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Grips
Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for malie.commalie.com

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35.1K
Revenue
Oct 25
18.7K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Malie.com is an online retailer that offers a variety of beauty and skincare products. The website sells items such as cleansers, moisturizers, masks, and serums. Additionally, they provide a range of bath and body products, fragrance items, and essential oils. They also offer gift sets and natural home products.

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malie.com Annual Revenue and Growth

malie.com's annual sales on its online store amounted to $899.6K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$899.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
malie.com revenue by year

malie.com's monthly revenueOVER TIME
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Over the past three months, malie.com revenue has experienced growth of 13%, compared to the preceding three months.

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malie.com revenue growth for last six months
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OVERVIEW
In October 2025, malie.com generated $35,091 in online sales, falling short of the BEAUTY AND COSMETICS median of $41,294, with a conversion rate between 2.00-2.50%, below the industry high of 4.65% and above the low of 1.19%. Their average order value (AOV) ranged from $75 to $100, considerably less than the high AOV of $202 and above the low of $47 in the sector. With 18,699 sessions, malie.com surpassed the median of 18,156 sessions but is significantly behind the market leader, sephora.com, which had an overwhelming 49,510,502 sessions.
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malie.com competitors

In October 2025, malie.com outperformed its competitors in terms of revenue, with $35,091 compared to hawaiianbodyproducts.com at $9,132, hawaiianbathbody.com at $6,607, julesandgemhawaii.com at $7,620, lavanila.com at $12,588, and leahlaniskincare.com at $19,407. malie.com also had the highest number of transactions with 451, followed by leahlaniskincare.com at 271, lavanila.com at 232, julesandgemhawaii.com at 139, hawaiianbathbody.com at 117, and hawaiianbodyproducts.com at 105. In terms of sessions, malie.com had 18,699, which was surpassed only by lavanila.com at 15,030. malie.com and leahlaniskincare.com had the same average order value (AOV) of $75-100, while the others ranged from $50-75. malie.com had a conversion rate of 2.00-2.50%, which was comparable to leahlaniskincare.com, while the other competitors had slightly lower conversion rates ranging from 1.50-4.50%.

hawaiianbodyproducts.com screenshot
#1 hawaiianbodyproducts.com
9.1K
Revenue
2.4K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
hawaiianbathbody.com screenshot
#2 hawaiianbathbody.com
6.6K
Revenue
3.2K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
julesandgemhawaii.com screenshot
#3 julesandgemhawaii.com
7.6K
Revenue
3.6K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
lavanila.com screenshot
#4 lavanila.com
12.6K
Revenue
15K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
leahlaniskincare.com screenshot
#5 leahlaniskincare.com
19.4K
Revenue
12.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
malie.com vs top market performers
malie.com
top retailers
conversion rate vs average order value for malie.com and its competitors
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Revenue share by device at malie.com

In October large majority of sales on malie.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In October large majority of sales on malie.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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malie.com channels

Identify top traffic channels that drive growth for malie.comand discover how performance of traffic channels has changed over time.

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malie.com Google Ads spend

Evaluate malie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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malie.com devices

Review malie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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malie.com top markets

Explore malie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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malie.com country & global rank

Assess the ranking of malie.com among other retailers within its primary country and worldwide.

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