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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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55.2K
Revenue
Nov 25
13.9K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Min.com is an e-commerce platform that offers a wide range of consumer products. The website features various categories, including electronics, fashion, home goods, and more. Customers can browse and purchase items conveniently online, benefiting from the platforms selection, competitive prices, and streamlined shopping experience.

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min.com Annual Revenue and Growth

min.com's annual sales on its online store amounted to $399.3K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$399.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
min.com revenue by year

min.com's monthly revenueOVER TIME
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Over the past three months, min.com revenue has experienced growth of 46%, compared to the preceding three months.

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min.com revenue growth for last six months
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OVERVIEW
In November 2025, min.com achieved online sales revenue of $55,150, surpassing the BEAUTY AND COSMETICS median of $52,547, while its conversion rate ranged between 3.50-4.00%, below the high of 5.32%. The average order value (AOV) was $100-125, considerably lower than the high of $204. min.com recorded 13,890 sessions, trailing the median of 19,748 and far from sephora.com’s peak of 76,114,809 sessions. Overall, while min.com performs above the median in revenue, its conversion rate, AOV, and sessions suggest room for improvement in the competitive beauty and cosmetics landscape.
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min.com competitors

In November 2025, min.com had a revenue of $55,150 with 493 transactions and 13,890 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 3.50-4.00%. Comparing this to its competitors, olfactorynyc.com outperformed min.com with a revenue of $260,352, 2,547 transactions, and 88,270 sessions, but had a slightly lower conversion rate of 2.50-3.00%. On the other hand, alrossa.com had lower revenue of $5,444 with 86 transactions and 2,696 sessions, but a comparable conversion rate of 3.00-3.50%. Despite being outperformed by olfactorynyc.com in terms of revenue and transactions, min.com had a higher conversion rate than both competitors, showcasing its strength in converting sessions into transactions efficiently.

olfactorynyc.com screenshot
#1 olfactorynyc.com
260.4K
Revenue
88.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
alrossa.com screenshot
#2 alrossa.com
5.4K
Revenue
2.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
min.com vs top market performers
min.com
top retailers
conversion rate vs average order value for min.com and its competitors
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Revenue share by device at min.com

In November large majority of sales on min.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on min.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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min.com channels

Identify top traffic channels that drive growth for min.comand discover how performance of traffic channels has changed over time.

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min.com Google Ads spend

Evaluate min.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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min.com devices

Review min.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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min.com top markets

Explore min.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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min.com country & global rank

Assess the ranking of min.com among other retailers within its primary country and worldwide.

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