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Jul 2026
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Home/Insights/Retailers/lashesdirect.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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12.3K
Revenue
Jul 26
2.4K
Sessions
Jul 26
3.0-3.5%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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Lashesdirect.com is an online shopping platform that offers a wide range of products related to eyelashes. Their inventory includes various types of falsies, lash adhesives, serums, and other related accessories. The website serves as a one-stop destination for individuals seeking diverse choices to enhance their eye makeup and personal beauty routines.

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lashesdirect.com Annual Revenue and Growth

lashesdirect.com's annual sales on its online store amounted to $68.1K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$68.1K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
lashesdirect.com revenue by year

lashesdirect.com's monthly revenueOVER TIME
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Over the past three months, lashesdirect.com revenue has experienced decline of 33%, compared to the preceding three months.

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lashesdirect.com revenue decline for last six months
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OVERVIEW
lashesdirect.com, operating in the beauty and cosmetics category, reported revenue of $12,300 for July 2026, significantly below the typical beauty and cosmetics retailer's revenue of around $39,200, while the largest, ulta.com, generated a staggering $161.3 million. Its conversion rate of 3.00-3.50% falls within the typical range of 1.1% to 4.37%, and its average order value (AOV) of $150-175 is also within the typical beauty and cosmetics category range of $52 to $207. However, with just 2,383 sessions, lashesdirect.com lags behind the typical beauty and cosmetics retailer's 17,100 sessions monthly.
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lashesdirect.com competitors

The most significant gap lies in revenue, where lashesdirect.com trails lashaffair.com by $35,300. As of July 2026, lashesdirect.com generated $12,300 from 81 transactions over 2,383 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 3.00-3.50%. In contrast, lashaffair.com reported $47,600 in revenue with 217 transactions from 14,600 sessions, achieving an AOV of $200-225 and a lower conversion rate of 1.00-1.50%. Meanwhile, ilashstore.com slightly outperforms lashesdirect.com with $14,100 in revenue from 167 transactions across 3,723 sessions and a higher conversion rate of 4.00-4.50%. Overall, while lashesdirect.com ranks third among its competitors, it shows potential for growth by enhancing its traffic and transactions.

lashaffair.com screenshot
#1 lashaffair.com
47.6K
Revenue
14.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
ilashstore.com screenshot
#2 ilashstore.com
14.1K
Revenue
3.7K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
revolashion.com screenshot
#3 revolashion.com
5.1K
Revenue
2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
nikkilash.com screenshot
#4 nikkilash.com
5K
Revenue
1.5K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
gladgirl.com screenshot
#5 gladgirl.com
40K
Revenue
11.4K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
lashesdirect.com vs top market performers
lashesdirect.com
top retailers
conversion rate vs average order value for lashesdirect.com and its competitors
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Industries lashesdirect.com operates in

lashesdirect.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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lashesdirect.com channels

Identify top traffic channels that drive growth for lashesdirect.comand discover how performance of traffic channels has changed over time.

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lashesdirect.com Google Ads spend

Evaluate lashesdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lashesdirect.com devices

Review lashesdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lashesdirect.com top markets

Explore lashesdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lashesdirect.com country & global rank

Assess the ranking of lashesdirect.com among other retailers within its primary country and worldwide.

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