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Jan 2026
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Home/Insights/Retailers/melaninislife.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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7.7K
Revenue
Jan 26
6.3K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$25-50
AOV
Jan 26
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Melaninislife.com is an online platform offering a variety of products related to melanin, embracing and celebrating diversity in different skin tones. The website sells apparel, accessories, and self-care items, creating a space that acknowledges and uplifts individuals from all backgrounds in their personal expression and self-love journey.

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melaninislife.com Annual Revenue and Growth

melaninislife.com's annual sales on its online store amounted to $86.8K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$86.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
melaninislife.com revenue by year

melaninislife.com's monthly revenueOVER TIME
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Over the past three months, melaninislife.com revenue has experienced growth of 0.54%, compared to the preceding three months.

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melaninislife.com revenue growth for last six months
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OVERVIEW
In January 2026, melaninislife.com, a lifestyle and fashion apparel site, generated $7,729 in revenue, significantly below the industry median of $91,806, with an impressive conversion rate of 3.00-3.50%, slightly exceeding the high benchmark of 3.1%. Its average order value (AOV) ranged from $25-50, well below the high AOV of $390 in the sector. The site recorded 6,300 sessions, far lower than the median of 38,909, and drastically trailing industry leader shein.com, which had 279,580,739 sessions and over $809 million in sales.
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melaninislife.com competitors

In January 2026, melaninislife.com reported a revenue of $7,729 with 203 transactions and 6,300 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 3.00-3.50%. Compared to its competitors, myprideapparel.com generated a higher revenue of $10,215 with fewer transactions (148) and sessions (4,580) but a higher AOV of $50-75, while maintaining a similar conversion rate of 3.00-3.50%. On the other hand, blackowned19xx.com had a lower revenue of $5,059 with significantly fewer transactions (54) and sessions (3,810) but a higher AOV of $75-100. However, their conversion rate was lower at 1.00-1.50%. Overall, melaninislife.com falls in the middle in terms of revenue, transactions, and sessions compared to its competitors, with a competitive AOV and conversion rate.

myprideapparel.com screenshot
#1 myprideapparel.com
10.2K
Revenue
4.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
blackowned19xx.com screenshot
#2 blackowned19xx.com
5.1K
Revenue
3.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
melaninislife.com vs top market performers
melaninislife.com
top retailers
conversion rate vs average order value for melaninislife.com and its competitors
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Revenue share by device at melaninislife.com

In January large majority of sales on melaninislife.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In January large majority of sales on melaninislife.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.
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melaninislife.com channels

Identify top traffic channels that drive growth for melaninislife.comand discover how performance of traffic channels has changed over time.

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melaninislife.com Google Ads spend

Evaluate melaninislife.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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melaninislife.com devices

Review melaninislife.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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melaninislife.com top markets

Explore melaninislife.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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melaninislife.com country & global rank

Assess the ranking of melaninislife.com among other retailers within its primary country and worldwide.

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