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Oct 2025
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Home/Insights/Retailers/indiemerchstore.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for indiemerchstore.comindiemerchstore.com

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302.7K
Revenue
Oct 25
190.1K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Indiemerchstore.com is an e-commerce platform offering a wide range of merchandise related to underground music genres. The website sells apparel, accessories, vinyl records, CDs, and other products aligned with various metal, punk, hardcore, and rock bands. Customers can find band merchandise from a diverse selection of independent artists and labels.

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indiemerchstore.com Annual Revenue and Growth

indiemerchstore.com's annual sales on its online store amounted to $8.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$8.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
indiemerchstore.com revenue by year

indiemerchstore.com's monthly revenueOVER TIME
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Over the past three months, indiemerchstore.com revenue has experienced decline of 2.7%, compared to the preceding three months.

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indiemerchstore.com revenue decline for last six months
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OVERVIEW
In October 2025, indiemerchstore.com, a FASHION AND APPAREL brand, achieved online sales revenue of $302,657, significantly surpassing the industry median of $80,524, while its conversion rate ranged from 1.00-1.50%, below the high benchmark of 3.36%. The average order value (AOV) was $125-150, below the category's high of $378 but above the low of $74. The site attracted 190,141 sessions, a notable figure compared to the median of 33,163, yet far behind the top performer, shein.com, which garnered an astounding 321,650,758 sessions.
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indiemerchstore.com competitors

In October 2025, when comparing indiemerchstore.com to its competitors, some interesting insights can be gathered. While IndieMerchstore has a revenue of $302,657 from 2,098 transactions and 190,141 sessions with an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50, it falls behind in terms of revenue compared to Impericon with $1,391,721 revenue from 22,884 transactions and 1,001,363 sessions, but has a higher AOV. nightshiftmerch.com has a revenue of $268,236 with a higher conversion rate of 2.00-2.50, but lower sessions than IndieMerchstore. relapse.com and nuclearblast.com have lower revenues but similar conversion rates, while rockabilia.com shows a higher revenue of $388,202 with a comparable conversion rate. Overall, IndieMerchstore performs well in terms of revenue, AOV, and conversion rate compared to its competitors in the niche market of music merchandise.

nightshiftmerch.com screenshot
#1 nightshiftmerch.com
268.2K
Revenue
103.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
impericon.com screenshot
#2 impericon.com
1.4M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
relapse.com screenshot
#3 relapse.com
90.4K
Revenue
117.9K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
nuclearblast.com screenshot
#4 nuclearblast.com
228.7K
Revenue
358.5K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
rockabilia.com screenshot
#5 rockabilia.com
388.2K
Revenue
471.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
indiemerchstore.com vs top market performers
indiemerchstore.com
top retailers
conversion rate vs average order value for indiemerchstore.com and its competitors
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Revenue share by device at indiemerchstore.com

In October large majority of sales on indiemerchstore.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In October large majority of sales on indiemerchstore.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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indiemerchstore.com channels

Identify top traffic channels that drive growth for indiemerchstore.comand discover how performance of traffic channels has changed over time.

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indiemerchstore.com Google Ads spend

Evaluate indiemerchstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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indiemerchstore.com devices

Review indiemerchstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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indiemerchstore.com top markets

Explore indiemerchstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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indiemerchstore.com country & global rank

Assess the ranking of indiemerchstore.com among other retailers within its primary country and worldwide.

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