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Jan 2026
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Home/Insights/Retailers/hatstore.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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276.7K
Revenue
Jan 26
119K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Hatstore.de is a website that specializes in selling a variety of hats, ranging from baseball caps and beanies to snapbacks and flat caps. The site offers a wide selection of headwear styles, materials, and brands. Customers can explore and purchase hats according to their preferences, needs, and fashion sense.

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hatstore.de Annual Revenue and Growth

hatstore.de's annual sales on its online store amounted to $3.3M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
hatstore.de revenue by year

hatstore.de's monthly revenueOVER TIME
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Over the past three months, hatstore.de revenue has experienced growth of 26%, compared to the preceding three months.

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hatstore.de revenue growth for last six months
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OVERVIEW
In January 2026, hatstore.de, operating in the FASHION AND APPAREL sector, generated $276,665 in online sales, significantly surpassing the median revenue of $91,806. The site's conversion rate ranged between 2.50-3.00%, closely aligning with the industry average, while its average order value (AOV) fell between $75-100, just above the lower threshold. With 118,961 sessions, hatstore.de experienced a robust level of engagement compared to the median of 38,909 in the industry, yet it remains far behind shein.com, the category leader with a staggering $809,875,018 in revenue and over 279 million sessions.
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hatstore.de competitors

In January 2026, hatstore.de generated a revenue of $276,665 from 3,529 transactions and 118,961 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate between 2.50% and 3.00%. When compared to its competitors, taass.com stands out with a revenue of $910,310 from 4,970 transactions and 296,236 sessions, offering a higher AOV of $175 to $200 but a lower conversion rate of 1.50% to 2.00%. On the other hand, neweracap.com leads the pack with a significant revenue of $14,374,348 from 105,134 transactions and 4,913,862 sessions, with an AOV of $125 to $150 and a conversion rate between 2.00% and 2.50%. lids.com and volcom.de also show strong performances in revenue and transactions, making the competition in the hat industry fierce in 2026.

taass.com screenshot
#1 taass.com
910.3K
Revenue
296.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
neweracap.com screenshot
#2 neweracap.com
14.4M
Revenue
4.9M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
lids.com screenshot
#3 lids.com
9.6M
Revenue
2.9M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
volcom.de screenshot
#4 volcom.de
394.2K
Revenue
86K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
hatstore.de vs top market performers
hatstore.de
top retailers
conversion rate vs average order value for hatstore.de and its competitors
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Revenue share by device at hatstore.de

In January large majority of sales on hatstore.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on hatstore.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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hatstore.de channels

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hatstore.de Google Ads spend

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hatstore.de devices

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hatstore.de top markets

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hatstore.de country & global rank

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