afw.com
AFW.com is an online platform that sells a wide range of furniture and home decor items. They offer an extensive selection of products for various areas of the home, including living rooms, bedrooms, dining rooms, and outdoor spaces. The website provides a user-friendly interface for customers to explore and purchase items to enhance their living spaces.
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afw.com Annual Revenue and Growth
afw.com's annual sales on its online store amounted to $62.2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
afw.com's monthly revenueOVER TIME
Over the past three months, afw.com revenue has experienced growth of 43%, compared to the preceding three months.
afw.com competitors
In August 2026, afw.com outperformed its competitors with a conversion rate between 0.50-1.00%, showcasing a solid ability to convert visitors into customers. In contrast, americanfreight.com leads with a higher conversion rate of 1.50-2.00%, while ashleyfurniture.com, colemanfurniture.com, and afd-furniture.com trail with rates up to 0.50%. Despite its impressive conversion, afw.com ranks third in revenue at $6.5 million, behind ashleyfurniture.com at $191 million and colemanfurniture.com at $7 million. When it comes to transactions, afw.com achieved 10,200, surpassing colemanfurniture.com’s 4,485 but falling behind ashleyfurniture.com’s 156,000. Additionally, with 1.2 million sessions, afw.com ties with colemanfurniture.com, yet remains significantly behind ashleyfurniture.com's 31.3 million sessions, indicating a robust engagement challenge. Overall, afw.com shows strengths in conversion and transactions but faces fierce competition in revenue and traffic metrics.
Revenue share by device at afw.com
In August large majority of sales on afw.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries afw.com operates in
afw.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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afw.com channels
Identify top traffic channels that drive growth for afw.comand discover how performance of traffic channels has changed over time.
afw.com Google Ads spend
Evaluate afw.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
afw.com devices
Review afw.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
