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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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5.1M
Revenue
Jul 26
3.6M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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Jumia.ma is an online platform that offers a wide range of products available for purchase. Their inventory consists of various items such as electronics, clothing, home goods, beauty products, and groceries. Customers can conveniently browse and buy through the website, with delivery services available across Morocco.

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jumia.ma Annual Revenue and Growth

jumia.ma's annual sales on its online store amounted to $52.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$52.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
jumia.ma revenue by year

jumia.ma's monthly revenueOVER TIME
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Over the past three months, jumia.ma revenue has experienced growth of 46%, compared to the preceding three months.

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jumia.ma revenue growth for last six months
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OVERVIEW
In July 2026, jumia.ma, a leading store in the search engines category, generated $5.1 million in revenue for online sales, matching the typical revenue for an average search engines store. Its conversion rate ranged from 1.50-2.00%, which is within the category's typical range of 1.81% to 1.81%. Additionally, jumia.ma's average order value (AOV) fell between $75-100, also within the category's typical range of $78 to $78. With 3.6 million sessions, jumia.ma sees the same level of engagement as an average search engines store, reinforcing its position in the category.
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jumia.ma competitors

In July 2026, apple.com dominated the e-commerce landscape with a staggering revenue of $3.9 billion, significantly outperforming its competitors. jumia.ma, with a revenue of $5.1 million, ranks third among its peers, trailing apple.com by a massive $3.9 billion. In terms of transactions, apple.com again leads with 11.2 million, while jumia.ma records only 65,600, falling short by 11.1 million. When considering user engagement, apple.com boasts 582 million sessions compared to jumia.ma's 3.6 million, a difference of 578.4 million. Both jumia.ma and apple.com share a similar conversion rate range of 1.50-2.00%, though apple.com maintains a higher average order value (AOV) between $350-375, compared to jumia.ma's $75-100. Overall, jumia.ma clearly trails behind apple.com and ikea.com across all key metrics.

ikea.com screenshot
#1 ikea.com
836.6M
Revenue
261.1M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
apple.com screenshot
#2 apple.com
3.9B
Revenue
582M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
samsung.com screenshot
#3 samsung.com
2.8B
Revenue
874.3M
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
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TOP MARKET PERFORMERSby revenue
jumia.ma vs top market performers
jumia.ma
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conversion rate vs average order value for jumia.ma and its competitors
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Revenue share by device at jumia.ma

In July large majority of sales on jumia.ma, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In July large majority of sales on jumia.ma, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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jumia.ma channels

Identify top traffic channels that drive growth for jumia.maand discover how performance of traffic channels has changed over time.

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jumia.ma Google Ads spend

Evaluate jumia.ma's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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jumia.ma devices

Review jumia.ma's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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jumia.ma top markets

Explore jumia.ma's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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jumia.ma country & global rank

Assess the ranking of jumia.ma among other retailers within its primary country and worldwide.

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