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Sep 2025
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Home/Insights/Retailers/morfurniture.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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303.6K
Revenue
Sep 25
236K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$900-1000
AOV
Sep 25
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Morfurniture.com is an online website that offers a wide range of furniture products. The website showcases a variety of items for different rooms and styles, including sofas, beds, dining sets, and home décor. Customers can browse and purchase a diverse selection of furniture pieces conveniently through the website.

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morfurniture.com Annual Revenue and Growth

morfurniture.com's annual sales on its online store amounted to $5.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$5.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
morfurniture.com revenue by year

morfurniture.com's monthly revenueOVER TIME
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Over the past three months, morfurniture.com revenue has experienced decline of 13%, compared to the preceding three months.

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morfurniture.com revenue decline for last six months
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OVERVIEW
In September 2025, morfurniture.com generated online sales revenue of $303,646, significantly exceeding the FURNITURE median of $128,623, yet far below the dominant $948,741,774 from ikea.com; the site’s conversion rate was between 0.00-0.50%, notably below the high benchmark of 1.96% for the industry, while its average order value (AOV) ranged from $975 to $1,000, which is below the high of $1,213; the website attracted 235,980 sessions, a figure that, while substantial, pales in comparison to ikea.com's staggering 238,090,084 sessions, illustrating both the potential and challenges faced by morfurniture.com.
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morfurniture.com competitors

In September 2025, morfurniture.com generated $303,646 in revenue from 304 transactions and 235,980 sessions, with an average order value (AOV) of $975-1000 and a conversion rate of 0.00-0.50%. Compared to its competitors, morfurniture.com falls behind in revenue and sessions but remains competitive in AOV and conversion rate. sierralivingconcepts.com leads the pack with $715,913 in revenue from 516 transactions and 231,103 sessions, boasting a higher AOV of $1375-1400. roomstogo.com is the revenue leader with an impressive $33,307,194 from 37,120 transactions and 2,507,200 sessions, offering a lower AOV of $875-900 but a higher conversion rate of 1.00-1.50%. Overall, morfurniture.com has room to grow in terms of revenue and sessions but is on par with competitors in AOV and conversion rate.

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#2 sierralivingconcepts.com
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roomstogo.com screenshot
#4 roomstogo.com
33.3M
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2.5M
Sessions
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$800-900
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222.6K
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Sessions
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AOV
morfurniture.com vs top market performers
morfurniture.com
top retailers
conversion rate vs average order value for morfurniture.com and its competitors
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Revenue share by device at morfurniture.com

In September large majority of sales on morfurniture.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In September large majority of sales on morfurniture.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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morfurniture.com channels

Identify top traffic channels that drive growth for morfurniture.comand discover how performance of traffic channels has changed over time.

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morfurniture.com Google Ads spend

Evaluate morfurniture.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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morfurniture.com devices

Review morfurniture.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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morfurniture.com top markets

Explore morfurniture.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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morfurniture.com country & global rank

Assess the ranking of morfurniture.com among other retailers within its primary country and worldwide.

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