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Aug 2025
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Home/Insights/Retailers/hatstore.de
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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237.5K
Revenue
Aug 25
114.1K
Sessions
Aug 25
2.5-3.0%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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Hatstore.de is a website that specializes in selling a variety of hats, ranging from baseball caps and beanies to snapbacks and flat caps. The site offers a wide selection of headwear styles, materials, and brands. Customers can explore and purchase hats according to their preferences, needs, and fashion sense.

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hatstore.de Annual Revenue and Growth

hatstore.de's annual sales on its online store amounted to $3.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hatstore.de revenue by year

hatstore.de's monthly revenueOVER TIME
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Over the past three months, hatstore.de revenue has experienced growth of 9.5%, compared to the preceding three months.

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hatstore.de revenue growth for last six months
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OVERVIEW
In August 2025, hatstore.de in the FASHION AND APPAREL industry had a revenue of $237,483, conversion rate of 2.50-3.00%, AOV of $75-100, and 114,056 sessions. The median revenue in the industry was $77,469, with the largest online store being shein.com at $865,065,186. A very high conversion rate was 3.01%, low was 0.62%, high AOV was $393, low AOV was $75, and highest sessions were at 323,426,413 from shein.com, while median sessions were 36,717.
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hatstore.de competitors

In August 2025, hatstore.de had a revenue of 237,483 euros with 3,054 transactions and 114,056 sessions, boasting an average order value (AOV) of 75-100 euros and a conversion rate of 2.50-3.00%. In comparison, taass.com had a higher revenue of 691,510 euros with 3,540 transactions and 232,014 sessions, but a lower AOV of 175-200 euros and conversion rate of 1.50-2.00%. neweracap.com led the pack with a revenue of 10,842,399 euros, 82,449 transactions, and 4,034,965 sessions, maintaining an AOV of 125-150 euros and a conversion rate of 2.00-2.50%. lids.com followed closely behind with 7,612,190 euros in revenue, 55,579 transactions, and 3,004,082 sessions, similar AOV and conversion rate. volcom.de trailed with 223,778 euros in revenue, 1,125 transactions, 54,198 sessions, an AOV of 175-200 euros, and a conversion rate of 2.00-2.50%.

taass.com screenshot
#1 taass.com
691.5K
Revenue
232K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
neweracap.com screenshot
#2 neweracap.com
10.8M
Revenue
4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
lids.com screenshot
#3 lids.com
7.6M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
volcom.de screenshot
#4 volcom.de
223.8K
Revenue
54.2K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
hatstore.de vs top market performers
hatstore.de
top retailers
conversion rate vs average order value for hatstore.de and its competitors
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Revenue share by device at hatstore.de

In August large majority of sales on hatstore.de, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on hatstore.de, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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hatstore.de channels

Identify top traffic channels that drive growth for hatstore.deand discover how performance of traffic channels has changed over time.

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hatstore.de Google Ads spend

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hatstore.de devices

Review hatstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatstore.de top markets

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hatstore.de country & global rank

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