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Mar 2026
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Home/Insights/Retailers/hatstore.de
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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285.3K
Revenue
Mar 26
144.6K
Sessions
Mar 26
2.5-3.0%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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Hatstore.de is a website that specializes in selling a variety of hats, ranging from baseball caps and beanies to snapbacks and flat caps. The site offers a wide selection of headwear styles, materials, and brands. Customers can explore and purchase hats according to their preferences, needs, and fashion sense.

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hatstore.de Annual Revenue and Growth

hatstore.de's annual sales on its online store amounted to $3.3M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
hatstore.de revenue by year

hatstore.de's monthly revenueOVER TIME
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Over the past three months, hatstore.de revenue has experienced decline of 11%, compared to the preceding three months.

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hatstore.de revenue decline for last six months
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OVERVIEW
In March 2026, hatstore.de achieved impressive performance metrics in the FASHION AND APPAREL industry, generating $285,307 in online sales, significantly above the median of $83,040. With a conversion rate of 2.50-3.00%, it remains competitive against the industry's high of 3.14%. The average order value (AOV) ranged from $75 to $100, aligning closely with the low benchmark of $73, while sessions totaled 144,555, notably higher than the median of 36,457. Despite trailing far behind the industry leader shein.com, which reported revenue of $945,812,338, hatstore.de showcases robust growth and potential.
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hatstore.de competitors

In March 2026, hatstore.de reported a revenue of $285,307 with 3,676 transactions and 144,555 sessions, boasting an AOV of $75-100 and a conversion rate of 2.50-3.00%. When compared to its competitors, hatstore.de falls behind in terms of revenue. taass.com leads the pack with $772,597 in revenue, followed by volcom.de with $234,743, neweracap.com with an impressive $16,280,867, and lids.com with $6,855,932. However, hatstore.de performs better in terms of conversion rate when compared to taass.com, neweracap.com, and lids.com. Overall, hatstore.de is competitive but could potentially improve its revenue numbers to match the success of its top competitors in the online hat retail market.

taass.com screenshot
#1 taass.com
772.6K
Revenue
222.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
neweracap.com screenshot
#2 neweracap.com
16.3M
Revenue
6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
lids.com screenshot
#3 lids.com
6.9M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
volcom.de screenshot
#4 volcom.de
234.7K
Revenue
54.8K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
hatstore.de vs top market performers
hatstore.de
top retailers
conversion rate vs average order value for hatstore.de and its competitors
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Revenue share by device at hatstore.de

In March large majority of sales on hatstore.de, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on hatstore.de, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hatstore.de channels

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hatstore.de Google Ads spend

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hatstore.de devices

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hatstore.de top markets

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hatstore.de country & global rank

Assess the ranking of hatstore.de among other retailers within its primary country and worldwide.

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