function18.com
Function18.com is an online retailer offering a wide range of golf clothing and accessories for men, women, and juniors. Their products include golf shirts, trousers, shorts, skirts, outerwear, footwear, and headwear. The website also features brands such as Adidas, Puma, Nike, Calvin Klein, Under Armour, and more.
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function18.com Annual Revenue and Growth
function18.com's annual sales on its online store amounted to $6.2M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
function18.com's monthly revenueOVER TIME
Over the past three months, function18.com revenue has experienced decline of 9.5%, compared to the preceding three months.
function18.com competitors
In September 2025, function18.com generated a revenue of $302,393 from 2,121 transactions with 231,060 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 0.50-1.00%. Compared to its competitors, function18.com outperformed clarkesgolf.co.uk, which had a revenue of $129,995 from 977 transactions and 140,691 sessions. However, it lagged behind trendygolf.com, which generated $201,573 from 1,394 transactions and 166,840 sessions. In terms of conversion rates, function18.com was on par with trendygolf.com and clarkesgolf.co.uk. americangolf.co.uk stood out with a revenue of $3,094,897 from 19,951 transactions and 1,238,889 sessions, showcasing a higher AOV of $150-175 and a conversion rate of 1.50-2.00%. expressgolf.co.uk had a lower revenue and AOV, while originalpenguin.co.uk showed a similar revenue but higher AOV and conversion rate.
Revenue share by device at function18.com
In September large majority of sales on function18.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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function18.com channels
Identify top traffic channels that drive growth for function18.comand discover how performance of traffic channels has changed over time.
function18.com Google Ads spend
Evaluate function18.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
function18.com devices
Review function18.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
