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Home/Insights/Retailers/mellowcosmetics.com

TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

mellowcosmetics.com

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14.3K

Revenue

Dec 25

3.7K

Sessions

Dec 25

3.0-3.5%

Conv. rate

Dec 25

$100-125

AOV

Dec 25

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

MellowCosmetics.com is an online platform that offers a wide range of makeup products. Their catalogue includes items such as lipsticks, eyeshadow palettes, blushes, and foundations. The website provides customers with convenient access to purchase various cosmetics, ensuring a seamless shopping experience for beauty enthusiasts.

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mellowcosmetics.com's monthly revenueOVER TIME
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Over the past three months, mellowcosmetics.com revenue has experienced growth of 74%, compared to the preceding three months.

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mellowcosmetics.com revenue growth for last six months

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OVERVIEW

In December 2025, mellowcosmetics.com generated $14,328 in online sales, significantly below the BEAUTY AND COSMETICS median of $53,444, while boasting a conversion rate of 3.00-3.50%, slightly lower than the industry high of 4.87%. With an average order value (AOV) of $100-125, mellow's AOV is also below the sector’s high of $191. The site recorded 3,714 sessions, far less than the median of 23,270 and dramatically lower than sephora.com's leading 76,213,109 sessions. These metrics indicate opportunities for growth in sales, customer engagement, and overall performance within the competitive landscape.

mellowcosmetics.com competitors

In December 2025, mellowcosmetics.com outperformed its competitors in terms of revenue with $14,328. Its closest competitor, forhercosmetics.com, generated $7,746 in revenue. However, mellowcosmetics.com had a higher number of transactions with 125 compared to forhercosmetics.com's 64. In terms of sessions, mellowcosmetics.com had 3,714 sessions, while forhercosmetics.com had 1,553. The average order value (AOV) for both mellowcosmetics.com and forhercosmetics.com fell within the range of $100-125. When looking at conversion rates, forhercosmetics.com had a slightly higher rate of 4.00-4.50% compared to mellowcosmetics.com's 3.00-3.50%. Another competitor, saintluxebeauty.com, lagged behind both mellowcosmetics.com and forhercosmetics.com in terms of revenue, transactions, sessions, AOV, and conversion rate.

#1 forhercosmetics.com

7.7K

Revenue

1.6K

Sessions

4.0-4.5%

Conv. rate

$100-125

AOV

#2 saintluxebeauty.com

Revenue

908.2

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

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TOP MARKET PERFORMERSby revenue

mellowcosmetics.com vs top market performers

mellowcosmetics.com

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mellowcosmetics.com channels

Identify top traffic channels that drive growth for mellowcosmetics.comand discover how performance of traffic channels has changed over time.

mellowcosmetics.com Google Ads spend

Evaluate mellowcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

mellowcosmetics.com devices

Review mellowcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

mellowcosmetics.com top markets

Explore mellowcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.