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Oct 2025
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Home/Insights/Retailers/morfurniture.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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236.7K
Revenue
Oct 25
185.1K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$900-1000
AOV
Oct 25
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Morfurniture.com is an online website that offers a wide range of furniture products. The website showcases a variety of items for different rooms and styles, including sofas, beds, dining sets, and home décor. Customers can browse and purchase a diverse selection of furniture pieces conveniently through the website.

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morfurniture.com Annual Revenue and Growth

morfurniture.com's annual sales on its online store amounted to $5.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$5.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
morfurniture.com revenue by year

morfurniture.com's monthly revenueOVER TIME
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Over the past three months, morfurniture.com revenue has experienced decline of 41%, compared to the preceding three months.

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morfurniture.com revenue decline for last six months
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OVERVIEW
In October 2025, morfurniture.com achieved online sales revenue of $236,732, significantly surpassing the FURNITURE median of $150,687, yet well below the industry leader, ikea.com, at $725,591,313. The site's conversion rate ranged between 0.00-0.50%, falling short of the high benchmark of 2.13% and just above the low end of 0.26%. The average order value (AOV) stood at $975-1000, below the high AOV of $1,221 and above the low of $280. With 185,142 sessions, morfurniture.com exceeded the median of 35,438 but remained far behind ikea.com's staggering 238,858,819 sessions.
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morfurniture.com competitors

In October 2025, morfurniture.com lags behind its competitors in terms of revenue, transactions, and sessions. morfurniture.com generated $236,732 in revenue from 238 transactions and 185,142 sessions, with an average order value (AOV) of $975-$1000 and a conversion rate of 0.00-0.50%. In comparison, roomstogo.com outperformed with $35,398,898 in revenue from 39,165 transactions and 2,546,114 sessions, boasting an AOV of $900-$925 and a higher conversion rate of 1.50-2.00%. dutchcrafters.com also surpassed morfurniture.com with $1,486,149 in revenue from 1,546 transactions and 332,765 sessions, showcasing a slightly lower AOV of $950-$975 but with the same conversion rate. Despite facing tough competition, morfurniture.com has the opportunity to improve its performance and better compete with industry leaders.

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morfurniture.com vs top market performers
morfurniture.com
top retailers
conversion rate vs average order value for morfurniture.com and its competitors
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Revenue share by device at morfurniture.com

In October large majority of sales on morfurniture.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In October large majority of sales on morfurniture.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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morfurniture.com channels

Identify top traffic channels that drive growth for morfurniture.comand discover how performance of traffic channels has changed over time.

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morfurniture.com Google Ads spend

Evaluate morfurniture.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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morfurniture.com devices

Review morfurniture.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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morfurniture.com top markets

Explore morfurniture.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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morfurniture.com country & global rank

Assess the ranking of morfurniture.com among other retailers within its primary country and worldwide.

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