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Oct 2025
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Home/Insights/Retailers/intentsoutdoors.co.nz
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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42.7K
Revenue
Oct 25
24.6K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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  • Main country of store: NEW ZEALAND
  • Website category: SPORTS

Intents Outdoors is a website based in New Zealand that offers a wide range of outdoor products. Their inventory includes camping gear, hiking equipment, outdoor apparel, and travel accessories. The website provides a convenient online platform for customers to browse and purchase items related to various outdoor activities and adventures.

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intentsoutdoors.co.nz Annual Revenue and Growth

intentsoutdoors.co.nz's annual sales on its online store amounted to $671.8K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$671.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
intentsoutdoors.co.nz revenue by year

intentsoutdoors.co.nz's monthly revenueOVER TIME
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Over the past three months, intentsoutdoors.co.nz revenue has experienced growth of 6.8%, compared to the preceding three months.

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intentsoutdoors.co.nz revenue growth for last six months
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OVERVIEW
In October 2025, intentsoutdoors.co.nz generated $42,722 in online sales with a conversion rate of 0.50-1.00%, falling short of the sports industry median of $84,340 and a high conversion rate of 3.14%. The average order value (AOV) ranged between $225-250, compared to a high of $550 and a low of $75 in the industry. The site recorded 24,638 sessions, below the median of 29,455 sessions, and significantly lower than the top performer, dickssportinggoods.com, which boasted 38,669,098 sessions, highlighting room for growth in traffic and sales performance.
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intentsoutdoors.co.nz competitors

In October 2025, intentsoutdoors.co.nz generated $42,722 in revenue from 187 transactions and 24,638 sessions, with an Average Order Value (AOV) of $225-250 and a conversion rate of 0.50-1.00. When compared to its competitors, intentsoutdoors.co.nz falls behind in terms of revenue, transactions, and sessions. ultralightoutdoorgear.co.uk leads the pack with $820,924 in revenue from 6,226 transactions and 381,557 sessions, with an AOV of $125-150 and a conversion rate of 1.50-2.00. sectionhiker.com follows closely with $161,649 in revenue from 655 transactions and 227,493 sessions, and an AOV of $225-250 but a lower conversion rate of 0.00-0.50. msrgear.com and thule.com also outperform intentsoutdoors.co.nz in various metrics such as revenue, transactions, and sessions. Overall, intentsoutdoors.co.nz has room for improvement to catch up to its competitors in the outdoor gear industry.

ultralightoutdoorgear.co.uk screenshot
#1 ultralightoutdoorgear.co.uk
820.9K
Revenue
381.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
sectionhiker.com screenshot
#2 sectionhiker.com
161.6K
Revenue
227.5K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
msrgear.com screenshot
#3 msrgear.com
145.6K
Revenue
7.2K
Sessions
11.0-11.5%
Conv. rate
$175-200
AOV
osprey.com screenshot
#4 osprey.com
9.2M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
thule.com screenshot
#5 thule.com
8.7M
Revenue
2.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
intentsoutdoors.co.nz vs top market performers
intentsoutdoors.co.nz
top retailers
conversion rate vs average order value for intentsoutdoors.co.nz and its competitors
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Revenue share by device at intentsoutdoors.co.nz

In October large majority of sales on intentsoutdoors.co.nz, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on intentsoutdoors.co.nz, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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intentsoutdoors.co.nz channels

Identify top traffic channels that drive growth for intentsoutdoors.co.nzand discover how performance of traffic channels has changed over time.

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intentsoutdoors.co.nz Google Ads spend

Evaluate intentsoutdoors.co.nz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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intentsoutdoors.co.nz devices

Review intentsoutdoors.co.nz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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intentsoutdoors.co.nz top markets

Explore intentsoutdoors.co.nz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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intentsoutdoors.co.nz country & global rank

Assess the ranking of intentsoutdoors.co.nz among other retailers within its primary country and worldwide.

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