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Jul 2025
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Home/Insights/Retailers/mellownoir.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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137K
Revenue
80.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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mellownoir.com's revenueOVER TIME
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Over the past three months, mellownoir.com revenue has experienced growth of 8.4%, compared to the preceding three months.

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mellownoir.com revenue growth for last six months
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OVERVIEW
mellownoir.com in the BEAUTY AND COSMETICS industry had a revenue of $136,961 with a median of $48,182, a conversion rate of 2.50-3.00%, and an AOV of $50-75 in July 2025. The highest conversion rate was 4.31% and the highest AOV was $211, while the lowest conversion rate was 1.0% and the lowest AOV was $51. The website had 80,439 sessions, with the highest sessions at 41,064,568 from sephora.com and a median of 20,909 sessions in the industry.
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mellownoir.com competitors

In July 2025, mellownoir.com falls behind its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. glow25.de leads the pack with a revenue of $2,451,059 compared to mellownoir.com's $136,961. glow25.de also outperforms in transactions with 11,056 versus mellownoir.com's 2,319 and in sessions with 246,482 compared to 80,439. Additionally, glow25.de has a higher AOV range of $200-225 while mellownoir.com ranges from $50-75. The conversion rate for glow25.de is 4.00-4.50%, which is higher than mellownoir.com's 2.50-3.00%. opatra.com, another competitor, also surpasses mellownoir.com in revenue, transactions, sessions, AOV, and conversion rate. opatra.com generated $36,739 in revenue, had 126 transactions, 17,913 sessions, AOV of $275-300, and a conversion rate of 0.50-1.00%.

glow25.de screenshot
#1 glow25.de
2.5M
Revenue
246.5K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
opatra.com screenshot
#2 opatra.com
36.7K
Revenue
17.9K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
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TOP MARKET PERFORMERSby revenue
mellownoir.com vs top market performers
mellownoir.com
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conversion rate vs average order value for mellownoir.com and its competitors
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Revenue share by device at mellownoir.com

In July large majority of sales on mellownoir.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In July large majority of sales on mellownoir.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
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mellownoir.com channels

Identify top traffic channels that drive growth for mellownoir.comand discover how performance of traffic channels has changed over time.

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mellownoir.com Google Ads spend

Evaluate mellownoir.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mellownoir.com devices

Review mellownoir.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mellownoir.com top markets

Explore mellownoir.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mellownoir.com country & global rank

Assess the ranking of mellownoir.com among other retailers within its primary country and worldwide.

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