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Sep 2025
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Home/Insights/Retailers/joannavargas.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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78.7K
Revenue
Sep 25
7.2K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$375-400
AOV
Sep 25
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Joanna Vargas is a website offering a range of skincare products and services. The site provides information about services such as facials, body treatments, and beauty treatments, along with various products for sale. Moreover, it shares resources like blog posts, tutorials, and an email newsletter for skincare enthusiasts.

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joannavargas.com Annual Revenue and Growth

joannavargas.com's annual sales on its online store amounted to $1.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
joannavargas.com revenue by year

joannavargas.com's monthly revenueOVER TIME
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Over the past three months, joannavargas.com revenue has experienced decline of 14%, compared to the preceding three months.

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joannavargas.com revenue decline for last six months
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OVERVIEW
In September 2025, joannavargas.com generated $78,686 in online sales, significantly above the industry median of $40,540, with a conversion rate of 2.50-3.00%, close to the high benchmark of 4.54%. Its average order value (AOV) ranged from $375-400, well above the industry average of $203. The site recorded 7,157 sessions, contrasting with the median of 18,928 and far from sephora.com's peak of 45,764,193 sessions, indicating strong revenue performance despite lower traffic relative to competitors in the BEAUTY AND COSMETICS sector.
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joannavargas.com competitors

In September 2025, when comparing joannavargas.com to its competitor geebeauty.com, joannavargas.com stands out with higher revenue of $78,686 compared to $64,160. However, geebeauty.com has more transactions with 322 compared to joannavargas.com's 208. In terms of sessions, geebeauty.com also has more with 9,023 while joannavargas.com has 7,157. Interestingly, joannavargas.com has a higher Average Order Value (AOV) range of $375-$400 compared to geebeauty.com's $175-$200. Despite these differences, geebeauty.com boasts a higher conversion rate range of 3.50-4.00% compared to joannavargas.com's 2.50-3.00%. Overall, joannavargas.com excels in revenue and AOV, while geebeauty.com leads in transactions, sessions, and conversion rate.

geebeauty.com screenshot
#1 geebeauty.com
64.2K
Revenue
9K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
joannavargas.com vs top market performers
joannavargas.com
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conversion rate vs average order value for joannavargas.com and its competitors
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Revenue share by device at joannavargas.com

In September large majority of sales on joannavargas.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on joannavargas.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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joannavargas.com channels

Identify top traffic channels that drive growth for joannavargas.comand discover how performance of traffic channels has changed over time.

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joannavargas.com Google Ads spend

Evaluate joannavargas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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joannavargas.com devices

Review joannavargas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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joannavargas.com top markets

Explore joannavargas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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joannavargas.com country & global rank

Assess the ranking of joannavargas.com among other retailers within its primary country and worldwide.

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