function18.com
Function18.com is an online retailer offering a wide range of golf clothing and accessories for men, women, and juniors. Their products include golf shirts, trousers, shorts, skirts, outerwear, footwear, and headwear. The website also features brands such as Adidas, Puma, Nike, Calvin Klein, Under Armour, and more.
GRIPS CUSTOMERS & RESEARCH PARTNERS
function18.com Annual Revenue and Growth
function18.com's annual sales on its online store amounted to $4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
function18.com's monthly revenueOVER TIME
Over the past three months, function18.com revenue has experienced growth of 18%, compared to the preceding three months.
function18.com competitors
In July 2026, function18.com leads its competitors with a solid revenue of $467,000, securing the second position overall. However, it trails americangolf.co.uk significantly, falling short by $1.9 million. In terms of transactions, function18.com again ranks second with 3,034, yet lags behind americangolf.co.uk by 14,100. While it shares a conversion rate of 1.00-1.50% with trendygolf.com and expressgolf.co.uk, function18.com maintains a higher average order value of $150-175 compared to trendygolf.com's $125-150. Although strong, function18.com still has a long way to go to catch up with the leading metrics set by americangolf.co.uk, which dominates with 2.4 million in revenue and 17,100 transactions.
Revenue share by device at function18.com
In July large majority of sales on function18.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries function18.com operates in
function18.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
function18.com channels
Identify top traffic channels that drive growth for function18.comand discover how performance of traffic channels has changed over time.
function18.com Google Ads spend
Evaluate function18.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
function18.com devices
Review function18.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
