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Oct 2025
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Home/Insights/Retailers/mothercare.com.sg
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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47.5K
Revenue
Oct 25
53.5K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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  • Main country of store: SINGAPORE
  • Website category: E COMMERCE AND SHOPPING

Mothercare.com.sg is an online platform offering a wide range of baby and maternity products. Their inventory consists of essentials like strollers, car seats, nursery furniture, clothing, bath products, and feeding accessories. Moreover, customers can also find various offerings related to toys, baby care items, and breastfeeding essentials on the website.

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mothercare.com.sg Annual Revenue and Growth

mothercare.com.sg's annual sales on its online store amounted to $844.3K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$844.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mothercare.com.sg revenue by year

mothercare.com.sg's monthly revenueOVER TIME
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Over the past three months, mothercare.com.sg revenue has experienced decline of 9.5%, compared to the preceding three months.

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mothercare.com.sg revenue decline for last six months
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OVERVIEW
In October 2025, mothercare.com.sg generated $47,466 in online sales revenue, significantly below the industry median of $93,795, with a conversion rate ranging between 0.50-1.00%, falling short of the high benchmark of 3.89%. The site's average order value (AOV) stood between $75-100, below the high AOV of $350, while it attracted 53,484 sessions, surpassing the median of 39,049 yet far from michaels.com’s impressive 32,351,606 sessions, indicating room for improvement in both conversion and engagement metrics within the e-commerce shopping sector.
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mothercare.com.sg competitors

In October 2025, mothercare.com.sg had a revenue of 47,466 SGD with 494 transactions and 53,484 sessions, resulting in an average order value (AOV) of 75-100 SGD and a conversion rate of 0.50-1.00%. Comparing this to its competitors, babylist.com outperformed mothercare.com.sg significantly with a revenue of 70,185,894 USD, 306,563 transactions, and 11,104,257 sessions. babylist.com also had a higher AOV range of 225-250 USD and a conversion rate of 2.50-3.00%. On the other hand, babygearlab.com had a revenue of 1,017,726 SGD, 10,879 transactions, and 380,284 sessions, with a similar AOV range of 75-100 SGD, but a higher conversion rate of 2.50-3.00%. Overall, mothercare.com.sg may need to focus on increasing its conversion rate and attracting more sessions to compete more effectively with its rivals in the market.

babylist.com screenshot
#1 babylist.com
70.2M
Revenue
11.1M
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
babygearlab.com screenshot
#2 babygearlab.com
1M
Revenue
380.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
mothercare.com.sg vs top market performers
mothercare.com.sg
top retailers
conversion rate vs average order value for mothercare.com.sg and its competitors
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Revenue share by device at mothercare.com.sg

In October large majority of sales on mothercare.com.sg, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on mothercare.com.sg, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mothercare.com.sg channels

Identify top traffic channels that drive growth for mothercare.com.sgand discover how performance of traffic channels has changed over time.

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mothercare.com.sg Google Ads spend

Evaluate mothercare.com.sg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mothercare.com.sg devices

Review mothercare.com.sg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mothercare.com.sg top markets

Explore mothercare.com.sg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mothercare.com.sg country & global rank

Assess the ranking of mothercare.com.sg among other retailers within its primary country and worldwide.

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