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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

jumia.ma

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4.7M

Revenue

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

Main country of store: MOROCCO
Website category: COMPUTERS AND TECHNOLOGY

Jumia.ma is an online platform that offers a wide range of products available for purchase. Their inventory consists of various items such as electronics, clothing, home goods, beauty products, and groceries. Customers can conveniently browse and buy through the website, with delivery services available across Morocco.

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jumia.ma's revenueOVER TIME
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Over the past three months, jumia.ma revenue has experienced growth of 0.87%, compared to the preceding three months.

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jumia.ma revenue growth for last six months

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OVERVIEW

In May 2025, jumia.ma, the largest online store in COMPUTERS AND TECHNOLOGY, generated a revenue of $4,693,273, with a median revenue of the same. The conversion rate for jumia.ma fell between 2.00-2.50%, with a very high and low rate of 2.08%. The Average Order Value (AOV) was $75-100, with a very high and low AOV of $75. Additionally, jumia.ma received 2,995,362 sessions, ranking it as the store with the highest sessions in the category, aligning with the median number of sessions observed.

jumia.ma competitors

In May 2025, jumia.ma generated a revenue of 4,693,273 with 62,244 transactions and 2,995,362 sessions, boasting an average order value (AOV) of 75-100 and a conversion rate of 2.00-2.50%. Comparing these metrics to its competitors, jumia.ma falls behind in terms of revenue and transactions but remains competitive in AOV and conversion rate. For instance, apple.com leads the pack with a revenue of 2,405,019,954 and 6,665,248 transactions, while ikea.com follows with 586,811,843 revenue and 1,655,300 transactions. However, both apple.com and ikea.com have a higher AOV range of 350-375 but lower conversion rates compared to jumia.ma. zalando.fr, on the other hand, lags behind jumia.ma in revenue and transactions but shares a similar AOV range of 75-100 and conversion rate of 2.00-2.50%.

#1 ikea.com

586.8M

Revenue

212.4M

Sessions

0.5-1.0%

Conv. rate

$350-375

AOV

#2 zalando.fr

21.3M

Revenue

12.9M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#3 apple.com

2.4B

Revenue

448M

Sessions

1.0-1.5%

Conv. rate

$350-375

AOV

#4 samsung.com

1.6B

Revenue

798.2M

Sessions

0.0-0.5%

Conv. rate

$600-700

AOV

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TOP MARKET PERFORMERSby revenue

jumia.ma vs top market performers

jumia.ma

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Revenue share by device at jumia.ma

In May large majority of sales on jumia.ma, 74% was finalized on mobile devices, with 26% of sales coming from desktop devices.

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jumia.ma channels

Identify top traffic channels that drive growth for jumia.maand discover how performance of traffic channels has changed over time.

jumia.ma Google Ads spend

Evaluate jumia.ma's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

jumia.ma devices

Review jumia.ma's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

jumia.ma top markets

Explore jumia.ma's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.