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Nov 2025
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Home/Insights/Retailers/morfurniture.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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251.9K
Revenue
Nov 25
203K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$1000-1100
AOV
Nov 25
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Morfurniture.com is an online website that offers a wide range of furniture products. The website showcases a variety of items for different rooms and styles, including sofas, beds, dining sets, and home décor. Customers can browse and purchase a diverse selection of furniture pieces conveniently through the website.

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morfurniture.com Annual Revenue and Growth

morfurniture.com's annual sales on its online store amounted to $5.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$5.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
morfurniture.com revenue by year

morfurniture.com's monthly revenueOVER TIME
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Over the past three months, morfurniture.com revenue has experienced decline of 34%, compared to the preceding three months.

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morfurniture.com revenue decline for last six months
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OVERVIEW
In November 2025, morfurniture.com generated $251,920 in online sales, surpassing the FURNITURE median of $161,311, yet far behind industry leader ikea.com's staggering $813,186,649. The site's conversion rate ranged from 0.00-0.50%, notably lower than the high benchmark of 2.15% and just above the low of 0.26%. With an average order value (AOV) of $1,000-1,025, morfurniture's AOV sits below the category high of $1,216 but well above the low of $288. Additionally, the site attracted 202,981 sessions, significantly more than the median of 35,904 but dwarfed by ikea.com's 239,654,083 sessions.
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morfurniture.com competitors

In November 2025, morfurniture.com had a revenue of $251,920 with 246 transactions and 202,981 sessions. Their average order value (AOV) ranged from $1000 to $1025, with a conversion rate between 0.00-0.50. Comparatively, whataroom.com had a higher revenue of $360,951 with 339 transactions and 99,564 sessions. Sierra Living Concepts performed even better with $977,376 in revenue, 668 transactions, and 211,967 sessions. Dutch Crafters excelled with a revenue of $1,601,520, 1,635 transactions, and 312,556 sessions. Rooms To Go was the leader in revenue at $44,570,467, with 49,942 transactions and 3,321,242 sessions, while Furniture Cart had $307,647 in revenue, 251 transactions, and 63,349 sessions. morfurniture.com could work on increasing their revenue and sessions to compete better with these top performers in the furniture industry.

whataroom.com screenshot
#1 whataroom.com
361K
Revenue
99.6K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
sierralivingconcepts.com screenshot
#2 sierralivingconcepts.com
977.4K
Revenue
212K
Sessions
0.0-0.5%
Conv. rate
$1400-1500
AOV
dutchcrafters.com screenshot
#3 dutchcrafters.com
1.6M
Revenue
312.6K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
roomstogo.com screenshot
#4 roomstogo.com
44.6M
Revenue
3.3M
Sessions
1.5-2.0%
Conv. rate
$800-900
AOV
furniturecart.com screenshot
#5 furniturecart.com
307.6K
Revenue
63.3K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
morfurniture.com vs top market performers
morfurniture.com
top retailers
conversion rate vs average order value for morfurniture.com and its competitors
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Revenue share by device at morfurniture.com

In November large majority of sales on morfurniture.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In November large majority of sales on morfurniture.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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morfurniture.com channels

Identify top traffic channels that drive growth for morfurniture.comand discover how performance of traffic channels has changed over time.

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morfurniture.com Google Ads spend

Evaluate morfurniture.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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morfurniture.com devices

Review morfurniture.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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morfurniture.com top markets

Explore morfurniture.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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morfurniture.com country & global rank

Assess the ranking of morfurniture.com among other retailers within its primary country and worldwide.

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