herschel.com
Herschel.com is an e-commerce website that offers a wide range of products primarily focused on backpacks, luggage, and travel accessories. They feature a collection of stylish and functional items aimed at customers seeking durable and well-designed products for their everyday lifestyle, travel, and outdoor activities.
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herschel.com's revenueOVER TIME
Over the past three months, herschel.com revenue has experienced decline of 35%, compared to the preceding three months.
herschel.com competitors
In May 2025, herschel.com reported a revenue of $1,100,204 with 11,075 transactions and 482,112 sessions. The average order value (AOV) ranged between $75-100, and the conversion rate was between 2.00-2.50%. Compared to its competitors, herschel.com falls behind in revenue when looking at xbusa.com with $14,804 and calpaktravel.com with $3,124,181. However, herschel.com has a similar AOV range to xbusa.com and mainlandskateandsurf.com, but lower than calpaktravel.com. In terms of conversion rate, herschel.com is on par with xbusa.com and pcna.com. statebags.com stands out with a higher revenue of $595,562, a higher AOV range of $175-200, and a conversion rate of 2.50-3.00%. Overall, herschel.com's performance is competitive in terms of conversion rate but could focus on increasing revenue and average order value to align with top performers in the market.
Revenue share by device at herschel.com
In May large majority of sales on herschel.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices.
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herschel.com channels
Identify top traffic channels that drive growth for herschel.comand discover how performance of traffic channels has changed over time.
herschel.com Google Ads spend
Evaluate herschel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
herschel.com devices
Review herschel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
