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Jul 2025
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Home/Insights/Retailers/melaninislife.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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5.5K
Revenue
4K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
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Melaninislife.com is an online platform offering a variety of products related to melanin, embracing and celebrating diversity in different skin tones. The website sells apparel, accessories, and self-care items, creating a space that acknowledges and uplifts individuals from all backgrounds in their personal expression and self-love journey.

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melaninislife.com's revenueOVER TIME
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Over the past three months, melaninislife.com revenue has experienced decline of 26%, compared to the preceding three months.

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melaninislife.com revenue decline for last six months
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OVERVIEW
melaninislife.com, a FASHION AND APPAREL website, had a revenue of $5,454 in July 2025, with a conversion rate of 3.00-3.50% and an average order value of $25-50. The website had 4,038 sessions during the month. Compared to the industry, the median revenue is $82,875, the highest revenue is $817,680,251, the highest conversion rate is 2.96%, the lowest conversion rate is 0.62%, the highest AOV is $402, the lowest AOV is $82, and the median sessions is 36,317. The performance metrics of melaninislife.com indicate potential for growth and improvement.
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melaninislife.com competitors

In July 2025, melaninislife.com had a revenue of $5,454 with 126 transactions and 4,038 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 3.00-3.50%. In comparison, myprideapparel.com outperformed melaninislife.com with a revenue of $16,924 from 223 transactions and 7,747 sessions, boasting a higher AOV of $75-100 but a slightly lower conversion rate of 2.50-3.00%. On the other hand, blackowned19xx.com had lower revenue at $3,985 with 41 transactions and 3,720 sessions, sharing the same AOV range as myprideapparel.com but with the lowest conversion rate of 1.00-1.50%. Despite melaninislife.com having a decent performance, it falls behind myprideapparel.com in terms of revenue and session numbers, showcasing room for growth in its competitive landscape.

myprideapparel.com screenshot
#1 myprideapparel.com
16.9K
Revenue
7.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
blackowned19xx.com screenshot
#2 blackowned19xx.com
4K
Revenue
3.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
melaninislife.com vs top market performers
melaninislife.com
top retailers
conversion rate vs average order value for melaninislife.com and its competitors
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Revenue share by device at melaninislife.com

In July large majority of sales on melaninislife.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In July large majority of sales on melaninislife.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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melaninislife.com channels

Identify top traffic channels that drive growth for melaninislife.comand discover how performance of traffic channels has changed over time.

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melaninislife.com Google Ads spend

Evaluate melaninislife.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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melaninislife.com devices

Review melaninislife.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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melaninislife.com top markets

Explore melaninislife.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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melaninislife.com country & global rank

Assess the ranking of melaninislife.com among other retailers within its primary country and worldwide.

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