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Home/Insights/Retailers/mommymakeup.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for mommymakeup.commommymakeup.com

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17.5K
Revenue
Aug 26
3.7K
Sessions
Aug 26
3.5-4.0%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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Mommymakeup.com is an online platform offering a wide range of cosmetics and beauty products. Customers can find various makeup essentials such as foundation, lipsticks, eyeshadows, and more. The website caters specifically to busy moms, providing reliable and efficient services for their beauty needs.

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mommymakeup.com Annual Revenue and Growth

mommymakeup.com's annual sales on its online store amounted to $222.3K in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$222.3K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
mommymakeup.com revenue by year

mommymakeup.com's monthly revenueOVER TIME
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Over the past three months, mommymakeup.com revenue has experienced growth of 23%, compared to the preceding three months.

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mommymakeup.com revenue growth for last six months
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OVERVIEW
mommymakeup.com performs below an average beauty and cosmetics store in several key metrics. For the month of August 2026, it generated $17,500 in online sales, while an average beauty and cosmetics store typically earns around $46,500 monthly, with ulta.com reaching $157.9 million. Its conversion rate stands at 3.50-4.00%, which is within the category's typical range of 1.08% to 4.58%. The average order value (AOV) of $100-125 is also within the typical range of $52 to $207. Furthermore, mommymakeup.com had 3,723 sessions, significantly lower than the average beauty and cosmetics store’s 20,600 sessions per month.
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mommymakeup.com competitors

mommymakeup.com trails its competitors significantly in sessions, attracting 3,723 visits compared to bareminerals.com, which boasts 481,000. In terms of revenue, mommymakeup.com generates $17,500, ranking third among its competitors. bareminerals.com leads with a remarkable $503,000, while omiana.com follows with $95,200. In transactions, mommymakeup.com records 147 sales, placing it fifth, with bareminerals.com again outperforming all at 8,084 transactions. mommymakeup.com achieves an average order value (AOV) ranging from $100-125, which is on par with omiana.com but well above ashleyleecosmetics.com’s $25-50. Conversion rates for mommymakeup.com sit between 3.50-4.00%, similar to omiana.com’s performance. However, it lags behind bareminerals.com, which has a conversion rate of 1.50-2.00%. In August 2026, while mommymakeup.com shows strong potential, it remains challenged against its larger competitors, particularly in engagement metrics like sessions and transactions.

bareminerals.com screenshot
#1 bareminerals.com
502.7K
Revenue
481.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
makeupamerica.us screenshot
#2 makeupamerica.us
16.4K
Revenue
3.1K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
studiogearcosmetics.com screenshot
#3 studiogearcosmetics.com
6.2K
Revenue
4K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
ashleyleecosmetics.com screenshot
#4 ashleyleecosmetics.com
5.6K
Revenue
6.8K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
omiana.com screenshot
#5 omiana.com
95.2K
Revenue
20.8K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
mommymakeup.com vs top market performers
mommymakeup.com
top retailers
conversion rate vs average order value for mommymakeup.com and its competitors
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Revenue share by device at mommymakeup.com

In August large majority of sales on mommymakeup.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on mommymakeup.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries mommymakeup.com operates in

mommymakeup.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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mommymakeup.com channels

Identify top traffic channels that drive growth for mommymakeup.comand discover how performance of traffic channels has changed over time.

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mommymakeup.com Google Ads spend

Evaluate mommymakeup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mommymakeup.com devices

Review mommymakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mommymakeup.com top markets

Explore mommymakeup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mommymakeup.com country & global rank

Assess the ranking of mommymakeup.com among other retailers within its primary country and worldwide.

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