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Apr 2026
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Home/Insights/Retailers/mothercare.com.sg
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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71K
Revenue
Apr 26
85K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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  • Main country of store: SINGAPORE
  • Website category: E COMMERCE AND SHOPPING

Mothercare.com.sg is an online platform offering a wide range of baby and maternity products. Their inventory consists of essentials like strollers, car seats, nursery furniture, clothing, bath products, and feeding accessories. Moreover, customers can also find various offerings related to toys, baby care items, and breastfeeding essentials on the website.

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mothercare.com.sg Annual Revenue and Growth

mothercare.com.sg's annual sales on its online store amounted to $701.7K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$701.7K
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
mothercare.com.sg revenue by year

mothercare.com.sg's monthly revenueOVER TIME
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Over the past three months, mothercare.com.sg revenue has experienced growth of 50%, compared to the preceding three months.

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mothercare.com.sg revenue growth for last six months
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OVERVIEW
In April 2026, mothercare.com.sg generated online sales revenue of $71,016, below the e-commerce median of $80,332, with sessions totaling 85,022, significantly lower than the median of 37,000. Its conversion rate ranged between 0.50-1.00%, trailing the high of 3.67%, while its average order value (AOV) was between $100-125, well under the high of $321. Despite these challenges, the store maintains a notable presence within the competitive e-commerce landscape.
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mothercare.com.sg competitors

In April 2026, mothercare.com.sg generated $71,016 from 681 transactions, with 85,022 sessions, resulting in an Average Order Value (AOV) of $100-125 and a conversion rate between 0.50-1.00%. In comparison, babylist.com led the market significantly with a revenue of $85,727,108, driven by 375,677 transactions and 16,933,794 sessions, yielding an AOV of $225-250 and a higher conversion rate of 2.00-2.50%. Another competitor, babygearlab.com, recorded a revenue of $1,147,134 from 10,571 transactions and 404,809 sessions, with an AOV of $100-125 and a conversion rate of 2.50-3.00%. While mothercare.com.sg’s performance is modest in revenue and transaction volume, it competes closely in AOV. However, it falls short on conversion rates and overall market presence when compared to its larger competitors.

babylist.com screenshot
#1 babylist.com
85.7M
Revenue
16.9M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
babygearlab.com screenshot
#2 babygearlab.com
1.1M
Revenue
404.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
mothercare.com.sg vs top market performers
mothercare.com.sg
top retailers
conversion rate vs average order value for mothercare.com.sg and its competitors
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Revenue share by device at mothercare.com.sg

In April large majority of sales on mothercare.com.sg, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on mothercare.com.sg, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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mothercare.com.sg channels

Identify top traffic channels that drive growth for mothercare.com.sgand discover how performance of traffic channels has changed over time.

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mothercare.com.sg Google Ads spend

Evaluate mothercare.com.sg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mothercare.com.sg devices

Review mothercare.com.sg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mothercare.com.sg top markets

Explore mothercare.com.sg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mothercare.com.sg country & global rank

Assess the ranking of mothercare.com.sg among other retailers within its primary country and worldwide.

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