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Nov 2025
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Home/Insights/Retailers/mellowcosmetics.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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15.9K
Revenue
Nov 25
2.4K
Sessions
Nov 25
5.0-5.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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MellowCosmetics.com is an online platform that offers a wide range of makeup products. Their catalogue includes items such as lipsticks, eyeshadow palettes, blushes, and foundations. The website provides customers with convenient access to purchase various cosmetics, ensuring a seamless shopping experience for beauty enthusiasts.

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mellowcosmetics.com's monthly revenueOVER TIME
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Over the past three months, mellowcosmetics.com revenue has experienced growth of 23%, compared to the preceding three months.

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mellowcosmetics.com revenue growth for last six months
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OVERVIEW
In November 2025, mellowcosmetics.com reported online sales revenue of $15,948, significantly below the BEAUTY AND COSMETICS median of $52,547, with a conversion rate between 5.00-5.50%, slightly above the high benchmark of 5.32%. Their average order value (AOV) ranged from $100-125, well below the industry high of $204, and they recorded 2,398 sessions, far fewer than the median of 19,748 in their category, highlighting areas for potential growth and improvement in visibility and sales performance within a competitive landscape dominated by major players like ulta.com.
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mellowcosmetics.com competitors

In November 2025, mellowcosmetics.com outperformed its competitors forhercosmetics.com and saintluxebeauty.com in several key metrics. Mellow Cosmetics generated the highest revenue of $15,948, followed by forhercosmetics.com at $3,441 and saintluxebeauty.com at $2,219. Mellow Cosmetics also had the highest number of transactions with 129, compared to forhercosmetics.com with 33 and saintluxebeauty.com with 31. In terms of sessions, mellowcosmetics.com had 2,398, while forhercosmetics.com had 759 and saintluxebeauty.com had 960. Additionally, mellowcosmetics.com had a conversion rate of 5.00-5.50%, higher than forhercosmetics.com's 4.00-4.50% and saintluxebeauty.com's 3.00-3.50%. Overall, mellowcosmetics.com demonstrated stronger performance across revenue, transactions, sessions, and conversion rate compared to its competitors in the cosmetics industry.

forhercosmetics.com screenshot
#1 forhercosmetics.com
3.4K
Revenue
758.9
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
saintluxebeauty.com screenshot
#2 saintluxebeauty.com
2.2K
Revenue
960.2
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
mellowcosmetics.com vs top market performers
mellowcosmetics.com
top retailers
conversion rate vs average order value for mellowcosmetics.com and its competitors
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mellowcosmetics.com channels

Identify top traffic channels that drive growth for mellowcosmetics.comand discover how performance of traffic channels has changed over time.

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mellowcosmetics.com Google Ads spend

Evaluate mellowcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mellowcosmetics.com devices

Review mellowcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mellowcosmetics.com top markets

Explore mellowcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mellowcosmetics.com country & global rank

Assess the ranking of mellowcosmetics.com among other retailers within its primary country and worldwide.

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