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Jan 2026
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Home/Insights/Retailers/morfurniture.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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235.9K
Revenue
Jan 26
210.3K
Sessions
Jan 26
0.0-0.5%
Conv. rate
Jan 26
$1000-1100
AOV
Jan 26
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Morfurniture.com is an online website that offers a wide range of furniture products. The website showcases a variety of items for different rooms and styles, including sofas, beds, dining sets, and home décor. Customers can browse and purchase a diverse selection of furniture pieces conveniently through the website.

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morfurniture.com Annual Revenue and Growth

morfurniture.com's annual sales on its online store amounted to $4.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$4.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
morfurniture.com revenue by year

morfurniture.com's monthly revenueOVER TIME
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Over the past three months, morfurniture.com revenue has experienced decline of 19%, compared to the preceding three months.

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morfurniture.com revenue decline for last six months
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OVERVIEW
In January 2026, morfurniture.com generated $235,855 in online sales, surpassing the home and garden/furniture median of $182,912, while its conversion rate ranged between 0.00-0.50%, significantly lower than the high of 2.05%. The average order value (AOV) was between $1,025 and $1,050, below the sector's high of $1,213. With 210,286 sessions, morfurniture.com performed well compared to the median of 40,858 sessions, yet remained far behind the industry leader, ikea.com, which boasted a staggering 286,062,444 sessions.
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morfurniture.com competitors

In January 2026, morfurniture.com had a revenue of $235,855 with 229 transactions and 210,286 sessions, resulting in an average order value (AOV) ranging from $1025 to $1050 and a conversion rate of 0.00-0.50%. When compared to its competitors, whataroom.com had a revenue of $300,544 with 289 transactions and 104,081 sessions, similar AOV and conversion rate metrics. Sierra Living Concepts performed better with $1,129,537 in revenue, 811 transactions, 246,609 sessions, higher AOV of $1375-$1400, and the same conversion rate range. DutchCrafters had the highest revenue at $1,961,520 with 2,048 transactions, 343,993 sessions, AOV of $950-$975, and a conversion rate of 0.50-1.00%. Rooms To Go dominated with $42,919,166 in revenue, 47,119 transactions, 3,134,297 sessions, AOV of $900-$925, and a conversion rate of 1.00-1.50%. Furniture Cart had revenue of $398,859, 327 transactions, 68,336 sessions, AOV of $1200-$1225, and a conversion rate of 0.00-0.50%.

whataroom.com screenshot
#1 whataroom.com
300.5K
Revenue
104.1K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
sierralivingconcepts.com screenshot
#2 sierralivingconcepts.com
1.1M
Revenue
246.6K
Sessions
0.0-0.5%
Conv. rate
$1300-1400
AOV
dutchcrafters.com screenshot
#3 dutchcrafters.com
2M
Revenue
344K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
roomstogo.com screenshot
#4 roomstogo.com
42.9M
Revenue
3.1M
Sessions
1.5-2.0%
Conv. rate
$900-1000
AOV
furniturecart.com screenshot
#5 furniturecart.com
398.9K
Revenue
68.3K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
morfurniture.com vs top market performers
morfurniture.com
top retailers
conversion rate vs average order value for morfurniture.com and its competitors
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Revenue share by device at morfurniture.com

In January large majority of sales on morfurniture.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In January large majority of sales on morfurniture.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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brands overtime comparison

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morfurniture.com channels

Identify top traffic channels that drive growth for morfurniture.comand discover how performance of traffic channels has changed over time.

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morfurniture.com Google Ads spend

Evaluate morfurniture.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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morfurniture.com devices

Review morfurniture.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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morfurniture.com top markets

Explore morfurniture.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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morfurniture.com country & global rank

Assess the ranking of morfurniture.com among other retailers within its primary country and worldwide.

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