jumia.ma
Jumia.ma is an online platform that offers a wide range of products available for purchase. Their inventory consists of various items such as electronics, clothing, home goods, beauty products, and groceries. Customers can conveniently browse and buy through the website, with delivery services available across Morocco.
GRIPS CUSTOMERS & RESEARCH PARTNERS
jumia.ma Annual Revenue and Growth
jumia.ma's annual sales on its online store amounted to $52.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
jumia.ma's monthly revenueOVER TIME
Over the past three months, jumia.ma revenue has experienced growth of 89%, compared to the preceding three months.
jumia.ma competitors
In September 2026, apple.com led the market with an impressive revenue of $5 billion and 14 million transactions, while ikea.com followed with $816 million and 2.7 million transactions. In contrast, jumia.ma reported a revenue of $5.6 million and 69,800 transactions, placing it last among competitors. Additionally, sessions saw samsung.com topping the list with 759 million, while jumia.ma registered 4 million sessions, significantly trailing behind. With an average order value (AOV) range of $75-100, jumia.ma's AOV is considerably lower compared to ikea.com’s $300-325 and apple.com’s $350-375. Conversion rates for jumia.ma range from 1.50-2.00%, which matches apple.com but is notably higher than ikea.com’s 0.50-1.00% and samsung.com’s 0.00-0.50%. Overall, while jumia.ma demonstrates potential with its conversion rate, it still falls short against its larger competitors in revenue, transactions, and sessions.
Revenue share by device at jumia.ma
In September large majority of sales on jumia.ma, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
Gain even more insights with the Grips app
jumia.ma channels
Identify top traffic channels that drive growth for jumia.maand discover how performance of traffic channels has changed over time.
jumia.ma Google Ads spend
Evaluate jumia.ma's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
jumia.ma devices
Review jumia.ma's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
