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Home/Insights/Retailers/intentsoutdoors.co.nz
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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43K
Revenue
Nov 25
24.8K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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  • Main country of store: NEW ZEALAND
  • Website category: SPORTS

Intents Outdoors is a website based in New Zealand that offers a wide range of outdoor products. Their inventory includes camping gear, hiking equipment, outdoor apparel, and travel accessories. The website provides a convenient online platform for customers to browse and purchase items related to various outdoor activities and adventures.

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intentsoutdoors.co.nz Annual Revenue and Growth

intentsoutdoors.co.nz's annual sales on its online store amounted to $671.8K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$671.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
intentsoutdoors.co.nz revenue by year

intentsoutdoors.co.nz's monthly revenueOVER TIME
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Over the past three months, intentsoutdoors.co.nz revenue has experienced decline of 9.8%, compared to the preceding three months.

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intentsoutdoors.co.nz revenue decline for last six months
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OVERVIEW
In November 2025, intentsoutdoors.co.nz generated $43,006 in online sales, significantly below the sports industry median of $89,556, with sessions totaling 24,751, compared to the median of 31,405; its conversion rate ranged from 0.50% to 1.00%, while the sports sector's high and low conversion rates are 3.31% and 0.69%, respectively; the average order value (AOV) fell between $200 and $225, far from the high of $552, highlighting potential areas for improvement in customer engagement and sales optimization compared to industry leaders like garmin.com and dickssportinggoods.com.
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intentsoutdoors.co.nz competitors

In November 2025, intentsoutdoors.co.nz generated $43,006 in revenue from 195 transactions with 24,751 sessions, resulting in an average order value (AOV) of $200-$225 and a conversion rate of 0.50-1.00%. In comparison, ultralightoutdoorgear.co.uk had significantly higher revenue at $1,084,633 from 8,354 transactions and 411,403 sessions, with a lower AOV of $125-$150 but a higher conversion rate of 2.00-2.50%. sectionhiker.com had a revenue of $175,897 from 707 transactions and 227,493 sessions, with a higher AOV of $225-$250 but a lower conversion rate of 0.00-0.50%. msrgear.com had $176,961 in revenue from 955 transactions and 6,362 sessions, with an AOV of $175-$200 but an exceptionally high conversion rate of 15.00-15.50%. Lastly, thule.com stood out with $8,095,596 in revenue from 26,472 transactions and 2,082,252 sessions, boasting an impressive AOV of $300-$325 and a conversion rate of 1.00-1.50%.

ultralightoutdoorgear.co.uk screenshot
#1 ultralightoutdoorgear.co.uk
1.1M
Revenue
411.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
sectionhiker.com screenshot
#2 sectionhiker.com
175.9K
Revenue
227.5K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
msrgear.com screenshot
#3 msrgear.com
177K
Revenue
6.4K
Sessions
15.0-15.5%
Conv. rate
$175-200
AOV
osprey.com screenshot
#4 osprey.com
12.9M
Revenue
1.9M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
thule.com screenshot
#5 thule.com
8.1M
Revenue
2.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
intentsoutdoors.co.nz vs top market performers
intentsoutdoors.co.nz
top retailers
conversion rate vs average order value for intentsoutdoors.co.nz and its competitors
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Revenue share by device at intentsoutdoors.co.nz

In November large majority of sales on intentsoutdoors.co.nz, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on intentsoutdoors.co.nz, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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intentsoutdoors.co.nz channels

Identify top traffic channels that drive growth for intentsoutdoors.co.nzand discover how performance of traffic channels has changed over time.

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intentsoutdoors.co.nz Google Ads spend

Evaluate intentsoutdoors.co.nz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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intentsoutdoors.co.nz devices

Review intentsoutdoors.co.nz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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intentsoutdoors.co.nz top markets

Explore intentsoutdoors.co.nz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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intentsoutdoors.co.nz country & global rank

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