herschel.com
Herschel.com is an e-commerce website that offers a wide range of products primarily focused on backpacks, luggage, and travel accessories. They feature a collection of stylish and functional items aimed at customers seeking durable and well-designed products for their everyday lifestyle, travel, and outdoor activities.
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herschel.com Annual Revenue and Growth
herschel.com's annual sales on its online store amounted to $26.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
herschel.com's monthly revenueOVER TIME
Over the past three months, herschel.com revenue has experienced growth of 21%, compared to the preceding three months.
herschel.com competitors
In October 2025, herschel.com outperformed some of its competitors in terms of revenue and transactions, but lagged behind in sessions. With revenue of $1,337,110 and 14,717 transactions from 567,946 sessions, herschel.com boasted a conversion rate of 2.50-3.00% and an average order value (AOV) of $75-100. Comparatively, statebags.com had higher revenue of $499,311 with 3,625 transactions from 115,604 sessions, achieving a conversion rate of 3.00-3.50% and an AOV of $125-150. pcna.com was the top performer with revenue of $3,199,366 from 7,825 transactions and 309,845 sessions, boasting an AOV of $400-425 and a similar conversion rate to herschel.com. However, herschel.com's competitors like calpaktravel.com, xbusa.com, and mainlandskateandsurf.com had varying performance metrics across the board, with some excelling in certain areas like AOV or conversion rate.
Revenue share by device at herschel.com
In October large majority of sales on herschel.com, 90% was finalized on desktop devices, with 9.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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herschel.com channels
Identify top traffic channels that drive growth for herschel.comand discover how performance of traffic channels has changed over time.
herschel.com Google Ads spend
Evaluate herschel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
herschel.com devices
Review herschel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
