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Home/Insights/Retailers/toolnation.nl
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.8M
Revenue
Nov 25
412.7K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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  • Main country of store: NETHERLANDS
  • Website category: E COMMERCE AND SHOPPING

Toolnation.nl is an online platform that offers a wide range of tools and equipment for purchase. It provides an extensive inventory of products designed for various professional and domestic applications, including power tools, hand tools, gardening equipment, and safety gear. Customers can easily browse and order items from their selection.

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toolnation.nl Annual Revenue and Growth

toolnation.nl's annual sales on its online store amounted to $30.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$30.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
toolnation.nl revenue by year

toolnation.nl's monthly revenueOVER TIME
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Over the past three months, toolnation.nl revenue has experienced growth of 60%, compared to the preceding three months.

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toolnation.nl revenue growth for last six months
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OVERVIEW
In November 2025, toolnation.nl, an e-commerce platform, generated $1,842,479 in revenue, significantly surpassing the median of $101,517 in its industry. With a conversion rate between 2.00-2.50%, it remains below the high of 4.05%. The Average Order Value (AOV) ranged from $175-200, compared to a high of $337. The site attracted 412,650 sessions, well above the median of 41,915, though far behind the leading site, boots.com, with 43,745,699 sessions. Overall, toolnation.nl demonstrates strong performance in revenue and engagement but has room for improvement in conversion rate and AOV.
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toolnation.nl competitors

In November 2025, toolnation.nl generated a revenue of €1,842,479 with 9,306 transactions from 412,650 sessions, boasting an average order value (AOV) of €175-200 and a conversion rate of 2.00-2.50%. In comparison, one of its competitors, bosch-professional.com, outperformed in terms of revenue, generating €2,959,129 from 12,951 transactions and 1,920,090 sessions. However, Bosch Professional had a higher AOV of €225-250, but a lower conversion rate of 0.50-1.00%. This indicates that while toolnation.nl may have a lower overall revenue, it has a higher conversion rate and a more efficient use of sessions, resulting in a competitive edge in terms of customer engagement and conversion efficiency.

bosch-professional.com screenshot
#1 bosch-professional.com
3M
Revenue
1.9M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
toolnation.nl vs top market performers
toolnation.nl
top retailers
conversion rate vs average order value for toolnation.nl and its competitors
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Revenue share by device at toolnation.nl

In November large majority of sales on toolnation.nl, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on toolnation.nl, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toolnation.nl channels

Identify top traffic channels that drive growth for toolnation.nland discover how performance of traffic channels has changed over time.

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toolnation.nl Google Ads spend

Evaluate toolnation.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toolnation.nl devices

Review toolnation.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toolnation.nl top markets

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toolnation.nl country & global rank

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