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Jun 2025

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TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

toolnation.nl

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1.1M

Revenue

319K

Sessions

1.5-2.0%

Conv. rate

$200-225

AOV

Main country of store: NETHERLANDS
Website category: E COMMERCE AND SHOPPING

Toolnation.nl is an online platform that offers a wide range of tools and equipment for purchase. It provides an extensive inventory of products designed for various professional and domestic applications, including power tools, hand tools, gardening equipment, and safety gear. Customers can easily browse and order items from their selection.

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toolnation.nl's revenueOVER TIME
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Over the past three months, toolnation.nl revenue has experienced decline of 21%, compared to the preceding three months.

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toolnation.nl revenue decline for last six months

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OVERVIEW

toolnation.nl, an e-commerce_and_shopping site, generated $1,142,007 in revenue with a conversion rate of 1.50-2.00% and an average order value of $200-225 in June 2025. It had 318,968 sessions, compared to a median of 36,874 in the category. The top revenue earner in the e-commerce_and_shopping sector was qvc.com at $115,379,008, while the highest conversion rate was 3.7% and the highest AOV was $348. The lowest conversion rate was 0.73% and the lowest AOV was $57. boots.com led in sessions with 27,765,702.

toolnation.nl competitors

In June 2025, toolnation.nl, a popular tool retailer, generated a revenue of 1,142,007 with 5,131 transactions and 318,968 sessions. Their average order value (AOV) falls between 200-225, and their conversion rate is at 1.50-2.00%. In comparison, one of their main competitors, bosch-professional.com, outperformed them significantly. bosch-professional.com reported a revenue of 2,920,077 from 12,952 transactions and 1,927,799 sessions. Their AOV is slightly higher at 225-250, but their conversion rate is lower at 0.50-1.00%. Despite toolnation.nl's decent performance, they have room to improve their revenue and sessions to compete with bosch-professional.com effectively.

#1 bosch-professional.com

2.9M

Revenue

1.9M

Sessions

0.5-1.0%

Conv. rate

$225-250

AOV

CLOSEST COMPETITORSby revenue

bosch-professional.com

toolnation.nl

$1.1M

TOP MARKET PERFORMERSby revenue

bosch-professional.com

$2.9M

toolnation.nl

toolnation.nl vs top market performers

toolnation.nl

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Revenue share by device at toolnation.nl

In June large majority of sales on toolnation.nl, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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toolnation.nl channels

Identify top traffic channels that drive growth for toolnation.nland discover how performance of traffic channels has changed over time.

toolnation.nl Google Ads spend

Evaluate toolnation.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

toolnation.nl devices

Review toolnation.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

toolnation.nl top markets

Explore toolnation.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.