’s conversion rate ranged from 2.00% to 2.50%, below the category's high of 4.38%, while its average order value (AOV) stood between $50-$75, considerably lower than the top AOV of $253. With 35,433 sessions, mudpuppy.com performed better than the median of 23,389 in the industry but was far from babylist.com’s dominant 17,691,734 sessions, highlighting opportunities for growth and optimization within this competitive market.
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mudpuppy.com competitors

In January 2026, mudpuppy.com generated $55,167 in revenue from 833 transactions and 35,433 sessions, with an Average Order Value (AOV) ranging from $50 to $75 and a conversion rate of 2.00% to 2.50%. Compared to its competitors, mudpuppy.com falls behind in revenue, transactions, and sessions. For example, whitemountainpuzzles.com outperformed mudpuppy.com with revenue of $1,011,285 from 7,377 transactions and 176,523 sessions, boasting an AOV of $125 to $150 and a high conversion rate of 4.00% to 4.50%. While mudpuppy.com shares a similar AOV and conversion rate with eeboo.com, it still trails in revenue, transactions, and sessions. seriouspuzzles.com and puzzlewarehouse.com also surpass mudpuppy.com in terms of revenue, transactions, and sessions, indicating room for growth and improvement for mudpuppy.com in the competitive puzzle market.

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78.1K
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109.6K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
seriouspuzzles.com screenshot
#2 seriouspuzzles.com
113K
Revenue
39.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
eeboo.com screenshot
#3 eeboo.com
93K
Revenue
79.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
whitemountainpuzzles.com screenshot
#4 whitemountainpuzzles.com
1M
Revenue
176.5K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
puzzlewarehouse.com screenshot
#5 puzzlewarehouse.com
624K
Revenue
407.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
mudpuppy.com vs top market performers
mudpuppy.com
top retailers
conversion rate vs average order value for mudpuppy.com and its competitors
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Revenue share by device at mudpuppy.com

In January large majority of sales on mudpuppy.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on mudpuppy.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mudpuppy.com channels

Identify top traffic channels that drive growth for mudpuppy.comand discover how performance of traffic channels has changed over time.

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mudpuppy.com Google Ads spend

Evaluate mudpuppy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mudpuppy.com devices

Review mudpuppy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mudpuppy.com top markets

Explore mudpuppy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mudpuppy.com country & global rank

Assess the ranking of mudpuppy.com among other retailers within its primary country and worldwide.

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