General fashion apparel including clothing, footwear, accessories, and casual wear for all ages and styles. Wide range of merchandise from everyday basics to trendy seasonal collections.
1.68B
508M
2.0-2.5%
$100-200
250+
Apparel and Accessories's aggregate online sales across tracked retailers amounted to $23B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 40% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
73%
Mobile
27%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 250+
Identify the top traffic channels driving growth across Apparel and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Apparel and Accessories retailers, with performance tracked over time.
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