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Sep 2026
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Home/Insights/Retailers/intheswim.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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488.7K
Revenue
Sep 26
208.1K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$300-325
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Intheswim.com is an online platform that sells a variety of swimming pool products and accessories. Their extensive inventory includes pool chemicals, equipment, cleaning supplies, maintenance tools, covers, and pool toys. Their goal is to provide customers with everything they need to keep their pools clean, functional, and enjoyable.

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intheswim.com Annual Revenue and Growth

intheswim.com's annual sales on its online store amounted to $7.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$7.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
intheswim.com revenue by year

intheswim.com's monthly revenueOVER TIME
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Over the past three months, intheswim.com revenue has experienced decline of 24%, compared to the preceding three months.

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intheswim.com revenue decline for last six months
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OVERVIEW
intheswim.com recorded 208,000 sessions in September 2026, significantly higher than the typical home and garden retailer's 30,400 sessions. The site generated $489,000 in online sales, well above the typical home and garden retailer's revenue of $110,000 per month. With an average order value (AOV) of $300-325, intheswim.com is comfortably within the category's typical range of $98 to $681. However, its conversion rate of 0.50-1.00% falls below the typical home and garden retailer's range of 0.64% to 3.34%.
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intheswim.com competitors

In the competitive set of online pool supply retailers, intheswim.com faces significant challenges. As of September 2026, intheswim.com generated $489,000 in revenue from 1,545 transactions and attracted 208,000 sessions, resulting in an AOV of $300-325 and a conversion rate of 0.50-1.00%. In contrast, lesliespool.com leads the market with $8.1 million in revenue and 21,600 transactions from 818,000 sessions, showing a notably higher AOV of $375-400 and a conversion rate of 2.50-3.00%. doheny.com and inyopools.com also outperform intheswim.com in both revenue and transactions, generating $1.3 million each. Meanwhile, poolsupplyunlimited.com surpasses intheswim.com in revenue at $621,000, though they share the same conversion rate. The overall market dynamics illustrate a competitive landscape where intheswim.com ranks lower across several key metrics.

lesliespool.com screenshot
#1 lesliespool.com
8.1M
Revenue
818.2K
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
doheny.com screenshot
#2 doheny.com
1.3M
Revenue
334.5K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
thepoolfactory.com screenshot
#3 thepoolfactory.com
311K
Revenue
246K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
inyopools.com screenshot
#4 inyopools.com
1.3M
Revenue
274.4K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
poolsupplyunlimited.com screenshot
#5 poolsupplyunlimited.com
620.8K
Revenue
121.2K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
intheswim.com vs top market performers
intheswim.com
top retailers
conversion rate vs average order value for intheswim.com and its competitors
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Revenue share by device at intheswim.com

In September large majority of sales on intheswim.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on intheswim.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries intheswim.com operates in

intheswim.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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intheswim.com channels

Identify top traffic channels that drive growth for intheswim.comand discover how performance of traffic channels has changed over time.

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intheswim.com Google Ads spend

Evaluate intheswim.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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intheswim.com devices

Review intheswim.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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intheswim.com top markets

Explore intheswim.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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intheswim.com country & global rank

Assess the ranking of intheswim.com among other retailers within its primary country and worldwide.

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