jumia.ma
Jumia.ma is an online platform that offers a wide range of products available for purchase. Their inventory consists of various items such as electronics, clothing, home goods, beauty products, and groceries. Customers can conveniently browse and buy through the website, with delivery services available across Morocco.
GRIPS CUSTOMERS & RESEARCH PARTNERS
jumia.ma Annual Revenue and Growth
jumia.ma's annual sales on its online store amounted to $56.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.
jumia.ma's monthly revenueOVER TIME
Over the past three months, jumia.ma revenue has experienced growth of 28%, compared to the preceding three months.
jumia.ma competitors
In November 2025, jumia.ma reported a revenue of 6,444,284 MAD with 84,189 transactions and 3,844,827 sessions. The average order value (AOV) ranged from 75 to 100 MAD, and the conversion rate was between 2.00% and 2.50%. Comparing these metrics to its competitors, ikea.com outperformed jumia.ma with a significantly higher revenue of 813,186,649 MAD, 2,435,461 transactions, and 239,654,083 sessions. However, jumia.ma had a higher AOV and conversion rate compared to ikea.com. On the other hand, zalando.fr had lower revenue, transactions, and sessions than jumia.ma, but boasted a higher conversion rate. Lastly, apple.com dominated the competition with a revenue of 4,964,271,839 MAD, 13,717,445 transactions, and 501,764,656 sessions, as well as a high AOV and conversion rate.
Revenue share by device at jumia.ma
In November large majority of sales on jumia.ma, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
Gain even more insights with the Grips app
jumia.ma channels
Identify top traffic channels that drive growth for jumia.maand discover how performance of traffic channels has changed over time.
jumia.ma Google Ads spend
Evaluate jumia.ma's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
jumia.ma devices
Review jumia.ma's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
