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Dec 2025
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Home/Insights/Retailers/michaelcostello.us
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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17.5K
Revenue
Dec 25
4.5K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$275-300
AOV
Dec 25
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MichaelCostello.us is a website that offers a collection of fashion items designed by Michael Costello. The site showcases a variety of clothing, including dresses, gowns, jumpsuits, and separates. It provides customers with unique and stylish options to enhance their wardrobes with high-quality, trendy, and versatile fashion pieces.

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michaelcostello.us Annual Revenue and Growth

michaelcostello.us's annual sales on its online store amounted to $403.3K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$403.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
michaelcostello.us revenue by year

michaelcostello.us's monthly revenueOVER TIME
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Over the past three months, michaelcostello.us revenue has experienced decline of 24%, compared to the preceding three months.

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michaelcostello.us revenue decline for last six months
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OVERVIEW
In December 2025, michaelcostello.us generated $17,470 in online sales, significantly below the FASHION AND APPAREL median of $92,600, with a conversion rate of 1.00-1.50%, falling short of the category's high of 3.17%. The average order value (AOV) ranged between $275-300, lower than the sector's high of $389. The site attracted 4,494 sessions, far below the median of 39,789 in the industry, indicating a need for improved visibility and engagement in a highly competitive market, particularly against leading competitors like macys.com and shein.com.
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michaelcostello.us competitors

In December 2025, michaelcostello.us generated $17,470 in revenue from 59 transactions and 4,494 sessions with an average order value (AOV) of $275-$300 and a conversion rate of 1.00-1.50%. In comparison, milanstyle.com had revenue of $182,295 from 625 transactions and 94,730 sessions with a similar AOV but a lower conversion rate of 0.50-1.00%. onwardreserve.com outperformed both with revenue of $452,821 from 1,730 transactions and 87,105 sessions, a slightly lower AOV of $250-$275 but a higher conversion rate of 1.50-2.00%. target.com dominated the market with an impressive revenue of $1,462,615,740 from 9,569,817 transactions and 313,744,301 sessions, despite having a lower AOV of $150-$175, their conversion rate was significantly higher at 3.00-3.50%. Overall, michaelcostello.us performed moderately well compared to its competitors in terms of revenue, transactions, and sessions, but could improve its conversion rate to match the industry leaders.

milanstyle.com screenshot
#1 milanstyle.com
182.3K
Revenue
94.7K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
onwardreserve.com screenshot
#2 onwardreserve.com
452.8K
Revenue
87.1K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
target.com screenshot
#3 target.com
1.5B
Revenue
313.7M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
michaelcostello.us vs top market performers
michaelcostello.us
top retailers
conversion rate vs average order value for michaelcostello.us and its competitors
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Revenue share by device at michaelcostello.us

In December large majority of sales on michaelcostello.us, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on michaelcostello.us, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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michaelcostello.us channels

Identify top traffic channels that drive growth for michaelcostello.usand discover how performance of traffic channels has changed over time.

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michaelcostello.us Google Ads spend

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michaelcostello.us devices

Review michaelcostello.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelcostello.us top markets

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michaelcostello.us country & global rank

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