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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for min.commin.com

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50.8K
Revenue
Dec 25
19.9K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Min.com is an e-commerce platform that offers a wide range of consumer products. The website features various categories, including electronics, fashion, home goods, and more. Customers can browse and purchase items conveniently online, benefiting from the platforms selection, competitive prices, and streamlined shopping experience.

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min.com Annual Revenue and Growth

min.com's annual sales on its online store amounted to $399.3K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$399.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
min.com revenue by year

min.com's monthly revenueOVER TIME
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Over the past three months, min.com revenue has experienced growth of 75%, compared to the preceding three months.

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min.com revenue growth for last six months
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OVERVIEW
In December 2025, min.com generated $50,795 in online sales, slightly below the BEAUTY AND COSMETICS median of $53,444, with a conversion rate of 3.00-3.50%, lower than the industry's high of 4.87%. The average order value (AOV) ranged from $75 to $100, considerably below the top-tier AOV of $191. min.com recorded 19,879 sessions, falling short of the median of 23,270 sessions, while sephora.com led with an impressive 76,213,109 sessions, highlighting min.com's need for strategic improvements in both traffic and sales metrics to enhance its market position.
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min.com competitors

In December 2025, min.com generated $50,795 in revenue from 656 transactions with 19,879 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. In comparison, olfactorynyc.com outperformed min.com significantly with $289,645 in revenue from 3,062 transactions and 90,699 sessions, maintaining a similar AOV and conversion rate. On the other hand, alrossa.com fell behind both min.com and olfactorynyc.com, only bringing in $10,692 in revenue from 174 transactions and 5,488 sessions, with a lower AOV of $50-75 despite having the same conversion rate as the other two competitors. Despite min.com holding its ground in terms of AOV and conversion rate, it lags behind olfactorynyc.com in revenue, transactions, and sessions, while outperforming alrossa.com in all aspects.

olfactorynyc.com screenshot
#1 olfactorynyc.com
289.6K
Revenue
90.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
alrossa.com screenshot
#2 alrossa.com
10.7K
Revenue
5.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
min.com vs top market performers
min.com
top retailers
conversion rate vs average order value for min.com and its competitors
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Revenue share by device at min.com

In December large majority of sales on min.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on min.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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min.com channels

Identify top traffic channels that drive growth for min.comand discover how performance of traffic channels has changed over time.

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min.com Google Ads spend

Evaluate min.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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min.com devices

Review min.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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min.com top markets

Explore min.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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min.com country & global rank

Assess the ranking of min.com among other retailers within its primary country and worldwide.

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