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May 2025
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Home/Insights/Retailers/hatstore.de
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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358.1K
Revenue
156.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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Hatstore.de is a website that specializes in selling a variety of hats, ranging from baseball caps and beanies to snapbacks and flat caps. The site offers a wide selection of headwear styles, materials, and brands. Customers can explore and purchase hats according to their preferences, needs, and fashion sense.

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hatstore.de's revenueOVER TIME
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Over the past three months, hatstore.de revenue has experienced growth of 72%, compared to the preceding three months.

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hatstore.de revenue growth for last six months
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OVERVIEW
In May 2025, hatstore.de, a FASHION AND APPAREL industry website, recorded a revenue of $358,071 for online sales, with a conversion rate of 2.50-3.00% and an AOV of $75-100. The highest AOV in the industry was $415, while the lowest was $82. The website had a total of 156,683 sessions, compared to the industry median of 33,223, with the highest number of sessions recorded at 224,142,058 by shein.com. With competitive revenue and performance metrics, hatstore.de is showing strength in the online fashion market.
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hatstore.de competitors

In May 2025, hatstore.de generated a revenue of €358,071 with 4,275 transactions and 156,683 sessions, boasting an average order value (AOV) of €75-100 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, neweracap.com stands out with a revenue of €12,456,859, 87,645 transactions, and 3,946,172 sessions. They have a higher AOV of €125-150 but a slightly lower conversion rate of 2.00-2.50%. lids.com follows with €7,415,109 in revenue, 54,007 transactions, and 3,023,557 sessions, aligning closely with neweracap.com in AOV and conversion rate. taass.com and volcom.de lag behind hatstore.de, with revenues of €724,349 and €165,464 respectively, and varying metrics in transactions, sessions, AOV, and conversion rates. Overall, hatstore.de remains competitive within its niche, but could potentially improve its AOV and conversion rate to match the performance of its top competitors.

taass.com screenshot
#1 taass.com
724.3K
Revenue
250.3K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
neweracap.com screenshot
#2 neweracap.com
12.5M
Revenue
3.9M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
lids.com screenshot
#3 lids.com
7.4M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
volcom.de screenshot
#4 volcom.de
165.5K
Revenue
37.1K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
hatstore.de vs top market performers
hatstore.de
top retailers
conversion rate vs average order value for hatstore.de and its competitors
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Revenue share by device at hatstore.de

In May large majority of sales on hatstore.de, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.

In May large majority of sales on hatstore.de, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.
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brands overtime comparison

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hatstore.de channels

Identify top traffic channels that drive growth for hatstore.deand discover how performance of traffic channels has changed over time.

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hatstore.de Google Ads spend

Evaluate hatstore.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hatstore.de devices

Review hatstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatstore.de top markets

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hatstore.de country & global rank

Assess the ranking of hatstore.de among other retailers within its primary country and worldwide.

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