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May 2024
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Home/Insights/Retailers/harley-davidson.com
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

Favicon for harley-davidson.comharley-davidson.com

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6.8M
Revenue
7M
Sessions
0.5-1.0%
Conversion rate
$100-125
Average order value
Online only revenue for harley-davidson.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Shop the Official Harley-Davidson site for new & used motorcycles, genuine parts & apparel. Locate a dealer or sign up for a test ride. Free Shipping over $50.

harley-davidson.com’s revenueOVER TIME
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Over the past three months, harley-davidson.com revenue has experienced decline of 8.8%, compared to the preceding three months.

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harley-davidson.com revenue decline for last six months
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OVERVIEW
In May 2024, harley-davidson.com's online sales revenue in the VEHICLES industry was $6,759,073, with a median revenue of $154,854 and the largest store, revzilla.com, at $26,761,062. Their conversion rate ranged from 0.50-1.00%, with a very high rate of 2.01% and a very low rate of 0.44%. The average order value (AOV) was between $100-125, while a very high AOV in the VEHICLES was $825 and a very low AOV was $126. They had 6,975,290 sessions, the same as the store with the highest sessions, in comparison to the median of 50,625 sessions in the industry.
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harley-davidson.com competitors

When comparing harley-davidson.com to its competitors, it is clear that harley-davidson.com falls behind in terms of revenue, with only $6,759,073 in revenue compared to revzilla.com's $26,761,062 and jpcycles.com's $8,060,607. In terms of transactions, Harley-Davidson had 57,436 transactions, which is significantly lower than jpcycles.com with 25,922 transactions. However, harley-davidson.com had a higher number of sessions at 6,975,290 compared to wisconsinharley.com's 123,335 sessions. The Average Order Value (AOV) for harley-davidson.com ranges from $100-$125, which is lower than jpcycles.com with an AOV of $300-$325. The conversion rate for harley-davidson.com is in line with most competitors at 0.50-1.00, except for revzilla.com with a higher conversion rate of 1.50-2.00. Overall, harley-davidson.com has room for improvement in terms of revenue and transactions compared to its competitors.

#1 wisconsinharley.com
229K
Revenue
123.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#2 denniskirk.com
4M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
#3 jpcycles.com
8.1M
Revenue
1.9M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
#4 revzilla.com
26.8M
Revenue
6.5M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
#5 vikingbags.com
587.1K
Revenue
509.4K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
Favicon for revzilla.comrevzilla.com
Favicon for jpcycles.comjpcycles.com
Favicon for cyclegear.comcyclegear.com
Favicon for harley-davidson.comharley-davidson.com
$6.8M
Favicon for denniskirk.comdenniskirk.com
Favicon for lowbrowcustoms.comlowbrowcustoms.com
Favicon for westendmotorsports.comwestendmotorsports.com
Favicon for vikingbags.comvikingbags.com
Favicon for getlowered.comgetlowered.com
Favicon for wisconsinharley.comwisconsinharley.com
TOP MARKET PERFORMERSby revenue
1
Favicon for revzilla.comrevzilla.com
$26.8M
2
Favicon for jpcycles.comjpcycles.com
3
Favicon for cyclegear.comcyclegear.com
4
Favicon for harley-davidson.comharley-davidson.com
5
Favicon for denniskirk.comdenniskirk.com
6
Favicon for lowbrowcustoms.comlowbrowcustoms.com
7
Favicon for westendmotorsports.comwestendmotorsports.com
8
Favicon for vikingbags.comvikingbags.com
9
Favicon for getlowered.comgetlowered.com
10
Favicon for wisconsinharley.comwisconsinharley.com
harley-davidson.com vs top market performers
harley-davidson.com
top retailers
conversion rate vs average order value for harley-davidson.com and its competitors
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harley-davidson.com brandsby revenue

1
Logo for bar &ampBar &amp
2
Logo for authorized vintageAuthorized Vintage
3
Logo for on the roam x h-dOn The Roam X H-d
4
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Top retailers:adidas.comadidas.caadidas.com.au

harley-davidson.com categoriesby revenue

1
Vehicle Emblems & Hood Ornaments
Top retailers:amazon.comebay.comamazon.de
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harley-davidson.com channels

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harley-davidson.com Google Ads spend

Evaluate harley-davidson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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harley-davidson.com devices

Review harley-davidson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harley-davidson.com top markets

Explore harley-davidson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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harley-davidson.com country & global rank

Assess the ranking of harley-davidson.com among other retailers within its primary country and worldwide.

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