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Dec 2025
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Home/Insights/Retailers/mommymakeup.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for mommymakeup.commommymakeup.com

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34.5K
Revenue
Dec 25
8.7K
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Mommymakeup.com is an online platform offering a wide range of cosmetics and beauty products. Customers can find various makeup essentials such as foundation, lipsticks, eyeshadows, and more. The website caters specifically to busy moms, providing reliable and efficient services for their beauty needs.

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mommymakeup.com Annual Revenue and Growth

mommymakeup.com's annual sales on its online store amounted to $206.2K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$206.2K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
mommymakeup.com revenue by year

mommymakeup.com's monthly revenueOVER TIME
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Over the past three months, mommymakeup.com revenue has experienced growth of 16%, compared to the preceding three months.

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mommymakeup.com revenue growth for last six months
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OVERVIEW
In December 2025, mommymakeup.com, operating in the lifestyle and beauty & cosmetics sector, generated $34,537 in revenue, below the median of $53,444, with a conversion rate of 4.50-5.00%, slightly above the industry's high of 4.87%. The average order value (AOV) ranged from $75 to $100, significantly lower than the high of $191, and the site attracted 8,738 sessions, well below the median of 23,270 in the industry, showcasing potential for growth despite a commendable conversion performance.
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mommymakeup.com competitors

In December 2025, mommymakeup.com generated $34,537 in revenue from 411 transactions with 8,738 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 4.50-5.00%. Comparing it to its competitors, bareminerals.com outperformed mommymakeup.com significantly with $760,476 in revenue from 13,641 transactions and 784,302 sessions. However, mommymakeup.com had a higher AOV than bareminerals.com, and a higher conversion rate as well. makeupamerica.us had a lower revenue of $11,954 but a higher AOV of $125-$150 compared to mommymakeup.com. studiogearcosmetics.com and ashleeleecosmetics.com had lower revenue figures than mommymakeup.com but similar conversion rates. omiana.com had the highest revenue of $84,457 with 1,078 transactions and 17,417 sessions, along with a competitive conversion rate of 6.00-6.50%. Overall, mommymakeup.com performed well in terms of AOV and conversion rate compared to its competitors.

bareminerals.com screenshot
#1 bareminerals.com
760.5K
Revenue
784.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
makeupamerica.us screenshot
#2 makeupamerica.us
12K
Revenue
2.4K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
studiogearcosmetics.com screenshot
#3 studiogearcosmetics.com
3.1K
Revenue
2.4K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
ashleyleecosmetics.com screenshot
#4 ashleyleecosmetics.com
7.3K
Revenue
8.9K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
omiana.com screenshot
#5 omiana.com
84.5K
Revenue
17.4K
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
mommymakeup.com vs top market performers
mommymakeup.com
top retailers
conversion rate vs average order value for mommymakeup.com and its competitors
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Revenue share by device at mommymakeup.com

In December large majority of sales on mommymakeup.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on mommymakeup.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mommymakeup.com channels

Identify top traffic channels that drive growth for mommymakeup.comand discover how performance of traffic channels has changed over time.

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mommymakeup.com Google Ads spend

Evaluate mommymakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mommymakeup.com devices

Review mommymakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mommymakeup.com top markets

Explore mommymakeup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mommymakeup.com country & global rank

Assess the ranking of mommymakeup.com among other retailers within its primary country and worldwide.

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