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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

game.co.uk

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3.5M

Revenue

1.3M

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

Main country of store: UNITED KINGDOM
Website category: GAMES

Game.co.uk is a website that offers a wide range of gaming products. It sells video games for popular consoles such as Xbox, PlayStation, and Nintendo. Customers can also find accessories, consoles, merchandise related to gaming, and collectible items on the website.

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game.co.uk's revenueOVER TIME
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Over the past three months, game.co.uk revenue has experienced decline of 7.2%, compared to the preceding three months.

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game.co.uk revenue decline for last six months

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OVERVIEW

In May 2025, game.co.uk in the GAMES industry had a revenue of $3,548,174, conversion rate of 1.50-2.00%, AOV of $125-150, and 1,256,832 sessions. The median revenue in the industry is $109,096, with nintendo.com leading at $180,342,373. A high conversion rate is 3.9% and a low is 0.55%. A high AOV is $499 and a low is $60. The store with the most sessions is nintendo.com at 62,129,762, while the median sessions in the industry is 46,322.

game.co.uk competitors

In May 2025, game.co.uk stood out among its competitors in terms of revenue and transactions. While game.co.uk reported a revenue of £3,548,174 with 23,737 transactions, its closest competitor, gamestop.com, had significantly lower figures with £22,585,749 in revenue and 294,266 transactions. In contrast, bestbuy.com led the pack with a staggering revenue of £645,639,613 and 1,361,741 transactions, indicating a much larger scale of operations. Additionally, game.co.uk's average order value (AOV) fell within the range of £125-£150, placing it in line with other top performers like nintendo.com (£150-£175) and currys.co.uk (£275-£300). However, game.co.uk's conversion rate of 1.50-2.00% was on par with gamestop.com and nintendo.com, but lagged behind currys.co.uk and g2a.com, which boasted higher conversion rates of 3.00-3.50%.

#1 smythstoys.com

43.7M

Revenue

12.6M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#2 nintendo.com

180.3M

Revenue

62.1M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#3 gamestop.com

22.6M

Revenue

16.8M

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#4 bestbuy.com

645.6M

Revenue

91.4M

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

#5 currys.co.uk

178.4M

Revenue

18.8M

Sessions

3.0-3.5%

Conv. rate

$275-300

AOV

CLOSEST COMPETITORSby revenue

game.co.uk

$3.5M

hmv.com

TOP MARKET PERFORMERSby revenue

game.co.uk vs top market performers

game.co.uk

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Revenue share by device at game.co.uk

In May large majority of sales on game.co.uk, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.

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game.co.uk channels

Identify top traffic channels that drive growth for game.co.ukand discover how performance of traffic channels has changed over time.

game.co.uk Google Ads spend

Evaluate game.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

game.co.uk devices

Review game.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

game.co.uk top markets

Explore game.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.