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May 2025
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Home/Insights/Retailers/justfab.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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4.6M
Revenue
1.3M
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
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JustFab.com is an online retailer specializing in fashion and accessories. They offer an extensive collection of stylish shoes, handbags, clothing, and jewelry. With a personalized shopping experience, users can explore trendy and affordable options based on their preferences. Additionally, they offer a VIP membership program with exclusive perks and discounts.

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justfab.com's revenueOVER TIME
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Over the past three months, justfab.com revenue has experienced growth of 83%, compared to the preceding three months.

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justfab.com revenue growth for last six months
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OVERVIEW
justfab.com, an online FASHION AND APPAREL retailer, reported a revenue of $4,648,771 in May 2025, with a conversion rate of 5.00-5.50% and an average order value (AOV) of $50-75. The website had 1,304,606 sessions during the month. In comparison, the largest online store in the same category, shein.com, generated $731,622,726 in revenue with a much higher session count of 224,142,058. The median revenue in the FASHION AND APPAREL sector was $81,783, while the median number of sessions was 33,223. JustFab's conversion rate and AOV fell within the average range for the industry.
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justfab.com competitors

In May 2025, justfab.com outperformed its competitors in terms of revenue, with $4,648,771 generated. fabkids.com had the lowest revenue at $153,433, while fabletics.com led with $24,957,466. In terms of transactions, justfab.com had 71,317, with dreampairshoes.com having the lowest at 5 and fabletics.com leading with 251,801. Sessions wise, justfab.com had 1,304,606, with dreampairshoes.com having the lowest at 198, and fabletics.com leading with 7,537,977. The average order value (AOV) for justfab.com ranged from $50 to $75, while shoemall.com had the highest at $150-$175. justfab.com had a conversion rate of 5.00-5.50%, which was higher than most competitors except for shoemall.com and dreampairshoes.com. Overall, justfab.com showcased strong performance compared to its competitors in May 2025.

fabkids.com screenshot
#1 fabkids.com
153.4K
Revenue
142.8K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
fabletics.com screenshot
#2 fabletics.com
25M
Revenue
7.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
dreampairshoes.com screenshot
#3 dreampairshoes.com
578.1
Revenue
198
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
shoemall.com screenshot
#4 shoemall.com
1.3M
Revenue
276K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
mysubscriptionaddiction.com screenshot
#5 mysubscriptionaddiction.com
838K
Revenue
469.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
justfab.com vs top market performers
justfab.com
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conversion rate vs average order value for justfab.com and its competitors
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Revenue share by device at justfab.com

In May large majority of sales on justfab.com, 72% was finalized on mobile devices, with 28% of sales coming from desktop devices.

In May large majority of sales on justfab.com, 72% was finalized on mobile devices, with 28% of sales coming from desktop devices.
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justfab.com channels

Identify top traffic channels that drive growth for justfab.comand discover how performance of traffic channels has changed over time.

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justfab.com Google Ads spend

Evaluate justfab.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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justfab.com devices

Review justfab.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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justfab.com top markets

Explore justfab.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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justfab.com country & global rank

Assess the ranking of justfab.com among other retailers within its primary country and worldwide.

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