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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.6M
Revenue
Jan 26
331.8K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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  • Main country of store: NETHERLANDS
  • Website category: E COMMERCE AND SHOPPING

Toolnation.nl is an online platform that offers a wide range of tools and equipment for purchase. It provides an extensive inventory of products designed for various professional and domestic applications, including power tools, hand tools, gardening equipment, and safety gear. Customers can easily browse and order items from their selection.

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toolnation.nl Annual Revenue and Growth

toolnation.nl's annual sales on its online store amounted to $16M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$16M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toolnation.nl revenue by year

toolnation.nl's monthly revenueOVER TIME
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Over the past three months, toolnation.nl revenue has experienced growth of 36%, compared to the preceding three months.

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toolnation.nl revenue growth for last six months
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OVERVIEW
In January 2026, toolnation.nl achieved $1,636,712 in online sales, significantly outperforming the e-commerce industry median of $104,613. With a conversion rate of 2.00-2.50%, it remains competitive against the high benchmark of 3.81%. The average order value (AOV) ranged from $200-225, notably lower than the e-commerce peak of $348. toolnation.nl garnered 331,798 sessions, far surpassing the industry median of 44,933 but trailing behind the leader, boots.com, at 35,443,340 sessions. Overall, while toolnation.nl demonstrates strong performance metrics, there is potential for improvement in both AOV and session traffic to align closer to industry leaders.
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toolnation.nl competitors

In January 2026, toolnation.nl had a revenue of $1,636,712 with 7,613 transactions and 331,798 sessions, boasting an average order value (AOV) of $200-$225 and a conversion rate of 2.00-2.50%. In comparison, bosch-professional.com, one of its competitors, generated $2,733,122 in revenue from 11,908 transactions and 1,607,828 sessions. However, bosch-professional.com had a slightly higher AOV of $225-$250 but a lower conversion rate of 0.50-1.00%. Despite the higher revenue and larger number of transactions and sessions, toolnation.nl excels in converting a higher percentage of its website visitors into customers, showcasing its strength in customer engagement and marketing strategies.

bosch-professional.com screenshot
#1 bosch-professional.com
2.7M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
toolnation.nl vs top market performers
toolnation.nl
top retailers
conversion rate vs average order value for toolnation.nl and its competitors
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Revenue share by device at toolnation.nl

In January large majority of sales on toolnation.nl, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on toolnation.nl, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toolnation.nl channels

Identify top traffic channels that drive growth for toolnation.nland discover how performance of traffic channels has changed over time.

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toolnation.nl Google Ads spend

Evaluate toolnation.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toolnation.nl devices

Review toolnation.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toolnation.nl top markets

Explore toolnation.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toolnation.nl country & global rank

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