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Dec 2025
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Home/Insights/Retailers/guidebeauty.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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15.3K
Revenue
Dec 25
4.6K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Guidebeauty.com is a website that offers a range of beauty products for sale. The platform features a variety of makeup tools and accessories designed to simplify application, including eyeliner, brow and eyeshadow applicators, as well as mascara shields. The tools aim to provide precision and enhance the overall makeup experience.

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guidebeauty.com Annual Revenue and Growth

guidebeauty.com's annual sales on its online store amounted to $300.5K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$300.5K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
guidebeauty.com revenue by year

guidebeauty.com's monthly revenueOVER TIME
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Over the past three months, guidebeauty.com revenue has experienced decline of 67%, compared to the preceding three months.

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guidebeauty.com revenue decline for last six months
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OVERVIEW
In December 2025, guidebeauty.com generated $15,319 in online sales, significantly below the median revenue of $60,887 in the FOOD AND DRINK sector. Its conversion rate ranged from 3.00-3.50%, below the high benchmark of 6.34%. With an average order value (AOV) of $100-125, guidebeauty.com also fell short of the industry high of $207. The site attracted 4,630 sessions, compared to the median of 20,847 in the category and the market leader, chewy.com, which recorded 47,415,320 sessions, illustrating guidebeauty.com's challenges in competition and performance metrics within its industry.
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guidebeauty.com competitors

In December 2025, guidebeauty.com generated $15,319 in revenue from 152 transactions with 4,630 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 3.00-3.50%. Compared to its competitors, anisabeauty.com raked in $84,510 in revenue from 1,023 transactions and 70,135 sessions, with an AOV of $75-100 and a conversion rate of 1.00-1.50%. On the other hand, surrattbeauty.com outperformed guidebeauty.com with $159,218 in revenue from 2,156 transactions and 65,903 sessions, offering an AOV of $50-75 and a matching conversion rate of 3.00-3.50%. While guidebeauty.com has a lower revenue compared to surrattbeauty.com and anisabeauty.com, it boasts a higher conversion rate and AOV than anisabeauty.com, showcasing strong potential for growth in the beauty industry.

anisabeauty.com screenshot
#1 anisabeauty.com
84.5K
Revenue
70.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
surrattbeauty.com screenshot
#2 surrattbeauty.com
159.2K
Revenue
65.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
guidebeauty.com vs top market performers
guidebeauty.com
top retailers
conversion rate vs average order value for guidebeauty.com and its competitors
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Revenue share by device at guidebeauty.com

In December large majority of sales on guidebeauty.com, 88% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 12% of sales coming from desktop devices.

In December large majority of sales on guidebeauty.com, 88% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 12% of sales coming from desktop devices.
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guidebeauty.com channels

Identify top traffic channels that drive growth for guidebeauty.comand discover how performance of traffic channels has changed over time.

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guidebeauty.com Google Ads spend

Evaluate guidebeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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guidebeauty.com devices

Review guidebeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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guidebeauty.com top markets

Explore guidebeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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guidebeauty.com country & global rank

Assess the ranking of guidebeauty.com among other retailers within its primary country and worldwide.

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