intheswim.com
Intheswim.com is an online platform that sells a variety of swimming pool products and accessories. Their extensive inventory includes pool chemicals, equipment, cleaning supplies, maintenance tools, covers, and pool toys. Their goal is to provide customers with everything they need to keep their pools clean, functional, and enjoyable.
GRIPS CUSTOMERS & RESEARCH PARTNERS
intheswim.com Annual Revenue and Growth
intheswim.com's annual sales on its online store amounted to $14.1M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.
intheswim.com's monthly revenueOVER TIME
Over the past three months, intheswim.com revenue has experienced decline of 56%, compared to the preceding three months.
intheswim.com competitors
In December 2025, intheswim.com generated a revenue of $218,713 with 697 transactions and 79,139 sessions, boasting an average order value (AOV) of $300-325 and a conversion rate of 0.50-1.00%. When compared to its competitors, intheswim.com falls behind in terms of revenue, transactions, and sessions. For example, lesliespool.com had a revenue of $2,195,659 with 6,822 transactions and 419,141 sessions, showing a higher conversion rate of 1.50-2.00%. doheny.com also outperformed intheswim.com with $382,543 in revenue, 1,046 transactions, and 73,051 sessions, along with a higher AOV of $350-375 and conversion rate of 1.00-1.50%. Despite these discrepancies, intheswim.com holds its ground with a competitive AOV and a comparable conversion rate to some of its rivals in the pool supplies industry.
Revenue share by device at intheswim.com
In December large majority of sales on intheswim.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
intheswim.com channels
Identify top traffic channels that drive growth for intheswim.comand discover how performance of traffic channels has changed over time.
intheswim.com Google Ads spend
Evaluate intheswim.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
intheswim.com devices
Review intheswim.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
