function18.com
Function18.com is an online retailer offering a wide range of golf clothing and accessories for men, women, and juniors. Their products include golf shirts, trousers, shorts, skirts, outerwear, footwear, and headwear. The website also features brands such as Adidas, Puma, Nike, Calvin Klein, Under Armour, and more.
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function18.com Annual Revenue and Growth
function18.com's annual sales on its online store amounted to $6.2M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
function18.com's monthly revenueOVER TIME
Over the past three months, function18.com revenue has experienced growth of 11%, compared to the preceding three months.
function18.com competitors
In December 2025, function18.com generated a revenue of $334,937 from 2,252 transactions and 233,675 sessions, with an average order value (AOV) ranging from $125-150 and a conversion rate of 0.50-1.00%. Compared to its competitors, function18.com outperformed Trendy Golf with higher revenue but similar AOV and conversion rates. However, American Golf stood out with a revenue of $3,483,668 from 23,169 transactions and 1,426,913 sessions, boasting a higher AOV of $150-175 and a conversion rate of 1.50-2.00%. Clarkes Golf, Express Golf, and Original Penguin fell behind function18.com in terms of revenue, transactions, sessions, AOV, and conversion rates, indicating that function18.com is competitive in the online golf apparel market but faces stiff competition from American Golf.
Revenue share by device at function18.com
In December large majority of sales on function18.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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function18.com channels
Identify top traffic channels that drive growth for function18.comand discover how performance of traffic channels has changed over time.
function18.com Google Ads spend
Evaluate function18.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
function18.com devices
Review function18.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
