afw.com
AFW.com is an online platform that sells a wide range of furniture and home decor items. They offer an extensive selection of products for various areas of the home, including living rooms, bedrooms, dining rooms, and outdoor spaces. The website provides a user-friendly interface for customers to explore and purchase items to enhance their living spaces.
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afw.com Annual Revenue and Growth
afw.com's annual sales on its online store amounted to $62.2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
afw.com's monthly revenueOVER TIME
Over the past three months, afw.com revenue has experienced decline of 2.3%, compared to the preceding three months.
afw.com competitors
In March 2026, afw.com generated a revenue of $4,402,666 from 6,505 transactions and 901,636 sessions, with an average order value (AOV) ranging from $675 to $700 and a conversion rate between 0.50% to 1.00%. Compared to its competitors, ashleyfurniture.com outperformed afw.com with a revenue of $115,382,875 from 97,599 transactions and 17,671,203 sessions. The AOV for Ashley Furniture was higher, ranging from $1175 to $1200, with a similar conversion rate. On the other hand, colemanfurniture.com had a revenue of $3,210,279 with an AOV of $1500-$1525, while afd-furniture.com generated $100,740 in revenue with an AOV of $1350-$1375. americanfreight.com had a revenue of $1,012,541 with a higher conversion rate of 1.00%-1.50%, and americanfurnitureofslidell.com generated $53,724 in revenue. Overall, afw.com falls within the mid-range in terms of revenue and performance metrics compared to its competitors in the furniture industry.
Revenue share by device at afw.com
In March large majority of sales on afw.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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afw.com channels
Identify top traffic channels that drive growth for afw.comand discover how performance of traffic channels has changed over time.
afw.com Google Ads spend
Evaluate afw.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
afw.com devices
Review afw.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
