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Sep 2024
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Home/Insights/Retailers/function18.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for function18.comfunction18.com

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363.7K
Revenue
166.7K
Sessions
1.0-1.5%
Conversion rate
$150-175
Average order value
Online only revenue for function18.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Function18.com is an online retailer offering a wide range of golf clothing and accessories for men, women, and juniors. Their products include golf shirts, trousers, shorts, skirts, outerwear, footwear, and headwear. The website also features brands such as Adidas, Puma, Nike, Calvin Klein, Under Armour, and more.

function18.com’s revenueOVER TIME
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Over the past three months, function18.com revenue has experienced decline of 37%, compared to the preceding three months.

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function18.com revenue decline for last six months
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OVERVIEW
In September 2024, function18.com in the FASHION AND APPAREL industry had a revenue of $363,705, a conversion rate of 1.00-1.50%, and an AOV of $150-175, with 166,679 sessions. Compared to the industry median revenue of $94,472, the largest store, shein.com, generated $621,844,493. The highest conversion rate in the industry was 3.32%, with a very low of 0.81%. A very high AOV was $399, while a very low was $79. The store with the most sessions was shein.com with 175,831,303, compared to the industry median of 36,862.
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function18.com competitors

function18.com outperforms most of its competitors in terms of revenue, with a total of $363,705 compared to Clarkes Golf at $202,964, Express Golf at $39,800, Trendy Golf at $201,328, and Original Penguin at $183,130. However, it falls behind American Golf, which leads the pack with $4,715,439 in revenue. In terms of transactions, function18.com also surpasses most competitors with 2,167 transactions, except for American Golf with 28,376 transactions. The site has a higher number of sessions at 166,679 compared to most competitors, except for American Golf with 1,240,080 sessions. function18.com's average order value (AOV) falls within the competitive range of $150-175, similar to American Golf, while its conversion rate is in line with the industry standard of 1.00-1.50%.

#1 trendygolf.com
201.3K
Revenue
188.1K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
#2 clarkesgolf.co.uk
203K
Revenue
124.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#3 americangolf.co.uk
4.7M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#4 expressgolf.co.uk
39.8K
Revenue
29.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#5 originalpenguin.co.uk
183.1K
Revenue
98.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for americangolf.co.ukamericangolf.co.uk
Favicon for jlindeberg.comjlindeberg.com
Favicon for stitchgolf.comstitchgolf.com
Favicon for function18.comfunction18.com
$363.7K
Favicon for clarkesgolf.co.ukclarkesgolf.co.uk
Favicon for trendygolf.comtrendygolf.com
Favicon for originalpenguin.co.ukoriginalpenguin.co.uk
Favicon for expressgolf.co.ukexpressgolf.co.uk
TOP MARKET PERFORMERSby revenue
1
Favicon for americangolf.co.ukamericangolf.co.uk
$4.7M
2
Favicon for jlindeberg.comjlindeberg.com
3
Favicon for stitchgolf.comstitchgolf.com
4
Favicon for function18.comfunction18.com
5
Favicon for clarkesgolf.co.ukclarkesgolf.co.uk
6
Favicon for trendygolf.comtrendygolf.com
7
Favicon for originalpenguin.co.ukoriginalpenguin.co.uk
8
Favicon for expressgolf.co.ukexpressgolf.co.uk
function18.com vs top market performers
function18.com
top retailers
conversion rate vs average order value for function18.com and its competitors
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function18.com brandsby revenue

1
Logo for galvin greenGalvin Green
Top retailers:carlsgolfland.comclarkesgolf.co.ukamericangolf.co.uk
2
Logo for nikeNike
Top retailers:ebay.comfarfetch.comnike.com
3
Logo for footjoyFootjoy
Top retailers:pgatoursuperstore.comcarlsgolfland.comzappos.com
4
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Top retailers:eyebuydirect.comoakleysi.comoakley.com
5
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Top retailers:sportsdirect.com11teamsports.comyoox.com

function18.com categoriesby revenue

1
Sporting Goods
Top retailers:ikea.comwayfair.comnordstrom.com
2
Clothing
Top retailers:zalando.nlebay.comfc-moto.de
3
Shoes
Top retailers:nike.comdsw.comzappos.com
4
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Top retailers:zara.comgap.comjcrew.com
5
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Top retailers:hm.comriverisland.comgap.com
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brands overtime comparison

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function18.com channels

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function18.com Google Ads spend

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function18.com devices

Review function18.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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function18.com top markets

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function18.com country & global rank

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