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Grips
Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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24.8K
Revenue
Nov 25
5K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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Gaffos.com is an online store offering a wide selection of eyewear products for men and women. They sell prescription glasses, sunglasses, and contact lenses from various brands at competitive prices. The website provides a convenient shopping platform and ensures secure transactions for customers worldwide.

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gaffos.com Annual Revenue and Growth

gaffos.com's annual sales on its online store amounted to $334K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$334K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
gaffos.com revenue by year

gaffos.com's monthly revenueOVER TIME
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Over the past three months, gaffos.com revenue has experienced growth of 39%, compared to the preceding three months.

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gaffos.com revenue growth for last six months
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OVERVIEW
In November 2025, gaffos.com, a player in the LUXURY sector, generated $24,839 in online sales, significantly below the industry median of $89,238, with a conversion rate of 2.00-2.50%, trailing behind the high of 2.95%. Their average order value (AOV) ranged from $200 to $225, compared to the high of $975 in the category. gaffos.com recorded 5,030 sessions, far below the median of 27,171, highlighting challenges in traffic and conversion despite being a niche market participant, especially when considering the leader, brilliantearth.com, which earned an impressive $98,845,396.
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gaffos.com competitors

When comparing gaffos.com to its competitors in November 2025, we see that gaffos.com generated a revenue of $24,839 with 111 transactions and 5,030 sessions. The Average Order Value (AOV) falls between $200-$225, and the conversion rate is between 2.00-2.50%. In contrast, stepanistyle.com had a revenue of $11,171 with 74 transactions and 5,183 sessions, a lower AOV of $150-$175, and a conversion rate of 1.00-1.50%. solsticesunglasses.com outperformed with a revenue of $280,707, 768 transactions, and 62,996 sessions, but a higher AOV of $350-$375 and a conversion rate of 1.00-1.50%. lensesrx.com had a revenue of $175,946 with 1,189 transactions and 49,134 sessions, a lower AOV of $125-$150, and a similar conversion rate to gaffos.com. designeroptics.com and otticanet.com also had higher revenues and transactions but similar AOV and conversion rates to gaffos.com.

stepanistyle.com screenshot
#1 stepanistyle.com
11.2K
Revenue
5.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
solsticesunglasses.com screenshot
#2 solsticesunglasses.com
280.7K
Revenue
63K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
lensesrx.com screenshot
#3 lensesrx.com
175.9K
Revenue
49.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
designeroptics.com screenshot
#4 designeroptics.com
916.8K
Revenue
310.5K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
otticanet.com screenshot
#5 otticanet.com
364K
Revenue
74.5K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
gaffos.com vs top market performers
gaffos.com
top retailers
conversion rate vs average order value for gaffos.com and its competitors
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Revenue share by device at gaffos.com

In November large majority of sales on gaffos.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In November large majority of sales on gaffos.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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gaffos.com channels

Identify top traffic channels that drive growth for gaffos.comand discover how performance of traffic channels has changed over time.

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gaffos.com Google Ads spend

Evaluate gaffos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gaffos.com devices

Review gaffos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gaffos.com top markets

Explore gaffos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gaffos.com country & global rank

Assess the ranking of gaffos.com among other retailers within its primary country and worldwide.

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