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Jun 2026
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Home/Insights/Retailers/mommymakeup.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for mommymakeup.commommymakeup.com

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11.6K
Revenue
Jun 26
2.2K
Sessions
Jun 26
4.5-5.0%
Conv. rate
Jun 26
$100-125
AOV
Jun 26
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Mommymakeup.com is an online platform offering a wide range of cosmetics and beauty products. Customers can find various makeup essentials such as foundation, lipsticks, eyeshadows, and more. The website caters specifically to busy moms, providing reliable and efficient services for their beauty needs.

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mommymakeup.com Annual Revenue and Growth

mommymakeup.com's annual sales on its online store amounted to $222.3K in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$222.3K
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
mommymakeup.com revenue by year

mommymakeup.com's monthly revenueOVER TIME
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Over the past three months, mommymakeup.com revenue has experienced decline of 20%, compared to the preceding three months.

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mommymakeup.com revenue decline for last six months
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OVERVIEW
In June 2026, mommymakeup.com generated $11,609 in revenue, significantly below the BEAUTY AND COSMETICS median of $40,079, while its conversion rate of 4.50-5.00% slightly exceeds the high industry benchmark of 4.53%. The average order value (AOV) ranged between $100-125, which is below the sector's high of $208. The site recorded 2,158 sessions, a stark contrast to the median of 16,700 and far below leading competitor sephora.com’s impressive 57,073,774 sessions, indicating potential areas for growth in traffic and revenue to better align with industry standards.
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mommymakeup.com competitors

In June 2026, mommymakeup.com generated $11,609 in revenue from 99 transactions, boasting a conversion rate of 4.50-5.00% with an average order value (AOV) of $100-125 across 2,158 sessions. In contrast, bareminerals.com dominated the market with $706,540 in revenue from 11,397 transactions and a significantly higher traffic volume of 683,520 sessions, although its AOV was lower at $50-75 and a conversion rate of 1.50-2.00%. Meanwhile, makeupamerica.us, despite generating only $36,856 in revenue from 203 transactions, enjoyed the highest AOV of $175-200 but had a lower conversion rate of 3.00-3.50%. Other competitors, such as omiana.com and ashleyleecosmetics.com, reported revenues of $66,353 and $7,747, respectively, highlighting the varied landscape where mommymakeup.com competes effectively, particularly with its high conversion rate and AOV.

bareminerals.com screenshot
#1 bareminerals.com
706.5K
Revenue
683.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
makeupamerica.us screenshot
#2 makeupamerica.us
36.9K
Revenue
6K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
studiogearcosmetics.com screenshot
#3 studiogearcosmetics.com
2.6K
Revenue
1.6K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
ashleyleecosmetics.com screenshot
#4 ashleyleecosmetics.com
7.7K
Revenue
8.3K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
omiana.com screenshot
#5 omiana.com
66.4K
Revenue
15.4K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
mommymakeup.com vs top market performers
mommymakeup.com
top retailers
conversion rate vs average order value for mommymakeup.com and its competitors
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Revenue share by device at mommymakeup.com

In June large majority of sales on mommymakeup.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on mommymakeup.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries mommymakeup.com operates in

mommymakeup.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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mommymakeup.com channels

Identify top traffic channels that drive growth for mommymakeup.comand discover how performance of traffic channels has changed over time.

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mommymakeup.com Google Ads spend

Evaluate mommymakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mommymakeup.com devices

Review mommymakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mommymakeup.com top markets

Explore mommymakeup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mommymakeup.com country & global rank

Assess the ranking of mommymakeup.com among other retailers within its primary country and worldwide.

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