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Oct 2025
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Home/Insights/Retailers/mommymakeup.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for mommymakeup.commommymakeup.com

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27.6K
Revenue
Oct 25
5.2K
Sessions
Oct 25
4.5-5.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Mommymakeup.com is an online platform offering a wide range of cosmetics and beauty products. Customers can find various makeup essentials such as foundation, lipsticks, eyeshadows, and more. The website caters specifically to busy moms, providing reliable and efficient services for their beauty needs.

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mommymakeup.com Annual Revenue and Growth

mommymakeup.com's annual sales on its online store amounted to $206.2K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$206.2K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
mommymakeup.com revenue by year

mommymakeup.com's monthly revenueOVER TIME
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Over the past three months, mommymakeup.com revenue has experienced growth of 210%, compared to the preceding three months.

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mommymakeup.com revenue growth for last six months
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OVERVIEW
In October 2025, mommymakeup.com generated $27,616 in online sales, falling below the BEAUTY AND COSMETICS median of $41,294, with a commendable conversion rate of 4.50-5.00%, slightly above the high benchmark of 4.65%. Their average order value (AOV) ranged from $100-125, below the sector's high of $202, while sessions totaled 5,187, significantly less than the median of 18,156 in the industry. Despite these metrics, mommymakeup.com operates within a competitive landscape, notably behind the largest player, themancompany.com, which achieved over $119 million in sales, highlighting the potential for growth and improvement.
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mommymakeup.com competitors

In October 2025, mommymakeup.com stood out among its competitors in terms of revenue with $27,616, which was significantly lower than the top performer, bareminerals.com, with $711,763. However, mommymakeup.com had a higher average order value (AOV) ranging from $100-125, compared to bareminerals.com's $50-75. In terms of transactions, mommymakeup.com had 244, while competitors like ashleyleecosmetics.com had 320 and makeupamerica.us had 13. The conversion rate for mommymakeup.com was in the range of 4.50-5.00, which was on par with omiana.com at 5.50-6.00 but higher than the other competitors. Despite not leading in revenue, mommymakeup.com excelled in AOV and conversion rate compared to its competitors in October 2025.

bareminerals.com screenshot
#1 bareminerals.com
711.8K
Revenue
727.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
makeupamerica.us screenshot
#2 makeupamerica.us
2.2K
Revenue
361.5
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
studiogearcosmetics.com screenshot
#3 studiogearcosmetics.com
3.4K
Revenue
2.3K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
ashleyleecosmetics.com screenshot
#4 ashleyleecosmetics.com
9.2K
Revenue
12K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
omiana.com screenshot
#5 omiana.com
67.7K
Revenue
12.9K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
mommymakeup.com vs top market performers
mommymakeup.com
top retailers
conversion rate vs average order value for mommymakeup.com and its competitors
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Revenue share by device at mommymakeup.com

In October large majority of sales on mommymakeup.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on mommymakeup.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mommymakeup.com channels

Identify top traffic channels that drive growth for mommymakeup.comand discover how performance of traffic channels has changed over time.

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mommymakeup.com Google Ads spend

Evaluate mommymakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mommymakeup.com devices

Review mommymakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mommymakeup.com top markets

Explore mommymakeup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mommymakeup.com country & global rank

Assess the ranking of mommymakeup.com among other retailers within its primary country and worldwide.

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