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May 2026
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Home/Insights/Retailers/mellowcosmetics.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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2.6K
Revenue
May 26
524.6
Sessions
May 26
4.0-4.5%
Conv. rate
May 26
$100-125
AOV
May 26
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MellowCosmetics.com is an online platform that offers a wide range of makeup products. Their catalogue includes items such as lipsticks, eyeshadow palettes, blushes, and foundations. The website provides customers with convenient access to purchase various cosmetics, ensuring a seamless shopping experience for beauty enthusiasts.

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mellowcosmetics.com Annual Revenue and Growth

mellowcosmetics.com's annual sales on its online store amounted to $116.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$116.5K
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
mellowcosmetics.com revenue by year

mellowcosmetics.com's monthly revenueOVER TIME
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Over the past three months, mellowcosmetics.com revenue has experienced growth of 36%, compared to the preceding three months.

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mellowcosmetics.com revenue growth for last six months
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OVERVIEW
In May 2026, mellowcosmetics.com generated $2,600 in online sales, significantly below the industry median of $41,533, with sessions totaling 525, far from the median of 16,416. The conversion rate ranged from 4.00-4.50%, slightly below the high benchmark of 4.55%, while the average order value (AOV) was between $100-125, which is well below the industry's high AOV of $205. This performance indicates a need for increased traffic and revenue enhancement strategies to align more closely with industry standards and competitors like ulta.com, which leads the market with over $131 million in sales.
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mellowcosmetics.com competitors

In May 2026, mellowcosmetics.com generated a revenue of $2,600 from 525 sessions, resulting in a conversion rate of 4.00-4.50%. In comparison, forhercosmetics.com outperformed mellowcosmetics.com with a revenue of $5,353 from 1,206 sessions, although its conversion rate of 3.50-4.00% was lower. mellowcosmetics.com had a strong average order value (AOV) of $100-125, similar to forhercosmetics.com. However, mellowcosmetics.com fared better than saintluxebeauty.com, which earned $1,921 from 1,140 sessions with a lower conversion rate of 2.50-3.00% and a notably reduced AOV of $50-75. This indicates that while mellowcosmetics.com lags in total revenue compared to forhercosmetics.com, it holds a competitive edge in conversion efficiency and order value relative to its lower-performing rival, saintluxebeauty.com.

forhercosmetics.com screenshot
#1 forhercosmetics.com
5.4K
Revenue
1.2K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
saintluxebeauty.com screenshot
#2 saintluxebeauty.com
1.9K
Revenue
1.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
mellowcosmetics.com vs top market performers
mellowcosmetics.com
top retailers
conversion rate vs average order value for mellowcosmetics.com and its competitors
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Industries mellowcosmetics.com operates in

mellowcosmetics.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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mellowcosmetics.com channels

Identify top traffic channels that drive growth for mellowcosmetics.comand discover how performance of traffic channels has changed over time.

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mellowcosmetics.com Google Ads spend

Evaluate mellowcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mellowcosmetics.com devices

Review mellowcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mellowcosmetics.com top markets

Explore mellowcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mellowcosmetics.com country & global rank

Assess the ranking of mellowcosmetics.com among other retailers within its primary country and worldwide.

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