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Apr 2026
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Home/Insights/Retailers/mudpuppy.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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32.7K
Revenue
Apr 26
35.9K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Mudpuppy.com is an online platform that offers an array of products. Their inventory includes games, puzzles, books, toys, and crafts, catering to children of various age groups. The website strives to provide a diverse range of engaging and educational activities to support childrens development and creative exploration.

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mudpuppy.com Annual Revenue and Growth

mudpuppy.com's annual sales on its online store amounted to $690.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$690.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
mudpuppy.com revenue by year

mudpuppy.com's monthly revenueOVER TIME
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Over the past three months, mudpuppy.com revenue has experienced decline of 56%, compared to the preceding three months.

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mudpuppy.com revenue decline for last six months
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OVERVIEW
In April 2026, mudpuppy.com generated $32,678 in online sales with a conversion rate of 1.50-2.00%, both below the CHILDCARE median revenue of $38,623 and a high conversion rate of 4.44%. Their average order value (AOV) ranged between $50-75, below the high AOV of $249 in the industry. The website recorded 35,922 sessions, significantly lower than the median of 18,157 sessions in the CHILDCARE sector, while the largest competitor, babylist.com, dominated with $85,727,108 in revenue and 16,933,794 sessions, highlighting mudpuppy.com's need for improvement to stay competitive.
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mudpuppy.com competitors

In April 2026, mudpuppy.com generated $32,678 in revenue from 608 transactions, with sessions totaling 35,922 and an average order value (AOV) of $50-75. Competitors like galison.com and eeboo.com performed slightly better, with revenues of $35,470 and $91,938, respectively, while maintaining similar AOVs. seriouspuzzles.com stood out with $101,770 in revenue, achieving a higher conversion rate of 3.50-4.00 and AOV of $75-100. whitemountainpuzzles.com reported significant success with $286,681 in revenue from 2,454 transactions and a higher conversion rate of 2.50-3.00. The market leader, puzzlewarehouse.com, dwarfed the others with $376,031 in revenue and 5,052 transactions, maintaining an AOV of $50-75. Overall, while mudpuppy.com holds its ground, it faces fierce competition, especially from puzzlewarehouse.com and whitemountainpuzzles.com, which dominate in revenue and transaction metrics.

galison.com screenshot
#1 galison.com
35.5K
Revenue
49.3K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
seriouspuzzles.com screenshot
#2 seriouspuzzles.com
101.8K
Revenue
32.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
eeboo.com screenshot
#3 eeboo.com
91.9K
Revenue
74.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
whitemountainpuzzles.com screenshot
#4 whitemountainpuzzles.com
286.7K
Revenue
89.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
puzzlewarehouse.com screenshot
#5 puzzlewarehouse.com
376K
Revenue
269.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
mudpuppy.com vs top market performers
mudpuppy.com
top retailers
conversion rate vs average order value for mudpuppy.com and its competitors
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Revenue share by device at mudpuppy.com

In April large majority of sales on mudpuppy.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on mudpuppy.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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mudpuppy.com channels

Identify top traffic channels that drive growth for mudpuppy.comand discover how performance of traffic channels has changed over time.

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mudpuppy.com Google Ads spend

Evaluate mudpuppy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mudpuppy.com devices

Review mudpuppy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mudpuppy.com top markets

Explore mudpuppy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mudpuppy.com country & global rank

Assess the ranking of mudpuppy.com among other retailers within its primary country and worldwide.

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