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Apr 2026
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Home/Insights/Retailers/morfurniture.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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760.9K
Revenue
Apr 26
276.4K
Sessions
Apr 26
0.0-0.5%
Conv. rate
Apr 26
$1200-1300
AOV
Apr 26
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Morfurniture.com is an online website that offers a wide range of furniture products. The website showcases a variety of items for different rooms and styles, including sofas, beds, dining sets, and home décor. Customers can browse and purchase a diverse selection of furniture pieces conveniently through the website.

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morfurniture.com Annual Revenue and Growth

morfurniture.com's annual sales on its online store amounted to $4.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.3M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
morfurniture.com revenue by year

morfurniture.com's monthly revenueOVER TIME
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Over the past three months, morfurniture.com revenue has experienced growth of 113%, compared to the preceding three months.

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morfurniture.com revenue growth for last six months
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OVERVIEW
In April 2026, morfurniture.com generated $760,948 in online sales, significantly above the FURNITURE median of $154,612, with an average order value (AOV) of $1,200-$1,225, closely matching the high end of the industry. However, its conversion rate ranged from 0.00-0.50%, lagging behind the top performers, where a high conversion rate reaches 1.96%. The site attracted 276,426 sessions, a robust figure compared to the FURNITURE median of 35,054 but far below industry leader ikea.com, which boasts an overwhelming 214,449,321 sessions, underscoring a competitive market landscape.
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morfurniture.com competitors

In April 2026, morfurniture.com reported revenue of $760,948 with 621 transactions and sessions totaling 276,426, resulting in an average order value (AOV) of $1200-1225. In comparison, sierralivingconcepts.com led with the highest revenue of $1,281,368 and 934 transactions, alongside 285,970 sessions and an AOV of $1350-1375. dutchcrafters.com followed closely, generating $1,115,257 from 1,163 transactions over 332,144 sessions, with a lower AOV of $950-975. Notably, roomstogo.com dwarfed the competition with $31,365,206 in revenue and an impressive 33,636 transactions from 2,723,818 sessions, yielding an AOV of $925-950 and a conversion rate of 1.00-1.50%. Meanwhile, whataroom.com and furniturecart.com trailed with revenues of $483,432 and $336,185, respectively, and comparable AOVs. Overall, while morfurniture.com is performing well, it still lags behind significant competitors in terms of revenue and transaction volume.

whataroom.com screenshot
#1 whataroom.com
483.4K
Revenue
116.8K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
sierralivingconcepts.com screenshot
#2 sierralivingconcepts.com
1.3M
Revenue
286K
Sessions
0.0-0.5%
Conv. rate
$1300-1400
AOV
dutchcrafters.com screenshot
#3 dutchcrafters.com
1.1M
Revenue
332.1K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
roomstogo.com screenshot
#4 roomstogo.com
31.4M
Revenue
2.7M
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
furniturecart.com screenshot
#5 furniturecart.com
336.2K
Revenue
78.4K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
morfurniture.com vs top market performers
morfurniture.com
top retailers
conversion rate vs average order value for morfurniture.com and its competitors
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Revenue share by device at morfurniture.com

In April large majority of sales on morfurniture.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In April large majority of sales on morfurniture.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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brands overtime comparison

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morfurniture.com channels

Identify top traffic channels that drive growth for morfurniture.comand discover how performance of traffic channels has changed over time.

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morfurniture.com Google Ads spend

Evaluate morfurniture.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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morfurniture.com devices

Review morfurniture.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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morfurniture.com top markets

Explore morfurniture.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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morfurniture.com country & global rank

Assess the ranking of morfurniture.com among other retailers within its primary country and worldwide.

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