Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for made.commade.com

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4.2M
Revenue
616.3K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
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made.com's revenueOVER TIME
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Over the past three months, made.com revenue has experienced decline of 14%, compared to the preceding three months.

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made.com revenue decline for last six months
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OVERVIEW
In July 2025, made.com in the FURNITURE industry had a revenue of $4,225,392 with a median revenue of $157,301. Their conversion rate ranged from 1.50-2.00% and the AOV was $350-375. The store had 616,348 sessions, with the highest being 243,283,438 from ikea.com and a median of 36,085 in the category. The highest conversion rate in FURNITURE was 1.91% and the highest AOV was $1,215, while the lowest conversion rate was 0.24% and the lowest AOV was $273.
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made.com competitors

In July 2025, made.com had a revenue of £4,225,392 with 11,561 transactions and 616,348 sessions, resulting in an average order value (AOV) of £350-375 and a conversion rate of 1.50-2.00%. Compared to its competitors, ebay.co.uk stood out with a revenue of £738,328,447, 9,959,584 transactions, and 202,035,971 sessions, boasting a lower AOV of £50-75 but a higher conversion rate of 4.50-5.00%. On the other hand, madeindesign.co.uk had a revenue of £297,951, 648 transactions, and 93,734 sessions, showcasing a higher AOV of £450-475 but a lower conversion rate of 0.50-1.00%. next.co.uk and wayfair.co.uk fell in between, with next.co.uk generating £163,362,400 in revenue, 848,869 transactions, and 30,881,320 sessions, while wayfair.co.uk recorded a revenue of £58,336,127, 305,512 transactions, and 9,397,012 sessions. Overall, made.com positioned itself as a mid-range competitor with decent revenue and conversion rate metrics.

ebay.co.uk screenshot
#1 ebay.co.uk
738.3M
Revenue
202M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
madeindesign.co.uk screenshot
#2 madeindesign.co.uk
298K
Revenue
93.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
next.co.uk screenshot
#3 next.co.uk
163.4M
Revenue
30.9M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
wayfair.co.uk screenshot
#4 wayfair.co.uk
58.3M
Revenue
9.4M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
made.com vs top market performers
made.com
top retailers
conversion rate vs average order value for made.com and its competitors
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Revenue share by device at made.com

In July large majority of sales on made.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on made.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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made.com channels

Identify top traffic channels that drive growth for made.comand discover how performance of traffic channels has changed over time.

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made.com Google Ads spend

Evaluate made.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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made.com devices

Review made.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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made.com top markets

Explore made.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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made.com country & global rank

Assess the ranking of made.com among other retailers within its primary country and worldwide.

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