herschel.com
Herschel.com is an e-commerce website that offers a wide range of products primarily focused on backpacks, luggage, and travel accessories. They feature a collection of stylish and functional items aimed at customers seeking durable and well-designed products for their everyday lifestyle, travel, and outdoor activities.
GRIPS CUSTOMERS & RESEARCH PARTNERS
herschel.com Annual Revenue and Growth
herschel.com's annual sales on its online store amounted to $19.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
herschel.com's monthly revenueOVER TIME
Over the past three months, herschel.com revenue has experienced growth of 17%, compared to the preceding three months.
herschel.com competitors
In July 2026, herschel.com leads with a conversion rate of 2.00-2.50%, significantly outperforming mainlandskateandsurf.com at 0.00-0.50%. However, in overall performance, herschel.com ranks fourth in revenue with $1.5 million, trailing calpaktravel.com by $2.7 million. When it comes to transactions, herschel.com ranks second with 17,400, but still falls short of calpaktravel.com by 8,700. For sessions, herschel.com also ranks second, garnering 725,000, yet trails calpaktravel.com by 975,000. While herschel.com shows strength in conversion, its competitors, particularly calpaktravel.com and statebags.com, demonstrate higher revenue and transaction counts.
Revenue share by device at herschel.com
In July large majority of sales on herschel.com, 90% was finalized on desktop devices, with 9.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries herschel.com operates in
herschel.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
herschel.com channels
Identify top traffic channels that drive growth for herschel.comand discover how performance of traffic channels has changed over time.
herschel.com Google Ads spend
Evaluate herschel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
herschel.com devices
Review herschel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
