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Jul 2026
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Home/Insights/Retailers/hatstore.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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441.5K
Revenue
Jul 26
172.3K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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Hatstore.de is a website that specializes in selling a variety of hats, ranging from baseball caps and beanies to snapbacks and flat caps. The site offers a wide selection of headwear styles, materials, and brands. Customers can explore and purchase hats according to their preferences, needs, and fashion sense.

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hatstore.de Annual Revenue and Growth

hatstore.de's annual sales on its online store amounted to $3.3M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
hatstore.de revenue by year

hatstore.de's monthly revenueOVER TIME
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Over the past three months, hatstore.de revenue has experienced growth of 74%, compared to the preceding three months.

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hatstore.de revenue growth for last six months
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OVERVIEW
In July 2026, hatstore.de, a fashion and apparel category store, generated $442,000 in online sales, significantly exceeding the $71,300 typical fashion and apparel store revenue. With a conversion rate of 2.50-3.00%, it is within the typical fashion and apparel store range of 0.66% to 3.1%. The average order value (AOV) of $75-100 is also within the typical fashion and apparel store range of $84 to $403. Additionally, hatstore.de attracted 172,000 sessions, far surpassing the 28,400 sessions seen by a typical fashion and apparel store.
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hatstore.de competitors

In July 2026, neweracap.com leads the competition with a remarkable revenue of $19.1 million, significantly outpacing hatstore.de, which generated $442,000. In terms of transactions, neweracap.com also excels, achieving 112,000 compared to hatstore.de’s 5,141, trailing by a staggering 107,000. hatstore.de recorded 172,000 sessions, but neweracap.com outperformed it with 5.4 million sessions, leading by 5.2 million. Despite a lower average order value (AOV) of $75-100 compared to neweracap.com's AOV of $150-175, hatstore.de has a higher conversion rate at 2.50-3.00% versus neweracap.com's 2.00-2.50%. Meanwhile, competitors like taass.com and lids.com also exceed hatstore.de in revenue and transactions. Overall, hatstore.de ranks fourth in revenue and transactions among its peers, highlighting the challenges it faces in a competitive market.

taass.com screenshot
#1 taass.com
621.4K
Revenue
226.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
neweracap.com screenshot
#2 neweracap.com
19.1M
Revenue
5.4M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
lids.com screenshot
#3 lids.com
15.4M
Revenue
4.8M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
volcom.de screenshot
#4 volcom.de
294.2K
Revenue
70.7K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
hatstore.de vs top market performers
hatstore.de
top retailers
conversion rate vs average order value for hatstore.de and its competitors
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Revenue share by device at hatstore.de

In July large majority of sales on hatstore.de, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on hatstore.de, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries hatstore.de operates in

hatstore.de is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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hatstore.de channels

Identify top traffic channels that drive growth for hatstore.deand discover how performance of traffic channels has changed over time.

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hatstore.de Google Ads spend

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hatstore.de devices

Review hatstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatstore.de top markets

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hatstore.de country & global rank

Assess the ranking of hatstore.de among other retailers within its primary country and worldwide.

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