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Sep 2025
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Home/Insights/Retailers/mudpuppy.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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32.8K
Revenue
Sep 25
22.4K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Mudpuppy.com is an online platform that offers an array of products. Their inventory includes games, puzzles, books, toys, and crafts, catering to children of various age groups. The website strives to provide a diverse range of engaging and educational activities to support childrens development and creative exploration.

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mudpuppy.com Annual Revenue and Growth

mudpuppy.com's annual sales on its online store amounted to $1.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mudpuppy.com revenue by year

mudpuppy.com's monthly revenueOVER TIME
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Over the past three months, mudpuppy.com revenue has experienced growth of 2.4%, compared to the preceding three months.

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mudpuppy.com revenue growth for last six months
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OVERVIEW
In September 2025, mudpuppy.com generated $32,789 in online sales, below the CHILDCARE median of $41,793, with sessions totaling 22,357, surpassing the median of 19,629. The site achieved a conversion rate of 2.00-2.50%, lower than the high of 4.29%, and an average order value (AOV) ranging from $50-75, slightly above the low of $51 but far from the high of $255, while the leading competitor, babylist.com, dominates the category with staggering figures of $71,008,546 in revenue and over 12 million sessions.
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mudpuppy.com competitors

When comparing mudpuppy.com to its competitors in the puzzle and game industry as of September 2025, mudpuppy.com falls behind in terms of revenue, transactions, and sessions. mudpuppy.com generated a revenue of $32,789 with 481 transactions and 22,357 sessions. In comparison, seriouspuzzles.com leads with a revenue of $149,138, 1,824 transactions, and 52,352 sessions. Similarly, puzzlewarehouse.com and whitemountainpuzzles.com outperform mudpuppy.com with revenues of $785,887 and $615,087 respectively. However, mudpuppy.com has a comparable average order value (AOV) and conversion rate to its competitors, ranging from $50-$75 for AOV and 2.00-2.50% for conversion rate. To improve its position in the market, mudpuppy.com may need to focus on increasing its transactions and sessions to drive revenue growth and compete more effectively with its top-performing competitors.

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55.5K
Revenue
72.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
seriouspuzzles.com screenshot
#2 seriouspuzzles.com
149.1K
Revenue
52.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
eeboo.com screenshot
#3 eeboo.com
42.1K
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28.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
whitemountainpuzzles.com screenshot
#4 whitemountainpuzzles.com
615.1K
Revenue
91.3K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
puzzlewarehouse.com screenshot
#5 puzzlewarehouse.com
785.9K
Revenue
265.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
mudpuppy.com vs top market performers
mudpuppy.com
top retailers
conversion rate vs average order value for mudpuppy.com and its competitors
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Revenue share by device at mudpuppy.com

In September large majority of sales on mudpuppy.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on mudpuppy.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mudpuppy.com channels

Identify top traffic channels that drive growth for mudpuppy.comand discover how performance of traffic channels has changed over time.

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mudpuppy.com Google Ads spend

Evaluate mudpuppy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mudpuppy.com devices

Review mudpuppy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mudpuppy.com top markets

Explore mudpuppy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mudpuppy.com country & global rank

Assess the ranking of mudpuppy.com among other retailers within its primary country and worldwide.

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