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Grips
Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for hom.eehom.ee

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276.6K
Revenue
Oct 25
42.7K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$300-325
AOV
Oct 25
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hom.ee Annual Revenue and Growth

hom.ee's annual sales on its online store amounted to $6.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hom.ee revenue by year

hom.ee's monthly revenueOVER TIME
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Over the past three months, hom.ee revenue has experienced decline of 26%, compared to the preceding three months.

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hom.ee revenue decline for last six months
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OVERVIEW
In October 2025, hom.ee achieved online sales revenue of $276,613, surpassing the industry median of $214,964, while its conversion rate ranged from 2.00-2.50%, below the high benchmark of 4.06%. With an average order value (AOV) of $300-325, hom.ee remained significantly lower than the industry's high AOV of $901. The website recorded 42,738 sessions, trailing behind the median of 51,062 sessions in the computers, electronics, and technology sector, while also being far from the industry leader, apple.com, which garnered over $4.9 billion in sales.
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hom.ee competitors

In October 2025, hom.ee reported a revenue of $276,613 from 921 transactions and 42,738 sessions, with an average order value (AOV) range of $300-325 and a conversion rate of 2.00-2.50%. Comparing hom.ee to its competitors, shellyparts.de generated $681,583 in revenue from 3,140 transactions and 156,971 sessions, with an AOV of $200-225 and a conversion rate of 1.50-2.00%. netatmo.com outperformed both with a revenue of $9,278,134 from 27,465 transactions and 1,677,886 sessions, an AOV range of $325-350, and a conversion rate of 1.50-2.00%. elv.com fell in between, earning $2,043,489 from 9,567 transactions and 268,351 sessions, with an AOV of $200-225 and an impressive conversion rate of 3.50-4.00%. While hom.ee holds its own in certain metrics, there is room for improvement in revenue and conversion rate compared to its competitors.

shellyparts.de screenshot
#1 shellyparts.de
681.6K
Revenue
157K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
netatmo.com screenshot
#2 netatmo.com
9.3M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
elv.com screenshot
#3 elv.com
2M
Revenue
268.4K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
hom.ee vs top market performers
hom.ee
top retailers
conversion rate vs average order value for hom.ee and its competitors
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Revenue share by device at hom.ee

In October large majority of sales on hom.ee, 99% was finalized on desktop devices, with 0.74% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on hom.ee, 99% was finalized on desktop devices, with 0.74% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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hom.ee channels

Identify top traffic channels that drive growth for hom.eeand discover how performance of traffic channels has changed over time.

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hom.ee Google Ads spend

Evaluate hom.ee's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hom.ee devices

Review hom.ee's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hom.ee top markets

Explore hom.ee's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hom.ee country & global rank

Assess the ranking of hom.ee among other retailers within its primary country and worldwide.

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