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Jul 2026
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Home/Insights/Retailers/intentsoutdoors.co.nz
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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27.2K
Revenue
Jul 26
14.8K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$225-250
AOV
Jul 26
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  • Main country of store: NEW ZEALAND
  • Website category: SPORTS

Intents Outdoors is a website based in New Zealand that offers a wide range of outdoor products. Their inventory includes camping gear, hiking equipment, outdoor apparel, and travel accessories. The website provides a convenient online platform for customers to browse and purchase items related to various outdoor activities and adventures.

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intentsoutdoors.co.nz Annual Revenue and Growth

intentsoutdoors.co.nz's annual sales on its online store amounted to $630.4K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$630.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
intentsoutdoors.co.nz revenue by year

intentsoutdoors.co.nz's monthly revenueOVER TIME
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Over the past three months, intentsoutdoors.co.nz revenue has experienced decline of 25%, compared to the preceding three months.

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intentsoutdoors.co.nz revenue decline for last six months
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OVERVIEW
In July 2026, intentsoutdoors.co.nz's performance metrics reflect its position within the sports category. The website generated $27,200 in online sales, significantly below the typical sports retailer's revenue of $77,200. Its conversion rate stands at 0.50-1.00%, which is within the typical sports retailer range of 0.64% to 3.02%. The average order value (AOV) is $225-250, also within the typical sports retailer range of $82 to $571. Additionally, intentsoutdoors.co.nz recorded 14,800 sessions, notably lower than the typical sports retailer's 28,500 sessions.
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intentsoutdoors.co.nz competitors

intentsoutdoors.co.nz has a competitive advantage in terms of average order value (AOV), matching sectionhiker.com at a range of 225-250. However, in July 2026, it lags significantly behind its competitors in revenue, generating only $27,200 compared to thule.com, which leads with $12.8 million, marking a gap of 12.8 million. Additionally, intentsoutdoors.co.nz records just 112 transactions, trailing thule.com by 39,100. While it achieves 14,800 sessions, it ranks fourth, falling short of thule.com by 2.9 million sessions. Its conversion rate ranges from 0.50-1.00%, which is notably lower than msrgear.com at 12.50-13.00%. Overall, while intentsoutdoors.co.nz shows promise with AOV, it struggles to keep pace with leading competitors in revenue, transactions, and traffic.

ultralightoutdoorgear.co.uk screenshot
#1 ultralightoutdoorgear.co.uk
849.4K
Revenue
518.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
sectionhiker.com screenshot
#2 sectionhiker.com
257.7K
Revenue
382.9K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
msrgear.com screenshot
#3 msrgear.com
286.1K
Revenue
13.4K
Sessions
12.5-13.0%
Conv. rate
$150-175
AOV
osprey.com screenshot
#4 osprey.com
12.2M
Revenue
2.6M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
thule.com screenshot
#5 thule.com
12.8M
Revenue
2.9M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
intentsoutdoors.co.nz vs top market performers
intentsoutdoors.co.nz
top retailers
conversion rate vs average order value for intentsoutdoors.co.nz and its competitors
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Revenue share by device at intentsoutdoors.co.nz

In July large majority of sales on intentsoutdoors.co.nz, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on intentsoutdoors.co.nz, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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intentsoutdoors.co.nz channels

Identify top traffic channels that drive growth for intentsoutdoors.co.nzand discover how performance of traffic channels has changed over time.

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intentsoutdoors.co.nz Google Ads spend

Evaluate intentsoutdoors.co.nz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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intentsoutdoors.co.nz devices

Review intentsoutdoors.co.nz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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intentsoutdoors.co.nz top markets

Explore intentsoutdoors.co.nz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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intentsoutdoors.co.nz country & global rank

Assess the ranking of intentsoutdoors.co.nz among other retailers within its primary country and worldwide.

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