function18.com
Function18.com is an online retailer offering a wide range of golf clothing and accessories for men, women, and juniors. Their products include golf shirts, trousers, shorts, skirts, outerwear, footwear, and headwear. The website also features brands such as Adidas, Puma, Nike, Calvin Klein, Under Armour, and more.
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function18.com Annual Revenue and Growth
function18.com's annual sales on its online store amounted to $6.2M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
function18.com's monthly revenueOVER TIME
Over the past three months, function18.com revenue has experienced growth of 5.5%, compared to the preceding three months.
function18.com competitors
In November 2025, function18.com outperformed some of its competitors in terms of revenue, transactions, sessions, and conversion rate. While function18.com generated $400,205 in revenue from 2,753 transactions and 191,557 sessions with a conversion rate of 1.00-1.50, trendygolf.com lagged behind with $315,300 in revenue, 2,188 transactions, and 151,143 sessions. americangolf.co.uk, on the other hand, had a significantly higher revenue of $4,424,083 from 28,391 transactions and 1,460,889 sessions with a higher average order value (AOV) of 150-175 and a conversion rate of 1.50-2.00. Other competitors like clarkesgolf.co.uk, expressgolf.co.uk, and originalpenguin.co.uk also had varying levels of performance in revenue, transactions, AOV, and conversion rate compared to function18.com in the same period.
Revenue share by device at function18.com
In November large majority of sales on function18.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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function18.com channels
Identify top traffic channels that drive growth for function18.comand discover how performance of traffic channels has changed over time.
function18.com Google Ads spend
Evaluate function18.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
function18.com devices
Review function18.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
