jumia.ma
Jumia.ma is an online platform that offers a wide range of products available for purchase. Their inventory consists of various items such as electronics, clothing, home goods, beauty products, and groceries. Customers can conveniently browse and buy through the website, with delivery services available across Morocco.
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jumia.ma Annual Revenue and Growth
jumia.ma's annual sales on its online store amounted to $56.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
jumia.ma's monthly revenueOVER TIME
Over the past three months, jumia.ma revenue has experienced growth of 7.1%, compared to the preceding three months.
jumia.ma competitors
In September 2025, jumia.ma reported a revenue of 4,812,856 with 64,522 transactions and 3,483,534 sessions. The average order value (AOV) was between 50-75, and the conversion rate ranged from 1.50-2.00. Comparatively, ikea.com outperformed jumia.ma significantly with a revenue of 948,741,774 from 2,810,996 transactions and 238,090,084 sessions. Their AOV was higher at 325-350, but the conversion rate was lower at 1.00-1.50. On the other hand, zalando.fr had lower revenue at 24,840,568, with 338,631 transactions and 11,561,154 sessions. Their AOV was similar to jumia.ma at 50-75, but their conversion rate was higher at 2.50-3.00. Lastly, apple.com was the top performer with a revenue of 4,216,264,748 from 11,757,288 transactions and 579,696,653 sessions. Their AOV was the highest at 350-375, with a conversion rate of 2.00-2.50.
Revenue share by device at jumia.ma
In September large majority of sales on jumia.ma, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.
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jumia.ma channels
Identify top traffic channels that drive growth for jumia.maand discover how performance of traffic channels has changed over time.
jumia.ma Google Ads spend
Evaluate jumia.ma's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
jumia.ma devices
Review jumia.ma's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
