afw.com
AFW.com is an online platform that sells a wide range of furniture and home decor items. They offer an extensive selection of products for various areas of the home, including living rooms, bedrooms, dining rooms, and outdoor spaces. The website provides a user-friendly interface for customers to explore and purchase items to enhance their living spaces.
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afw.com Annual Revenue and Growth
afw.com's annual sales on its online store amounted to $62.2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
afw.com's monthly revenueOVER TIME
Over the past three months, afw.com revenue has experienced growth of 2.7%, compared to the preceding three months.
afw.com competitors
In January 2026, afw.com reported a revenue of $4,987,346 with 7,312 transactions and 1,007,255 sessions, boasting an average order value (AOV) of $675-700 and a conversion rate of 0.50-1.00%. When comparing afw.com to its competitors, it is evident that ashleyfurniture.com leads the pack with a revenue of $133,306,770, 112,333 transactions, and 18,684,920 sessions. ashleyfurniture.com also has a higher AOV of $1175-1200, but a similar conversion rate range of 0.50-1.00%. On the other hand, colemanfurniture.com, afd-furniture.com, and americanfurnitureofslidell.com lag behind in terms of revenue, transactions, and sessions when compared to afw.com. americanfreight.com falls slightly behind afw.com in revenue, but has a higher conversion rate of 1.00-1.50%. Overall, afw.com falls within the mid-range in terms of revenue and performance metrics compared to its competitors.
Revenue share by device at afw.com
In January large majority of sales on afw.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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afw.com channels
Identify top traffic channels that drive growth for afw.comand discover how performance of traffic channels has changed over time.
afw.com Google Ads spend
Evaluate afw.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
afw.com devices
Review afw.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
