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Nov 2025
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Home/Insights/Retailers/mothercare.com.sg
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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48.7K
Revenue
Nov 25
53.8K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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  • Main country of store: SINGAPORE
  • Website category: E COMMERCE AND SHOPPING

Mothercare.com.sg is an online platform offering a wide range of baby and maternity products. Their inventory consists of essentials like strollers, car seats, nursery furniture, clothing, bath products, and feeding accessories. Moreover, customers can also find various offerings related to toys, baby care items, and breastfeeding essentials on the website.

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mothercare.com.sg Annual Revenue and Growth

mothercare.com.sg's annual sales on its online store amounted to $844.3K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$844.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mothercare.com.sg revenue by year

mothercare.com.sg's monthly revenueOVER TIME
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Over the past three months, mothercare.com.sg revenue has experienced decline of 31%, compared to the preceding three months.

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mothercare.com.sg revenue decline for last six months
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OVERVIEW
In November 2025, mothercare.com.sg generated $48,742 in online sales, falling below the e-commerce industry's median of $101,517, with a conversion rate between 0.50-1.00%, lower than the industry's high of 4.05% and above the low of 0.81%. The average order value (AOV) ranged from $75 to $100, significantly less than the high of $337 and above the low of $58. The site recorded 53,764 sessions, surpassing the median of 41,915, yet still a fraction of the top competitor, boots.com, which achieved 43,745,699 sessions.
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mothercare.com.sg competitors

In November 2025, mothercare.com.sg generated a revenue of $48,742 from 498 transactions and 53,764 sessions, with an average order value (AOV) ranging between $75-100 and a conversion rate of 0.50-1.00%. Comparing this data to its competitors, babylist.com outperformed mothercare.com.sg significantly with a revenue of $76,057,135 from 321,111 transactions and 13,796,490 sessions. babylist.com also had a higher AOV of $225-250 and a conversion rate of 2.00-2.50%. On the other hand, babygearlab.com had similar revenue to mothercare.com.sg at $1,271,392 but achieved it with fewer transactions (13,489) and sessions (447,294). babygearlab.com had a slightly higher conversion rate of 3.00-3.50% but the same AOV range of $75-100. Overall, mothercare.com.sg can look to improve its performance by learning from competitors like babylist.com in terms of revenue, transactions, and conversion rate.

babylist.com screenshot
#1 babylist.com
76.1M
Revenue
13.8M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
babygearlab.com screenshot
#2 babygearlab.com
1.3M
Revenue
447.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
mothercare.com.sg vs top market performers
mothercare.com.sg
top retailers
conversion rate vs average order value for mothercare.com.sg and its competitors
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Revenue share by device at mothercare.com.sg

In November large majority of sales on mothercare.com.sg, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on mothercare.com.sg, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mothercare.com.sg channels

Identify top traffic channels that drive growth for mothercare.com.sgand discover how performance of traffic channels has changed over time.

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mothercare.com.sg Google Ads spend

Evaluate mothercare.com.sg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mothercare.com.sg devices

Review mothercare.com.sg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mothercare.com.sg top markets

Explore mothercare.com.sg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mothercare.com.sg country & global rank

Assess the ranking of mothercare.com.sg among other retailers within its primary country and worldwide.

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