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Sep 2026
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Home/Insights/Retailers/mommymakeup.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for mommymakeup.commommymakeup.com

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12.3K
Revenue
Sep 26
3.3K
Sessions
Sep 26
3.5-4.0%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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Mommymakeup.com is an online platform offering a wide range of cosmetics and beauty products. Customers can find various makeup essentials such as foundation, lipsticks, eyeshadows, and more. The website caters specifically to busy moms, providing reliable and efficient services for their beauty needs.

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mommymakeup.com Annual Revenue and Growth

mommymakeup.com's annual sales on its online store amounted to $222.3K in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$222.3K
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
mommymakeup.com revenue by year

mommymakeup.com's monthly revenueOVER TIME
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Over the past three months, mommymakeup.com revenue has experienced growth of 54%, compared to the preceding three months.

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mommymakeup.com revenue growth for last six months
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OVERVIEW
mommymakeup.com operates within the beauty and cosmetics category, showing performance metrics for September 2026 that highlight its growth potential. With revenue from online sales at $12,300, it lags behind an average beauty and cosmetics store, which generates around $35,500 monthly. The site's conversion rate ranges from 3.50% to 4.00%, falling within the typical range of 1.06% to 4.56%. Its average order value (AOV) is $75-100, also within the category's typical range of $50 to $214. Finally, with 3,261 sessions, mommymakeup.com attracts significantly fewer visitors compared to an average beauty and cosmetics store, which sees around 14,500 sessions each month.
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mommymakeup.com competitors

In terms of revenue, mommymakeup.com trails its competitors significantly, generating $12,300, while bareminerals.com leads with a substantial $693,000. In transactions, mommymakeup.com records 128, again falling behind bareminerals.com, which achieves 10,200. When it comes to sessions, mommymakeup.com reaches 3,261, significantly outperformed by bareminerals.com’s impressive 660,000 sessions. However, in average order value, mommymakeup.com aligns closely with omiana.com, both offering an AOV of $75-100, whereas other competitors like makeupamerica.us have a higher AOV of $150-175. Notably, mommymakeup.com maintains a competitive conversion rate between 3.50-4.00%, outperforming ashleyleecosmetics.com, which has a conversion rate of 2.50-3.00%. In September 2026, mommymakeup.com shows potential in engagement but must enhance revenue and transaction metrics to compete with industry leaders.

bareminerals.com screenshot
#1 bareminerals.com
692.7K
Revenue
660.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
makeupamerica.us screenshot
#2 makeupamerica.us
14K
Revenue
2.5K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
studiogearcosmetics.com screenshot
#3 studiogearcosmetics.com
3.4K
Revenue
2.2K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
ashleyleecosmetics.com screenshot
#4 ashleyleecosmetics.com
10.4K
Revenue
11.9K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
omiana.com screenshot
#5 omiana.com
72.7K
Revenue
15.1K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
mommymakeup.com vs top market performers
mommymakeup.com
top retailers
conversion rate vs average order value for mommymakeup.com and its competitors
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Revenue share by device at mommymakeup.com

In September large majority of sales on mommymakeup.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on mommymakeup.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries mommymakeup.com operates in

mommymakeup.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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mommymakeup.com channels

Identify top traffic channels that drive growth for mommymakeup.comand discover how performance of traffic channels has changed over time.

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mommymakeup.com Google Ads spend

Evaluate mommymakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mommymakeup.com devices

Review mommymakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mommymakeup.com top markets

Explore mommymakeup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mommymakeup.com country & global rank

Assess the ranking of mommymakeup.com among other retailers within its primary country and worldwide.

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