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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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7M
Revenue
Jan 26
946.6K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$350-375
AOV
Jan 26
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made.com Annual Revenue and Growth

made.com's annual sales on its online store amounted to $58.8M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$58.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
made.com revenue by year

made.com's monthly revenueOVER TIME
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Over the past three months, made.com revenue has experienced growth of 21%, compared to the preceding three months.

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made.com revenue growth for last six months
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OVERVIEW
In January 2026, made.com generated $6,960,745 in online sales within the FURNITURE sector, significantly surpassing the median revenue of $182,912; its conversion rate of 2.00-2.50% aligns closely with the high end of the industry benchmark at 2.05%, while its average order value (AOV) ranged from $350 to $375, well below the high AOV of $1,213; made.com also recorded 946,611 sessions, far exceeding the median of 40,858 but still trailing the industry leader, ikea.com, which boasts a staggering 286,062,444 sessions.
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made.com competitors

In January 2026, made.com generated a revenue of $6,960,745 with 19,109 transactions and 946,611 sessions, resulting in an Average Order Value (AOV) of $350-375 and a conversion rate of 2.00-2.50%. In comparison to its competitors, ebay.co.uk leads in revenue with $832,129,850, but has a lower AOV of $75-100 and a higher conversion rate of 5.50-6.00%. madeindesign.co.uk has a similar AOV to made.com at $425-450, but a lower revenue of $554,753. next.co.uk has a higher revenue of $167,698,824 with a comparable conversion rate of 2.50-3.00% and similar AOV. wayfair.co.uk falls behind in revenue at $76,109,731, but has a slightly higher conversion rate of 3.00-3.50% compared to made.com. Overall, made.com performs well in terms of AOV and conversion rate, competing effectively in the online furniture market.

ebay.co.uk screenshot
#1 ebay.co.uk
832.1M
Revenue
191.5M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
madeindesign.co.uk screenshot
#2 madeindesign.co.uk
554.8K
Revenue
124.5K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
next.co.uk screenshot
#3 next.co.uk
167.7M
Revenue
35.1M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
wayfair.co.uk screenshot
#4 wayfair.co.uk
76.1M
Revenue
12.2M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
made.com vs top market performers
made.com
top retailers
conversion rate vs average order value for made.com and its competitors
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Revenue share by device at made.com

In January large majority of sales on made.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on made.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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made.com channels

Identify top traffic channels that drive growth for made.comand discover how performance of traffic channels has changed over time.

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made.com Google Ads spend

Evaluate made.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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made.com devices

Review made.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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made.com top markets

Explore made.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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made.com country & global rank

Assess the ranking of made.com among other retailers within its primary country and worldwide.

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