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Sep 2025
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Home/Insights/Retailers/mellowcosmetics.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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5.5K
Revenue
Sep 25
1.1K
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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MellowCosmetics.com is an online platform that offers a wide range of makeup products. Their catalogue includes items such as lipsticks, eyeshadow palettes, blushes, and foundations. The website provides customers with convenient access to purchase various cosmetics, ensuring a seamless shopping experience for beauty enthusiasts.

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mellowcosmetics.com's monthly revenueOVER TIME
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Over the past three months, mellowcosmetics.com revenue has experienced decline of 23%, compared to the preceding three months.

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mellowcosmetics.com revenue decline for last six months
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OVERVIEW
In September 2025, mellowcosmetics.com reported online sales revenue of $5,541, significantly below the BEAUTY AND COSMETICS median of $40,540, while its conversion rate ranged between 4.00-4.50%, close to the high end of the industry average of 4.54%. The average order value (AOV) stood at $100-125, below the sector's high of $203, and the site garnered 1,124 sessions, markedly lower than the median of 18,928. Overall, while mellowcosmetics.com maintains a respectable conversion rate, it faces challenges in revenue generation and overall traffic compared to industry leaders like ulta.com and sephora.com.
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mellowcosmetics.com competitors

In September 2025, mellowcosmetics.com reported a revenue of $5,541 with 48 transactions and 1,124 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 4.00-4.50%. When compared to its competitors, forhercosmetics.com outperformed mellowcosmetics.com with a revenue of $7,407 from 66 transactions and 1,477 sessions, while maintaining the same AOV and conversion rate. On the other hand, saintluxebeauty.com generated $5,642 in revenue from 88 transactions and 3,293 sessions, with a lower AOV of $50-75 and a conversion rate of 2.50-3.00%. Overall, mellowcosmetics.com falls in the middle in terms of revenue, transactions, and sessions when compared to forhercosmetics.com and saintluxebeauty.com, showcasing competitive performance within the cosmetics industry.

forhercosmetics.com screenshot
#1 forhercosmetics.com
7.4K
Revenue
1.5K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
saintluxebeauty.com screenshot
#2 saintluxebeauty.com
5.6K
Revenue
3.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
mellowcosmetics.com vs top market performers
mellowcosmetics.com
top retailers
conversion rate vs average order value for mellowcosmetics.com and its competitors
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mellowcosmetics.com channels

Identify top traffic channels that drive growth for mellowcosmetics.comand discover how performance of traffic channels has changed over time.

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mellowcosmetics.com Google Ads spend

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mellowcosmetics.com devices

Review mellowcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mellowcosmetics.com top markets

Explore mellowcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mellowcosmetics.com country & global rank

Assess the ranking of mellowcosmetics.com among other retailers within its primary country and worldwide.

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