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May 2025
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Home/Insights/Retailers/function18.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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339.4K
Revenue
193.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
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Function18.com is an online retailer offering a wide range of golf clothing and accessories for men, women, and juniors. Their products include golf shirts, trousers, shorts, skirts, outerwear, footwear, and headwear. The website also features brands such as Adidas, Puma, Nike, Calvin Klein, Under Armour, and more.

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function18.com's revenueOVER TIME
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Over the past three months, function18.com revenue has experienced growth of 14%, compared to the preceding three months.

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function18.com revenue growth for last six months
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OVERVIEW
In May 2025, function18.com, a FASHION AND APPAREL industry website, recorded $339,386 in online sales revenue with a conversion rate of 1.00-1.50% and an AOV of $150-175. The website had 193,073 sessions, significantly lower than the highest recorded 224,142,058 sessions from shein.com. The median revenue in the industry was $81,783, with shein.com leading with $731,622,726. The highest conversion rate in the industry was 3.09% and the highest AOV was $415, while the lowest conversion rate was 0.67% and the lowest AOV was $82.
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function18.com competitors

In May 2025, function18.com stands out among its competitors in several key metrics. While function18.com generated a revenue of £339,386 from 2,113 transactions and 193,073 sessions, it boasts an average order value (AOV) range of £150-175 and a conversion rate of 1.00-1.50%. In comparison, clarkesgolf.co.uk had a revenue of £130,931 from 933 transactions and 136,632 sessions with an AOV of £125-150 and a conversion rate of 0.50-1.00%. expressgolf.co.uk generated £38,908 in revenue from 666 transactions and 52,590 sessions, with an AOV of £50-75 and a conversion rate of 1.00-1.50%. function18.com's revenue and transaction numbers were lower than americangolf.co.uk's £4,236,492 revenue from 24,733 transactions and 1,246,660 sessions, but it still performed better than trendygolf.com and originalpenguin.co.uk in terms of revenue, transactions, AOV, and conversion rate.

trendygolf.com screenshot
#1 trendygolf.com
256K
Revenue
128.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
clarkesgolf.co.uk screenshot
#2 clarkesgolf.co.uk
130.9K
Revenue
136.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
americangolf.co.uk screenshot
#3 americangolf.co.uk
4.2M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
expressgolf.co.uk screenshot
#4 expressgolf.co.uk
38.9K
Revenue
52.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
originalpenguin.co.uk screenshot
#5 originalpenguin.co.uk
82.2K
Revenue
58.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
function18.com vs top market performers
function18.com
top retailers
conversion rate vs average order value for function18.com and its competitors
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Revenue share by device at function18.com

In May large majority of sales on function18.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.

In May large majority of sales on function18.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.
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function18.com channels

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function18.com Google Ads spend

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function18.com devices

Review function18.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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function18.com top markets

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function18.com country & global rank

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