afw.com
AFW.com is an online platform that sells a wide range of furniture and home decor items. They offer an extensive selection of products for various areas of the home, including living rooms, bedrooms, dining rooms, and outdoor spaces. The website provides a user-friendly interface for customers to explore and purchase items to enhance their living spaces.
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afw.com Annual Revenue and Growth
afw.com's annual sales on its online store amounted to $62.2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
afw.com's monthly revenueOVER TIME
Over the past three months, afw.com revenue has experienced decline of 16%, compared to the preceding three months.
afw.com competitors
In April 2026, afw.com generated a revenue of $3,540,139 with 5,250 transactions across 804,035 sessions, yielding an average order value (AOV) between $650-675 and a conversion rate of 0.50-1.00%. Comparatively, ashleyfurniture.com dominates the market with a staggering revenue of $112,750,249 from 94,127 transactions and 22,533,970 sessions, resulting in a significantly higher AOV of $1,175-1,200, though its conversion rate ranges from 0.00-0.50%. In contrast, colemanfurniture.com achieved a revenue of $2,789,948 with a lower AOV of $1,525-1,550 and a conversion rate also at 0.00-0.50%. americanfreight.com shows a competitive edge with a higher conversion rate of 1.00-1.50%, despite lower revenue at $951,577. Overall, afw.com stands in a unique position, balancing solid revenue and transaction numbers against more established competitors.
Revenue share by device at afw.com
In April large majority of sales on afw.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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afw.com channels
Identify top traffic channels that drive growth for afw.comand discover how performance of traffic channels has changed over time.
afw.com Google Ads spend
Evaluate afw.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
afw.com devices
Review afw.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
