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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

merillat.com

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163.7K

Revenue

23.8K

Sessions

2.5-3.0%

Conv. rate

$250-275

AOV

Main country of store: UNITED STATES
Website category: CONSTRUCTION AND MAINTENANCE
D2C

Merillat.com is a website that focuses on selling various home improvement products. The website offers a wide range of cabinetry solutions, including kitchen and bathroom cabinets, as well as related accessories. It features an assortment of designs, colors, and finishes to cater to diverse customer preferences and needs.

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merillat.com's revenueOVER TIME
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Over the past three months, merillat.com revenue has experienced decline of 40%, compared to the preceding three months.

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merillat.com revenue decline for last six months

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OVERVIEW

For the CONSTRUCTION AND MAINTENANCE category, merillat.com's revenue for online sales in July 2025 was $163,706, with a median revenue of $148,648. The conversion rate ranged from 2.50% to 3.00%, with a very high rate of 2.86% and a low of 0.59%. The average order value (AOV) was between $250 and $275, with a high of $896 and a low of $271. The number of sessions on merillat.com was 23,772, while the store with the highest sessions had 2,848,634 and the median for the category was 23,133.

merillat.com competitors

In July 2025, merillat.com generated a revenue of $163,706 with 596 transactions and 23,772 sessions, resulting in an average order value (AOV) of $250-$275 and a conversion rate of 2.50-3.00%. Compared to its competitors, merillat.com falls behind in terms of revenue and sessions. cabinets.com outperformed with a revenue of $1,866,929 from 3,498 transactions and 271,322 sessions, boasting a higher AOV of $525-$550, although their conversion rate is lower at 1.00-1.50%. cliqstudios.com also surpassed merillat.com with $384,703 in revenue from 292 transactions and 60,275 sessions, offering a significantly higher AOV of $1300-$1325, but with a lower conversion rate of 0.00-0.50%. Despite merillat.com's competitive conversion rate, it faces challenges in generating revenue and attracting sessions compared to its industry peers.

#1 cabinets.com

1.9M

Revenue

271.3K

Sessions

1.0-1.5%

Conv. rate

$500-600

AOV

#2 cliqstudios.com

384.7K

Revenue

60.3K

Sessions

0.0-0.5%

Conv. rate

$1300-1400

AOV

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TOP MARKET PERFORMERSby revenue

merillat.com vs top market performers

merillat.com

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Revenue share by device at merillat.com

In July large majority of sales on merillat.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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merillat.com channels

Identify top traffic channels that drive growth for merillat.comand discover how performance of traffic channels has changed over time.

merillat.com Google Ads spend

Evaluate merillat.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

merillat.com devices

Review merillat.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

merillat.com top markets

Explore merillat.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.