herschel.com
Herschel.com is an e-commerce website that offers a wide range of products primarily focused on backpacks, luggage, and travel accessories. They feature a collection of stylish and functional items aimed at customers seeking durable and well-designed products for their everyday lifestyle, travel, and outdoor activities.
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herschel.com Annual Revenue and Growth
herschel.com's annual sales on its online store amounted to $26.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
herschel.com's monthly revenueOVER TIME
Over the past three months, herschel.com revenue has experienced decline of 14%, compared to the preceding three months.
herschel.com competitors
When comparing herschel.com to its competitors in November 2025, it is clear that Herschel falls behind in terms of revenue and transactions. herschel.com generated $2,484,901 in revenue from 25,491 transactions, while its competitors had varying levels of revenue and transactions. For example, statebags.com outperformed Herschel with revenue of $1,027,538 from 6,665 transactions, despite having fewer sessions at 154,152. Additionally, pcna.com excelled in revenue with $3,232,832 from 7,962 transactions and a higher average order value (AOV) range of 400-425. calpaktravel.com also surpassed Herschel in revenue with $5,312,093 from 35,795 transactions and a similar AOV range of 125-150. Overall, herschel.com may need to focus on increasing transactions and revenue to compete more effectively in the market.
Revenue share by device at herschel.com
In November large majority of sales on herschel.com, 90% was finalized on desktop devices, with 9.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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herschel.com channels
Identify top traffic channels that drive growth for herschel.comand discover how performance of traffic channels has changed over time.
herschel.com Google Ads spend
Evaluate herschel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
herschel.com devices
Review herschel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
