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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for game.co.ukgame.co.uk

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4.2M
Revenue
Oct 25
1.2M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Game.co.uk is a website that offers a wide range of gaming products. It sells video games for popular consoles such as Xbox, PlayStation, and Nintendo. Customers can also find accessories, consoles, merchandise related to gaming, and collectible items on the website.

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game.co.uk Annual Revenue and Growth

game.co.uk's annual sales on its online store amounted to $94.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$94.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
game.co.uk revenue by year

game.co.uk's monthly revenueOVER TIME
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Over the past three months, game.co.uk revenue has experienced decline of 7.7%, compared to the preceding three months.

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game.co.uk revenue decline for last six months
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OVERVIEW
In October 2025, game.co.uk generated $4,169,267 in online sales within the GAMES industry, significantly outperforming the median revenue of $99,599. With a conversion rate of 2.00-2.50%, it remains below the high benchmark of 3.8%. The average order value (AOV) ranged from $125-150, well below the top-tier AOV of $476. game.co.uk recorded 1,211,448 sessions, far exceeding the median of 43,947 but lagging behind industry leader nintendo.com, which amassed 60,665,990 sessions, highlighting room for growth in both traffic and conversion performance.
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game.co.uk competitors

In October 2025, game.co.uk generated a revenue of £4,169,267 from 28,058 transactions and 1,211,448 sessions, with an average order value (AOV) ranging from £125-150 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, game.co.uk falls behind in terms of revenue when compared to giants like bestbuy.com (£913,011,402) and nintendo.com (£211,820,897). However, game.co.uk has a higher AOV compared to gamestop.com and g2a.com, and a competitive conversion rate similar to most competitors. When looking at conversion rates, currys.co.uk stands out with a rate of 4.50-5.00%, indicating a higher efficiency in converting sessions into transactions. Overall, game.co.uk maintains a steady performance in the market, with room for growth in revenue and transactions compared to some competitors.

smythstoys.com screenshot
#1 smythstoys.com
53.9M
Revenue
16.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
nintendo.com screenshot
#2 nintendo.com
211.8M
Revenue
60.7M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
gamestop.com screenshot
#3 gamestop.com
24M
Revenue
13.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
bestbuy.com screenshot
#4 bestbuy.com
913M
Revenue
98.1M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
currys.co.uk screenshot
#5 currys.co.uk
363.9M
Revenue
22.7M
Sessions
4.5-5.0%
Conv. rate
$300-325
AOV
game.co.uk vs top market performers
game.co.uk
top retailers
conversion rate vs average order value for game.co.uk and its competitors
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Revenue share by device at game.co.uk

In October large majority of sales on game.co.uk, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In October large majority of sales on game.co.uk, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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game.co.uk channels

Identify top traffic channels that drive growth for game.co.ukand discover how performance of traffic channels has changed over time.

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game.co.uk Google Ads spend

Evaluate game.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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game.co.uk devices

Review game.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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game.co.uk top markets

Explore game.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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game.co.uk country & global rank

Assess the ranking of game.co.uk among other retailers within its primary country and worldwide.

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