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May 2025
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Home/Insights/Retailers/mothercare.com.sg
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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63.2K
Revenue
72.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
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  • Main country of store: SINGAPORE
  • Website category: E COMMERCE AND SHOPPING

Mothercare.com.sg is an online platform offering a wide range of baby and maternity products. Their inventory consists of essentials like strollers, car seats, nursery furniture, clothing, bath products, and feeding accessories. Moreover, customers can also find various offerings related to toys, baby care items, and breastfeeding essentials on the website.

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mothercare.com.sg's revenueOVER TIME
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Over the past three months, mothercare.com.sg revenue has experienced decline of 12%, compared to the preceding three months.

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mothercare.com.sg revenue decline for last six months
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OVERVIEW
In the e-commerce_and_shopping category, mothercare.com.sg's revenue for online sales in May 2025 was $63,231, with a median revenue of $83,973. The largest online store was qvc.com with $120,848,035. The conversion rate for mothercare.com.sg ranged from 0.50-1.00%, while a very high conversion rate in the category was 3.75% and a low was 0.79%. The average order value (AOV) for mothercare.com.sg was $75-100, with a high AOV of $349 and a low of $57 in the category. The number of sessions for mothercare.com.sg was 72,133, compared to the highest of 27,739,926 from boots.com and a median of 37,355.
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mothercare.com.sg competitors

In May 2025, mothercare.com.sg reported revenue of $63,231 with 681 transactions and 72,133 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 0.50-1.00%. Compared to its competitors, babygearlab.com generated significantly higher revenue of $1,311,887 from 13,284 transactions and 456,048 sessions, with a similar AOV of $75-100 but a higher conversion rate of 2.50-3.00%. On the other hand, babylist.com outperformed both mothercare.com.sg and babygearlab.com with an impressive revenue of $81,210,274 coming from 327,853 transactions and 13,729,709 sessions. babylist.com also had a higher AOV of $225-250 and a conversion rate of 2.00-2.50%. Overall, mothercare.com.sg lags behind its competitors in terms of revenue, transactions, sessions, and conversion rate, highlighting areas for potential growth and improvement in its online presence.

babylist.com screenshot
#1 babylist.com
81.2M
Revenue
13.7M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
babygearlab.com screenshot
#2 babygearlab.com
1.3M
Revenue
456K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
mothercare.com.sg vs top market performers
mothercare.com.sg
top retailers
conversion rate vs average order value for mothercare.com.sg and its competitors
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Revenue share by device at mothercare.com.sg

In May large majority of sales on mothercare.com.sg, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.

In May large majority of sales on mothercare.com.sg, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.
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mothercare.com.sg channels

Identify top traffic channels that drive growth for mothercare.com.sgand discover how performance of traffic channels has changed over time.

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mothercare.com.sg Google Ads spend

Evaluate mothercare.com.sg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mothercare.com.sg devices

Review mothercare.com.sg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mothercare.com.sg top markets

Explore mothercare.com.sg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mothercare.com.sg country & global rank

Assess the ranking of mothercare.com.sg among other retailers within its primary country and worldwide.

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