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Apr 2026
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Home/Insights/Retailers/groovepillows.co.uk
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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116.3K
Revenue
Apr 26
111.2K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Groove's mission is to help you sleep well and live even better with our pillows designed to relieve pain whilst you sleep.

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groovepillows.co.uk Annual Revenue and Growth

groovepillows.co.uk's annual sales on its online store amounted to $2M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
groovepillows.co.uk revenue by year

groovepillows.co.uk's monthly revenueOVER TIME
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Over the past three months, groovepillows.co.uk revenue has experienced decline of 41%, compared to the preceding three months.

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groovepillows.co.uk revenue decline for last six months
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OVERVIEW
In April 2026, groovepillows.co.uk generated $116,253 in online sales, significantly surpassing the FASHION AND APPAREL median of $78,791. With a conversion rate between 1.50-2.00%, it remains below the high benchmark of 3.05%, while its average order value (AOV) of $50-75 is lower than the category's high of $389. The site attracted 111,243 sessions, well above the median of 35,276 but far from the industry leader, shein.com, which boasted 281,585,790 sessions. Overall, groovepillows.co.uk demonstrates strong performance metrics within its competitive landscape, yet has room for improvement in conversion rates and AOV.
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groovepillows.co.uk competitors

In April 2026, groovepillows.co.uk reported a revenue of $116,253 from 2,177 transactions and 111,243 sessions, with an average order value (AOV) ranging between $50-75 and a conversion rate of 1.50-2.00%. Comparatively, tempur.com led the market with significant revenue of $2,181,611 and an AOV of $450-475, though it struggled with a lower conversion rate of 0.50-1.00%. On the other hand, citymattress.com earned $68,594 with an AOV of $200-225, achieving a meager conversion rate below 0.50%. evesleep.co.uk fared better with $360,876 revenue and a high AOV of $775-800, yet maintained a low conversion rate as well. medcline.com generated $299,798 with an AOV of $250-275 and a similar conversion rate to tempur.com. Lastly, thisworks.com performed slightly better than groovepillows.co.uk with a revenue of $176,363 and a higher conversion rate of 2.50-3.00%.

tempur.com screenshot
#1 tempur.com
2.2M
Revenue
688.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
citymattress.com screenshot
#2 citymattress.com
68.6K
Revenue
76.1K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
evesleep.co.uk screenshot
#3 evesleep.co.uk
360.9K
Revenue
90.9K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
medcline.com screenshot
#4 medcline.com
299.8K
Revenue
186.9K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
thisworks.com screenshot
#5 thisworks.com
176.4K
Revenue
76.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
groovepillows.co.uk vs top market performers
groovepillows.co.uk
top retailers
conversion rate vs average order value for groovepillows.co.uk and its competitors
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Revenue share by device at groovepillows.co.uk

In April large majority of sales on groovepillows.co.uk, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on groovepillows.co.uk, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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groovepillows.co.uk channels

Identify top traffic channels that drive growth for groovepillows.co.ukand discover how performance of traffic channels has changed over time.

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groovepillows.co.uk Google Ads spend

Evaluate groovepillows.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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groovepillows.co.uk devices

Review groovepillows.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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groovepillows.co.uk top markets

Explore groovepillows.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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groovepillows.co.uk country & global rank

Assess the ranking of groovepillows.co.uk among other retailers within its primary country and worldwide.

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