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Nov 2025
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Home/Insights/Retailers/mommymakeup.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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15.3K
Revenue
Nov 25
2.4K
Sessions
Nov 25
6.0-6.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Mommymakeup.com is an online platform offering a wide range of cosmetics and beauty products. Customers can find various makeup essentials such as foundation, lipsticks, eyeshadows, and more. The website caters specifically to busy moms, providing reliable and efficient services for their beauty needs.

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mommymakeup.com Annual Revenue and Growth

mommymakeup.com's annual sales on its online store amounted to $206.2K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$206.2K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
mommymakeup.com revenue by year

mommymakeup.com's monthly revenueOVER TIME
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Over the past three months, mommymakeup.com revenue has experienced growth of 257%, compared to the preceding three months.

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mommymakeup.com revenue growth for last six months
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OVERVIEW
In November 2025, mommymakeup.com generated $15,252 in online sales with a conversion rate of 6.00-6.50%, surpassing the industry average of 5.32%. However, it remains below the median revenue of $52,547 for the BEAUTY AND COSMETICS sector, and significantly lower than the leading competitor, ulta.com, which achieved $145,643,880. The site's average order value (AOV) ranged from $100 to $125, which is considerably less than the industry high of $204. With 2,386 sessions, mommymakeup.com faces substantial traffic challenges compared to the median of 19,748 sessions in its category.
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mommymakeup.com competitors

In November 2025, mommymakeup.com reported a revenue of $15,252 with 151 transactions and 2,386 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 6.00-6.50%. Compared to its competitors, such as bareminerals.com with a revenue of $1,128,383, makeupamerica.us with a revenue of $7,856, studiogearcosmetics.com with a revenue of $2,323, ashleyleecosmetics.com with a revenue of $6,734, and omiana.com with a revenue of $118,719, mommymakeup.com falls on the lower end of the revenue spectrum. However, mommymakeup.com's conversion rate is on par with omiana.com, indicating a similar level of effectiveness in turning sessions into transactions. Additionally, mommymakeup.com's AOV falls within the mid-range when compared to its competitors, showing potential for growth in both revenue and average order value.

bareminerals.com screenshot
#1 bareminerals.com
1.1M
Revenue
987K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
makeupamerica.us screenshot
#2 makeupamerica.us
7.9K
Revenue
1.5K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
studiogearcosmetics.com screenshot
#3 studiogearcosmetics.com
2.3K
Revenue
1.4K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
ashleyleecosmetics.com screenshot
#4 ashleyleecosmetics.com
6.7K
Revenue
8.4K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
omiana.com screenshot
#5 omiana.com
118.7K
Revenue
20.5K
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
mommymakeup.com vs top market performers
mommymakeup.com
top retailers
conversion rate vs average order value for mommymakeup.com and its competitors
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Revenue share by device at mommymakeup.com

In November large majority of sales on mommymakeup.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on mommymakeup.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mommymakeup.com channels

Identify top traffic channels that drive growth for mommymakeup.comand discover how performance of traffic channels has changed over time.

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mommymakeup.com Google Ads spend

Evaluate mommymakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mommymakeup.com devices

Review mommymakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mommymakeup.com top markets

Explore mommymakeup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mommymakeup.com country & global rank

Assess the ranking of mommymakeup.com among other retailers within its primary country and worldwide.

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