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Home/Insights/Retailers/mellownoir.com

TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

mellownoir.com

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154.9K

Revenue

Dec 25

96.5K

Sessions

Dec 25

2.5-3.0%

Conv. rate

Dec 25

$50-75

AOV

Dec 25

Main country of store: GERMANY
Website category: BEAUTY AND COSMETICS

Zertifizierte Naturkosmetik mit der Schönheitsinnovation - aktivem Kaffeeöl aus 100% verbrauchtem Kaffee. Vegan, klimaneutral und hochwirksam. 1 Produkt = 1 Baum.

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mellownoir.com's monthly revenueOVER TIME
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Over the past three months, mellownoir.com revenue has experienced growth of 6.6%, compared to the preceding three months.

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mellownoir.com revenue growth for last six months

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OVERVIEW

In December 2025, mellownoir.com generated $154,931 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $53,444, while its conversion rate of 2.50-3.00% remains competitive against the category high of 4.87%. With an average order value (AOV) of $50-75, mellownoir.com is positioned below the category's peak of $191, yet above the low of $45. The site attracted 96,498 sessions, far surpassing the median of 23,270, but trailing industry leader sephora.com’s staggering 76,213,109 sessions, showcasing mellownoir.com's strong performance within the lifestyle and beauty market.

mellownoir.com competitors

In December 2025, mellownoir.com generated a revenue of $154,931 from 2,860 transactions with 96,498 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. Compared to its competitors, mellownoir.com falls short in revenue against glow25.de, which raked in a substantial $2,936,815 from 23,644 transactions and 463,081 sessions. glow25.de also outperforms mellownoir.com in terms of AOV ($100-125) and conversion rate (5.00-5.50%). On the other hand, opatra.com lagged behind with a revenue of $108,455 from 389 transactions and 43,840 sessions, offering a higher AOV of $275-300 but struggling with a lower conversion rate of 0.50-1.00%. Overall, mellownoir.com faces tough competition from glow25.de and demonstrates room for growth in improving revenue, AOV, and conversion rate metrics.

#1 glow25.de

2.9M

Revenue

463.1K

Sessions

5.0-5.5%

Conv. rate

$100-125

AOV

#2 opatra.com

108.5K

Revenue

43.8K

Sessions

0.5-1.0%

Conv. rate

$275-300

AOV

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TOP MARKET PERFORMERSby revenue

mellownoir.com vs top market performers

mellownoir.com

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Revenue share by device at mellownoir.com

In December large majority of sales on mellownoir.com, 86% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 14% of sales coming from desktop devices.

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mellownoir.com channels

Identify top traffic channels that drive growth for mellownoir.comand discover how performance of traffic channels has changed over time.

mellownoir.com Google Ads spend

Evaluate mellownoir.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

mellownoir.com devices

Review mellownoir.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

mellownoir.com top markets

Explore mellownoir.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.