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Home/Insights/Retailers/groovepillows.co.uk

TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

groovepillows.co.uk

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172.7K

Revenue

Oct 25

96.7K

Sessions

Oct 25

2.0-2.5%

Conv. rate

Oct 25

$50-75

AOV

Oct 25

Main country of store: UNITED KINGDOM
Website category: FASHION AND APPAREL

Groove's mission is to help you sleep well and live even better with our pillows designed to relieve pain whilst you sleep.

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groovepillows.co.uk's monthly revenueOVER TIME
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Over the past three months, groovepillows.co.uk revenue has experienced decline of 0.6%, compared to the preceding three months.

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groovepillows.co.uk revenue decline for last six months

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OVERVIEW

In October 2025, groovepillows.co.uk, a FASHION AND APPAREL brand, generated $172,683 in online sales, significantly exceeding the industry median of $80,524, while attracting 96,743 sessions compared to the median of 33,163. Their conversion rate ranged between 2.00-2.50%, falling short of the high benchmark of 3.36%. The average order value (AOV) was $75-100, slightly above the low threshold of $74, but far below the high AOV of $378 seen in the industry. In contrast, the largest competitor, shein.com, amassed $977,396,912 in revenue and 321,650,758 sessions, showcasing the competitive landscape.

groovepillows.co.uk competitors

In October 2025, groovepillows.co.uk reported a revenue of £172,683 from 2,302 transactions with 96,743 sessions, boasting an average order value (AOV) of £75-100 and a conversion rate of 2.00-2.50%. When compared to its competitors, Tempur (tempur.com) leads the pack with a revenue of £3,142,986 from 6,788 transactions and 752,332 sessions, with an AOV of £450-475 and a conversion rate of 0.50-1.00%. Evesleep (evesleep.co.uk) follows closely behind with a revenue of £408,287 from 545 transactions and 87,532 sessions, showcasing a high AOV of £725-750 and a conversion rate of 0.50-1.00%. While groovepillows.co.uk's revenue falls below the top performers, it maintains a competitive AOV and conversion rate, positioning itself in line with other players in the industry such as This Works (thisworks.com).

#1 tempur.com

3.1M

Revenue

752.3K

Sessions

0.5-1.0%

Conv. rate

$400-500

AOV

#2 citymattress.com

58.6K

Revenue

48.2K

Sessions

0.5-1.0%

Conv. rate

$225-250

AOV

#3 evesleep.co.uk

408.3K

Revenue

87.5K

Sessions

0.5-1.0%

Conv. rate

$700-800

AOV

#4 medcline.com

291.7K

Revenue

154.2K

Sessions

0.5-1.0%

Conv. rate

$225-250

AOV

#5 thisworks.com

241.6K

Revenue

62.1K

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

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TOP MARKET PERFORMERSby revenue

groovepillows.co.uk vs top market performers

groovepillows.co.uk

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Revenue share by device at groovepillows.co.uk

In October large majority of sales on groovepillows.co.uk, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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groovepillows.co.uk channels

Identify top traffic channels that drive growth for groovepillows.co.ukand discover how performance of traffic channels has changed over time.

groovepillows.co.uk Google Ads spend

Evaluate groovepillows.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

groovepillows.co.uk devices

Review groovepillows.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

groovepillows.co.uk top markets

Explore groovepillows.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.