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Oct 2025
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Home/Insights/Retailers/toolnation.nl
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.8M
Revenue
Oct 25
312.6K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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  • Main country of store: NETHERLANDS
  • Website category: E COMMERCE AND SHOPPING

Toolnation.nl is an online platform that offers a wide range of tools and equipment for purchase. It provides an extensive inventory of products designed for various professional and domestic applications, including power tools, hand tools, gardening equipment, and safety gear. Customers can easily browse and order items from their selection.

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toolnation.nl Annual Revenue and Growth

toolnation.nl's annual sales on its online store amounted to $30.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$30.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
toolnation.nl revenue by year

toolnation.nl's monthly revenueOVER TIME
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Over the past three months, toolnation.nl revenue has experienced growth of 12%, compared to the preceding three months.

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toolnation.nl revenue growth for last six months
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OVERVIEW
In October 2025, toolnation.nl generated $1,843,097 in online sales, significantly exceeding the e-commerce industry's median of $93,795. Its conversion rate of 2.50-3.00% remains competitive, though slightly below the industry's high of 3.89%. With an average order value (AOV) between $225-250, toolnation.nl is performing well compared to the high AOV benchmark of $350. The site attracted 312,607 sessions, notably higher than the median of 39,049, but still far from michaels.com, the industry leader with 32,351,606 sessions. Overall, toolnation.nl exhibits strong metrics within the e-commerce landscape.
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toolnation.nl competitors

In October 2025, toolnation.nl generated €1,843,097 in revenue from 7,945 transactions with 312,607 sessions, boasting an average order value (AOV) of €225-250 and a conversion rate of 2.50-3.00%. In comparison, bosch-professional.com, a competitor, outperformed Toolnation with €3,484,736 in revenue, 15,513 transactions, and 2,181,919 sessions. However, bosch-professional.com had a lower AOV of €200-225 and a conversion rate of 0.50-1.00%. While Toolnation had a higher conversion rate and AOV, bosch-professional.com had more revenue and transactions, indicating a potential higher volume of sales. Despite the differences, both companies are successful in their own right, with Toolnation focusing on higher value sales and better conversion rates, while bosch-professional.com thrives on a larger customer base and higher revenue.

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#1 bosch-professional.com
3.5M
Revenue
2.2M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
toolnation.nl vs top market performers
toolnation.nl
top retailers
conversion rate vs average order value for toolnation.nl and its competitors
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Revenue share by device at toolnation.nl

In October large majority of sales on toolnation.nl, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on toolnation.nl, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toolnation.nl channels

Identify top traffic channels that drive growth for toolnation.nland discover how performance of traffic channels has changed over time.

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toolnation.nl Google Ads spend

Evaluate toolnation.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toolnation.nl devices

Review toolnation.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toolnation.nl top markets

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toolnation.nl country & global rank

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