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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for min.commin.com

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23.1K
Revenue
10.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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Min.com is an e-commerce platform that offers a wide range of consumer products. The website features various categories, including electronics, fashion, home goods, and more. Customers can browse and purchase items conveniently online, benefiting from the platforms selection, competitive prices, and streamlined shopping experience.

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min.com's revenueOVER TIME
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Over the past three months, min.com revenue has experienced decline of 31%, compared to the preceding three months.

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min.com revenue decline for last six months
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OVERVIEW
min.com in the BEAUTY AND COSMETICS industry had a revenue of $23,125 for online sales, with a median revenue of $46,882, while ulta.com had the highest revenue at $96,002,620. The conversion rate for min.com was 2.00-2.50%, with a high of 4.51% and a low of 1.17% in the industry. The average order value (AOV) for min.com was $75-100, with a high AOV of $213 and a low AOV of $53 in the industry. The store had 10,618 sessions, while the highest was 38,510,361 from sephora.com, and the median sessions in the industry were 19,997.
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min.com competitors

In May 2025, min.com outperformed its competitor alrossa.com in terms of revenue, with min.com generating $23,125 compared to alrossa.com's $4,413. In terms of transactions, min.com had 262 transactions while alrossa.com had 70. min.com also had significantly more sessions with 10,618 compared to alrossa.com's 1,759. However, alrossa.com had a higher conversion rate of 3.50-4.00% compared to min.com's 2.00-2.50%. Both websites had a similar average order value (AOV) range, with min.com at $75-100 and alrossa.com at $50-75. Overall, min.com demonstrated stronger performance in terms of revenue, transactions, and sessions, but alrossa.com had a higher conversion rate.

alrossa.com screenshot
#1 alrossa.com
4.4K
Revenue
1.8K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
min.com vs top market performers
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conversion rate vs average order value for min.com and its competitors
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Revenue share by device at min.com

In May large majority of sales on min.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.

In May large majority of sales on min.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.
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min.com channels

Identify top traffic channels that drive growth for min.comand discover how performance of traffic channels has changed over time.

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min.com Google Ads spend

Evaluate min.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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min.com devices

Review min.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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min.com top markets

Explore min.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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min.com country & global rank

Assess the ranking of min.com among other retailers within its primary country and worldwide.

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