herschel.com
Herschel.com is an e-commerce website that offers a wide range of products primarily focused on backpacks, luggage, and travel accessories. They feature a collection of stylish and functional items aimed at customers seeking durable and well-designed products for their everyday lifestyle, travel, and outdoor activities.
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herschel.com Annual Revenue and Growth
herschel.com's annual sales on its online store amounted to $19.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
herschel.com's monthly revenueOVER TIME
Over the past three months, herschel.com revenue has experienced decline of 36%, compared to the preceding three months.
herschel.com competitors
In March 2026, herschel.com reported a revenue of $1,078,727 from 12,007 transactions and 430,099 sessions, with an average order value (AOV) of $75-$100 and a conversion rate of 2.50-3.00%. Compared to its competitors, herschel.com outperformed Mainland Skate and Surf ($24,568 revenue, 300 transactions, 37,174 sessions, 0.50-1.00% conversion rate), XBUSA ($15,235 revenue, 120 transactions, 6,525 sessions, 1.50-2.00% conversion rate), and State Bags ($552,742 revenue, 3,983 transactions, 111,659 sessions, 3.50-4.00% conversion rate). However, herschel.com fell behind PCNA ($3,780,928 revenue, 10,122 transactions, 367,980 sessions, 2.50-3.00% conversion rate) and Calpak Travel ($2,671,566 revenue, 17,462 transactions, 1,174,496 sessions, 1.00-1.50% conversion rate) in terms of revenue and transaction volume. Despite this, herschel.com maintained a competitive conversion rate within the industry.
Revenue share by device at herschel.com
In March large majority of sales on herschel.com, 90% was finalized on desktop devices, with 9.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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herschel.com channels
Identify top traffic channels that drive growth for herschel.comand discover how performance of traffic channels has changed over time.
herschel.com Google Ads spend
Evaluate herschel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
herschel.com devices
Review herschel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
