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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for malie.commalie.com

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46.3K
Revenue
Dec 25
22.2K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Malie.com is an online retailer that offers a variety of beauty and skincare products. The website sells items such as cleansers, moisturizers, masks, and serums. Additionally, they provide a range of bath and body products, fragrance items, and essential oils. They also offer gift sets and natural home products.

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malie.com Annual Revenue and Growth

malie.com's annual sales on its online store amounted to $899.6K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$899.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
malie.com revenue by year

malie.com's monthly revenueOVER TIME
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Over the past three months, malie.com revenue has experienced growth of 12%, compared to the preceding three months.

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malie.com revenue growth for last six months
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OVERVIEW
In December 2025, malie.com, operating in the BEAUTY AND COSMETICS sector, generated online sales revenue of $46,335, slightly below the median of $53,444, with a conversion rate of 2.50-3.00%, underperforming the high of 4.87% in the industry; its average order value (AOV) ranged from $75-100, significantly lower than the top AOV of $191, while attracting 22,214 sessions, closely matching the median of 23,270, yet far behind industry leader Sephora with 76,213,109 sessions.
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malie.com competitors

In December 2025, malie.com outperformed its competitors in terms of revenue, with a total revenue of $46,335. Its closest competitor in revenue was lavanila.com with $44,382. However, malie.com had a significantly higher number of transactions at 600 compared to lavanila.com's 876. In terms of sessions, malie.com also had the highest with 22,214 sessions, surpassing lavanila.com's 36,338 sessions. The average order value (AOV) for malie.com ranged from $75 to $100, similar to its competitors, but it had a slightly lower conversion rate at 2.50-3.00% compared to hawaiianbathbody.com's impressive 4.50-5.00%. Despite these differences, malie.com's overall performance indicates a strong presence in the market with potential for growth.

hawaiianbodyproducts.com screenshot
#1 hawaiianbodyproducts.com
8.7K
Revenue
2.3K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
hawaiianbathbody.com screenshot
#2 hawaiianbathbody.com
9.4K
Revenue
3.7K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
julesandgemhawaii.com screenshot
#3 julesandgemhawaii.com
9K
Revenue
4K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
lavanila.com screenshot
#4 lavanila.com
44.4K
Revenue
36.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
leahlaniskincare.com screenshot
#5 leahlaniskincare.com
14.4K
Revenue
8.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
malie.com vs top market performers
malie.com
top retailers
conversion rate vs average order value for malie.com and its competitors
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Revenue share by device at malie.com

In December large majority of sales on malie.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In December large majority of sales on malie.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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malie.com channels

Identify top traffic channels that drive growth for malie.comand discover how performance of traffic channels has changed over time.

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malie.com Google Ads spend

Evaluate malie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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malie.com devices

Review malie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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malie.com top markets

Explore malie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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malie.com country & global rank

Assess the ranking of malie.com among other retailers within its primary country and worldwide.

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