Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Aug 2025
All countries
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for afw.comafw.com

Start benchmarking for free
Sign in with GoogleSign up with Google
5.1M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
Loading...

AFW.com is an online platform that sells a wide range of furniture and home decor items. They offer an extensive selection of products for various areas of the home, including living rooms, bedrooms, dining rooms, and outdoor spaces. The website provides a user-friendly interface for customers to explore and purchase items to enhance their living spaces.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

afw.com's revenueOVER TIME
View real-time data

Over the past three months, afw.com revenue has experienced growth of 5.4%, compared to the preceding three months.

View real-time data
afw.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In August 2025, afw.com, a home and garden/furniture e-commerce site, reported online sales revenue of $5,134,385, with a median revenue of $153,678 in the industry. The site's conversion rate fell between 0.50-1.00%, with a high of 1.88% and a low of 0.23% in the category. The average order value (AOV) for afw.com ranged from $650-675, compared to a high of $1,209 and a low of $274 in the sector. The site had a total of 1,049,980 sessions, while the highest sessions recorded was 281,010,311 by ikea.com, with a median of 38,605 in FURNITURE.
Read more

afw.com competitors

In August 2025, afw.com generated a revenue of $5,134,385 from 7,848 transactions with over 1 million sessions. The average order value (AOV) ranged from $650 to $675, and the conversion rate was between 0.50% to 1.00%. Comparing afw.com to its competitors, ashleyfurniture.com outperformed with a revenue of $101,871,363 from 87,019 transactions and 16,392,411 sessions, boasting a higher AOV of $1150 to $1175. colemanfurniture.com had a revenue of $4,043,354 from 2,764 transactions and 609,770 sessions, with a higher AOV of $1450 to $1475 but a lower conversion rate. afd-furniture.com and americanfurnitureofslidell.com had lower revenues, transactions, and sessions compared to afw.com, with similar AOVs and conversion rates. americanfreight.com had a revenue of $1,520,271 from 3,772 transactions and 262,372 sessions, with a lower AOV but a higher conversion rate than afw.com.

ashleyfurniture.com screenshot
#1 ashleyfurniture.com
101.9M
Revenue
16.4M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
colemanfurniture.com screenshot
#2 colemanfurniture.com
4M
Revenue
609.8K
Sessions
0.0-0.5%
Conv. rate
$1400-1500
AOV
afd-furniture.com screenshot
#3 afd-furniture.com
27.9K
Revenue
11.1K
Sessions
0.0-0.5%
Conv. rate
$1300-1400
AOV
americanfreight.com screenshot
#4 americanfreight.com
1.5M
Revenue
262.4K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
americanfurnitureofslidell.com screenshot
#5 americanfurnitureofslidell.com
24.9K
Revenue
10.4K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
afw.com vs top market performers
afw.com
top retailers
conversion rate vs average order value for afw.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at afw.com

In August large majority of sales on afw.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on afw.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

afw.com channels

Identify top traffic channels that drive growth for afw.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

afw.com Google Ads spend

Evaluate afw.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

afw.com devices

Review afw.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

afw.com top markets

Explore afw.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

afw.com country & global rank

Assess the ranking of afw.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard