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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for game.co.ukgame.co.uk

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2.5M
Revenue
Jul 26
939.5K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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Game.co.uk is a website that offers a wide range of gaming products. It sells video games for popular consoles such as Xbox, PlayStation, and Nintendo. Customers can also find accessories, consoles, merchandise related to gaming, and collectible items on the website.

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game.co.uk Annual Revenue and Growth

game.co.uk's annual sales on its online store amounted to $50.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$50.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
game.co.uk revenue by year

game.co.uk's monthly revenueOVER TIME
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Over the past three months, game.co.uk revenue has experienced decline of 19%, compared to the preceding three months.

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game.co.uk revenue decline for last six months
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OVERVIEW
In July 2026, game.co.uk saw 939,000 sessions, significantly higher than the average store in the video games consoles and accessories category, which sees around 37,200 sessions. The site generated $2.5 million in revenue, greatly exceeding the average store's monthly revenue of approximately $77,500. Its conversion rate stood at 1.50-2.00%, comfortably within the category's typical range of 0.52% to 3.75%. Additionally, game.co.uk's average order value (AOV) was $125-150, which is also within the typical range of $61 to $503 for the category. Overall, game.co.uk demonstrated strong performance metrics compared to its peers in the video games consoles and accessories category.
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game.co.uk competitors

In July 2026, game.co.uk significantly trails its competitors in revenue, generating only $2.5 million compared to bestbuy.com’s $1.1 billion. This puts game.co.uk in 6th place among its rivals. It also falls behind in transactions, with 17,600 compared to bestbuy.com’s 2.3 million, and it ranks last in sessions at 939,000, lagging by 124 million from bestbuy.com. The average order value (AOV) for game.co.uk is between $125-150, which is competitive but still lower than nintendo.com’s $175-200 and currys.co.uk’s $325-350. While game.co.uk’s conversion rate ranges from 1.50-2.00%, it matches gamestop.com and bestbuy.com, but lags behind g2a.com’s impressive 4.00-4.50%. Overall, game.co.uk’s performance metrics indicate it has substantial room for improvement to compete effectively with its larger rivals.

smythstoys.com screenshot
#1 smythstoys.com
47.5M
Revenue
15.2M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
nintendo.com screenshot
#2 nintendo.com
254.3M
Revenue
64.9M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
gamestop.com screenshot
#3 gamestop.com
23.8M
Revenue
16.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
bestbuy.com screenshot
#4 bestbuy.com
1.1B
Revenue
124.9M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
currys.co.uk screenshot
#5 currys.co.uk
265.3M
Revenue
21.9M
Sessions
3.0-3.5%
Conv. rate
$325-350
AOV
game.co.uk vs top market performers
game.co.uk
top retailers
conversion rate vs average order value for game.co.uk and its competitors
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Revenue share by device at game.co.uk

In July large majority of sales on game.co.uk, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In July large majority of sales on game.co.uk, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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game.co.uk channels

Identify top traffic channels that drive growth for game.co.ukand discover how performance of traffic channels has changed over time.

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game.co.uk Google Ads spend

Evaluate game.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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game.co.uk devices

Review game.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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game.co.uk top markets

Explore game.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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game.co.uk country & global rank

Assess the ranking of game.co.uk among other retailers within its primary country and worldwide.

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