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Apr 2026
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Home/Insights/Retailers/mellownoir.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for mellownoir.commellownoir.com

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212.6K
Revenue
Apr 26
121K
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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mellownoir.com Annual Revenue and Growth

mellownoir.com's annual sales on its online store amounted to $2.2M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
mellownoir.com revenue by year

mellownoir.com's monthly revenueOVER TIME
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Over the past three months, mellownoir.com revenue has experienced growth of 38%, compared to the preceding three months.

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mellownoir.com revenue growth for last six months
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OVERVIEW
In April 2026, mellownoir.com achieved remarkable performance metrics within the lifestyle and beauty cosmetics sector, generating online sales of $212,596, significantly surpassing the median of $40,161, with a conversion rate between 3.00-3.50%, close to the high of 4.38%. Its average order value (AOV) ranged from $50 to $75, just below the high of $195, and the site recorded 121,027 sessions, well above the median of 20,819 but far from industry leader sephora.com, which boasts 84,653,344 sessions and $117,760,640 in revenue. These figures highlight mellownoir.com’s strong market position and potential for growth.
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mellownoir.com competitors

In April 2026, mellownoir.com reported revenue of $212,596 from 3,794 transactions over 121,027 sessions, achieving an average order value (AOV) between $50-75 and a conversion rate of 3.00-3.50%. In contrast, glow25.de outperformed significantly with $1,528,873 in revenue from 11,736 transactions across 262,918 sessions, yielding a higher AOV of $125-150 and a conversion rate of 4.00-4.50%. Meanwhile, opatra.com, despite a higher AOV of $275-300, generated only $70,035 from 247 transactions in 28,426 sessions, resulting in a low conversion rate of 0.50-1.00%. Overall, while mellownoir.com is competitive within its niche, it falls short of glow25.de’s impressive metrics and has a much higher conversion rate than opatra.com, suggesting it has room for growth in revenue and efficiency compared to its competitors.

glow25.de screenshot
#1 glow25.de
1.5M
Revenue
262.9K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
opatra.com screenshot
#2 opatra.com
70K
Revenue
28.4K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
mellownoir.com vs top market performers
mellownoir.com
top retailers
conversion rate vs average order value for mellownoir.com and its competitors
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Revenue share by device at mellownoir.com

In April large majority of sales on mellownoir.com, 86% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 14% of sales coming from desktop devices.

In April large majority of sales on mellownoir.com, 86% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 14% of sales coming from desktop devices.
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mellownoir.com channels

Identify top traffic channels that drive growth for mellownoir.comand discover how performance of traffic channels has changed over time.

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mellownoir.com Google Ads spend

Evaluate mellownoir.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mellownoir.com devices

Review mellownoir.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mellownoir.com top markets

Explore mellownoir.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mellownoir.com country & global rank

Assess the ranking of mellownoir.com among other retailers within its primary country and worldwide.

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