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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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29.3K
Revenue
13.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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Min.com is an e-commerce platform that offers a wide range of consumer products. The website features various categories, including electronics, fashion, home goods, and more. Customers can browse and purchase items conveniently online, benefiting from the platforms selection, competitive prices, and streamlined shopping experience.

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min.com's revenueOVER TIME
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Over the past three months, min.com revenue has experienced growth of 23%, compared to the preceding three months.

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min.com revenue growth for last six months
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OVERVIEW
In July 2025, min.com in the BEAUTY AND COSMETICS industry had a revenue of $29,338 (median $48,182), a conversion rate of 2.00-2.50% (high 4.31%, low 1.0%), and an AOV of $75-100 (high $211, low $51) with 13,128 sessions (median 20,909). The top online store in the category was themancompany.com with $113,233,299 in revenue and the highest sessions came from sephora.com at 41,064,568.
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min.com competitors

In July 2025, min.com reported a revenue of $29,338 from 324 transactions with 13,128 sessions, resulting in an average order value (AOV) of $75-$100 and a conversion rate of 2.00-2.50%. In comparison, olfactorynyc.com, a competitor, generated significantly higher revenue of $183,402 from 1,760 transactions and 68,231 sessions, with an AOV of $100-$125 and a conversion rate of 2.50-3.00%. On the other hand, alrossa.com, another competitor, had a revenue of $5,183 from 81 transactions and 2,289 sessions, with an AOV of $50-$75 and a high conversion rate of 3.50-4.00%. Despite min.com's decent performance in terms of revenue and conversion rate, it lags behind olfactorynyc.com in terms of overall sales and market share.

olfactorynyc.com screenshot
#1 olfactorynyc.com
183.4K
Revenue
68.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
alrossa.com screenshot
#2 alrossa.com
5.2K
Revenue
2.3K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
min.com vs top market performers
min.com
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conversion rate vs average order value for min.com and its competitors
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Revenue share by device at min.com

In July large majority of sales on min.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on min.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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min.com channels

Identify top traffic channels that drive growth for min.comand discover how performance of traffic channels has changed over time.

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min.com Google Ads spend

Evaluate min.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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min.com devices

Review min.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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min.com top markets

Explore min.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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min.com country & global rank

Assess the ranking of min.com among other retailers within its primary country and worldwide.

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