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Oct 2025
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Home/Insights/Retailers/joannavargas.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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153.5K
Revenue
Oct 25
10K
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$350-375
AOV
Oct 25
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Joanna Vargas is a website offering a range of skincare products and services. The site provides information about services such as facials, body treatments, and beauty treatments, along with various products for sale. Moreover, it shares resources like blog posts, tutorials, and an email newsletter for skincare enthusiasts.

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joannavargas.com Annual Revenue and Growth

joannavargas.com's annual sales on its online store amounted to $1.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
joannavargas.com revenue by year

joannavargas.com's monthly revenueOVER TIME
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Over the past three months, joannavargas.com revenue has experienced growth of 2.2%, compared to the preceding three months.

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joannavargas.com revenue growth for last six months
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OVERVIEW
In October 2025, joannavargas.com achieved remarkable performance metrics in the lifestyle and beauty cosmetics industry, generating online sales of $153,527, significantly above the median of $41,294. With a conversion rate of 4.00-4.50%, it closely approaches the high of 4.65%, while its average order value (AOV) ranges from $350 to $375, far exceeding the category's high of $202. The site attracted 10,004 sessions, which, although lower than the industry leader's 49,510,502, is within the realm of the median sessions of 18,156, highlighting joannavargas.com’s strong positioning in a competitive market.
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joannavargas.com competitors

In October 2025, joannavargas.com outperformed its competitor geebeauty.com in terms of revenue, transactions, and average order value (AOV). joannavargas.com generated a revenue of $153,527 from 420 transactions, while geebeauty.com made $65,157 from 332 transactions. Additionally, joannavargas.com had a higher AOV range of $350-$375 compared to geebeauty.com's $175-$200. However, geebeauty.com had a slightly higher conversion rate of 3.50%-4.00% compared to joannavargas.com's 4.00%-4.50%. Despite this, joannavargas.com showcased better overall performance in revenue generation and average order value, indicating a stronger competitive position in the market in October 2025.

geebeauty.com screenshot
#1 geebeauty.com
65.2K
Revenue
9.2K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
joannavargas.com vs top market performers
joannavargas.com
top retailers
conversion rate vs average order value for joannavargas.com and its competitors
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Revenue share by device at joannavargas.com

In October large majority of sales on joannavargas.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on joannavargas.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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joannavargas.com channels

Identify top traffic channels that drive growth for joannavargas.comand discover how performance of traffic channels has changed over time.

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joannavargas.com Google Ads spend

Evaluate joannavargas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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joannavargas.com devices

Review joannavargas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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joannavargas.com top markets

Explore joannavargas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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joannavargas.com country & global rank

Assess the ranking of joannavargas.com among other retailers within its primary country and worldwide.

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