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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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814.9K
Revenue
Aug 25
293.1K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$200-225
AOV
Aug 25
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  • Main country of store: NETHERLANDS
  • Website category: E COMMERCE AND SHOPPING

Toolnation.nl is an online platform that offers a wide range of tools and equipment for purchase. It provides an extensive inventory of products designed for various professional and domestic applications, including power tools, hand tools, gardening equipment, and safety gear. Customers can easily browse and order items from their selection.

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toolnation.nl Annual Revenue and Growth

toolnation.nl's annual sales on its online store amounted to $30.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$30.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
toolnation.nl revenue by year

toolnation.nl's monthly revenueOVER TIME
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Over the past three months, toolnation.nl revenue has experienced decline of 18%, compared to the preceding three months.

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toolnation.nl revenue decline for last six months
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OVERVIEW
In August 2025, toolnation.nl in the e-commerce_and_shopping industry had a revenue of $814,935, with a median revenue of $88,799. The conversion rate ranged from 1.00-1.50%, while the AOV was $200-225. The site had 293,059 sessions, with a high conversion rate of 3.66% and a low of 0.69%. The highest AOV in the industry was $348, with the lowest being $57. The highest sessions recorded were 28,050,888 from boots.com, while the median sessions were 41,767.
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toolnation.nl competitors

In August 2025, toolnation.nl, with a revenue of 814,935 and 3,989 transactions from 293,059 sessions, has a competitive edge in conversion rate compared to bosch-professional.com. bosch-professional.com generated a higher revenue of 2,983,762 from 13,583 transactions out of 1,915,868 sessions, but with a lower conversion rate range of 0.50-1.00. Both sites have a similar average order value (AOV) range of 200-225. toolnation.nl's conversion rate range of 1.00-1.50 indicates a more effective conversion strategy, leading to a higher percentage of sessions resulting in transactions compared to bosch-professional.com. Despite lower revenue and transaction numbers, toolnation.nl's efficient conversion rate demonstrates its ability to capitalize on a smaller number of sessions and drive more conversions, making it a strong competitor in the market.

bosch-professional.com screenshot
#1 bosch-professional.com
3M
Revenue
1.9M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
toolnation.nl vs top market performers
toolnation.nl
top retailers
conversion rate vs average order value for toolnation.nl and its competitors
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Revenue share by device at toolnation.nl

In August large majority of sales on toolnation.nl, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on toolnation.nl, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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toolnation.nl channels

Identify top traffic channels that drive growth for toolnation.nland discover how performance of traffic channels has changed over time.

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toolnation.nl Google Ads spend

Evaluate toolnation.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toolnation.nl devices

Review toolnation.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toolnation.nl top markets

Explore toolnation.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toolnation.nl country & global rank

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