afw.com
AFW.com is an online platform that sells a wide range of furniture and home decor items. They offer an extensive selection of products for various areas of the home, including living rooms, bedrooms, dining rooms, and outdoor spaces. The website provides a user-friendly interface for customers to explore and purchase items to enhance their living spaces.
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afw.com Annual Revenue and Growth
afw.com's annual sales on its online store amounted to $63.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.
afw.com's monthly revenueOVER TIME
Over the past three months, afw.com revenue has experienced decline of 15%, compared to the preceding three months.
afw.com competitors
In October 2025, afw.com generated $4,426,260 in revenue from 6,526 transactions and 897,304 sessions, with an average order value (AOV) ranging from $675 to $700 and a conversion rate between 0.50% to 1.00%. Comparing afw.com to its competitors, ashleyfurniture.com stands out with a significantly higher revenue of $82,156,170 from 69,440 transactions and 11,552,523 sessions, boasting an AOV of $1175 to $1200. colemanfurniture.com also performs well with $2,893,692 in revenue from 1,892 transactions and 451,587 sessions, featuring an AOV of $1525 to $1550. While americanfreight.com has a lower revenue of $1,153,750, they have a high conversion rate of 1.00% to 1.50% and a modest AOV of $400 to $425. Overall, afw.com holds its own in terms of revenue and transactions, but can strive to increase its AOV and conversion rate to compete more effectively in the market.
Revenue share by device at afw.com
In October large majority of sales on afw.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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afw.com channels
Identify top traffic channels that drive growth for afw.comand discover how performance of traffic channels has changed over time.
afw.com Google Ads spend
Evaluate afw.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
afw.com devices
Review afw.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
