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Home/Insights/Retailers/mommymakeup.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for mommymakeup.commommymakeup.com

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21.1K
Revenue
Mar 26
3.5K
Sessions
Mar 26
5.5-6.0%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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Mommymakeup.com is an online platform offering a wide range of cosmetics and beauty products. Customers can find various makeup essentials such as foundation, lipsticks, eyeshadows, and more. The website caters specifically to busy moms, providing reliable and efficient services for their beauty needs.

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mommymakeup.com Annual Revenue and Growth

mommymakeup.com's annual sales on its online store amounted to $222.3K in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$222.3K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
mommymakeup.com revenue by year

mommymakeup.com's monthly revenueOVER TIME
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Over the past three months, mommymakeup.com revenue has experienced decline of 35%, compared to the preceding three months.

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mommymakeup.com revenue decline for last six months
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OVERVIEW
In March 2026, mommymakeup.com reported revenue of $21,079, significantly below the BEAUTY AND COSMETICS median of $47,335, while achieving a robust conversion rate of 5.50-6.00%, surpassing the industry average of 4.7%. The average order value (AOV) ranged from $100-125, well below the high of $190, and the website recorded 3,540 sessions, notably lower than the median of 20,520. This positions mommymakeup.com as a competitive player in the market, though with room for growth in revenue and traffic compared to industry leaders like ulta.com, which boasts revenue of $100,589,534 and significantly higher traffic.
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mommymakeup.com competitors

When comparing mommymakeup.com to its competitors in March 2026, some clear distinctions can be seen. mommymakeup.com generated a revenue of $21,079 with 196 transactions and 3,540 sessions, boasting an AOV of $100-125 and a conversion rate of 5.50-6.00%. In contrast, bareminerals.com led the pack with a revenue of $643,909, 11,111 transactions, and 588,582 sessions, although their AOV was lower at $50-75 and their conversion rate at 1.50-2.00%. makeupamerica.us had a revenue of $8,078, Studio Gear Cosmetics generated $2,631, Ashley Lee Cosmetics had $6,531, and omiana.com reached $100,232. Each competitor had its own strengths and weaknesses in terms of revenue, transactions, sessions, AOV, and conversion rate, but mommymakeup.com held its own among the competition with a strong conversion rate and respectable revenue numbers.

bareminerals.com screenshot
#1 bareminerals.com
643.9K
Revenue
588.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
makeupamerica.us screenshot
#2 makeupamerica.us
8.1K
Revenue
1.7K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
studiogearcosmetics.com screenshot
#3 studiogearcosmetics.com
2.6K
Revenue
1.4K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
ashleyleecosmetics.com screenshot
#4 ashleyleecosmetics.com
6.5K
Revenue
8.2K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
omiana.com screenshot
#5 omiana.com
100.2K
Revenue
31K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
mommymakeup.com vs top market performers
mommymakeup.com
top retailers
conversion rate vs average order value for mommymakeup.com and its competitors
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Revenue share by device at mommymakeup.com

In March large majority of sales on mommymakeup.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on mommymakeup.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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mommymakeup.com channels

Identify top traffic channels that drive growth for mommymakeup.comand discover how performance of traffic channels has changed over time.

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mommymakeup.com Google Ads spend

Evaluate mommymakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mommymakeup.com devices

Review mommymakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mommymakeup.com top markets

Explore mommymakeup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mommymakeup.com country & global rank

Assess the ranking of mommymakeup.com among other retailers within its primary country and worldwide.

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