function18.com
Function18.com is an online retailer offering a wide range of golf clothing and accessories for men, women, and juniors. Their products include golf shirts, trousers, shorts, skirts, outerwear, footwear, and headwear. The website also features brands such as Adidas, Puma, Nike, Calvin Klein, Under Armour, and more.
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function18.com Annual Revenue and Growth
function18.com's annual sales on its online store amounted to $6.2M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
function18.com's monthly revenueOVER TIME
Over the past three months, function18.com revenue has experienced decline of 4.3%, compared to the preceding three months.
function18.com competitors
In October 2025, function18.com outperformed some of its competitors in terms of revenue and sessions. function18.com generated $323,041 in revenue with 229,346 sessions, while trendygolf.com had $253,737 in revenue and 139,432 sessions. In terms of transactions, function18.com had 2,272 transactions, which was higher than clarkesgolf.co.uk with 1,039 transactions. However, when looking at conversion rates, function18.com fell behind american golf.co.uk with a conversion rate of 1.50-2.00 compared to function18.com's 0.50-1.00. In summary, function18.com showed strength in revenue and sessions compared to some competitors but may need to focus on improving its conversion rate to match up with others in the market.
Revenue share by device at function18.com
In October large majority of sales on function18.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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function18.com channels
Identify top traffic channels that drive growth for function18.comand discover how performance of traffic channels has changed over time.
function18.com Google Ads spend
Evaluate function18.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
function18.com devices
Review function18.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
