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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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5.1M
Revenue
Sep 25
810.9K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$350-375
AOV
Sep 25
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made.com Annual Revenue and Growth

made.com's annual sales on its online store amounted to $61M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$61M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
made.com revenue by year

made.com's monthly revenueOVER TIME
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Over the past three months, made.com revenue has experienced growth of 20%, compared to the preceding three months.

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made.com revenue growth for last six months
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OVERVIEW
In September 2025, made.com generated $5,060,830 in online sales within the FURNITURE industry, significantly surpassing the median revenue of $128,623. With a conversion rate between 1.50-2.00%, it closely aligns with the sector's high of 1.96%. The average order value (AOV) ranged from $350 to $375, while industry benchmarks indicate highs of $1,213 and lows of $284. made.com attracted 810,896 sessions, far below the leading competitor, ikea.com, which boasts 238,090,084 sessions, while the median sessions in the category are 34,751, illustrating made.com’s competitive positioning and growth potential.
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made.com competitors

In September 2025, made.com reported a revenue of £5,060,830 with 14,074 transactions and 810,896 sessions, boasting an average order value (AOV) of £350-375 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, ebay.co.uk stands out with a revenue of £790,789,584, 9,950,769 transactions, and 193,762,208 sessions, along with an AOV of £75-100 and a conversion rate of 5.00-5.50%. madeindesign.co.uk lags behind with £357,190 revenue, 739 transactions, and 93,739 sessions, but has a higher AOV of £475-500, while next.co.uk and wayfair.co.uk fall in between in terms of revenue, transactions, sessions, AOV, and conversion rates. Despite strong competition, made.com holds its own in the market with a solid performance across these key metrics.

ebay.co.uk screenshot
#1 ebay.co.uk
790.8M
Revenue
193.8M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
madeindesign.co.uk screenshot
#2 madeindesign.co.uk
357.2K
Revenue
93.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
next.co.uk screenshot
#3 next.co.uk
181.9M
Revenue
32M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
wayfair.co.uk screenshot
#4 wayfair.co.uk
65.6M
Revenue
9.9M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
made.com vs top market performers
made.com
top retailers
conversion rate vs average order value for made.com and its competitors
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Revenue share by device at made.com

In September large majority of sales on made.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on made.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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made.com channels

Identify top traffic channels that drive growth for made.comand discover how performance of traffic channels has changed over time.

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made.com Google Ads spend

Evaluate made.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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made.com devices

Review made.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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made.com top markets

Explore made.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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made.com country & global rank

Assess the ranking of made.com among other retailers within its primary country and worldwide.

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