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Oct 2025
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Home/Insights/Retailers/merillat.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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67.5K
Revenue
Oct 25
10.7K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$300-325
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE
  • D2C

Merillat.com is a website that focuses on selling various home improvement products. The website offers a wide range of cabinetry solutions, including kitchen and bathroom cabinets, as well as related accessories. It features an assortment of designs, colors, and finishes to cater to diverse customer preferences and needs.

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merillat.com Annual Revenue and Growth

merillat.com's annual sales on its online store amounted to $1.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
merillat.com revenue by year

merillat.com's monthly revenueOVER TIME
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Over the past three months, merillat.com revenue has experienced decline of 39%, compared to the preceding three months.

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merillat.com revenue decline for last six months
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OVERVIEW
In October 2025, merillat.com reported online sales revenue of $67,501, significantly below the industry median of $148,343, with a conversion rate between 2.00-2.50%, lagging behind the high benchmark of 3.08%. The average order value (AOV) ranged from $300-325, slightly above the low threshold of $282 but far from the industry high of $893. With 10,699 sessions, merillat.com also fell short of the median session count of 19,875, indicating room for improvement in engagement compared to industry leader grainger.com, which dominated in both revenue and sessions.
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merillat.com competitors

In October 2025, when comparing merillat.com to its competitors, merillat.com had a significantly lower revenue of $67,501 compared to cabinets.com's revenue of $2,711,562 and cliqstudios.com's revenue of $289,318. However, merillat.com had a higher number of transactions at 218, whereas cliqstudios.com had 217 transactions and cabinets.com had 4,991 transactions. In terms of sessions, merillat.com had 10,699 sessions, while cabinets.com had 243,305 sessions and cliqstudios.com had 45,626 sessions. The average order value (AOV) for merillat.com ranged from $300 to $325, which was lower than cabinets.com's AOV of $525 to $550 and cliqstudios.com's AOV of $1325 to $1350. The conversion rate for merillat.com was between 2.00% to 2.50%, similar to cabinets.com, but higher than cliqstudios.com's conversion rate of 0.00% to 0.50%.

cabinets.com screenshot
#1 cabinets.com
2.7M
Revenue
243.3K
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
cliqstudios.com screenshot
#2 cliqstudios.com
289.3K
Revenue
45.6K
Sessions
0.0-0.5%
Conv. rate
$1300-1400
AOV
merillat.com vs top market performers
merillat.com
top retailers
conversion rate vs average order value for merillat.com and its competitors
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Revenue share by device at merillat.com

In October large majority of sales on merillat.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on merillat.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merillat.com channels

Identify top traffic channels that drive growth for merillat.comand discover how performance of traffic channels has changed over time.

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merillat.com Google Ads spend

Evaluate merillat.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merillat.com devices

Review merillat.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merillat.com top markets

Explore merillat.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merillat.com country & global rank

Assess the ranking of merillat.com among other retailers within its primary country and worldwide.

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