afw.com
AFW.com is an online platform that sells a wide range of furniture and home decor items. They offer an extensive selection of products for various areas of the home, including living rooms, bedrooms, dining rooms, and outdoor spaces. The website provides a user-friendly interface for customers to explore and purchase items to enhance their living spaces.
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afw.com Annual Revenue and Growth
afw.com's annual sales on its online store amounted to $63.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
afw.com's monthly revenueOVER TIME
Over the past three months, afw.com revenue has experienced decline of 11%, compared to the preceding three months.
afw.com competitors
In December 2025, afw.com generated $4,446,346 in revenue from 6,614 transactions and 912,397 sessions, with an Average Order Value (AOV) of $650-675 and a conversion rate of 0.50-1.00%. Comparing these metrics to its competitors, ashleyfurniture.com leads the pack with revenue of $120,588,874 from 102,364 transactions and 17,189,164 sessions, with an AOV of $1175-1200 and a conversion rate of 0.50-1.00%. colemanfurniture.com follows with revenue of $3,828,131, americanfreight.com with revenue of $1,360,427, afd-furniture.com with revenue of $39,164, and americanfurnitureofslidell.com with revenue of $36,553. While afw.com falls behind in revenue compared to ashleyfurniture.com and colemanfurniture.com, it has a competitive conversion rate and a relatively lower AOV, making it a strong player in the online furniture market.
Revenue share by device at afw.com
In December large majority of sales on afw.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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afw.com channels
Identify top traffic channels that drive growth for afw.comand discover how performance of traffic channels has changed over time.
afw.com Google Ads spend
Evaluate afw.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
afw.com devices
Review afw.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
