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Sep 2025

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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

lashesdirect.com

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1.8K

Revenue

Sep 25

350.1

Sessions

Sep 25

3.0-3.5%

Conv. rate

Sep 25

$125-150

AOV

Sep 25

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Lashesdirect.com is an online shopping platform that offers a wide range of products related to eyelashes. Their inventory includes various types of falsies, lash adhesives, serums, and other related accessories. The website serves as a one-stop destination for individuals seeking diverse choices to enhance their eye makeup and personal beauty routines.

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lashesdirect.com's monthly revenueOVER TIME
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Over the past three months, lashesdirect.com revenue has experienced growth of 30%, compared to the preceding three months.

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lashesdirect.com revenue growth for last six months

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OVERVIEW

In September 2025, lashesdirect.com generated $1,786 in online sales with a conversion rate of 3.00-3.50%, outperforming the low end of its industry average, but significantly below the median revenue of $40,540 and far from ulta.com's leading sales of $93,223,020. The average order value (AOV) ranged between $125-150, also falling short of the industry high of $203. With 350 sessions, lashesdirect.com lagged far behind the BEAUTY AND COSMETICS median of 18,928 sessions, illustrating the challenges faced in this competitive market. Overall, the performance metrics indicate areas for improvement in traffic and revenue generation.

lashesdirect.com competitors

In September 2025, lashesdirect.com generated a revenue of $1,786 from 12 transactions and 350 sessions, with an Average Order Value (AOV) of $125-150 and a conversion rate of 3.00-3.50%. In comparison, yegibeauty.com outperformed with a revenue of $40,385 from 239 transactions and 4,549 sessions, with an AOV of $150-175 and a conversion rate of 5.00-5.50%. lashaffair.com also showed strong numbers, generating $24,228 from 110 transactions and 6,877 sessions, with an AOV of $200-225 but a lower conversion rate of 1.50-2.00%. lashesdirect.com fell behind in terms of revenue compared to its competitors, with ilashstore.com, revolashion.com, and nikkilash.com all surpassing it in revenue, transactions, and sessions. However, lashesdirect.com did have a higher AOV than ilashstore.com and nikkilash.com, showcasing potential for growth in that area.

#1 yegibeauty.com

40.4K

Revenue

4.5K

Sessions

5.0-5.5%

Conv. rate

$150-175

AOV

#2 lashaffair.com

24.2K

Revenue

6.9K

Sessions

1.5-2.0%

Conv. rate

$200-225

AOV

#3 ilashstore.com

17.9K

Revenue

4.2K

Sessions

4.5-5.0%

Conv. rate

$75-100

AOV

#4 revolashion.com

3.2K

Revenue

1.5K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#5 nikkilash.com

3.9K

Revenue

1.1K

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

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TOP MARKET PERFORMERSby revenue

lashesdirect.com vs top market performers

lashesdirect.com

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lashesdirect.com channels

Identify top traffic channels that drive growth for lashesdirect.comand discover how performance of traffic channels has changed over time.

lashesdirect.com Google Ads spend

Evaluate lashesdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

lashesdirect.com devices

Review lashesdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

lashesdirect.com top markets

Explore lashesdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.