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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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312.8K
Revenue
Nov 25
38.9K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$275-300
AOV
Nov 25
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hom.ee Annual Revenue and Growth

hom.ee's annual sales on its online store amounted to $6.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hom.ee revenue by year

hom.ee's monthly revenueOVER TIME
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Over the past three months, hom.ee revenue has experienced decline of 15%, compared to the preceding three months.

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hom.ee revenue decline for last six months
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OVERVIEW
In November 2025, hom.ee generated $312,794 in online sales, surpassing the sector median of $217,688, while achieving a conversion rate between 2.50-3.00%, below the high benchmark of 4.08%. The average order value (AOV) ranged from $275-300, significantly lower than the category high of $875. With 38,885 sessions, hom.ee's traffic was modest compared to the median of 51,325 sessions, highlighting room for improvement in audience engagement and conversion strategies within the competitive landscape of computers, electronics, and technology consumer sales, where market leaders like apple.com dominate with over $4.9 billion in revenue.
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hom.ee competitors

In November 2025, hom.ee reported a revenue of 312,794 with 1,089 transactions and 38,885 sessions. Their average order value (AOV) falls within the range of 275-300, and they have a conversion rate of 2.50-3.00. Comparing these metrics to their competitors, shellyparts.de had a higher revenue of 642,908, 3,025 transactions, and 154,015 sessions, but a lower AOV of 200-225 and conversion rate of 1.50-2.00. On the other hand, netatmo.com boasted a significantly higher revenue of 10,968,970, with 32,450 transactions and 1,999,377 sessions, along with a higher AOV of 325-350, but a similar conversion rate to hom.ee. Meanwhile, elv.com fell between hom.ee and shellyparts.de in terms of revenue, transactions, sessions, AOV, and conversion rate. Despite the tough competition, hom.ee holds its ground with solid performance metrics.

shellyparts.de screenshot
#1 shellyparts.de
642.9K
Revenue
154K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
netatmo.com screenshot
#2 netatmo.com
11M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
elv.com screenshot
#3 elv.com
2.1M
Revenue
268K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
hom.ee vs top market performers
hom.ee
top retailers
conversion rate vs average order value for hom.ee and its competitors
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Revenue share by device at hom.ee

In November large majority of sales on hom.ee, 99% was finalized on desktop devices, with 0.71% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on hom.ee, 99% was finalized on desktop devices, with 0.71% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hom.ee channels

Identify top traffic channels that drive growth for hom.eeand discover how performance of traffic channels has changed over time.

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hom.ee Google Ads spend

Evaluate hom.ee's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hom.ee devices

Review hom.ee's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hom.ee top markets

Explore hom.ee's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hom.ee country & global rank

Assess the ranking of hom.ee among other retailers within its primary country and worldwide.

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