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Mar 2026
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Home/Insights/Retailers/mellowcosmetics.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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19.7K
Revenue
Mar 26
6.1K
Sessions
Mar 26
2.5-3.0%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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MellowCosmetics.com is an online platform that offers a wide range of makeup products. Their catalogue includes items such as lipsticks, eyeshadow palettes, blushes, and foundations. The website provides customers with convenient access to purchase various cosmetics, ensuring a seamless shopping experience for beauty enthusiasts.

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mellowcosmetics.com Annual Revenue and Growth

mellowcosmetics.com's annual sales on its online store amounted to $116.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$116.5K
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
mellowcosmetics.com revenue by year

mellowcosmetics.com's monthly revenueOVER TIME
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Over the past three months, mellowcosmetics.com revenue has experienced growth of 2.7%, compared to the preceding three months.

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mellowcosmetics.com revenue growth for last six months
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OVERVIEW
In March 2026, mellowcosmetics.com generated $19,678 in online sales, significantly below the BEAUTY AND COSMETICS median of $47,335, with a conversion rate between 2.50-3.00%, under the high benchmark of 4.7%. Its average order value (AOV) ranged from $100-125, falling short of the high AOV of $190. The site attracted 6,112 sessions, notably lower than the median of 20,520 in its industry, reflecting challenges in customer engagement and sales performance compared to industry leaders like ulta.com, which achieved revenue of $100,589,534 and sephora.com, with sessions reaching 60,417,169.
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mellowcosmetics.com competitors

When comparing mellowcosmetics.com to its competitors in March 2026, we see that mellowcosmetics.com generated the highest revenue at $19,678, followed by forhercosmetics.com at $7,198 and saintluxebeauty.com at $2,543. However, in terms of conversion rate, forhercosmetics.com outperformed mellowcosmetics.com and saintluxebeauty.com with a conversion rate of 4.50-5.00%, while mellowcosmetics.com and saintluxebeauty.com had a conversion rate of 2.50-3.00%. In regards to average order value (AOV), mellowcosmetics.com and forhercosmetics.com had similar AOV ranges of $100-125, whereas saintluxebeauty.com had a lower AOV range of $50-75. Despite mellowcosmetics.com leading in revenue, forhercosmetics.com showed stronger performance in conversion rate, highlighting the varying strengths of each competitor in the cosmetics industry.

forhercosmetics.com screenshot
#1 forhercosmetics.com
7.2K
Revenue
1.3K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
saintluxebeauty.com screenshot
#2 saintluxebeauty.com
2.5K
Revenue
1.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
mellowcosmetics.com vs top market performers
mellowcosmetics.com
top retailers
conversion rate vs average order value for mellowcosmetics.com and its competitors
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mellowcosmetics.com channels

Identify top traffic channels that drive growth for mellowcosmetics.comand discover how performance of traffic channels has changed over time.

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mellowcosmetics.com Google Ads spend

Evaluate mellowcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mellowcosmetics.com devices

Review mellowcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mellowcosmetics.com top markets

Explore mellowcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mellowcosmetics.com country & global rank

Assess the ranking of mellowcosmetics.com among other retailers within its primary country and worldwide.

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