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Dec 2025
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Home/Insights/Retailers/merillat.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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63.1K
Revenue
Dec 25
9.7K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$300-325
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE
  • D2C

Merillat.com is a website that focuses on selling various home improvement products. The website offers a wide range of cabinetry solutions, including kitchen and bathroom cabinets, as well as related accessories. It features an assortment of designs, colors, and finishes to cater to diverse customer preferences and needs.

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merillat.com Annual Revenue and Growth

merillat.com's annual sales on its online store amounted to $1.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
merillat.com revenue by year

merillat.com's monthly revenueOVER TIME
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Over the past three months, merillat.com revenue has experienced decline of 44%, compared to the preceding three months.

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merillat.com revenue decline for last six months
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OVERVIEW
In December 2025, merillat.com, operating in the heavy industry and engineering/construction and maintenance sector, generated $63,102 in online sales, significantly below the industry median of $125,738. Its conversion rate ranged between 2.00-2.50%, slightly lower than the high benchmark of 2.75%. The average order value (AOV) was $300-325, below the high AOV of $916 in the industry. The website attracted 9,707 sessions, markedly fewer than the industry median of 19,179 and far behind the leading competitor, grainger.com, with 7,868,057 sessions. Overall, these metrics suggest potential areas for growth and improvement.
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merillat.com competitors

In December 2025, merillat.com generated a revenue of $63,102 from 196 transactions and 9,707 sessions, with an average order value (AOV) ranging from $300 to $325 and a conversion rate between 2.00% and 2.50%. Compared to its competitors, cabinets.com outperformed with a revenue of $2,182,732 from 3,934 transactions and 269,905 sessions. Their AOV was between $550 and $575, but their conversion rate was lower at 1.00% to 1.50%. On the other hand, cliqstudios.com had a revenue of $296,922 from 223 transactions and 35,017 sessions, boasting a higher AOV of $1325 to $1350. However, their conversion rate was the lowest at 0.50% to 1.00%. Despite merillat.com having a lower revenue than cabinets.com and cliqstudios.com, it maintained a competitive conversion rate within the range of its peers.

cabinets.com screenshot
#1 cabinets.com
2.2M
Revenue
269.9K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
cliqstudios.com screenshot
#2 cliqstudios.com
296.9K
Revenue
35K
Sessions
0.5-1.0%
Conv. rate
$1300-1400
AOV
merillat.com vs top market performers
merillat.com
top retailers
conversion rate vs average order value for merillat.com and its competitors
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Revenue share by device at merillat.com

In December large majority of sales on merillat.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on merillat.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merillat.com channels

Identify top traffic channels that drive growth for merillat.comand discover how performance of traffic channels has changed over time.

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merillat.com Google Ads spend

Evaluate merillat.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merillat.com devices

Review merillat.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merillat.com top markets

Explore merillat.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merillat.com country & global rank

Assess the ranking of merillat.com among other retailers within its primary country and worldwide.

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