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Jul 2026
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Home/Insights/Retailers/sunplay.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for sunplay.comsunplay.com

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82.3K
Revenue
Jul 26
27.3K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$325-350
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Sunplay.com is a comprehensive online store that offers a wide range of products focused on outdoor water activities. They provide sales of swimming pool supplies, accessories, and equipment such as pool chemicals, swimwear, pool toys, covers, and maintenance tools. It caters to customers looking for high-quality water-related merchandise.

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sunplay.com Annual Revenue and Growth

sunplay.com's annual sales on its online store amounted to $844.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$844.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sunplay.com revenue by year

sunplay.com's monthly revenueOVER TIME
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Over the past three months, sunplay.com revenue has experienced growth of 72%, compared to the preceding three months.

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sunplay.com revenue growth for last six months
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OVERVIEW
Compared to the typical home and garden retailer, sunplay.com performed below average in July 2026, generating $82,300 in online sales versus the typical revenue of around $118,000. Its conversion rate ranged from 0.50-1.00%, which is within the typical range of 0.64% to 3.35%. The average order value (AOV) stood at $325-350, also within the typical range of $99 to $687. Additionally, sunplay.com attracted 27,300 sessions, while the typical home and garden retailer sees about 33,500 sessions each month.
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sunplay.com competitors

In July 2026, sunplay.com performs best in terms of average order value (AOV), matching competitors at $325-350. However, it ranks last in revenue with $82,300, trailing eztestpools.com by $702,000. sunplay.com also falls behind in transactions, recording only 249, a significant difference of 2,139 compared to eztestpools.com. While its sessions total 27,300, it still lags behind poolsupplyunlimited.com by 117,000 sessions. The conversion rate for sunplay.com ranges from 0.50-1.00%, which is notably lower than the 1.50-2.50% seen in other competitors like poolweb.com. Overall, sunplay.com faces considerable challenges in matching the performance of its rivals, particularly in revenue and transactions.

eztestpools.com screenshot
#1 eztestpools.com
783.8K
Revenue
125K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
poolzoom.com screenshot
#2 poolzoom.com
473.5K
Revenue
115K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
poolsupplyunlimited.com screenshot
#3 poolsupplyunlimited.com
593.3K
Revenue
144.4K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
poolweb.com screenshot
#4 poolweb.com
443.3K
Revenue
104.3K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
wildwestpoolsupplies.com screenshot
#5 wildwestpoolsupplies.com
109K
Revenue
21.3K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
sunplay.com vs top market performers
sunplay.com
top retailers
conversion rate vs average order value for sunplay.com and its competitors
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Revenue share by device at sunplay.com

In July large majority of sales on sunplay.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on sunplay.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries sunplay.com operates in

sunplay.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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sunplay.com channels

Identify top traffic channels that drive growth for sunplay.comand discover how performance of traffic channels has changed over time.

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sunplay.com Google Ads spend

Evaluate sunplay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sunplay.com devices

Review sunplay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sunplay.com top markets

Explore sunplay.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sunplay.com country & global rank

Assess the ranking of sunplay.com among other retailers within its primary country and worldwide.

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