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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.1M
Revenue
Oct 25
128.4K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$325-350
AOV
Oct 25
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  • Main country of store: NETHERLANDS
  • Website category: MARKETPLACE

Manutan.nl is a website offering a wide range of commercial products for businesses and organizations. It sells diverse items such as office supplies, furniture, safety equipment, storage solutions, and industrial tools. The platform aims to cater to the needs of customers across various sectors, offering them a convenient shopping experience.

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manutan.nl Annual Revenue and Growth

manutan.nl's annual sales on its online store amounted to $18M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$18M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
manutan.nl revenue by year

manutan.nl's monthly revenueOVER TIME
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Over the past three months, manutan.nl revenue has experienced growth of 14%, compared to the preceding three months.

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manutan.nl revenue growth for last six months
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OVERVIEW
In October 2025, manutan.nl achieved impressive online sales revenue of $1,104,361, significantly surpassing the marketplace median of $373,562. The site's conversion rate of 2.50-3.00% is above the lower end of the industry range, while its average order value (AOV) of $325-350 remains competitive against the e-commerce median. With 128,410 sessions, manutan.nl maintains a solid user engagement level, though still below the median of 158,011 sessions. Overall, the site's performance metrics reflect a strong position within the e-commerce and shopping marketplace, especially when compared to major players like Amazon.
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manutan.nl competitors

In October 2025, when comparing manutan.nl to its competitor toolnation.nl, it is evident that manutan.nl has a lower revenue of 1,104,361 compared to toolnation.nl's revenue of 1,843,097. However, manutan.nl has a higher average order value (AOV) ranging between 325-350 compared to toolnation.nl's AOV of 225-250. Despite having a lower revenue, manutan.nl has a higher conversion rate of 2.50-3.00% while toolnation.nl has a similar conversion rate. In terms of transactions and sessions, toolnation.nl outperforms manutan.nl with 7,945 transactions and 312,607 sessions compared to manutan.nl's 3,280 transactions and 128,410 sessions. Overall, while manutan.nl may have lower revenue and fewer transactions compared to toolnation.nl, it excels in AOV and conversion rate metrics.

toolnation.nl screenshot
#1 toolnation.nl
1.8M
Revenue
312.6K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
manutan.nl vs top market performers
manutan.nl
top retailers
conversion rate vs average order value for manutan.nl and its competitors
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Revenue share by device at manutan.nl

In October large majority of sales on manutan.nl, 91% was finalized on desktop devices, with 8.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on manutan.nl, 91% was finalized on desktop devices, with 8.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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manutan.nl channels

Identify top traffic channels that drive growth for manutan.nland discover how performance of traffic channels has changed over time.

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manutan.nl Google Ads spend

Evaluate manutan.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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manutan.nl devices

Review manutan.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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manutan.nl top markets

Explore manutan.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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manutan.nl country & global rank

Assess the ranking of manutan.nl among other retailers within its primary country and worldwide.

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