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May 2025
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Home/Insights/Retailers/toolnation.nl
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.1M
Revenue
287.8K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
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  • Main country of store: NETHERLANDS
  • Website category: E COMMERCE AND SHOPPING

Toolnation.nl is an online platform that offers a wide range of tools and equipment for purchase. It provides an extensive inventory of products designed for various professional and domestic applications, including power tools, hand tools, gardening equipment, and safety gear. Customers can easily browse and order items from their selection.

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toolnation.nl's revenueOVER TIME
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Over the past three months, toolnation.nl revenue has experienced decline of 33%, compared to the preceding three months.

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toolnation.nl revenue decline for last six months
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OVERVIEW
In May 2025, toolnation.nl, an e-commerce and shopping site, generated a revenue of $1,149,837, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $200-225. The site had a total of 287,781 sessions. The highest revenue in the category was $120,848,035 from qvc.com, the highest conversion rate was 3.75%, and the highest AOV was $349. The site with the most sessions was boots.com with 27,739,926, while the median number of sessions in the e-commerce and shopping industry was 37,355.
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toolnation.nl competitors

In May 2025, toolnation.nl lagged behind bosch-professional.com in terms of revenue, with toolnation.nl generating €1,149,837 compared to bosch-professional.com's €2,960,776. Similarly, toolnation.nl had 5,190 transactions and 287,781 sessions, while bosch-professional.com had 13,143 transactions and 1,920,411 sessions. However, toolnation.nl boasted a higher average order value (AOV) of €200-225, compared to bosch-professional.com's AOV of €225-250. toolnation.nl also had a better conversion rate of 1.50-2.00%, while bosch-professional.com had a lower conversion rate of 0.50-1.00%. Overall, despite having lower revenue and traffic compared to its competitor, toolnation.nl demonstrated higher efficiency in converting sessions into transactions and had a competitive AOV.

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#1 bosch-professional.com
3M
Revenue
1.9M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
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toolnation.nl vs top market performers
toolnation.nl
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conversion rate vs average order value for toolnation.nl and its competitors
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Revenue share by device at toolnation.nl

In May large majority of sales on toolnation.nl, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.

In May large majority of sales on toolnation.nl, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.
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toolnation.nl channels

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toolnation.nl Google Ads spend

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toolnation.nl devices

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toolnation.nl top markets

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toolnation.nl country & global rank

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