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Jul 2026
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Home/Insights/Retailers/mommymakeup.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for mommymakeup.commommymakeup.com

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32.3K
Revenue
Jul 26
5.8K
Sessions
Jul 26
3.5-4.0%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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Mommymakeup.com is an online platform offering a wide range of cosmetics and beauty products. Customers can find various makeup essentials such as foundation, lipsticks, eyeshadows, and more. The website caters specifically to busy moms, providing reliable and efficient services for their beauty needs.

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mommymakeup.com Annual Revenue and Growth

mommymakeup.com's annual sales on its online store amounted to $222.3K in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$222.3K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
mommymakeup.com revenue by year

mommymakeup.com's monthly revenueOVER TIME
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Over the past three months, mommymakeup.com revenue has experienced growth of 26%, compared to the preceding three months.

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mommymakeup.com revenue growth for last six months
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OVERVIEW
In comparison to an average beauty and cosmetics store, mommymakeup.com shows mixed performance metrics for July 2026. With revenue of $32,300, it falls short of the $39,200 typically generated by an average beauty and cosmetics store. The conversion rate of 3.50-4.00% is commendably within the category's typical range of 1.1% to 4.37%. The average order value (AOV) of $125-150 also aligns well with the typical range of $52 to $207. However, mommymakeup.com had only 5,774 sessions, significantly lower than the 17,100 sessions seen by an average beauty and cosmetics store. Overall, these metrics highlight both strengths and areas for improvement.
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mommymakeup.com competitors

In July 2026, mommymakeup.com trails its competitors most significantly in revenue, generating $32,300, which is $511,000 less than bareminerals.com’s $543,000. This also reflects in transactions, with mommymakeup.com achieving 228, while bareminerals.com boasts 8,459, a difference of 8,231. Additionally, mommymakeup.com has significantly fewer sessions at 5,774, trailing bareminerals.com by 476,000. However, mommymakeup.com has a commendable average order value (AOV) ranging between $125-150, which is higher than bareminerals.com’s $50-75. Its conversion rate of 3.50-4.00% is on par with omiana.com but surpasses makeupamerica.us and ashleyleecosmetics.com. Overall, while mommymakeup.com has strengths in AOV and conversion rates, it still faces challenges in revenue, transactions, and overall traffic when compared to industry leaders like bareminerals.com.

bareminerals.com screenshot
#1 bareminerals.com
542.6K
Revenue
481.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
makeupamerica.us screenshot
#2 makeupamerica.us
27.9K
Revenue
4.6K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
studiogearcosmetics.com screenshot
#3 studiogearcosmetics.com
6.3K
Revenue
3.9K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
ashleyleecosmetics.com screenshot
#4 ashleyleecosmetics.com
6.9K
Revenue
8.4K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
omiana.com screenshot
#5 omiana.com
104.7K
Revenue
25.3K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
mommymakeup.com vs top market performers
mommymakeup.com
top retailers
conversion rate vs average order value for mommymakeup.com and its competitors
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Revenue share by device at mommymakeup.com

In July large majority of sales on mommymakeup.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on mommymakeup.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries mommymakeup.com operates in

mommymakeup.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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mommymakeup.com channels

Identify top traffic channels that drive growth for mommymakeup.comand discover how performance of traffic channels has changed over time.

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mommymakeup.com Google Ads spend

Evaluate mommymakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mommymakeup.com devices

Review mommymakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mommymakeup.com top markets

Explore mommymakeup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mommymakeup.com country & global rank

Assess the ranking of mommymakeup.com among other retailers within its primary country and worldwide.

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