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May 2026
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Home/Insights/Retailers/hatstore.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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474.6K
Revenue
May 26
168.9K
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$75-100
AOV
May 26
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Hatstore.de is a website that specializes in selling a variety of hats, ranging from baseball caps and beanies to snapbacks and flat caps. The site offers a wide selection of headwear styles, materials, and brands. Customers can explore and purchase hats according to their preferences, needs, and fashion sense.

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hatstore.de Annual Revenue and Growth

hatstore.de's annual sales on its online store amounted to $3.3M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
hatstore.de revenue by year

hatstore.de's monthly revenueOVER TIME
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Over the past three months, hatstore.de revenue has experienced growth of 36%, compared to the preceding three months.

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hatstore.de revenue growth for last six months
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OVERVIEW
In May 2026, hatstore.de, a lifestyle and fashion apparel retailer, generated online sales of $474,558, significantly exceeding the median of $74,720 in its category, while its conversion rate ranged between 3.50-4.00%, surpassing the industry average of 3.18%. The average order value (AOV) was between $75-100, slightly lower than the high of $405 in the sector, with total sessions reaching 168,856, far below the top performer shein.com, which had 309,473,559 sessions.
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hatstore.de competitors

In May 2026, hatstore.de generated $474,558 in revenue with 5,975 transactions from 168,856 sessions, achieving a conversion rate of 3.50-4.00%. In contrast, its closest competitor, taas.com, earned $485,389 with 3,096 transactions from 244,201 sessions, resulting in a lower conversion rate of 1.00-1.50% and a higher AOV of $150-175. Meanwhile, industry giants like neweracap.com and lids.com reported revenues of $20,218,111 and $11,098,510, respectively, with both maintaining a similar AOV but significantly higher traffic. neweracap.com had a conversion rate of 2.00-2.50%, while lids.com ranged from 1.50-2.00%. volcom.de, although less competitive with a revenue of $184,767 from 920 transactions, offered an even higher AOV of $200-225 but struggled with a conversion rate of 2.00-2.50%. Overall, hatstore.de outperformed most competitors in conversion rates while trailing significantly in overall revenue.

taass.com screenshot
#1 taass.com
485.4K
Revenue
244.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
neweracap.com screenshot
#2 neweracap.com
20.2M
Revenue
5.7M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
lids.com screenshot
#3 lids.com
11.1M
Revenue
3.9M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
volcom.de screenshot
#4 volcom.de
184.8K
Revenue
44.1K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
hatstore.de vs top market performers
hatstore.de
top retailers
conversion rate vs average order value for hatstore.de and its competitors
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Revenue share by device at hatstore.de

In May large majority of sales on hatstore.de, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on hatstore.de, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries hatstore.de operates in

hatstore.de is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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hatstore.de channels

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hatstore.de Google Ads spend

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hatstore.de devices

Review hatstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatstore.de top markets

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hatstore.de country & global rank

Assess the ranking of hatstore.de among other retailers within its primary country and worldwide.

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