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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for manutan.nlmanutan.nl

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701.6K
Revenue
Aug 25
127.3K
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$325-350
AOV
Aug 25
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  • Main country of store: NETHERLANDS
  • Website category: MARKETPLACE

Manutan.nl is a website offering a wide range of commercial products for businesses and organizations. It sells diverse items such as office supplies, furniture, safety equipment, storage solutions, and industrial tools. The platform aims to cater to the needs of customers across various sectors, offering them a convenient shopping experience.

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manutan.nl Annual Revenue and Growth

manutan.nl's annual sales on its online store amounted to $18M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$18M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
manutan.nl revenue by year

manutan.nl's monthly revenueOVER TIME
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Over the past three months, manutan.nl revenue has experienced decline of 4.5%, compared to the preceding three months.

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manutan.nl revenue decline for last six months
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OVERVIEW
In August 2025, manutan.nl, an e-commerce marketplace, recorded $701,586 in online sales revenue with a conversion rate of 1.50-2.00% and an average order value (AOV) of $325-350. The highest conversion rate in the category was 3.94% and the highest AOV was $306. With 127,270 sessions, manutan.nl fell below the median sessions of 137,896, while amazon.com dominated the category with 2,711,651,630 sessions and $13,327,172,929 in revenue. The lowest AOV recorded in the e-commerce category was $52 with a conversion rate of 0.87%.
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manutan.nl competitors

In August 2025, manutan.nl recorded a revenue of €701,586 from 2,108 transactions with 127,270 sessions. The average order value (AOV) ranged from €325-€350, and the conversion rate was between 1.50-2.00%. In comparison, one of its competitors, toolnation.nl, generated a higher revenue of €814,935 from 3,989 transactions and 293,059 sessions. However, toolnation.nl had a lower AOV of €200-€225 and a conversion rate of 1.00-1.50%. Despite manutan.nl having a lower revenue compared to toolnation.nl, it boasted a higher AOV and conversion rate, indicating a more effective and efficient sales process. Additionally, manutan.nl attracted a significant number of transactions and sessions, showcasing its strong performance in engaging and converting visitors.

toolnation.nl screenshot
#1 toolnation.nl
814.9K
Revenue
293.1K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
manutan.nl vs top market performers
manutan.nl
top retailers
conversion rate vs average order value for manutan.nl and its competitors
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Revenue share by device at manutan.nl

In August large majority of sales on manutan.nl, 91% was finalized on desktop devices, with 9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on manutan.nl, 91% was finalized on desktop devices, with 9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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manutan.nl channels

Identify top traffic channels that drive growth for manutan.nland discover how performance of traffic channels has changed over time.

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manutan.nl Google Ads spend

Evaluate manutan.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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manutan.nl devices

Review manutan.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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manutan.nl top markets

Explore manutan.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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manutan.nl country & global rank

Assess the ranking of manutan.nl among other retailers within its primary country and worldwide.

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