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May 2024
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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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2M
Revenue
594.6K
Sessions
3.0-3.5%
Conversion rate
$100-125
Average order value
Online only revenue for herschel.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Herschel.com is an e-commerce website that offers a wide range of products primarily focused on backpacks, luggage, and travel accessories. They feature a collection of stylish and functional items aimed at customers seeking durable and well-designed products for their everyday lifestyle, travel, and outdoor activities.

herschel.com’s revenueOVER TIME
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Over the past three months, herschel.com revenue has experienced decline of 17%, compared to the preceding three months.

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herschel.com revenue decline for last six months
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OVERVIEW
herschel.com's performance metrics for May 2024: online sales revenue of $1,951,489 (industry median: $121,484), conversion rate 3.00-3.50% (industry high: 3.06%, industry low: 0.77%), average order value $100-125 (industry high: $386, industry low: $75), sessions 594,645 (industry median: 44,812). Leading online store in FASHION AND APPAREL: macys.com with $669,720,873 revenue and shein.com with 197,636,423 sessions.
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herschel.com competitors

When comparing herschel.com to its competitors in the backpack and travel accessories market, we can see some interesting insights. While herschel.com has a revenue of $1,951,489 with 19,358 transactions and 594,645 sessions, it has an average order value (AOV) of $100-$125 and a conversion rate of 3.00-3.50%. In contrast, calpaktravel.com leads the pack with a revenue of $5,727,492 from 29,688 transactions and 1,283,034 sessions, boasting a higher AOV of $175-$200 and a conversion rate of 2.00-2.50%. pcna.com stands out with the highest AOV of $425-$450, but herschel.com excels in conversion rate compared to its competitors. Overall, while herschel.com may not have the highest revenue or AOV among its competitors, its strong conversion rate indicates a loyal customer base with higher purchasing intent.

#1 mainlandskateandsurf.com
35.4K
Revenue
26.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#2 xbusa.com
58.4K
Revenue
35.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#3 statebags.com
1.1M
Revenue
94.7K
Sessions
5.5-6.0%
Conv. rate
$175-200
AOV
#4 pcna.com
2.9M
Revenue
244.5K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
#5 calpaktravel.com
5.7M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
herschel.com vs top market performers
herschel.com
top retailers
conversion rate vs average order value for herschel.com and its competitors
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herschel.com brandsby revenue

1
Logo for website accessibilityWebsite Accessibility

herschel.com categoriesby revenue

1
Suitcases
2
Coats & Jackets
3
Shirts & Tops
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brands overtime comparison

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herschel.com channels

Identify top traffic channels that drive growth for herschel.comand discover how performance of traffic channels has changed over time.

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herschel.com Google Ads spend

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herschel.com devices

Review herschel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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herschel.com top markets

Explore herschel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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herschel.com country & global rank

Assess the ranking of herschel.com among other retailers within its primary country and worldwide.

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