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Dec 2025
All countries
Home/Insights/Retailers/hatstore.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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279.9K
Revenue
Dec 25
114.2K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Hatstore.de is a website that specializes in selling a variety of hats, ranging from baseball caps and beanies to snapbacks and flat caps. The site offers a wide selection of headwear styles, materials, and brands. Customers can explore and purchase hats according to their preferences, needs, and fashion sense.

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hatstore.de Annual Revenue and Growth

hatstore.de's annual sales on its online store amounted to $3.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hatstore.de revenue by year

hatstore.de's monthly revenueOVER TIME
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Over the past three months, hatstore.de revenue has experienced growth of 17%, compared to the preceding three months.

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hatstore.de revenue growth for last six months
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OVERVIEW
In December 2025, hatstore.de achieved impressive online sales of $279,947, significantly exceeding the FASHION AND APPAREL median of $92,600, with a conversion rate of 3.00-3.50%, just above the high industry benchmark of 3.17%. Their average order value (AOV) ranged from $75 to $100, aligning with the lower end of the industry's AOV spectrum, which peaks at $389. The store recorded 114,189 sessions, substantially higher than the median of 39,789 but trailing behind the highest competitor, shein.com, with 304,519,814 sessions, indicating room for growth in visitor engagement.
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hatstore.de competitors

In December 2025, hatstore.de generated a revenue of $279,947 with 3,557 transactions and 114,189 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. Comparing hatstore.de to its competitors, taass.com stood out with a revenue of $919,403, 4,757 transactions, and 292,945 sessions, but had a lower conversion rate of 1.50-2.00%. On the other hand, neweracap.com and lids.com significantly outperformed hatstore.de in terms of revenue, transactions, and sessions, with AOV ranging from $125-150 and conversion rates of 2.50-3.00%. Lastly, volcom.de was somewhat on par with hatstore.de in terms of revenue, transactions, and sessions, with a higher AOV of $200-225 but a lower conversion rate of 2.00-2.50%.

taass.com screenshot
#1 taass.com
919.4K
Revenue
292.9K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
neweracap.com screenshot
#2 neweracap.com
15.5M
Revenue
4.4M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
lids.com screenshot
#3 lids.com
17.1M
Revenue
4.2M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
volcom.de screenshot
#4 volcom.de
303.6K
Revenue
62.1K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
hatstore.de vs top market performers
hatstore.de
top retailers
conversion rate vs average order value for hatstore.de and its competitors
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Revenue share by device at hatstore.de

In December large majority of sales on hatstore.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on hatstore.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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hatstore.de channels

Identify top traffic channels that drive growth for hatstore.deand discover how performance of traffic channels has changed over time.

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hatstore.de Google Ads spend

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hatstore.de devices

Review hatstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatstore.de top markets

Explore hatstore.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hatstore.de country & global rank

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