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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

lashesdirect.com

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6.6K

Revenue

969.1

Sessions

3.5-4.0%

Conv. rate

$175-200

AOV

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Lashesdirect.com is an online shopping platform that offers a wide range of products related to eyelashes. Their inventory includes various types of falsies, lash adhesives, serums, and other related accessories. The website serves as a one-stop destination for individuals seeking diverse choices to enhance their eye makeup and personal beauty routines.

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lashesdirect.com's revenueOVER TIME
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Over the past three months, lashesdirect.com revenue has experienced decline of 9.4%, compared to the preceding three months.

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lashesdirect.com revenue decline for last six months

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OVERVIEW

lashesdirect.com's revenue for online sales in May 2025 was $6,635, with a conversion rate of 3.50-4.00% and an AOV of $175-200. It had 969 sessions during the month, while the largest store in the BEAUTY AND COSMETICS category was ulta.com with a revenue of $96,002,620 and the highest sessions at 38,510,361 from sephora.com. The median revenue in the industry is $46,882, with a very high conversion rate of 4.51% and AOV of $213, and a very low conversion rate of 1.17% and AOV of $53.

lashesdirect.com competitors

In May 2025, lashesdirect.com reported revenue of $6,635 from 36 transactions with 969 sessions, resulting in an average order value (AOV) of $175-$200 and a conversion rate of 3.50-4.00%. Compared to its competitors, yegibeauty.com led the pack with $104,102 in revenue from 603 transactions and 11,616 sessions, boasting an AOV of $150-$175 and a conversion rate of 5.00-5.50%. On the other hand, ilashstore.com generated $14,968 in revenue from 155 transactions and 3,243 sessions, with an AOV of $75-$100 and a conversion rate of 4.50-5.00%. lashaffair.com followed closely behind with $39,401 in revenue from 167 transactions and 10,894 sessions, offering an AOV of $225-$250 but a lower conversion rate of 1.50-2.00%. revolashion.com and nikkilash.com also showed lower performance in revenue, transactions, sessions, AOV, and conversion rates compared to lashesdirect.com and its top competitors.

#1 yegibeauty.com

104.1K

Revenue

11.6K

Sessions

5.0-5.5%

Conv. rate

$150-175

AOV

#2 lashaffair.com

39.4K

Revenue

10.9K

Sessions

1.5-2.0%

Conv. rate

$225-250

AOV

#3 ilashstore.com

15K

Revenue

3.2K

Sessions

4.5-5.0%

Conv. rate

$75-100

AOV

#4 revolashion.com

2.4K

Revenue

892

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#5 nikkilash.com

1.1K

Revenue

271.8

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

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TOP MARKET PERFORMERSby revenue

lashesdirect.com vs top market performers

lashesdirect.com

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lashesdirect.com channels

Identify top traffic channels that drive growth for lashesdirect.comand discover how performance of traffic channels has changed over time.

lashesdirect.com Google Ads spend

Evaluate lashesdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

lashesdirect.com devices

Review lashesdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

lashesdirect.com top markets

Explore lashesdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.