herschel.com
Herschel.com is an e-commerce website that offers a wide range of products primarily focused on backpacks, luggage, and travel accessories. They feature a collection of stylish and functional items aimed at customers seeking durable and well-designed products for their everyday lifestyle, travel, and outdoor activities.
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herschel.com Annual Revenue and Growth
herschel.com's annual sales on its online store amounted to $26.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
herschel.com's monthly revenueOVER TIME
Over the past three months, herschel.com revenue has experienced growth of 71%, compared to the preceding three months.
herschel.com competitors
In September 2025, herschel.com generated a revenue of $1,323,619 from 14,239 transactions and 674,771 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, mainlandskateandsurf.com had significantly lower revenue of $8,151 from 108 transactions and 26,857 sessions, with a conversion rate of 0.00-0.50%. xbusa.com performed better with a revenue of $13,540 from 111 transactions and 5,731 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. statebags.com showed competitive performance with a revenue of $761,442 from 5,252 transactions and 210,234 sessions, boasting an AOV of $125-150 and a conversion rate of 2.00-2.50%. pcna.com had the highest revenue among the competitors at $3,348,203 from 8,233 transactions and 329,132 sessions, with an AOV of $400-425 and a conversion rate of 2.00-2.50%. calpaktravel.com also performed well with a revenue of $2,105,035 from 14,145 transactions and 823,329 sessions, with an AOV of $125-150 and a conversion rate of 1.50-2.00%. Overall, herschel.com falls in line with its competitors in terms of AOV and conversion rate, but lags slightly behind in terms of revenue and transactions, especially when compared to PCNA
Revenue share by device at herschel.com
In September large majority of sales on herschel.com, 90% was finalized on desktop devices, with 9.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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herschel.com channels
Identify top traffic channels that drive growth for herschel.comand discover how performance of traffic channels has changed over time.
herschel.com Google Ads spend
Evaluate herschel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
herschel.com devices
Review herschel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
