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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

mommymakeup.com

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10.2K

Revenue

2.3K

Sessions

4.0-4.5%

Conversion rate

$100-125

Average order value

Online only revenue for mommymakeup.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Mommymakeup.com is an online platform offering a wide range of cosmetics and beauty products. Customers can find various makeup essentials such as foundation, lipsticks, eyeshadows, and more. The website caters specifically to busy moms, providing reliable and efficient services for their beauty needs.

mommymakeup.com’s revenueOVER TIME
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Over the past three months, mommymakeup.com revenue has experienced decline of 18%, compared to the preceding three months.

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mommymakeup.com revenue decline for last six months

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OVERVIEW

mommymakeup.com, in the BEAUTY AND COSMETICS industry, generated $10,243 in online sales with a conversion rate of 4.00-4.50% and an AOV of $100-125 from 2,285 sessions in September 2024. The median revenue in this category is $53,315, with the largest online store being ulta.com at $114,902,798. A very high conversion rate is 4.62%, while a very low conversion rate is 1.45%. A very high AOV is $191, and a very low AOV is $49. The store with the highest sessions is sephora.com at 41,256,765, and the median sessions are 22,216.

mommymakeup.com competitors

mommymakeup.com lags behind its competitors in terms of revenue, with only $10,243 compared to the highest competitor, bareminerals.com, with $1,333,539. In terms of transactions, mommymakeup.com also falls short with only 97 transactions, while the competitors range from 25 to 22,283 transactions. Similarly, mommymakeup.com has a lower number of sessions at 2,285 compared to the highest at 968,424. However, mommymakeup.com excels in average order value (AOV) with a range of $100-$125, putting it in line with omiana.com, which also falls within the same AOV range. Additionally, mommymakeup.com has a higher conversion rate at 4.00-4.50%, putting it on par with omiana.com, the competitor with the highest conversion rate in the group. Overall, mommymakeup.com may not lead in revenue or transactions, but it performs well in AOV and conversion rate compared to its competitors.

#1 bareminerals.com

1.3M

Revenue

968.4K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#2 makeupamerica.us

3.8K

Revenue

782.9

Sessions

3.0-3.5%

Conv. rate

$150-175

AOV

#3 studiogearcosmetics.com

1.2K

Revenue

1.1K

Sessions

3.0-3.5%

Conv. rate

$25-50

AOV

#4 ashleyleecosmetics.com

25.6K

Revenue

28.2K

Sessions

2.5-3.0%

Conv. rate

$25-50

AOV

#5 omiana.com

40.5K

Revenue

8.1K

Sessions

4.5-5.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

bareminerals.com

omiana.com

ashleyleecosmetics.com

mommymakeup.com

$10.2K

makeupamerica.us

studiogearcosmetics.com

TOP MARKET PERFORMERSby revenue

bareminerals.com

$1.3M

omiana.com

ashleyleecosmetics.com

mommymakeup.com

makeupamerica.us

studiogearcosmetics.com

mommymakeup.com vs top market performers

mommymakeup.com

top retailers

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Top products on mommymakeup.comby revenue

#1 The Everlasting Eye | Waterproof Eye Makeup Set

$62.3

Price

$98.1K

Revenue

#2 Out The Door Collection | Travel-friendly, Multi-tasking,Talc-free Makeup Set

$84.9

Price

$56.3K

Revenue

#3 Eye Love It Set | Waterproof Eyeliner + 3-in-1 Color

$65.8

Price

$25K

Revenue

#4 All About the Base | Talc-free Foundation & Concealer Set

$115.7

Price

Revenue

#5 The Perfection Collection | Customizable, Talc-free, Silicone-free Makeup Set - Select Your Own Shades

$91.5

Price

Revenue

#6 Stay Put Waterproof Gel Eyeliner w/ Micropigments - Black Orchid

$20

Price

Revenue

#7 Stay Put Waterproof Gel Eyeliner w/ Micropigments - Chocolate Kiss

$20

Price

Revenue

#8 Any Wear Creme - Waterproof Multi-tasking Eyeshadow - Brighten Up

$22.8

Price

Revenue

#9 Stay Put Matte Lip Cream | Kiss-Proof Lipstick - Twiggy

$21.8

Price

Revenue

#10 Stay Put Matte Lip Cream | Kiss-Proof Lipstick - Raquel

$22

Price

Revenue

#1 The Everlasting Eye | Waterproof Eye Makeup Set

$62.3

Price

$98.1K

Revenue

#2 Out The Door Collection | Travel-friendly, Multi-tasking,Talc-free Makeup Set

$84.9

Price

$56.3K

Revenue

#3 Eye Love It Set | Waterproof Eyeliner + 3-in-1 Color

$65.8

Price

$25K

Revenue

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mommymakeup.com channels

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mommymakeup.com Google Ads spend

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mommymakeup.com devices

Review mommymakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mommymakeup.com top markets

Explore mommymakeup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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