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Sep 2025
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Home/Insights/Retailers/mellownoir.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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145.9K
Revenue
Sep 25
97K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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mellownoir.com's monthly revenueOVER TIME
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Over the past three months, mellownoir.com revenue has experienced decline of 45%, compared to the preceding three months.

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mellownoir.com revenue decline for last six months
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OVERVIEW
In September 2025, mellownoir.com, operating in the BEAUTY AND COSMETICS sector, achieved impressive online sales of $145,933, significantly surpassing the median of $40,540, although still trailing far behind industry leader ulta.com at $93,223,020; with a conversion rate of 2.50-3.00%, mellownoir.com is competitive but below the sector's high of 4.54%, while its average order value (AOV) ranges from $50-75, placing it close to the lower end of the spectrum compared to a peak AOV of $203; the site recorded 96,958 sessions, well above the median of 18,928, indicating strong engagement.
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mellownoir.com competitors

In September 2025, mellownoir.com reported revenue of $145,933 with 2,772 transactions and 96,958 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. Comparatively, glow25.de outperformed mellownoir.com with revenue of $2,478,897, 12,061 transactions, and 263,326 sessions, boasting an AOV of $200-225 and a conversion rate of 4.50-5.00%. On the other hand, opatra.com fell short of both mellownoir.com and glow25.de with revenue of $53,609, 176 transactions, and 24,350 sessions, showcasing a higher AOV of $300-325 but a lower conversion rate of 0.50-1.00%. Overall, while mellownoir.com is competitive in its niche, it lags behind glow25.de in terms of revenue, transactions, and sessions, highlighting areas for potential growth and improvement.

glow25.de screenshot
#1 glow25.de
2.5M
Revenue
263.3K
Sessions
4.5-5.0%
Conv. rate
$200-225
AOV
opatra.com screenshot
#2 opatra.com
53.6K
Revenue
24.3K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
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mellownoir.com vs top market performers
mellownoir.com
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conversion rate vs average order value for mellownoir.com and its competitors
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Revenue share by device at mellownoir.com

In September large majority of sales on mellownoir.com, 86% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 14% of sales coming from desktop devices.

In September large majority of sales on mellownoir.com, 86% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 14% of sales coming from desktop devices.
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mellownoir.com channels

Identify top traffic channels that drive growth for mellownoir.comand discover how performance of traffic channels has changed over time.

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mellownoir.com Google Ads spend

Evaluate mellownoir.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mellownoir.com devices

Review mellownoir.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mellownoir.com top markets

Explore mellownoir.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mellownoir.com country & global rank

Assess the ranking of mellownoir.com among other retailers within its primary country and worldwide.

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