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Apr 2026
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Home/Insights/Retailers/toolnation.nl
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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892.6K
Revenue
Apr 26
311.5K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$200-225
AOV
Apr 26
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  • Main country of store: NETHERLANDS
  • Website category: E COMMERCE AND SHOPPING

Toolnation.nl is an online platform that offers a wide range of tools and equipment for purchase. It provides an extensive inventory of products designed for various professional and domestic applications, including power tools, hand tools, gardening equipment, and safety gear. Customers can easily browse and order items from their selection.

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toolnation.nl Annual Revenue and Growth

toolnation.nl's annual sales on its online store amounted to $16M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$16M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toolnation.nl revenue by year

toolnation.nl's monthly revenueOVER TIME
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Over the past three months, toolnation.nl revenue has experienced decline of 36%, compared to the preceding three months.

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toolnation.nl revenue decline for last six months
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OVERVIEW
In April 2026, toolnation.nl generated $892,597 in online sales, significantly exceeding the e-commerce industry median of $80,332, yet far behind the leading competitor, qvc.com, at $100,348,122. The site's conversion rate ranged between 1.00-1.50%, below the industry's high of 3.67%, while its average order value (AOV) was $200-225, again lower than the industry high of $321. With 311,542 sessions, toolnation.nl's traffic is notably higher than the median of 37,000, but dwarfed by boots.com's 28,182,023 sessions, highlighting its competitive position within the e-commerce sector.
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toolnation.nl competitors

In April 2026, comparing toolnation.nl to its competitor bosch-professional.com reveals notable differences in performance metrics. toolnation.nl generated a revenue of $892,597 from 4,426 transactions over 311,542 sessions, resulting in an average order value (AOV) between $200-225 and a conversion rate of 1.00-1.50%. In contrast, bosch-professional.com achieved significantly higher revenue at $2,637,493, with 11,211 transactions from 1,638,803 sessions. Its AOV ranged from $225-250, but its conversion rate was lower, at 0.50-1.00%. This indicates that while toolnation.nl may convert a higher percentage of visitors, bosch-professional.com captures a larger overall market share and higher revenue despite a lower conversion rate. These differences highlight toolnation.nl's strong engagement but also the challenge it faces in scaling compared to its larger competitor.

bosch-professional.com screenshot
#1 bosch-professional.com
2.6M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
toolnation.nl vs top market performers
toolnation.nl
top retailers
conversion rate vs average order value for toolnation.nl and its competitors
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Revenue share by device at toolnation.nl

In April large majority of sales on toolnation.nl, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on toolnation.nl, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toolnation.nl channels

Identify top traffic channels that drive growth for toolnation.nland discover how performance of traffic channels has changed over time.

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toolnation.nl Google Ads spend

Evaluate toolnation.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toolnation.nl devices

Review toolnation.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toolnation.nl top markets

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toolnation.nl country & global rank

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