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Sep 2025
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Home/Insights/Retailers/mothercare.com.sg
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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57.7K
Revenue
Sep 25
70.6K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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  • Main country of store: SINGAPORE
  • Website category: E COMMERCE AND SHOPPING

Mothercare.com.sg is an online platform offering a wide range of baby and maternity products. Their inventory consists of essentials like strollers, car seats, nursery furniture, clothing, bath products, and feeding accessories. Moreover, customers can also find various offerings related to toys, baby care items, and breastfeeding essentials on the website.

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mothercare.com.sg Annual Revenue and Growth

mothercare.com.sg's annual sales on its online store amounted to $844.3K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$844.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mothercare.com.sg revenue by year

mothercare.com.sg's monthly revenueOVER TIME
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Over the past three months, mothercare.com.sg revenue has experienced decline of 1.4%, compared to the preceding three months.

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mothercare.com.sg revenue decline for last six months
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OVERVIEW
In September 2025, mothercare.com.sg generated $57,708 in online sales, below the e-commerce industry's median of $81,105, with a conversion rate of 0.50-1.00%, significantly lower than the industry's high of 3.72%. The site's average order value (AOV) ranged from $75-100, well beneath the industry high of $351. With 70,576 sessions, mothercare.com.sg exceeded the median of 37,786 but lagged far behind the leading site, michaels.com, which had 30,281,186 sessions, highlighting room for growth in both traffic and revenue generation within the competitive e-commerce landscape.
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mothercare.com.sg competitors

In September 2025, mothercare.com.sg had a revenue of $57,708 with 627 transactions and 70,576 sessions. Their average order value (AOV) ranged between $75-100, and their conversion rate was between 0.50-1.00%. Comparing this data to its competitors, babylist.com had significantly higher revenue of $71,008,546 with 310,014 transactions and 12,615,638 sessions. Their AOV was between $225-250, and the conversion rate ranged from 2.00-2.50%. On the other hand, babygearlab.com had lower revenue of $1,226,549 with 12,956 transactions and 453,902 sessions. Their AOV was similar to mothercare.com.sg at $75-100, but their conversion rate was higher, ranging between 2.50-3.00%. Overall, mothercare.com.sg lags behind its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

babylist.com screenshot
#1 babylist.com
71M
Revenue
12.6M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
babygearlab.com screenshot
#2 babygearlab.com
1.2M
Revenue
453.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
mothercare.com.sg vs top market performers
mothercare.com.sg
top retailers
conversion rate vs average order value for mothercare.com.sg and its competitors
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Revenue share by device at mothercare.com.sg

In September large majority of sales on mothercare.com.sg, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on mothercare.com.sg, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mothercare.com.sg channels

Identify top traffic channels that drive growth for mothercare.com.sgand discover how performance of traffic channels has changed over time.

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mothercare.com.sg Google Ads spend

Evaluate mothercare.com.sg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mothercare.com.sg devices

Review mothercare.com.sg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mothercare.com.sg top markets

Explore mothercare.com.sg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mothercare.com.sg country & global rank

Assess the ranking of mothercare.com.sg among other retailers within its primary country and worldwide.

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