function18.com
Function18.com is an online retailer offering a wide range of golf clothing and accessories for men, women, and juniors. Their products include golf shirts, trousers, shorts, skirts, outerwear, footwear, and headwear. The website also features brands such as Adidas, Puma, Nike, Calvin Klein, Under Armour, and more.
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function18.com's revenueOVER TIME
Over the past three months, function18.com revenue has experienced decline of 2%, compared to the preceding three months.
function18.com competitors
In July 2025, function18.com performed admirably compared to its competitors in the online golf apparel market. While function18.com generated a revenue of £332,237 from 2,061 transactions and 229,318 sessions, its closest competitor, trendygolf.com, trailed behind with revenue of £203,783 from 1,278 transactions and 142,142 sessions. However, function18.com's average order value (AOV) of £150-175 was consistent with trendygolf.com. On the other hand, function18.com outperformed clarkesgolf.co.uk, which only recorded £135,734 in revenue from 953 transactions and 119,146 sessions with a lower AOV of £125-150. While function18.com fell short of the revenue generated by americangolf.co.uk (£4,163,739), it boasted a similar conversion rate of 0.50-1.00. Additionally, function18.com surpassed expressgolf.co.uk and originalpenguin.co.uk in revenue, transactions, sessions, and AOV, showcasing its strength in the competitive market.
Revenue share by device at function18.com
In July large majority of sales on function18.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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function18.com channels
Identify top traffic channels that drive growth for function18.comand discover how performance of traffic channels has changed over time.
function18.com Google Ads spend
Evaluate function18.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
function18.com devices
Review function18.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
