function18.com
Function18.com is an online retailer offering a wide range of golf clothing and accessories for men, women, and juniors. Their products include golf shirts, trousers, shorts, skirts, outerwear, footwear, and headwear. The website also features brands such as Adidas, Puma, Nike, Calvin Klein, Under Armour, and more.
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function18.com Annual Revenue and Growth
function18.com's annual sales on its online store amounted to $4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
function18.com's monthly revenueOVER TIME
Over the past three months, function18.com revenue has experienced growth of 13%, compared to the preceding three months.
function18.com competitors
In January 2026, function18.com outperformed most of its competitors in terms of revenue. While function18.com generated $332,210 in revenue from 2,205 transactions and 229,548 sessions with an average order value (AOV) of $150-175 and a conversion rate of 0.50-1.00%, other similar domains such as trendygolf.com, clarkesgolf.co.uk, and originalpenguin.co.uk lagged behind. For example, trendygolf.com generated $251,238 in revenue from 1,773 transactions and 179,357 sessions with an AOV of $125-150, while originalpenguin.co.uk generated $129,752 in revenue from 1,597 transactions and 128,938 sessions with an AOV of $75-100. On the other hand, competitors like americangolf.co.uk excelled in revenue with $2,405,586, driven by 16,659 transactions and 1,185,794 sessions, thanks to an AOV of $125-150 and a high conversion rate of 1.00-1.50%. expressgolf.co.uk had the highest conversion rate of 1.50-2.00%, but lower revenue compared to function18.com.
Revenue share by device at function18.com
In January large majority of sales on function18.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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function18.com channels
Identify top traffic channels that drive growth for function18.comand discover how performance of traffic channels has changed over time.
function18.com Google Ads spend
Evaluate function18.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
function18.com devices
Review function18.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
