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May 2025
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Home/Insights/Retailers/mommymakeup.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for mommymakeup.commommymakeup.com

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7.9K
Revenue
1.5K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
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Mommymakeup.com is an online platform offering a wide range of cosmetics and beauty products. Customers can find various makeup essentials such as foundation, lipsticks, eyeshadows, and more. The website caters specifically to busy moms, providing reliable and efficient services for their beauty needs.

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mommymakeup.com's revenueOVER TIME
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Over the past three months, mommymakeup.com revenue has experienced decline of 60%, compared to the preceding three months.

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mommymakeup.com revenue decline for last six months
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OVERVIEW
For the month of May 2025, mommymakeup.com in the BEAUTY AND COSMETICS industry had a revenue of $7,942 with a conversion rate of 4.00-4.50% and an average order value (AOV) of $100-125. They had 1,518 sessions. The highest online store in the category was ulta.com with revenue of $96,002,620 and the most sessions came from sephora.com at 38,510,361. The median revenue in the industry was $46,882, the highest conversion rate was 4.51%, the highest AOV was $213, and the median sessions were 19,997.
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mommymakeup.com competitors

In May 2025, mommymakeup.com generated a revenue of $7,942 from 65 transactions and 1,518 sessions, with an average order value (AOV) ranging between $100-$125 and a conversion rate of 4.00-4.50%. In comparison, one of its competitors, ashleyleecosmetics.com, had a lower revenue of $6,728 from 201 transactions and 7,466 sessions, with an AOV of $25-$50 and a conversion rate of 2.50-3.00%. On the other end of the spectrum, bareminerals.com outperformed mommymakeup.com with a significantly higher revenue of $1,051,577 from 16,008 transactions and 868,149 sessions, showcasing an AOV of $50-$75 and a conversion rate of 1.50-2.00%. While mommymakeup.com falls within the mid-range of its competitors in terms of revenue and conversion rate, it stands out with a higher AOV and a decent number of transactions relative to its sessions.

bareminerals.com screenshot
#1 bareminerals.com
1.1M
Revenue
868.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
makeupamerica.us screenshot
#2 makeupamerica.us
4.7K
Revenue
732.3
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
studiogearcosmetics.com screenshot
#3 studiogearcosmetics.com
1.3K
Revenue
750.3
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
ashleyleecosmetics.com screenshot
#4 ashleyleecosmetics.com
6.7K
Revenue
7.5K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
omiana.com screenshot
#5 omiana.com
78.1K
Revenue
16K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
mommymakeup.com vs top market performers
mommymakeup.com
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conversion rate vs average order value for mommymakeup.com and its competitors
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Revenue share by device at mommymakeup.com

In May large majority of sales on mommymakeup.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

In May large majority of sales on mommymakeup.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.
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brands overtime comparison

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mommymakeup.com channels

Identify top traffic channels that drive growth for mommymakeup.comand discover how performance of traffic channels has changed over time.

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mommymakeup.com Google Ads spend

Evaluate mommymakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mommymakeup.com devices

Review mommymakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mommymakeup.com top markets

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mommymakeup.com country & global rank

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