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Jan 2026
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Home/Insights/Retailers/joannavargas.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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63.8K
Revenue
Jan 26
21K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$350-375
AOV
Jan 26
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Joanna Vargas is a website offering a range of skincare products and services. The site provides information about services such as facials, body treatments, and beauty treatments, along with various products for sale. Moreover, it shares resources like blog posts, tutorials, and an email newsletter for skincare enthusiasts.

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joannavargas.com Annual Revenue and Growth

joannavargas.com's annual sales on its online store amounted to $1.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
joannavargas.com revenue by year

joannavargas.com's monthly revenueOVER TIME
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Over the past three months, joannavargas.com revenue has experienced decline of 16%, compared to the preceding three months.

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joannavargas.com revenue decline for last six months
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OVERVIEW
In January 2026, joannavargas.com, operating in the lifestyle/beauty and cosmetics sector, generated online sales revenue of $63,781, exceeding the median of $51,477, with a conversion rate between 0.50-1.00%, while the industry average ranges from 1.19% to a high of 4.7%. The site's average order value (AOV) was $350-375, significantly above the sector's average of $194, yet well below leading competitor ulta.com, which boasts revenues of over $104 million and sessions reaching 47 million. With 20,967 sessions, joannavargas.com is just shy of the lifestyle median of 22,631 sessions.
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joannavargas.com competitors

In January 2026, joannavargas.com generated a revenue of $63,781 with 181 transactions and 20,967 sessions, resulting in an average order value (AOV) ranging between $350-375 and a conversion rate of 0.50-1.00%. In comparison, a competitor like geebeauty.com outperformed joannavargas.com with a revenue of $98,102 from 505 transactions and 11,168 sessions. Despite having a lower AOV of $175-200, geebeauty.com boasted a higher conversion rate of 4.50-5.00%. While joannavargas.com may have a slightly higher AOV, geebeauty.com's significantly higher conversion rate led to a higher revenue overall. This indicates that geebeauty.com is more effective at converting sessions into transactions compared to joannavargas.com in the given time frame.

geebeauty.com screenshot
#1 geebeauty.com
98.1K
Revenue
11.2K
Sessions
4.5-5.0%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
joannavargas.com vs top market performers
joannavargas.com
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conversion rate vs average order value for joannavargas.com and its competitors
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Revenue share by device at joannavargas.com

In January large majority of sales on joannavargas.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on joannavargas.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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joannavargas.com channels

Identify top traffic channels that drive growth for joannavargas.comand discover how performance of traffic channels has changed over time.

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joannavargas.com Google Ads spend

Evaluate joannavargas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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joannavargas.com devices

Review joannavargas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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joannavargas.com top markets

Explore joannavargas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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joannavargas.com country & global rank

Assess the ranking of joannavargas.com among other retailers within its primary country and worldwide.

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