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Jan 2026
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Home/Insights/Retailers/sunplay.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for sunplay.comsunplay.com

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52.7K
Revenue
Jan 26
17.2K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$375-400
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Sunplay.com is a comprehensive online store that offers a wide range of products focused on outdoor water activities. They provide sales of swimming pool supplies, accessories, and equipment such as pool chemicals, swimwear, pool toys, covers, and maintenance tools. It caters to customers looking for high-quality water-related merchandise.

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sunplay.com Annual Revenue and Growth

sunplay.com's annual sales on its online store amounted to $844.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$844.8K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
sunplay.com revenue by year

sunplay.com's monthly revenueOVER TIME
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Over the past three months, sunplay.com revenue has experienced decline of 30%, compared to the preceding three months.

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sunplay.com revenue decline for last six months
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OVERVIEW
In January 2026, sunplay.com generated $52,740 in revenue from online sales, significantly below the median of $122,772 in the home_and_garden industry, while its conversion rate ranged from 0.50-1.00%, lagging behind the industry high of 3.41%. With an average order value (AOV) between $375-400, it also falls short of the high AOV of $677, and recorded 17,231 sessions, compared to the median of 34,453 sessions. The leading competitor, homedepot.com, outperformed significantly with $1,456,474,205 in revenue and 138,848,672 sessions, highlighting sunplay.com’s challenges in this competitive landscape.
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sunplay.com competitors

When comparing sunplay.com to its competitors in the pool supplies industry in January 2026, it is evident that sunplay.com falls behind in terms of revenue. sunplay.com generated $52,740 with 141 transactions and 17,231 sessions, while its competitors such as poolsupplyunlimited.com led with a revenue of $507,512, 474 transactions, and 67,822 sessions. sunplay.com's average order value (AOV) ranged between $375-400 with a conversion rate of 0.50-1.00%. In contrast, poolweb.com had the highest AOV of $325-350 and a conversion rate of 2.00-2.50%. Despite sunplay.com having a lower revenue compared to its competitors like poolzoom.com and eztestpools.com, it still holds its ground with a respectable conversion rate in the competitive pool supplies market.

eztestpools.com screenshot
#1 eztestpools.com
224.1K
Revenue
45K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
poolzoom.com screenshot
#2 poolzoom.com
216.4K
Revenue
54K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
poolsupplyunlimited.com screenshot
#3 poolsupplyunlimited.com
507.5K
Revenue
67.8K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
poolweb.com screenshot
#4 poolweb.com
449.7K
Revenue
59.6K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
wildwestpoolsupplies.com screenshot
#5 wildwestpoolsupplies.com
37.7K
Revenue
8K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
sunplay.com vs top market performers
sunplay.com
top retailers
conversion rate vs average order value for sunplay.com and its competitors
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Revenue share by device at sunplay.com

In January large majority of sales on sunplay.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on sunplay.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sunplay.com channels

Identify top traffic channels that drive growth for sunplay.comand discover how performance of traffic channels has changed over time.

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sunplay.com Google Ads spend

Evaluate sunplay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sunplay.com devices

Review sunplay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sunplay.com top markets

Explore sunplay.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sunplay.com country & global rank

Assess the ranking of sunplay.com among other retailers within its primary country and worldwide.

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