function18.com
Function18.com is an online retailer offering a wide range of golf clothing and accessories for men, women, and juniors. Their products include golf shirts, trousers, shorts, skirts, outerwear, footwear, and headwear. The website also features brands such as Adidas, Puma, Nike, Calvin Klein, Under Armour, and more.
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function18.com Annual Revenue and Growth
function18.com's annual sales on its online store amounted to $4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
function18.com's monthly revenueOVER TIME
Over the past three months, function18.com revenue has experienced growth of 10%, compared to the preceding three months.
function18.com competitors
In April 2026, function18.com generated $472,946 in revenue from 3,235 transactions over 248,719 sessions, achieving a conversion rate of 1.00-1.50%. In comparison, americangolf.co.uk led the field with $3,500,106 in revenue from 22,935 transactions and a higher conversion rate of 1.50-2.00%. trendygolf.com earned $345,226 with 2,494 transactions and a conversion rate of 0.50-1.00%, while clarkesgolf.co.uk reported $208,850 from 1,609 transactions, also falling in the 0.50-1.00% range. originalpenguin.co.uk brought in $124,914 with a conversion rate of 1.50-2.00%, and expressgolf.co.uk lagged with $42,179 in revenue and 806 transactions at a conversion rate of 1.00-1.50%. Overall, while function18.com performs well against some competitors, it lags significantly behind americangolf.co.uk in terms of revenue and transactions.
Revenue share by device at function18.com
In April large majority of sales on function18.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries function18.com operates in
function18.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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function18.com channels
Identify top traffic channels that drive growth for function18.comand discover how performance of traffic channels has changed over time.
function18.com Google Ads spend
Evaluate function18.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
function18.com devices
Review function18.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
