herschel.com
Herschel.com is an e-commerce website that offers a wide range of products primarily focused on backpacks, luggage, and travel accessories. They feature a collection of stylish and functional items aimed at customers seeking durable and well-designed products for their everyday lifestyle, travel, and outdoor activities.
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herschel.com Annual Revenue and Growth
herschel.com's annual sales on its online store amounted to $19.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
herschel.com's monthly revenueOVER TIME
Over the past three months, herschel.com revenue has experienced growth of 17%, compared to the preceding three months.
herschel.com competitors
herschel.com excels with a conversion rate of 2.00-2.50%, surpassing competitors like mainlandskateandsurf.com, which trails with 0.00-0.50%. In September 2026, herschel.com generated $840,000 in revenue from 8,336 transactions across 395,000 sessions, ranking third in revenue and second in transactions among its peers. While statebags.com achieves a higher conversion rate of 2.50-3.00%, it lags behind herschel.com in transactions. calpaktravel.com leads with a significant $3.6 million revenue, 20,400 transactions, and 1.1 million sessions, well ahead of herschel.com in overall performance metrics. herschel.com maintains strong average order values of $100-125, demonstrating effective sales despite intense competition.
Revenue share by device at herschel.com
In September large majority of sales on herschel.com, 90% was finalized on desktop devices, with 9.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries herschel.com operates in
herschel.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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herschel.com channels
Identify top traffic channels that drive growth for herschel.comand discover how performance of traffic channels has changed over time.
herschel.com Google Ads spend
Evaluate herschel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
herschel.com devices
Review herschel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
