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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for malie.commalie.com

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59.8K
Revenue
Sep 25
31.1K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Malie.com is an online retailer that offers a variety of beauty and skincare products. The website sells items such as cleansers, moisturizers, masks, and serums. Additionally, they provide a range of bath and body products, fragrance items, and essential oils. They also offer gift sets and natural home products.

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malie.com Annual Revenue and Growth

malie.com's annual sales on its online store amounted to $899.6K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$899.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
malie.com revenue by year

malie.com's monthly revenueOVER TIME
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Over the past three months, malie.com revenue has experienced growth of 1.7%, compared to the preceding three months.

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malie.com revenue growth for last six months
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OVERVIEW
In September 2025, malie.com generated $59,789 in online sales, outperforming the BEAUTY AND COSMETICS median of $40,540, while maintaining a conversion rate between 2.00-2.50%, below the high benchmark of 4.54%. With an Average Order Value (AOV) ranging from $75 to $100, malie.com is also lower than the sector's high of $203 but above the low of $47. The site recorded 31,075 sessions, significantly exceeding the industry median of 18,928 but trailing behind leading competitor Sephora’s impressive 45,764,193 sessions, highlighting areas for potential growth and increased engagement.
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malie.com competitors

In September 2025, malie.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. malie.com generated a revenue of $59,789 from 745 transactions and 31,075 sessions with an AOV ranging from $75 to $100 and a conversion rate of 2.00-2.50%. In comparison, hawaiianbodyproducts.com, hawaiianbathbody.com, julesandgemhawaii.com, lavanila.com, and leahlaniskincare.com had lower revenue, transactions, sessions, AOV, and conversion rates. For example, hawaiianbodyproducts.com generated $9,569 from 121 transactions and 2,953 sessions with a higher conversion rate of 4.00-4.50% but a lower AOV of $75-100. Overall, malie.com demonstrated superior performance compared to its competitors in the beauty and skincare industry in September 2025.

hawaiianbodyproducts.com screenshot
#1 hawaiianbodyproducts.com
9.6K
Revenue
3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
hawaiianbathbody.com screenshot
#2 hawaiianbathbody.com
9K
Revenue
4.4K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
julesandgemhawaii.com screenshot
#3 julesandgemhawaii.com
10.4K
Revenue
4.5K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
lavanila.com screenshot
#4 lavanila.com
14.3K
Revenue
26.2K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
leahlaniskincare.com screenshot
#5 leahlaniskincare.com
28K
Revenue
20.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
malie.com vs top market performers
malie.com
top retailers
conversion rate vs average order value for malie.com and its competitors
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Revenue share by device at malie.com

In September large majority of sales on malie.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In September large majority of sales on malie.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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malie.com channels

Identify top traffic channels that drive growth for malie.comand discover how performance of traffic channels has changed over time.

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malie.com Google Ads spend

Evaluate malie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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malie.com devices

Review malie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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malie.com top markets

Explore malie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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malie.com country & global rank

Assess the ranking of malie.com among other retailers within its primary country and worldwide.

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