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Grips
Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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48.7K
Revenue
Oct 25
9.4K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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Gaffos.com is an online store offering a wide selection of eyewear products for men and women. They sell prescription glasses, sunglasses, and contact lenses from various brands at competitive prices. The website provides a convenient shopping platform and ensures secure transactions for customers worldwide.

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gaffos.com Annual Revenue and Growth

gaffos.com's annual sales on its online store amounted to $334K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$334K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
gaffos.com revenue by year

gaffos.com's monthly revenueOVER TIME
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Over the past three months, gaffos.com revenue has experienced decline of 16%, compared to the preceding three months.

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gaffos.com revenue decline for last six months
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OVERVIEW
In October 2025, gaffos.com generated $48,732 in online sales, falling short of the LUXURY median of $87,805, with a conversion rate of 2.00-2.50%, slightly below the industry high of 2.82%. The average order value (AOV) ranged between $225-250, significantly lower than the category high of $984. gaffos.com recorded 9,354 sessions, far less than the median of 26,996 in the sector, indicating challenges in customer engagement compared to leading competitors like brilliantearth.com, which dominated the market with sales of $77,587,430.
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gaffos.com competitors

In October 2025, gaffos.com outperformed some of its competitors in terms of revenue and conversion rate. While gaffos.com had a revenue of $48,732 with 206 transactions and a conversion rate of 2.00-2.50%, stepanistyle.com lagged behind with revenue of $16,450, 107 transactions, and a conversion rate of 1.00-1.50%. However, gaffos.com fell short in comparison to designeroptics.com, which boasted a revenue of $947,657, 3,456 transactions, and a slightly higher average order value of $250-275. Similarly, solsticesunglasses.com stood out with a revenue of $246,229, 680 transactions, and an average order value of $350-375. In terms of sessions, lensesrx.com attracted 37,110 sessions, indicating a higher traffic volume compared to gaffos.com's 9,354 sessions. Ultimately, gaffos.com showed strength in conversion rate and revenue generation, but has room for growth in terms of sessions and average order value.

stepanistyle.com screenshot
#1 stepanistyle.com
16.4K
Revenue
7.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
solsticesunglasses.com screenshot
#2 solsticesunglasses.com
246.2K
Revenue
73.6K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
lensesrx.com screenshot
#3 lensesrx.com
172.1K
Revenue
37.1K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
designeroptics.com screenshot
#4 designeroptics.com
947.7K
Revenue
359K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
otticanet.com screenshot
#5 otticanet.com
306.9K
Revenue
86.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
gaffos.com vs top market performers
gaffos.com
top retailers
conversion rate vs average order value for gaffos.com and its competitors
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Revenue share by device at gaffos.com

In October large majority of sales on gaffos.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In October large majority of sales on gaffos.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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gaffos.com channels

Identify top traffic channels that drive growth for gaffos.comand discover how performance of traffic channels has changed over time.

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gaffos.com Google Ads spend

Evaluate gaffos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gaffos.com devices

Review gaffos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gaffos.com top markets

Explore gaffos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gaffos.com country & global rank

Assess the ranking of gaffos.com among other retailers within its primary country and worldwide.

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