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Jan 2026
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Home/Insights/Retailers/mothercare.com.sg
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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85.9K
Revenue
Jan 26
67K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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  • Main country of store: SINGAPORE
  • Website category: E COMMERCE AND SHOPPING

Mothercare.com.sg is an online platform offering a wide range of baby and maternity products. Their inventory consists of essentials like strollers, car seats, nursery furniture, clothing, bath products, and feeding accessories. Moreover, customers can also find various offerings related to toys, baby care items, and breastfeeding essentials on the website.

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mothercare.com.sg Annual Revenue and Growth

mothercare.com.sg's annual sales on its online store amounted to $701.7K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$701.7K
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
mothercare.com.sg revenue by year

mothercare.com.sg's monthly revenueOVER TIME
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Over the past three months, mothercare.com.sg revenue has experienced decline of 28%, compared to the preceding three months.

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mothercare.com.sg revenue decline for last six months
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OVERVIEW
In January 2026, mothercare.com.sg generated $85,934 in online sales, below the e-commerce median of $104,613, with a conversion rate between 0.50-1.00%, significantly lower than the industry high of 3.81%. Its average order value (AOV) ranged from $125-150, notably less than the high AOV of $348, while attracting 66,957 sessions, exceeding the median of 44,933 but far behind the leading site, boots.com, which recorded 35,443,340 sessions. Overall, these metrics indicate that mothercare.com.sg faces challenges in both sales and conversion efficiency compared to industry benchmarks.
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mothercare.com.sg competitors

In January 2026, mothercare.com.sg generated $85,934 in revenue from 574 transactions with 66,957 sessions. The average order value (AOV) ranged from $125 to $150, and the conversion rate was between 0.50% and 1.00%. In comparison, babylist.com outperformed mothercare.com.sg with revenue of $90,155,180 from 382,742 transactions and 17,691,734 sessions. babylist.com also had a higher AOV of $225 to $250 and a better conversion rate of 2.00% to 2.50%. On the other hand, babygearlab.com had revenue of $1,286,413 from 13,791 transactions and 454,101 sessions. Their AOV was lower at $75 to $100, but their conversion rate was the highest at 3.00% to 3.50%. Overall, mothercare.com.sg lagged behind its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

babylist.com screenshot
#1 babylist.com
90.2M
Revenue
17.7M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
babygearlab.com screenshot
#2 babygearlab.com
1.3M
Revenue
454.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
mothercare.com.sg vs top market performers
mothercare.com.sg
top retailers
conversion rate vs average order value for mothercare.com.sg and its competitors
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Revenue share by device at mothercare.com.sg

In January large majority of sales on mothercare.com.sg, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on mothercare.com.sg, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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mothercare.com.sg channels

Identify top traffic channels that drive growth for mothercare.com.sgand discover how performance of traffic channels has changed over time.

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mothercare.com.sg Google Ads spend

Evaluate mothercare.com.sg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mothercare.com.sg devices

Review mothercare.com.sg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mothercare.com.sg top markets

Explore mothercare.com.sg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mothercare.com.sg country & global rank

Assess the ranking of mothercare.com.sg among other retailers within its primary country and worldwide.

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