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Sep 2025
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Home/Insights/Retailers/groovepillows.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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208.6K
Revenue
Sep 25
118.4K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Groove's mission is to help you sleep well and live even better with our pillows designed to relieve pain whilst you sleep.

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groovepillows.co.uk's monthly revenueOVER TIME
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Over the past three months, groovepillows.co.uk revenue has experienced growth of 14%, compared to the preceding three months.

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groovepillows.co.uk revenue growth for last six months
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OVERVIEW
In September 2025, groovepillows.co.uk generated $208,574 in online sales, significantly surpassing the FASHION AND APPAREL median of $74,931, with a conversion rate between 2.00-2.50%, slightly below the high benchmark of 3.2%. Their average order value (AOV) ranged from $50-75, falling short of the high AOV of $382. The site attracted 118,440 sessions, vastly outpacing the median of 34,221 yet distant from shein.com's staggering 297,137,690 sessions, indicating strong performance within the niche despite competitive pressures.
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groovepillows.co.uk competitors

When comparing groovepillows.co.uk to its competitors in September 2025, it is evident that groovepillows.co.uk falls behind in terms of revenue and transactions. While groovepillows.co.uk generated a revenue of £208,574 with 2,944 transactions from 118,440 sessions, its competitors outperformed significantly. For example, tempur.com reported a revenue of £2,568,844 with 5,544 transactions from 752,332 sessions, showcasing a much higher volume of sales. Additionally, evesleep.co.uk stood out with a revenue of £349,784 and a higher average order value (AOV) of £750-775. However, groovepillows.co.uk did have a slightly higher conversion rate of 2.00-2.50% compared to some competitors like citymattress.com. Overall, while groovepillows.co.uk showed competitive conversion rates, it has room for growth in revenue and transactions to catch up to its industry peers.

tempur.com screenshot
#1 tempur.com
2.6M
Revenue
752.3K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
citymattress.com screenshot
#2 citymattress.com
48K
Revenue
52.4K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
evesleep.co.uk screenshot
#3 evesleep.co.uk
349.8K
Revenue
80.5K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
medcline.com screenshot
#4 medcline.com
280.3K
Revenue
195.8K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
thisworks.com screenshot
#5 thisworks.com
131.4K
Revenue
50.6K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
groovepillows.co.uk vs top market performers
groovepillows.co.uk
top retailers
conversion rate vs average order value for groovepillows.co.uk and its competitors
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Revenue share by device at groovepillows.co.uk

In September large majority of sales on groovepillows.co.uk, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on groovepillows.co.uk, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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groovepillows.co.uk channels

Identify top traffic channels that drive growth for groovepillows.co.ukand discover how performance of traffic channels has changed over time.

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groovepillows.co.uk Google Ads spend

Evaluate groovepillows.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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groovepillows.co.uk devices

Review groovepillows.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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groovepillows.co.uk top markets

Explore groovepillows.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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groovepillows.co.uk country & global rank

Assess the ranking of groovepillows.co.uk among other retailers within its primary country and worldwide.

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