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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for made.commade.com

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5.6M
Revenue
Dec 25
867.5K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$350-375
AOV
Dec 25
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made.com Annual Revenue and Growth

made.com's annual sales on its online store amounted to $61M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$61M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
made.com revenue by year

made.com's monthly revenueOVER TIME
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Over the past three months, made.com revenue has experienced growth of 27%, compared to the preceding three months.

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made.com revenue growth for last six months
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OVERVIEW
In December 2025, made.com, a player in the home and garden/furniture industry, achieved online sales revenue of $5,557,217, significantly surpassing the median of $156,465, though far behind industry leader ikea.com at $795,900,179. With a conversion rate between 1.50-2.00%, made.com aligns with the sector's high benchmark, while its average order value (AOV) of $350-375 remains competitive against highs of $1,208. The platform garnered 867,538 sessions, overshadowed by ikea.com’s 238,379,008 sessions but far exceeding the median of 37,321, indicating a strong presence in the marketplace.
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made.com competitors

In December 2025, made.com generated a revenue of $5,557,217 from 15,325 transactions with 867,538 sessions, boasting an Average Order Value (AOV) of $350-375 and a conversion rate of 1.50-2.00%. In comparison, ebay.co.uk had a significantly higher revenue of $829,712,450 from 10,270,502 transactions and 199,284,900 sessions, with a lower AOV of $75-100 but a higher conversion rate of 5.00-5.50%. madeindesign.co.uk had a revenue of $444,360 from 1,017 transactions and 114,919 sessions, with a higher AOV of $425-450 but a lower conversion rate of 0.50-1.00%. next.co.uk had a revenue of $223,299,618 from 1,208,291 transactions and 46,909,396 sessions, with an AOV of $175-200 and a conversion rate of 2.50-3.00%. wayfair.co.uk generated a revenue of $86,736,504 from 390,991 transactions and 11,766,492 sessions, with an AOV of $200-225 and a conversion rate of 3.00-3.50%.

ebay.co.uk screenshot
#1 ebay.co.uk
829.7M
Revenue
199.3M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
madeindesign.co.uk screenshot
#2 madeindesign.co.uk
444.4K
Revenue
114.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
next.co.uk screenshot
#3 next.co.uk
223.3M
Revenue
46.9M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
wayfair.co.uk screenshot
#4 wayfair.co.uk
86.7M
Revenue
11.8M
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
made.com vs top market performers
made.com
top retailers
conversion rate vs average order value for made.com and its competitors
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Revenue share by device at made.com

In December large majority of sales on made.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on made.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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made.com channels

Identify top traffic channels that drive growth for made.comand discover how performance of traffic channels has changed over time.

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made.com Google Ads spend

Evaluate made.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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made.com devices

Review made.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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made.com top markets

Explore made.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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made.com country & global rank

Assess the ranking of made.com among other retailers within its primary country and worldwide.

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