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Dec 2025
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Home/Insights/Retailers/morfurniture.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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178.2K
Revenue
Dec 25
158.4K
Sessions
Dec 25
0.0-0.5%
Conv. rate
Dec 25
$1000-1100
AOV
Dec 25
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Morfurniture.com is an online website that offers a wide range of furniture products. The website showcases a variety of items for different rooms and styles, including sofas, beds, dining sets, and home décor. Customers can browse and purchase a diverse selection of furniture pieces conveniently through the website.

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morfurniture.com Annual Revenue and Growth

morfurniture.com's annual sales on its online store amounted to $5.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$5.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
morfurniture.com revenue by year

morfurniture.com's monthly revenueOVER TIME
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Over the past three months, morfurniture.com revenue has experienced decline of 40%, compared to the preceding three months.

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morfurniture.com revenue decline for last six months
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OVERVIEW
In December 2025, morfurniture.com achieved online sales revenue of $178,231, surpassing the home and garden/furniture median of $156,465, yet significantly trailing behind industry leader ikea.com, which generated $795,900,179. The site's conversion rate ranged from 0.00-0.50%, well below the home and garden/furniture average of 2.0% and slightly above the low end of 0.26%. With an average order value (AOV) between $1,050 and $1,075, it falls short of the high AOV benchmark of $1,208. morfurniture.com recorded 158,442 sessions, significantly exceeding the median of 37,321 but far behind Ikea’s impressive 238,379,008 sessions.
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morfurniture.com competitors

In December 2025, morfurniture.com reported a revenue of $178,231 from 169 transactions and 158,442 sessions, with an Average Order Value (AOV) ranging from $1050-$1075 and a conversion rate of 0.00-0.50%. Compared to its competitors, whataroom.com generated a revenue of $284,472 from 274 transactions and 103,808 sessions, with an AOV of $1025-$1050. Sierra Living Concepts outperformed Mor Furniture with a revenue of $990,135 from 726 transactions and 278,508 sessions, featuring an AOV of $1350-$1375. Dutch Crafters excelled even further with a revenue of $1,720,038 from 1,722 transactions and 343,548 sessions, boasting an AOV of $975-$1000. Rooms To Go stood out significantly with a revenue of $36,661,337 from 40,280 transactions and 3,215,422 sessions, along with an AOV of $900-$925 and a conversion rate of 1.00-1.50%. Furniture Cart closely trailed behind Mor Furniture with a revenue of $288,628 from 239 transactions and 63,105 sessions, offering an AOV of $1200-$1225.

whataroom.com screenshot
#1 whataroom.com
284.5K
Revenue
103.8K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
sierralivingconcepts.com screenshot
#2 sierralivingconcepts.com
990.1K
Revenue
278.5K
Sessions
0.0-0.5%
Conv. rate
$1300-1400
AOV
dutchcrafters.com screenshot
#3 dutchcrafters.com
1.7M
Revenue
343.5K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
roomstogo.com screenshot
#4 roomstogo.com
36.7M
Revenue
3.2M
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
furniturecart.com screenshot
#5 furniturecart.com
288.6K
Revenue
63.1K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
morfurniture.com vs top market performers
morfurniture.com
top retailers
conversion rate vs average order value for morfurniture.com and its competitors
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Revenue share by device at morfurniture.com

In December large majority of sales on morfurniture.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In December large majority of sales on morfurniture.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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morfurniture.com channels

Identify top traffic channels that drive growth for morfurniture.comand discover how performance of traffic channels has changed over time.

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morfurniture.com Google Ads spend

Evaluate morfurniture.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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morfurniture.com devices

Review morfurniture.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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morfurniture.com top markets

Explore morfurniture.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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morfurniture.com country & global rank

Assess the ranking of morfurniture.com among other retailers within its primary country and worldwide.

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