afw.com
AFW.com is an online platform that sells a wide range of furniture and home decor items. They offer an extensive selection of products for various areas of the home, including living rooms, bedrooms, dining rooms, and outdoor spaces. The website provides a user-friendly interface for customers to explore and purchase items to enhance their living spaces.
GRIPS CUSTOMERS & RESEARCH PARTNERS
afw.com Annual Revenue and Growth
afw.com's annual sales on its online store amounted to $62.2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
afw.com's monthly revenueOVER TIME
Over the past three months, afw.com revenue has experienced growth of 4.6%, compared to the preceding three months.
afw.com competitors
In May 2026, afw.com generated $6,283,426 in revenue with 9,662 transactions and sessions totaling 1,062,969, yielding an average order value (AOV) of $650-675 and a conversion rate between 0.50-1.00%. In contrast, ashleyfurniture.com led the competition significantly, achieving $174,025,159 in revenue from 143,701 transactions over 26,783,116 sessions, with a higher AOV of $1,200-1,225 and a stable conversion rate. colemanfurniture.com reported $5,851,246 in revenue with 3,850 transactions from 860,233 sessions, showing a high AOV of $1,500-1,525, but a lower conversion rate at 0.00-0.50%. Other competitors like americanfreight.com and afd-furniture.com posted lower revenues and variable AOVs, with americanfreight.com recording a better conversion rate of 1.00-1.50% but significantly less revenue at $1,221,608. Overall, afw.com performs decently among its peers but falls short compared to ashleyfurniture.com.
Revenue share by device at afw.com
In May large majority of sales on afw.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries afw.com operates in
afw.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
afw.com channels
Identify top traffic channels that drive growth for afw.comand discover how performance of traffic channels has changed over time.
afw.com Google Ads spend
Evaluate afw.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
afw.com devices
Review afw.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
