Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

min.com

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36.3K

Revenue

13.9K

Sessions

2.5-3.0%

Conversion rate

$75-100

Average order value

Online only revenue for min.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Min.com is an e-commerce platform that offers a wide range of consumer products. The website features various categories, including electronics, fashion, home goods, and more. Customers can browse and purchase items conveniently online, benefiting from the platforms selection, competitive prices, and streamlined shopping experience.

min.com’s revenueOVER TIME
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Over the past three months, min.com revenue has experienced decline of 7.1%, compared to the preceding three months.

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min.com revenue decline for last six months

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OVERVIEW

In August 2024, min.com, a BEAUTY AND COSMETICS brand, recorded $36,319 in online sales with a conversion rate of 2.50-3.00% and an AOV of $75-100. Compared to the industry median revenue of $55,432, min.com falls below average. However, it outperforms with its sessions totaling 13,866, although falling short of the industry's highest session count of 40,912,844 from sephora.com. The industry's highest AOV of $186 and conversion rate of 4.4% indicate room for improvement for min.com. Despite not leading in all metrics, min.com demonstrates potential for growth and optimization within the competitive industry.

min.com competitors

In comparing min.com to its competitors, it is clear that min.com falls behind in terms of revenue, with only $36,319 compared to olfactorynyc.com's $137,205 and alrossa.com's $1,909. The number of transactions also highlights min.com's lower performance, with 381 transactions compared to olfactorynyc.com's 1,292 and alrossa.com's 33. Additionally, min.com has fewer sessions at 13,866, while olfactorynyc.com has 48,559 and alrossa.com has 1,466. The average order value (AOV) for min.com is in the range of $75-100, which is slightly lower than olfactorynyc.com's $100-125 and higher than alrossa.com's $50-75. However, min.com's conversion rate of 2.50-3.00% is on par with its competitors. Overall, min.com has room for growth in revenue, transactions, and sessions compared to olfactorynyc.com and alrossa.com.

#1 olfactorynyc.com

137.2K

Revenue

48.6K

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#2 alrossa.com

1.9K

Revenue

1.5K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

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min.com vs top market performers

min.com

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min.com channels

Identify top traffic channels that drive growth for min.comand discover how performance of traffic channels has changed over time.

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min.com Google Ads spend

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min.com devices

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min.com top markets

Explore min.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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