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Sep 2024
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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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12M
Revenue
5.2M
Sessions
1.0-1.5%
Conversion rate
$175-200
Average order value
Online only revenue for harley-davidson.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Shop the Official Harley-Davidson site for new & used motorcycles, genuine parts & apparel. Locate a dealer or sign up for a test ride. Free Shipping over $50.

harley-davidson.com’s revenueOVER TIME
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Over the past three months, harley-davidson.com revenue has experienced decline of 34%, compared to the preceding three months.

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harley-davidson.com revenue decline for last six months
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OVERVIEW
In September 2024, harley-davidson.com generated $11,978,351 in online sales revenue, with a conversion rate of 1.00-1.50% and an AOV of $175-200. The website had a total of 5,218,645 sessions, making it the top performer in the VEHICLES category. The industry median revenue for VEHICLES was $122,913, while the highest revenue was $18,896,236 from revzilla.com. A very high conversion rate in the category is 2.4%, while a very low conversion rate is 0.45%. The highest AOV in VEHICLES is $836, and the lowest is $133.
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harley-davidson.com competitors

When comparing harley-davidson.com to its competitors, it is evident that harley-davidson.com falls in the middle in terms of revenue, with $11,978,351. In comparison, revzilla.com leads the pack with $18,896,236, while wisconsinharley.com lags behind with only $129,363. However, harley-davidson.com has the highest number of sessions at 5,218,645, surpassing its competitors like jpcycles.com with 1,012,960 sessions. The average order value (AOV) for harley-davidson.com falls in the mid-range at $175-200, while jpcycles.com boasts the highest AOV at $300-325. In terms of conversion rate, harley-davidson.com sits within the average range at 1.00-1.50%, similar to wisconsinharley.com. Overall, harley-davidson.com maintains a strong online presence and attracts a high number of sessions, although there is room for growth in terms of revenue and AOV to compete with the top performers in the industry.

#1 wisconsinharley.com
129.4K
Revenue
65.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
#2 denniskirk.com
3M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
#3 jpcycles.com
5.8M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
#4 revzilla.com
18.9M
Revenue
4.5M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
#5 vikingbags.com
416.8K
Revenue
423.5K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
harley-davidson.com vs top market performers
harley-davidson.com
top retailers
conversion rate vs average order value for harley-davidson.com and its competitors
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harley-davidson.com brandsby revenue

1
Logo for bar &ampBar &amp
2
Logo for on the roam x h-dOn The Roam X H-d
3
Logo for originalsOriginals

harley-davidson.com categoriesby revenue

1
Vehicle Emblems & Hood Ornaments
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brands overtime comparison

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harley-davidson.com channels

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harley-davidson.com Google Ads spend

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harley-davidson.com devices

Review harley-davidson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harley-davidson.com top markets

Explore harley-davidson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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harley-davidson.com country & global rank

Assess the ranking of harley-davidson.com among other retailers within its primary country and worldwide.

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