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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

merkal.com

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975.3K

Revenue

616.3K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

Main country of store: SPAIN
Website category: FASHION AND APPAREL

Merkal.com is an online platform that offers a wide range of products to consumers. The website showcases items such as clothing, footwear, and accessories. Customers can browse through their collection and make purchases conveniently from the comfort of their own home.

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merkal.com's revenueOVER TIME
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Over the past three months, merkal.com revenue has experienced decline of 25%, compared to the preceding three months.

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merkal.com revenue decline for last six months

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OVERVIEW

In May 2025, merkal.com in the FASHION AND APPAREL industry had online sales revenue of $975,305, with a median revenue of $81,783. The conversion rate was between 2.00-2.50%, while the highest in the category was 3.09% and the lowest was 0.67%. The average order value (AOV) ranged from $50-75, compared to the highest AOV of $415 and the lowest of $82 in the industry. With 616,270 sessions, merkal.com performed below the highest session count of 224,142,058 from shein.com but above the median of 33,223 sessions in FASHION AND APPAREL.

merkal.com competitors

In May 2025, merkal.com lags behind its competitors in terms of revenue and transactions but outperforms in conversion rate and average order value (AOV). asos.com leads the pack with a revenue of $99,695,645 and 674,560 transactions from 60,493,121 sessions, boasting a higher AOV range of $125-150. zalando.es follows with $17,530,407 in revenue from 236,630 transactions and a high conversion rate of 3.00-3.50, despite having fewer sessions. deichmann.com falls behind merkal.com with $7,722,800 in revenue and 170,932 transactions, with a lower AOV range of $25-50. However, deichmann.com does have a similar conversion rate to merkal.com. Despite merkal.com's lower revenue and transaction numbers compared to its competitors, its competitive advantage lies in its higher conversion rate and AOV range of $50-75.

#1 deichmann.com

7.7M

Revenue

8.8M

Sessions

1.5-2.0%

Conv. rate

$25-50

AOV

#2 zalando.es

17.5M

Revenue

7.4M

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

#3 asos.com

99.7M

Revenue

60.5M

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

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TOP MARKET PERFORMERSby revenue

merkal.com vs top market performers

merkal.com

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Revenue share by device at merkal.com

In May large majority of sales on merkal.com, 80% was finalized on mobile devices, with 20% of sales coming from desktop devices.

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merkal.com channels

Identify top traffic channels that drive growth for merkal.comand discover how performance of traffic channels has changed over time.

merkal.com Google Ads spend

Evaluate merkal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

merkal.com devices

Review merkal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

merkal.com top markets

Explore merkal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.