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Nov 2025
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Home/Insights/Retailers/groovepillows.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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167.5K
Revenue
Nov 25
96.2K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Groove's mission is to help you sleep well and live even better with our pillows designed to relieve pain whilst you sleep.

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groovepillows.co.uk's monthly revenueOVER TIME
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Over the past three months, groovepillows.co.uk revenue has experienced decline of 7.8%, compared to the preceding three months.

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groovepillows.co.uk revenue decline for last six months
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OVERVIEW
In November 2025, groovepillows.co.uk achieved online sales of $167,478, significantly outperforming the FASHION AND APPAREL median of $93,064. With a conversion rate between 2.00-2.50%, it remains competitive against the category's high of 3.37%. The Average Order Value (AOV) ranged from $50-75, notably lower than the sector's high of $375. The site attracted 96,217 sessions, well above the median of 36,492, yet dwarfed by shein.com’s massive 342,497,064 sessions. Overall, groovepillows.co.uk demonstrates strong performance metrics within its industry, illustrating growth potential in a competitive market.
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groovepillows.co.uk competitors

In November 2025, groovepillows.co.uk reported a revenue of $167,478 with 2,360 transactions and 96,217 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, tempur.com leads the pack with $4,316,744 in revenue from 9,348 transactions and 842,667 sessions, showcasing a high AOV of $450-475 but a lower conversion rate of 1.00-1.50%. citymattress.com, evesleep.co.uk, medcline.com, and thisworks.com all fall within the same industry but show varying levels of success in revenue, transactions, sessions, AOV, and conversion rates. evesleep.co.uk has the highest AOV of $725-750, while thisworks.com has the highest conversion rate of 5.00-5.50%. groovepillows.co.uk holds its own among its competitors, offering a competitive AOV and conversion rate within the industry.

tempur.com screenshot
#1 tempur.com
4.3M
Revenue
842.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
citymattress.com screenshot
#2 citymattress.com
76.7K
Revenue
45K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
evesleep.co.uk screenshot
#3 evesleep.co.uk
507.1K
Revenue
111.4K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
medcline.com screenshot
#4 medcline.com
392.4K
Revenue
188.7K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
thisworks.com screenshot
#5 thisworks.com
362.7K
Revenue
83K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
groovepillows.co.uk vs top market performers
groovepillows.co.uk
top retailers
conversion rate vs average order value for groovepillows.co.uk and its competitors
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Revenue share by device at groovepillows.co.uk

In November large majority of sales on groovepillows.co.uk, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on groovepillows.co.uk, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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groovepillows.co.uk channels

Identify top traffic channels that drive growth for groovepillows.co.ukand discover how performance of traffic channels has changed over time.

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groovepillows.co.uk Google Ads spend

Evaluate groovepillows.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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groovepillows.co.uk devices

Review groovepillows.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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groovepillows.co.uk top markets

Explore groovepillows.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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groovepillows.co.uk country & global rank

Assess the ranking of groovepillows.co.uk among other retailers within its primary country and worldwide.

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