afw.com
AFW.com is an online platform that sells a wide range of furniture and home decor items. They offer an extensive selection of products for various areas of the home, including living rooms, bedrooms, dining rooms, and outdoor spaces. The website provides a user-friendly interface for customers to explore and purchase items to enhance their living spaces.
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afw.com Annual Revenue and Growth
afw.com's annual sales on its online store amounted to $62.2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to accelerate.
afw.com's monthly revenueOVER TIME
Over the past three months, afw.com revenue has experienced growth of 66%, compared to the preceding three months.
afw.com competitors
In July 2026, afw.com demonstrates a strong performance with a conversion rate of 0.50-1.00%, positioning it competitively alongside its peers. However, it trails ashleyfurniture.com significantly, which leads in revenue at $175.5 million, while afw.com generated $7 million—falling short by $168.5 million. Additionally, ashleyfurniture.com outperformed in transactions, recording 144,000 compared to afw.com's 10,900, creating a gap of 133,000. In terms of sessions, afw.com attracted 1.2 million visitors, still far behind ashleyfurniture.com, which had 26.8 million sessions, trailing by 25.6 million. When comparing average order values, afw.com's range of $625-650 is lower than competitors like colemanfurniture.com ($1,525-1,550) and ashleyfurniture.com ($1,200-1,225), which further underscores the challenges afw.com faces in maximizing revenue potential.
Revenue share by device at afw.com
In July large majority of sales on afw.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries afw.com operates in
afw.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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afw.com channels
Identify top traffic channels that drive growth for afw.comand discover how performance of traffic channels has changed over time.
afw.com Google Ads spend
Evaluate afw.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
afw.com devices
Review afw.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
