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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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4.2M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
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Jumia.ma is an online platform that offers a wide range of products available for purchase. Their inventory consists of various items such as electronics, clothing, home goods, beauty products, and groceries. Customers can conveniently browse and buy through the website, with delivery services available across Morocco.

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jumia.ma's revenueOVER TIME
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Over the past three months, jumia.ma revenue has experienced growth of 69%, compared to the preceding three months.

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jumia.ma revenue growth for last six months
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OVERVIEW
In July 2025, jumia.ma, the largest online store in the COMPUTERS AND TECHNOLOGY category, generated $4,161,830 in revenue with a conversion rate of 1.81% and an AOV of $77. Additionally, it had a total of 3,002,597 sessions, making it the top performer in terms of revenue and sessions within the industry.
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jumia.ma competitors

In July 2025, jumia.ma, with a revenue of 4,161,830 and 54,261 transactions from 3,002,597 sessions, showed a strong performance in the e-commerce market. Compared to its competitors, such as ikea.com with a significantly higher revenue of 904,379,801 from 2,622,359 transactions and 243,283,438 sessions, jumia.ma lags behind in terms of revenue generation and overall reach. However, when looking at zalando.fr, which had a revenue of 23,655,331 from 300,455 transactions and 18,405,112 sessions, jumia.ma's performance is more aligned in terms of revenue and transaction volume. In comparison to apple.com, which had a massive revenue of 3,123,198,531 from 8,885,153 transactions and 463,536,721 sessions, jumia.ma's performance is relatively smaller but still competitive in terms of conversion rate and average order value (AOV).

ikea.com screenshot
#1 ikea.com
904.4M
Revenue
243.3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
zalando.fr screenshot
#2 zalando.fr
23.7M
Revenue
18.4M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
apple.com screenshot
#3 apple.com
3.1B
Revenue
463.5M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
samsung.com screenshot
#4 samsung.com
3.1B
Revenue
891M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
jumia.ma vs top market performers
jumia.ma
top retailers
conversion rate vs average order value for jumia.ma and its competitors
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Revenue share by device at jumia.ma

In July large majority of sales on jumia.ma, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In July large majority of sales on jumia.ma, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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jumia.ma channels

Identify top traffic channels that drive growth for jumia.maand discover how performance of traffic channels has changed over time.

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jumia.ma Google Ads spend

Evaluate jumia.ma's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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jumia.ma devices

Review jumia.ma's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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jumia.ma top markets

Explore jumia.ma's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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jumia.ma country & global rank

Assess the ranking of jumia.ma among other retailers within its primary country and worldwide.

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