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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.3M
Revenue
Nov 25
125.8K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$325-350
AOV
Nov 25
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  • Main country of store: NETHERLANDS
  • Website category: MARKETPLACE

Manutan.nl is a website offering a wide range of commercial products for businesses and organizations. It sells diverse items such as office supplies, furniture, safety equipment, storage solutions, and industrial tools. The platform aims to cater to the needs of customers across various sectors, offering them a convenient shopping experience.

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manutan.nl Annual Revenue and Growth

manutan.nl's annual sales on its online store amounted to $18M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$18M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
manutan.nl revenue by year

manutan.nl's monthly revenueOVER TIME
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Over the past three months, manutan.nl revenue has experienced growth of 44%, compared to the preceding three months.

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manutan.nl revenue growth for last six months
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OVERVIEW
In November 2025, manutan.nl, an e-commerce and shopping marketplace, achieved impressive online sales revenue of $1,259,811, significantly surpassing the median of $470,147. The site's conversion rate ranged from 3.00% to 3.50%, closely approaching the high benchmark of 4.97%. With an average order value (AOV) between $325 and $350, manutan.nl also exceeds the high industry AOV of $285. The platform recorded 125,790 sessions, slightly below the median of 159,615, highlighting its growing presence in the competitive marketplace sector, although far behind industry leader amazon.com's staggering 2.88 billion sessions.
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manutan.nl competitors

In November 2025, manutan.nl generated a revenue of €1,259,811 from 3,795 transactions with 125,790 sessions, boasting an average order value (AOV) of €325-€350 and a conversion rate of 3.00-3.50%. In comparison, its competitor toolnation.nl performed better with a revenue of €1,842,479 from 9,306 transactions and 412,650 sessions, although with a lower AOV of €175-€200 and a conversion rate of 2.00-2.50%. While manutan.nl had a higher conversion rate, toolnation.nl attracted more sessions and transactions, indicating a higher level of customer engagement. Additionally, toolnation.nl's AOV was lower than manutan.nl's, suggesting potential opportunities for growth in average order value for manutan.nl to compete more effectively in the market.

toolnation.nl screenshot
#1 toolnation.nl
1.8M
Revenue
412.7K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
manutan.nl vs top market performers
manutan.nl
top retailers
conversion rate vs average order value for manutan.nl and its competitors
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Revenue share by device at manutan.nl

In November large majority of sales on manutan.nl, 91% was finalized on desktop devices, with 8.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on manutan.nl, 91% was finalized on desktop devices, with 8.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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manutan.nl channels

Identify top traffic channels that drive growth for manutan.nland discover how performance of traffic channels has changed over time.

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manutan.nl Google Ads spend

Evaluate manutan.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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manutan.nl devices

Review manutan.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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manutan.nl top markets

Explore manutan.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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manutan.nl country & global rank

Assess the ranking of manutan.nl among other retailers within its primary country and worldwide.

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