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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for manutan.nlmanutan.nl

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926.7K
Revenue
Sep 25
139.4K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$325-350
AOV
Sep 25
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  • Main country of store: NETHERLANDS
  • Website category: MARKETPLACE

Manutan.nl is a website offering a wide range of commercial products for businesses and organizations. It sells diverse items such as office supplies, furniture, safety equipment, storage solutions, and industrial tools. The platform aims to cater to the needs of customers across various sectors, offering them a convenient shopping experience.

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manutan.nl Annual Revenue and Growth

manutan.nl's annual sales on its online store amounted to $18M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$18M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
manutan.nl revenue by year

manutan.nl's monthly revenueOVER TIME
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Over the past three months, manutan.nl revenue has experienced growth of 1.5%, compared to the preceding three months.

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manutan.nl revenue growth for last six months
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OVERVIEW
In September 2025, manutan.nl generated $926,711 in online sales, significantly surpassing the MARKETPLACE median of $292,070, with a conversion rate of 1.50-2.00%, below the high of 4.09% but above the low of 0.87%. The average order value (AOV) ranged from $325-350, exceeding the median AOV of $309 while remaining above the low of $53. With 139,407 sessions, manutan.nl performed close to the median of 136,251 sessions in its industry, indicating robust engagement but still a far cry from the immense traffic of market leader amazon.com, which boasted 2,561,667,744 sessions.
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manutan.nl competitors

In September 2025, when comparing manutan.nl to its competitor toolnation.nl, we see that toolnation.nl outperforms manutan.nl in terms of revenue, transactions, and sessions. toolnation.nl generated €1,032,850 in revenue from 4,700 transactions and 267,860 sessions, while manutan.nl generated €926,711 from 2,702 transactions and 139,407 sessions. However, manutan.nl has a higher average order value (AOV) ranging from €325-350 compared to toolnation.nl's AOV of €200-225. Both websites have similar conversion rates of 1.50-2.00%. Overall, while toolnation.nl shows stronger metrics in terms of revenue and traffic, manutan.nl maintains a higher AOV, suggesting a potential focus on higher-end products or customer segments.

toolnation.nl screenshot
#1 toolnation.nl
1M
Revenue
267.9K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
manutan.nl vs top market performers
manutan.nl
top retailers
conversion rate vs average order value for manutan.nl and its competitors
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Revenue share by device at manutan.nl

In September large majority of sales on manutan.nl, 91% was finalized on desktop devices, with 8.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on manutan.nl, 91% was finalized on desktop devices, with 8.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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manutan.nl channels

Identify top traffic channels that drive growth for manutan.nland discover how performance of traffic channels has changed over time.

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manutan.nl Google Ads spend

Evaluate manutan.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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manutan.nl devices

Review manutan.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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manutan.nl top markets

Explore manutan.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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manutan.nl country & global rank

Assess the ranking of manutan.nl among other retailers within its primary country and worldwide.

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