herschel.com
Herschel.com is an e-commerce website that offers a wide range of products primarily focused on backpacks, luggage, and travel accessories. They feature a collection of stylish and functional items aimed at customers seeking durable and well-designed products for their everyday lifestyle, travel, and outdoor activities.
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herschel.com Annual Revenue and Growth
herschel.com's annual sales on its online store amounted to $26.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
herschel.com's monthly revenueOVER TIME
Over the past three months, herschel.com revenue has experienced decline of 0.94%, compared to the preceding three months.
herschel.com competitors
In December 2025, herschel.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. herschel.com generated a revenue of $2,168,849 from 23,507 transactions and 674,083 sessions, with an AOV ranging from $75 to $100 and a conversion rate of 3.00-3.50%. In comparison, mainlandskateandsurf.com only earned $47,451 with 560 transactions and 34,336 sessions, xbusa.com made $13,923 with 113 transactions and 6,273 sessions, statebags.com had a revenue of $511,574 with 3,751 transactions and 155,555 sessions, pcna.com generated $2,688,484 with 7,125 transactions and 283,334 sessions, and calpaktravel.com earned $4,713,743 with 30,655 transactions and 1,616,458 sessions. herschel.com's competitors had varying AOVs and conversion rates, but none matched its overall performance in December 2025.
Revenue share by device at herschel.com
In December large majority of sales on herschel.com, 90% was finalized on desktop devices, with 9.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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herschel.com channels
Identify top traffic channels that drive growth for herschel.comand discover how performance of traffic channels has changed over time.
herschel.com Google Ads spend
Evaluate herschel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
herschel.com devices
Review herschel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
