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Dec 2025
All countries
Home/Insights/Retailers/sunplay.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for sunplay.comsunplay.com

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64.4K
Revenue
Dec 25
17.6K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$325-350
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Sunplay.com is a comprehensive online store that offers a wide range of products focused on outdoor water activities. They provide sales of swimming pool supplies, accessories, and equipment such as pool chemicals, swimwear, pool toys, covers, and maintenance tools. It caters to customers looking for high-quality water-related merchandise.

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sunplay.com Annual Revenue and Growth

sunplay.com's annual sales on its online store amounted to $2.8M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sunplay.com revenue by year

sunplay.com's monthly revenueOVER TIME
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Over the past three months, sunplay.com revenue has experienced decline of 37%, compared to the preceding three months.

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sunplay.com revenue decline for last six months
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OVERVIEW
In December 2025, sunplay.com generated $64,444 in online sales with a conversion rate of 1.00-1.50%, below the home and garden median of $114,229 and the high conversion benchmark of 3.32%. With an average order value (AOV) between $325-350, it also falls short of the high AOV of $667 in the industry. The site attracted 17,596 sessions, significantly less than the median of 33,723 and the leading competitor, homedepot.com, which saw 141,891,489 sessions, highlighting room for growth in both traffic and revenue performance.
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sunplay.com competitors

In December 2025, sunplay.com generated a revenue of $64,444 with 185 transactions and 17,596 sessions, boasting a conversion rate of 1.00-1.50%. Comparing this to its competitors, eztestpools.com leads with a revenue of $290,075 from 838 transactions and 39,279 sessions, achieving a conversion rate of 2.00-2.50%. poolzoom.com follows with $188,804 revenue, 579 transactions, and 62,970 sessions, but a lower conversion rate of 0.50-1.00%. poolsupplyunlimited.com stands out with a revenue of $436,748 from 408 transactions and 74,397 sessions, while poolweb.com sees $352,462 revenue, 1,005 transactions, and 51,278 sessions with a conversion rate of 1.50-2.00%. wildwestpoolsupplies.com lags behind with $28,141 revenue, 82 transactions, 5,437 sessions, and a conversion rate of 1.00-1.50%.

eztestpools.com screenshot
#1 eztestpools.com
290.1K
Revenue
39.3K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
poolzoom.com screenshot
#2 poolzoom.com
188.8K
Revenue
63K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
poolsupplyunlimited.com screenshot
#3 poolsupplyunlimited.com
436.7K
Revenue
74.4K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
poolweb.com screenshot
#4 poolweb.com
352.5K
Revenue
51.3K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
wildwestpoolsupplies.com screenshot
#5 wildwestpoolsupplies.com
28.1K
Revenue
5.4K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
sunplay.com vs top market performers
sunplay.com
top retailers
conversion rate vs average order value for sunplay.com and its competitors
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Revenue share by device at sunplay.com

In December large majority of sales on sunplay.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on sunplay.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sunplay.com channels

Identify top traffic channels that drive growth for sunplay.comand discover how performance of traffic channels has changed over time.

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sunplay.com Google Ads spend

Evaluate sunplay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sunplay.com devices

Review sunplay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sunplay.com top markets

Explore sunplay.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sunplay.com country & global rank

Assess the ranking of sunplay.com among other retailers within its primary country and worldwide.

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