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Sep 2025
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Home/Insights/Retailers/hatstore.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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185.8K
Revenue
Sep 25
103.6K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Hatstore.de is a website that specializes in selling a variety of hats, ranging from baseball caps and beanies to snapbacks and flat caps. The site offers a wide selection of headwear styles, materials, and brands. Customers can explore and purchase hats according to their preferences, needs, and fashion sense.

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hatstore.de Annual Revenue and Growth

hatstore.de's annual sales on its online store amounted to $3.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hatstore.de revenue by year

hatstore.de's monthly revenueOVER TIME
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Over the past three months, hatstore.de revenue has experienced decline of 30%, compared to the preceding three months.

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hatstore.de revenue decline for last six months
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OVERVIEW
In September 2025, hatstore.de achieved $185,813 in online sales, significantly outperforming the FASHION AND APPAREL median of $74,931, while its conversion rate ranged between 2.00-2.50%, below the high of 3.2%, with an average order value (AOV) between $50-75, notably lower than the high AOV of $382. The site recorded 103,597 sessions, well above the median of 34,221 but far behind industry leader shein.com, which dominated with $819,580,923 in revenue and 297,137,690 sessions, indicating room for growth in traffic and conversion efficiency.
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hatstore.de competitors

In September 2025, when comparing hatstore.de to its competitors, it is clear that hatstore.de falls behind in terms of revenue and transactions. hatstore.de generated a revenue of €185,813 from 2,579 transactions, while taass.com outperformed with €842,254 revenue from 4,257 transactions. neweracap.com and lids.com also surpassed hatstore.de with significantly higher revenues and transactions. However, when it comes to the average order value (AOV), hatstore.de falls in the mid-range with €50-75, while competitors like taass.com and volcom.de have higher AOV ranges. In terms of conversion rate, hatstore.de is on par with the industry average at 2.00-2.50%. Overall, while hatstore.de may not lead in revenue and transactions, it holds its ground with a competitive conversion rate among its competitors in the hat and cap industry.

taass.com screenshot
#1 taass.com
842.3K
Revenue
262K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
neweracap.com screenshot
#2 neweracap.com
13M
Revenue
4.3M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
lids.com screenshot
#3 lids.com
11.1M
Revenue
3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
volcom.de screenshot
#4 volcom.de
223.5K
Revenue
53.9K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
hatstore.de vs top market performers
hatstore.de
top retailers
conversion rate vs average order value for hatstore.de and its competitors
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Revenue share by device at hatstore.de

In September large majority of sales on hatstore.de, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on hatstore.de, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hatstore.de channels

Identify top traffic channels that drive growth for hatstore.deand discover how performance of traffic channels has changed over time.

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hatstore.de Google Ads spend

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hatstore.de devices

Review hatstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatstore.de top markets

Explore hatstore.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hatstore.de country & global rank

Assess the ranking of hatstore.de among other retailers within its primary country and worldwide.

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