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Jul 2026
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Home/Insights/Retailers/mudpuppy.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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51.4K
Revenue
Jul 26
26.2K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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Mudpuppy.com is an online platform that offers an array of products. Their inventory includes games, puzzles, books, toys, and crafts, catering to children of various age groups. The website strives to provide a diverse range of engaging and educational activities to support childrens development and creative exploration.

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mudpuppy.com Annual Revenue and Growth

mudpuppy.com's annual sales on its online store amounted to $690.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$690.5K
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
mudpuppy.com revenue by year

mudpuppy.com's monthly revenueOVER TIME
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Over the past three months, mudpuppy.com revenue has experienced growth of 34%, compared to the preceding three months.

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mudpuppy.com revenue growth for last six months
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OVERVIEW
In July 2026, mudpuppy.com recorded 26,200 sessions, significantly higher than the average store in the childcare category, which sees around 16,000 sessions monthly. The site's revenue from online sales reached $51,400, outpacing the average store in the childcare category at approximately $38,900. With a conversion rate of 2.00-2.50%, mudpuppy.com falls within the typical range of 1.01% to 4.41%. Additionally, the average order value (AOV) ranged between $75-100, also within the category's typical range of $53 to $283. Notably, the largest store, babylist.com, generates $107.3 million, illustrating the competitive landscape.
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mudpuppy.com competitors

In July 2026, mudpuppy.com significantly trails its competitors in sessions, with only 26,200 compared to puzzlewarehouse.com's 341,000, resulting in a gap of 315,000 sessions. While mudpuppy.com generates $51,400 in revenue and processes 626 transactions, it ranks 5th out of 6 competitors, notably behind eeboo.com, which leads with $189,000 and 3,240 transactions. mudpuppy.com’s average order value (AOV) ranges from $75 to $100, similar to seriouspuzzles.com, yet its conversion rate of 2.00-2.50% matches puzzlewarehouse.com but falls short of seriouspuzzles.com’s higher 3.50-4.00%. Additionally, galison.com, with $41,700 in revenue, shows a more favorable conversion rate despite lower overall revenue. In the competitive landscape, mudpuppy.com must enhance its reach and engagement to rival the top performers effectively.

galison.com screenshot
#1 galison.com
41.7K
Revenue
60.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
seriouspuzzles.com screenshot
#2 seriouspuzzles.com
101.1K
Revenue
32.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
eeboo.com screenshot
#3 eeboo.com
188.6K
Revenue
126.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
whitemountainpuzzles.com screenshot
#4 whitemountainpuzzles.com
720.4K
Revenue
113.2K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
puzzlewarehouse.com screenshot
#5 puzzlewarehouse.com
929.5K
Revenue
341.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
mudpuppy.com vs top market performers
mudpuppy.com
top retailers
conversion rate vs average order value for mudpuppy.com and its competitors
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Revenue share by device at mudpuppy.com

In July large majority of sales on mudpuppy.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on mudpuppy.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries mudpuppy.com operates in

mudpuppy.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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mudpuppy.com channels

Identify top traffic channels that drive growth for mudpuppy.comand discover how performance of traffic channels has changed over time.

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mudpuppy.com Google Ads spend

Evaluate mudpuppy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mudpuppy.com devices

Review mudpuppy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mudpuppy.com top markets

Explore mudpuppy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mudpuppy.com country & global rank

Assess the ranking of mudpuppy.com among other retailers within its primary country and worldwide.

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