GRIPS CUSTOMERS & RESEARCH PARTNERS
made.com Annual Revenue and Growth
made.com's annual sales on its online store amounted to $58.8M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
made.com's monthly revenueOVER TIME
Over the past three months, made.com revenue has experienced decline of 15%, compared to the preceding three months.
made.com competitors
In April 2026, made.com generated $5,411,685 in revenue with 14,766 transactions from 745,178 sessions, yielding an AOV of $350-375 and a conversion rate between 1.50-2.00%. In comparison, ebay.co.uk dominated the market with an impressive revenue of $743,737,870, although its AOV was significantly lower at $75-100 and a higher conversion rate of 5.00-5.50%. madeindesign.co.uk, while niche, recorded $318,784 in revenue, with a much higher AOV of $475-500 but a low conversion rate of 0.50-1.00%. next.co.uk and wayfair.co.uk followed, with revenues of $158,953,121 and $59,789,728, respectively. Next's AOV was lower at $175-200 but had a conversion rate of 2.50-3.00%, while wayfair's metrics were similar in AOV but featured a conversion rate of 3.50-4.00%. Overall, made.com positions itself in a mid-tier niche among these competitors.
Revenue share by device at made.com
In April large majority of sales on made.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
made.com channels
Identify top traffic channels that drive growth for made.comand discover how performance of traffic channels has changed over time.
made.com Google Ads spend
Evaluate made.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
made.com devices
Review made.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
