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May 2025
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Home/Insights/Retailers/melaninislife.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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6.3K
Revenue
4.1K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
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Melaninislife.com is an online platform offering a variety of products related to melanin, embracing and celebrating diversity in different skin tones. The website sells apparel, accessories, and self-care items, creating a space that acknowledges and uplifts individuals from all backgrounds in their personal expression and self-love journey.

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melaninislife.com's revenueOVER TIME
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Over the past three months, melaninislife.com revenue has experienced decline of 30%, compared to the preceding three months.

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melaninislife.com revenue decline for last six months
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OVERVIEW
In May 2025, melaninislife.com in the FASHION AND APPAREL industry had a revenue of $6,264, a conversion rate of 3.00-3.50%, an average order value of $25-50, and 4,127 sessions. The median revenue in the industry was $81,783, with the highest online store being shein.com at $731,622,726. A very high conversion rate was 3.09%, while a very low was 0.67%. A very high AOV was $415, and a very low was $82. The store with the most sessions was shein.com at 224,142,058, with a median of 33,223 sessions in the FASHION AND APPAREL industry.
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melaninislife.com competitors

In May 2025, melaninislife.com stands out compared to its competitors. myprideapparel.com generates slightly higher revenue at $6,306, but with fewer transactions (77) and sessions (2,718) compared to melaninislife.com's 141 transactions and 4,127 sessions. However, myprideapparel.com boasts a higher average order value (AOV) of $75-$100, while melaninislife.com falls within the $25-$50 range. In terms of conversion rates, both websites are in a similar range, with myprideapparel.com at 2.50-3.00% and melaninislife.com at 3.00-3.50%. On the other hand, blackowned19xx.com lags behind with lower revenue ($3,183), transactions (32), sessions (2,921), and AOV ($75-$100) compared to melaninislife.com. The conversion rate for blackowned19xx.com is also lower at 1.00-1.50%. Overall, melaninislife.com appears to have a stronger performance across key metrics among its competitors.

myprideapparel.com screenshot
#1 myprideapparel.com
6.3K
Revenue
2.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
blackowned19xx.com screenshot
#2 blackowned19xx.com
3.2K
Revenue
2.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
melaninislife.com vs top market performers
melaninislife.com
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conversion rate vs average order value for melaninislife.com and its competitors
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Revenue share by device at melaninislife.com

In May large majority of sales on melaninislife.com, 73% was finalized on mobile devices, with 27% of sales coming from desktop devices.

In May large majority of sales on melaninislife.com, 73% was finalized on mobile devices, with 27% of sales coming from desktop devices.
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melaninislife.com channels

Identify top traffic channels that drive growth for melaninislife.comand discover how performance of traffic channels has changed over time.

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melaninislife.com Google Ads spend

Evaluate melaninislife.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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melaninislife.com devices

Review melaninislife.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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melaninislife.com top markets

Explore melaninislife.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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melaninislife.com country & global rank

Assess the ranking of melaninislife.com among other retailers within its primary country and worldwide.

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