function18.com
Function18.com is an online retailer offering a wide range of golf clothing and accessories for men, women, and juniors. Their products include golf shirts, trousers, shorts, skirts, outerwear, footwear, and headwear. The website also features brands such as Adidas, Puma, Nike, Calvin Klein, Under Armour, and more.
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function18.com Annual Revenue and Growth
function18.com's annual sales on its online store amounted to $4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
function18.com's monthly revenueOVER TIME
Over the past three months, function18.com revenue has experienced growth of 37%, compared to the preceding three months.
function18.com competitors
In May 2026, function18.com generated a revenue of $451,521 from 2,989 transactions over 235,785 sessions, achieving an AOV of $150-175 and a conversion rate of 1.00-1.50%. Comparatively, trendygolf.com reported $429,259 in revenue with 3,081 transactions and 250,952 sessions, maintaining a similar AOV and conversion rate. clarkesgolf.co.uk lagged behind with $293,639 in revenue from 2,223 transactions and a conversion rate of 0.50-1.00%, despite having more sessions (277,070). The market leader, americangolf.co.uk, vastly outperformed its competitors, boasting $4,135,723 in revenue from 27,623 transactions and a conversion rate of 2.00-2.50%. expressgolf.co.uk and originalpenguin.co.uk had lower figures, with revenues of $48,626 and $107,832, respectively, both reflecting weaker overall performance. Thus, while function18.com competes closely with trendygolf.com, it still faces a significant gap when measured against americangolf.co.uk.
Revenue share by device at function18.com
In May large majority of sales on function18.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries function18.com operates in
function18.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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function18.com channels
Identify top traffic channels that drive growth for function18.comand discover how performance of traffic channels has changed over time.
function18.com Google Ads spend
Evaluate function18.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
function18.com devices
Review function18.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
