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Oct 2025
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Home/Insights/Retailers/mellowcosmetics.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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4.7K
Revenue
Oct 25
922.9
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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MellowCosmetics.com is an online platform that offers a wide range of makeup products. Their catalogue includes items such as lipsticks, eyeshadow palettes, blushes, and foundations. The website provides customers with convenient access to purchase various cosmetics, ensuring a seamless shopping experience for beauty enthusiasts.

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mellowcosmetics.com's monthly revenueOVER TIME
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Over the past three months, mellowcosmetics.com revenue has experienced decline of 32%, compared to the preceding three months.

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mellowcosmetics.com revenue decline for last six months
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OVERVIEW
In October 2025, mellowcosmetics.com reported online sales revenue of $4,659, significantly below the BEAUTY AND COSMETICS median of $41,294, with a conversion rate of 4.00-4.50%, slightly below the sector's high of 4.65%. The average order value (AOV) ranged between $100-125, which is notably lower than the high of $202, while the website garnered 923 sessions, far less than the median of 18,156 and drastically below industry leader sephora.com at 49,510,502 sessions, indicating challenges in attracting traffic and converting visits into sales.
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mellowcosmetics.com competitors

In October 2025, mellowcosmetics.com generated a revenue of $4,659 from 40 transactions and 923 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate between 4.00% and 4.50%. Comparatively, forhercosmetics.com outperformed mellowcosmetics.com with a revenue of $6,102 from 57 transactions and 1,455 sessions. Despite having a similar AOV and slightly lower conversion rate of 3.50% to 4.00%, forhercosmetics.com attracted a larger number of sessions and transactions, indicating a more engaged customer base. On the other hand, saintluxebeauty.com lagged behind mellowcosmetics.com and forhercosmetics.com with a revenue of $2,267 from 32 transactions and 1,157 sessions. saintluxebeauty.com had a lower AOV of $50 to $75 and a conversion rate between 2.50% and 3.00%, suggesting lower customer spending and engagement levels compared to its competitors.

forhercosmetics.com screenshot
#1 forhercosmetics.com
6.1K
Revenue
1.5K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
saintluxebeauty.com screenshot
#2 saintluxebeauty.com
2.3K
Revenue
1.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
mellowcosmetics.com vs top market performers
mellowcosmetics.com
top retailers
conversion rate vs average order value for mellowcosmetics.com and its competitors
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mellowcosmetics.com channels

Identify top traffic channels that drive growth for mellowcosmetics.comand discover how performance of traffic channels has changed over time.

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mellowcosmetics.com Google Ads spend

Evaluate mellowcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mellowcosmetics.com devices

Review mellowcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mellowcosmetics.com top markets

Explore mellowcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mellowcosmetics.com country & global rank

Assess the ranking of mellowcosmetics.com among other retailers within its primary country and worldwide.

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