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Oct 2025
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Home/Insights/Retailers/hatstore.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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279.9K
Revenue
Oct 25
97.3K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Hatstore.de is a website that specializes in selling a variety of hats, ranging from baseball caps and beanies to snapbacks and flat caps. The site offers a wide selection of headwear styles, materials, and brands. Customers can explore and purchase hats according to their preferences, needs, and fashion sense.

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hatstore.de Annual Revenue and Growth

hatstore.de's annual sales on its online store amounted to $3.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hatstore.de revenue by year

hatstore.de's monthly revenueOVER TIME
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Over the past three months, hatstore.de revenue has experienced decline of 37%, compared to the preceding three months.

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hatstore.de revenue decline for last six months
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OVERVIEW
In October 2025, hatstore.de generated $279,856 in online sales, significantly surpassing the FASHION AND APPAREL median of $80,524, with a robust conversion rate of 3.50-4.00%, exceeding the high industry benchmark of 3.36%. The average order value (AOV) ranged between $75 and $100, close to the lower end of the industry but well above the $74 low. hatstore.de attracted 97,261 sessions, markedly higher than the median of 33,163, although still a fraction of shein.com's staggering 321,650,758 sessions. Overall, these metrics demonstrate strong performance within the competitive lifestyle and fashion apparel sector.
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hatstore.de competitors

In October 2025, hatstore.de had a revenue of 279,856 with 3,724 transactions and 97,261 sessions, boasting an average order value (AOV) of 75-100 and a conversion rate of 3.50-4.00%. Compared to its competitors, taass.com had a higher revenue of 1,068,668 with 5,443 transactions and 296,140 sessions, but a lower AOV of 175-200 and conversion rate of 1.50-2.00%. neweracap.com and lids.com both outperformed hatstore.de in terms of revenue, transactions, sessions, and conversion rates, with AOV ranging between 125-150. However, volcom.de had a revenue similar to hatstore.de at 285,438, with 1,463 transactions and 62,496 sessions, but a higher AOV of 175-200 and a conversion rate of 2.00-2.50%. Overall, hatstore.de falls behind its competitors in terms of revenue and transactions but excels in AOV and conversion rate.

taass.com screenshot
#1 taass.com
1.1M
Revenue
296.1K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
neweracap.com screenshot
#2 neweracap.com
16M
Revenue
4.9M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
lids.com screenshot
#3 lids.com
14.5M
Revenue
4.3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
volcom.de screenshot
#4 volcom.de
285.4K
Revenue
62.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
hatstore.de vs top market performers
hatstore.de
top retailers
conversion rate vs average order value for hatstore.de and its competitors
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Revenue share by device at hatstore.de

In October large majority of sales on hatstore.de, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on hatstore.de, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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hatstore.de channels

Identify top traffic channels that drive growth for hatstore.deand discover how performance of traffic channels has changed over time.

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hatstore.de Google Ads spend

Evaluate hatstore.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hatstore.de devices

Review hatstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatstore.de top markets

Explore hatstore.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hatstore.de country & global rank

Assess the ranking of hatstore.de among other retailers within its primary country and worldwide.

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