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Jul 2026
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Home/Insights/Retailers/mellowcosmetics.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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66.1K
Revenue
Jul 26
11.4K
Sessions
Jul 26
4.5-5.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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MellowCosmetics.com is an online platform that offers a wide range of makeup products. Their catalogue includes items such as lipsticks, eyeshadow palettes, blushes, and foundations. The website provides customers with convenient access to purchase various cosmetics, ensuring a seamless shopping experience for beauty enthusiasts.

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mellowcosmetics.com Annual Revenue and Growth

mellowcosmetics.com's annual sales on its online store amounted to $116.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$116.5K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
mellowcosmetics.com revenue by year

mellowcosmetics.com's monthly revenueOVER TIME
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Over the past three months, mellowcosmetics.com revenue has experienced growth of 65%, compared to the preceding three months.

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mellowcosmetics.com revenue growth for last six months
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OVERVIEW
mellowcosmetics.com is positioned within the beauty and cosmetics category, achieving notable performance metrics for the month of July 2026. The site generated $66,100 in online sales, exceeding the typical beauty and cosmetics retailer's revenue of around $39,200. Its conversion rate stands at 4.50-5.00%, which is above the typical range of 1.1% to 4.37%. The average order value (AOV) of $100-125 is also within the category's typical range of $52 to $207. However, with 11,400 sessions, mellowcosmetics.com is below the typical beauty and cosmetics retailer's 17,100 monthly sessions.
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mellowcosmetics.com competitors

In July 2026, mellowcosmetics.com stands out with a remarkable revenue of $66,100, significantly outperforming its competitors. It leads forhercosmetics.com by $47,600 in revenue, showcasing its dominance in the market. Additionally, mellowcosmetics.com achieves 551 transactions, which is 372 more than forhercosmetics.com, and boasts 11,400 sessions—6,490 more than its closest competitor. Both mellowcosmetics.com and forhercosmetics.com share a similar Average Order Value (AOV) range of $100-125; however, mellowcosmetics.com benefits from a superior conversion rate of 4.50-5.00%, compared to forhercosmetics.com's 3.50-4.00%. The stark contrast in performance metrics emphasizes mellowcosmetics.com’s strong market position relative to forhercosmetics.com and saintluxebeauty.com, which trails significantly with only $270 in revenue.

forhercosmetics.com screenshot
#1 forhercosmetics.com
18.5K
Revenue
4.9K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
saintluxebeauty.com screenshot
#2 saintluxebeauty.com
270.1
Revenue
132
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
mellowcosmetics.com vs top market performers
mellowcosmetics.com
top retailers
conversion rate vs average order value for mellowcosmetics.com and its competitors
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Industries mellowcosmetics.com operates in

mellowcosmetics.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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mellowcosmetics.com channels

Identify top traffic channels that drive growth for mellowcosmetics.comand discover how performance of traffic channels has changed over time.

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mellowcosmetics.com Google Ads spend

Evaluate mellowcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mellowcosmetics.com devices

Review mellowcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mellowcosmetics.com top markets

Explore mellowcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mellowcosmetics.com country & global rank

Assess the ranking of mellowcosmetics.com among other retailers within its primary country and worldwide.

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