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Jul 2026
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Home/Insights/Retailers/intheswim.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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683.6K
Revenue
Jul 26
307.1K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$300-325
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Intheswim.com is an online platform that sells a variety of swimming pool products and accessories. Their extensive inventory includes pool chemicals, equipment, cleaning supplies, maintenance tools, covers, and pool toys. Their goal is to provide customers with everything they need to keep their pools clean, functional, and enjoyable.

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intheswim.com Annual Revenue and Growth

intheswim.com's annual sales on its online store amounted to $7.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$7.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
intheswim.com revenue by year

intheswim.com's monthly revenueOVER TIME
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Over the past three months, intheswim.com revenue has experienced growth of 160%, compared to the preceding three months.

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intheswim.com revenue growth for last six months
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OVERVIEW
In July 2026, intheswim.com experienced 307,000 sessions, significantly exceeding the typical home and garden retailer's 33,500 sessions. The site's revenue for online sales reached $684,000, far surpassing the typical home and garden retailer's monthly revenue of around $118,000. Its conversion rate ranged between 0.50-1.00%, which is slightly below the typical home and garden retailer's conversion rates of 0.64% to 3.35%. The average order value (AOV) of intheswim.com was $300-325, comfortably within the typical home and garden category range of $99 to $687.
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intheswim.com competitors

The competitive set includes intheswim.com, lesliespool.com, doheny.com, thepoolfactory.com, inyopools.com, and poolsupplyunlimited.com. In July 2026, intheswim.com generated $684,000 in revenue from 2,231 transactions across 307,000 sessions, resulting in an average order value (AOV) of $300-325 and a conversion rate of 0.50-1.00%. In contrast, lesliespool.com leads significantly with $14.7 million in revenue, 40,900 transactions, and 1.4 million sessions, outpacing intheswim.com by $14 million in revenue, 38,700 transactions, and 1.1 million sessions. doheny.com and inyopools.com also outperform intheswim.com in all key metrics, including AOV and conversion rates, indicating a more robust market presence and customer engagement.

lesliespool.com screenshot
#1 lesliespool.com
14.7M
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
doheny.com screenshot
#2 doheny.com
1.7M
Revenue
468.3K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
thepoolfactory.com screenshot
#3 thepoolfactory.com
1.3M
Revenue
512K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
inyopools.com screenshot
#4 inyopools.com
2.8M
Revenue
556.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
poolsupplyunlimited.com screenshot
#5 poolsupplyunlimited.com
593.3K
Revenue
144.4K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
intheswim.com vs top market performers
intheswim.com
top retailers
conversion rate vs average order value for intheswim.com and its competitors
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Revenue share by device at intheswim.com

In July large majority of sales on intheswim.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on intheswim.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries intheswim.com operates in

intheswim.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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intheswim.com channels

Identify top traffic channels that drive growth for intheswim.comand discover how performance of traffic channels has changed over time.

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intheswim.com Google Ads spend

Evaluate intheswim.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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intheswim.com devices

Review intheswim.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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intheswim.com top markets

Explore intheswim.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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intheswim.com country & global rank

Assess the ranking of intheswim.com among other retailers within its primary country and worldwide.

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