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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

merkal.com

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1.2M

Revenue

731.8K

Sessions

2.0-2.5%

Conversion rate

$50-75

Average order value

Online only revenue for merkal.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: SPAIN
Website category: FASHION AND APPAREL

Merkal.com is an online platform that offers a wide range of products to consumers. The website showcases items such as clothing, footwear, and accessories. Customers can browse through their collection and make purchases conveniently from the comfort of their own home.

merkal.com’s revenueOVER TIME
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Over the past three months, merkal.com revenue has experienced decline of 12%, compared to the preceding three months.

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merkal.com revenue decline for last six months

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OVERVIEW

In September 2024, merkal.com, a FASHION AND APPAREL online store, generated a revenue of $1,187,991 with a conversion rate of 2.00-2.50% and an average order value (AOV) of $50-75 from 731,773 sessions. Compared to the median revenue of $94,472 and median sessions of 36,862 in the industry, merkal.com's performance metrics are relatively high. However, the industry leader shein.com achieved a revenue of $621,844,493, a conversion rate of 3.32%, and the highest number of sessions at 175,831,303. The very low and high conversion rates in the industry were 0.81% and 3.32% respectively, while the AOV ranged from $79 to $399.

merkal.com competitors

When comparing merkal.com to its competitors in September 2024, merkal.com stands out in terms of revenue with $1,187,991. However, in terms of transactions, merkal.com falls behind with 16,977 compared to asos.com with 789,570 transactions and zalando.es with 167,951 transactions. merkal.com also has a lower number of sessions at 731,773 compared to asos.com with 52,643,487 sessions and zalando.es with 7,529,055 sessions. In the average order value (AOV) category, merkal.com falls within the range of $50-75, while asos.com has a higher AOV range of $125-150 and zalando.es falls in between at $75-100. However, merkal.com and zalando.es share a similar conversion rate range of 2.00-2.50, while asos.com has a lower conversion rate range of 1.00-1.50. Overall, merkal.com may need to focus on increasing transactions and sessions to compete more effectively with its rivals.

#1 deichmann.com

11.4M

Revenue

9.7M

Sessions

2.5-3.0%

Conv. rate

$25-50

AOV

#2 zalando.es

15.1M

Revenue

7.5M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#3 asos.com

112.3M

Revenue

52.6M

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

merkal.com vs top market performers

merkal.com

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merkal.com brandsby revenue

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merkal.com categoriesby revenue

Shoes

Top retailers:nike.com dsw.com zappos.com

Luggage & Bags

Top retailers:temu.com farfetch.com macys.com

Health & Beauty

Top retailers:temu.com next.co.uk sainsburys.co.uk

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Top retailers:asos.com eurocarparts.com temu.com

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merkal.com channels

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merkal.com Google Ads spend

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merkal.com devices

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merkal.com top markets

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