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Jul 2025
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Home/Insights/Retailers/hatstore.de
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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335.3K
Revenue
156K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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Hatstore.de is a website that specializes in selling a variety of hats, ranging from baseball caps and beanies to snapbacks and flat caps. The site offers a wide selection of headwear styles, materials, and brands. Customers can explore and purchase hats according to their preferences, needs, and fashion sense.

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hatstore.de's revenueOVER TIME
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Over the past three months, hatstore.de revenue has experienced growth of 59%, compared to the preceding three months.

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hatstore.de revenue growth for last six months
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OVERVIEW
hatstore.de's performance metrics for July 2025 include a revenue of $335,341 in online sales, a conversion rate of 2.50-3.00%, an AOV of $75-100, and 156,032 sessions. Compared to the FASHION AND APPAREL industry, hatstore.de's revenue and AOV are above median values, while its conversion rate is within the average range. However, the store's sessions are significantly higher than the industry's median. Despite these positive metrics, hatstore.de falls far behind the largest online store in the category, shein.com, in terms of revenue and sessions.
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hatstore.de competitors

In July 2025, hatstore.de generated a revenue of €335,341 from 3,966 transactions and 156,032 sessions, with an average order value (AOV) of €75-100 and a conversion rate of 2.50-3.00%. Comparing this data to its competitors, taass.com outperformed hatstore.de with a revenue of €714,836 from 3,555 transactions and 231,285 sessions, boasting a higher AOV of €200-225 but a lower conversion rate of 1.50-2.00%. neweracap.com and lids.com both significantly surpassed hatstore.de in revenue, transactions, and sessions, with AOVs ranging from €125-150 and conversion rates of 2.00-2.50% and 1.50-2.00% respectively. volcom.de, on the other hand, fell behind hatstore.de with a revenue of €263,311 from 1,241 transactions and 62,557 sessions, offering a similar AOV of €200-225 but a lower conversion rate of 1.50-2.00%.

taass.com screenshot
#1 taass.com
714.8K
Revenue
231.3K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
neweracap.com screenshot
#2 neweracap.com
9.8M
Revenue
3.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
lids.com screenshot
#3 lids.com
7.8M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
volcom.de screenshot
#4 volcom.de
263.3K
Revenue
62.6K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
hatstore.de vs top market performers
hatstore.de
top retailers
conversion rate vs average order value for hatstore.de and its competitors
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Revenue share by device at hatstore.de

In July large majority of sales on hatstore.de, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on hatstore.de, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hatstore.de channels

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hatstore.de Google Ads spend

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hatstore.de devices

Review hatstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatstore.de top markets

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hatstore.de country & global rank

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