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Sep 2025
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Home/Insights/Retailers/indiemerchstore.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for indiemerchstore.comindiemerchstore.com

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287.4K
Revenue
Sep 25
189.4K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Indiemerchstore.com is an e-commerce platform offering a wide range of merchandise related to underground music genres. The website sells apparel, accessories, vinyl records, CDs, and other products aligned with various metal, punk, hardcore, and rock bands. Customers can find band merchandise from a diverse selection of independent artists and labels.

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indiemerchstore.com Annual Revenue and Growth

indiemerchstore.com's annual sales on its online store amounted to $8.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$8.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
indiemerchstore.com revenue by year

indiemerchstore.com's monthly revenueOVER TIME
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Over the past three months, indiemerchstore.com revenue has experienced decline of 9.7%, compared to the preceding three months.

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indiemerchstore.com revenue decline for last six months
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OVERVIEW
In September 2025, indiemerchstore.com generated $287,439 in revenue, significantly surpassing the FASHION AND APPAREL median of $74,931, with a conversion rate of 1.00-1.50%, lower than the industry high of 3.2%. Its average order value (AOV) ranged from $125-150, notably below the sector’s high of $382. The site attracted 189,389 sessions, compared to the median of 34,221, but far behind shein.com, which leads the category with 297,137,690 sessions. Overall, indiemerchstore.com demonstrates strong revenue performance but has room for improvement in conversion rates and AOV compared to industry leaders.
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indiemerchstore.com competitors

In September 2025, when comparing indiemerchstore.com to its competitors, it is evident that indiemerchstore.com falls in the middle range in terms of revenue. While indiemerchstore.com generated $287,439 in revenue from 1,971 transactions and 189,389 sessions with an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50, other competitors such as impericon.com outperformed with $1,496,187 in revenue from 24,567 transactions and 1,089,573 sessions, despite having a lower AOV of $50-75. On the other hand, nightshiftmerch.com also had a similar revenue to indiemerchstore.com with $275,379, but with a higher conversion rate of 2.00-2.50. rockabilia.com had the highest revenue among the competitors at $337,297, with a similar conversion rate to indiemerchstore.com. Overall, indiemerchstore.com shows solid performance but faces tough competition in the online merchandising market.

nightshiftmerch.com screenshot
#1 nightshiftmerch.com
275.4K
Revenue
103.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
impericon.com screenshot
#2 impericon.com
1.5M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
relapse.com screenshot
#3 relapse.com
97.2K
Revenue
116.5K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
nuclearblast.com screenshot
#4 nuclearblast.com
252.3K
Revenue
401.3K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
rockabilia.com screenshot
#5 rockabilia.com
337.3K
Revenue
556K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
indiemerchstore.com vs top market performers
indiemerchstore.com
top retailers
conversion rate vs average order value for indiemerchstore.com and its competitors
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Revenue share by device at indiemerchstore.com

In September large majority of sales on indiemerchstore.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In September large majority of sales on indiemerchstore.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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brands overtime comparison

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indiemerchstore.com channels

Identify top traffic channels that drive growth for indiemerchstore.comand discover how performance of traffic channels has changed over time.

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indiemerchstore.com Google Ads spend

Evaluate indiemerchstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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indiemerchstore.com devices

Review indiemerchstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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indiemerchstore.com top markets

Explore indiemerchstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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indiemerchstore.com country & global rank

Assess the ranking of indiemerchstore.com among other retailers within its primary country and worldwide.

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