function18.com
Function18.com is an online retailer offering a wide range of golf clothing and accessories for men, women, and juniors. Their products include golf shirts, trousers, shorts, skirts, outerwear, footwear, and headwear. The website also features brands such as Adidas, Puma, Nike, Calvin Klein, Under Armour, and more.
GRIPS CUSTOMERS & RESEARCH PARTNERS
function18.com Annual Revenue and Growth
function18.com's annual sales on its online store amounted to $4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
function18.com's monthly revenueOVER TIME
Over the past three months, function18.com revenue has experienced growth of 3.9%, compared to the preceding three months.
function18.com competitors
In August 2026, function18.com excels in sessions, achieving 278,000 compared to competitors like trendygolf.com, which had 147,000, and clarkesgolf.co.uk with 188,000. function18.com also ranks second in revenue at $445,000, trailing behind americangolf.co.uk's impressive $2.5 million, while outperforming trendygolf.com's $229,000. In terms of transactions, function18.com leads with 2,941, surpassing trendygolf.com's 1,688 and clarkesgolf.co.uk's 1,328. However, it remains behind americangolf.co.uk, which boasts 16,900 transactions. The average order value (AOV) for function18.com ranges from $150 to $175, positioning it competitively against trendygolf.com's $125 to $150 and clarkesgolf.co.uk's $125 to $150. The conversion rate stands at 1.00-1.50%, aligning with several competitors in the market.
Revenue share by device at function18.com
In August large majority of sales on function18.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries function18.com operates in
function18.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
function18.com channels
Identify top traffic channels that drive growth for function18.comand discover how performance of traffic channels has changed over time.
function18.com Google Ads spend
Evaluate function18.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
function18.com devices
Review function18.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
