afw.com
AFW.com is an online platform that sells a wide range of furniture and home decor items. They offer an extensive selection of products for various areas of the home, including living rooms, bedrooms, dining rooms, and outdoor spaces. The website provides a user-friendly interface for customers to explore and purchase items to enhance their living spaces.
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afw.com Annual Revenue and Growth
afw.com's annual sales on its online store amounted to $62.2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
afw.com's monthly revenueOVER TIME
Over the past three months, afw.com revenue has experienced growth of 20%, compared to the preceding three months.
afw.com competitors
In September 2026, afw.com excels with a notable transaction count of 10,100, ranking second among competitors. It trails behind ashleyfurniture.com, which dominates with 169,000 transactions, and surpasses colemanfurniture.com, which recorded 4,275. When it comes to sessions, afw.com also ranks second, achieving 1.2 million sessions, again behind ashleyfurniture.com at 26.7 million and ahead of colemanfurniture.com with 1.1 million. Revenue-wise, afw.com reaches $6.5 million, placing it third, while ashleyfurniture.com leads significantly with $208.2 million. Despite its lower average order value (AOV) of $625-650 compared to the higher AOVs of its competitors, afw.com maintains a competitive conversion rate of 0.50-1.00%, comparable to ashleyfurniture.com’s conversion rate of 0.50-1.00%.
Revenue share by device at afw.com
In September large majority of sales on afw.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries afw.com operates in
afw.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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afw.com channels
Identify top traffic channels that drive growth for afw.comand discover how performance of traffic channels has changed over time.
afw.com Google Ads spend
Evaluate afw.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
afw.com devices
Review afw.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
