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Home/Insights/Retailers/michaelcostello.us
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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23K
Revenue
5.4K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
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MichaelCostello.us is a website that offers a collection of fashion items designed by Michael Costello. The site showcases a variety of clothing, including dresses, gowns, jumpsuits, and separates. It provides customers with unique and stylish options to enhance their wardrobes with high-quality, trendy, and versatile fashion pieces.

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michaelcostello.us's revenueOVER TIME
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Over the past three months, michaelcostello.us revenue has experienced decline of 12%, compared to the preceding three months.

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michaelcostello.us revenue decline for last six months
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Top products on michaelcostello.usby revenue

#1 Dietrich
$2.2K
Price
$22K
Revenue
#2 Nella
$3K
Price
$12K
Revenue
#3 Michael Costello Custom Bridal Design
$500
Price
$5.5K
Revenue
#1 Dietrich
$2.2K
Price
$22K
Revenue
#2 Nella
$3K
Price
$12K
Revenue
#3 Michael Costello Custom Bridal Design
$500
Price
$5.5K
Revenue
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OVERVIEW
In July 2025, michaelcostello.us, a FASHION AND APPAREL website, generated $23,030 in online sales with a conversion rate of 1.00-1.50% and an AOV of $300-325 from 5,357 sessions. Compared to the median revenue of $82,875 and median sessions of 36,317 in the industry, michaelcostello.us's performance metrics are below average. The largest online store in the FASHION AND APPAREL category is shein.com with $817,680,251 in revenue and 294,721,604 sessions. Additionally, a high conversion rate in the industry is 2.96%, while a low conversion rate is 0.62%, and a high AOV is $402 while a low AOV is $82.
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michaelcostello.us competitors

In July 2025, michaelcostello.us generated $23,030 in revenue from 76 transactions with 5,357 sessions, boasting an average order value (AOV) of $300-325 and a conversion rate of 1.00-1.50%. In comparison, milanstyle.com raked in $151,800 from 510 transactions and 94,669 sessions, with an AOV of $275-300 and a conversion rate of 0.50-1.00%. onwardreserve.com surpassed both with $224,348 in revenue from 848 transactions and 57,528 sessions, offering an AOV of $250-275 and a conversion rate matching michaelcostello.us at 1.00-1.50%. However, industry giant target.com dwarfed them all, with a whopping $1,017,314,751 in revenue from 6,371,586 transactions and 189,926,467 sessions, maintaining an AOV of $150-175 and an impressive conversion rate of 3.00-3.50%. Despite strong competition, michaelcostello.us holds its own in terms of AOV and conversion rate within its niche market.

milanstyle.com screenshot
#1 milanstyle.com
151.8K
Revenue
94.7K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
onwardreserve.com screenshot
#2 onwardreserve.com
224.3K
Revenue
57.5K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
target.com screenshot
#3 target.com
1B
Revenue
189.9M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
michaelcostello.us vs top market performers
michaelcostello.us
top retailers
conversion rate vs average order value for michaelcostello.us and its competitors
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Revenue share by device at michaelcostello.us

In July large majority of sales on michaelcostello.us, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on michaelcostello.us, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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michaelcostello.us channels

Identify top traffic channels that drive growth for michaelcostello.usand discover how performance of traffic channels has changed over time.

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michaelcostello.us Google Ads spend

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michaelcostello.us devices

Review michaelcostello.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelcostello.us top markets

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michaelcostello.us country & global rank

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