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May 2024
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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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910.5K
Revenue
302.4K
Sessions
1.5-2.0%
Conversion rate
$150-175
Average order value
Online only revenue for function18.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Function18.com is an online retailer offering a wide range of golf clothing and accessories for men, women, and juniors. Their products include golf shirts, trousers, shorts, skirts, outerwear, footwear, and headwear. The website also features brands such as Adidas, Puma, Nike, Calvin Klein, Under Armour, and more.

function18.com’s revenueOVER TIME
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Over the past three months, function18.com revenue has experienced growth of 19%, compared to the preceding three months.

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function18.com revenue growth for last six months
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OVERVIEW
function18.com, in the FASHION AND APPAREL industry, generated $910,512 in online sales (median: $121,484) with a conversion rate of 1.50-2.00% (high: 3.06%, low: 0.77%) and an AOV of $150-175 (high: $386, low: $75) from 302,405 sessions (median: 44,812), compared to the top player macys.com with $669,720,873 in revenue and shein.com with 197,636,423 sessions.
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function18.com competitors

function18.com outperforms its competitors in terms of revenue, with $910,512 in May 2024. clarkesgolf.co.uk generated $225,294, expressgolf.co.uk $45,287, and trendygolf.com $208,309. However, americangolf.co.uk surpassed function18.com with $5,522,147. In the number of transactions, function18.com had 5,665, while clarkesgolf.co.uk had 1,406 and expressgolf.co.uk had 939. When it comes to sessions, function18.com had 302,405, while trendygolf.com had 117,509 and originalpenguin.co.uk had 74,169. function18.com and americangolf.co.uk had an average order value (AOV) range of $150-175, while expressgolf.co.uk had an AOV of $25-50. In terms of conversion rate, function18.com fell within the range of 1.50-2.00, which was similar to americangolf.co.uk's range of 2.00-2.50, and lower than expressgolf.co.uk's range of 2.50-3.00.

#1 trendygolf.com
208.3K
Revenue
117.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#2 clarkesgolf.co.uk
225.3K
Revenue
129.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
#3 americangolf.co.uk
5.5M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#4 expressgolf.co.uk
45.3K
Revenue
32.7K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
#5 originalpenguin.co.uk
175.5K
Revenue
74.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
function18.com vs top market performers
function18.com
top retailers
conversion rate vs average order value for function18.com and its competitors
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function18.com brandsby revenue

function18.com categoriesby revenue

1
Golf Bag Accessories
2
Sporting Goods
3
Golf Bags
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brands overtime comparison

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function18.com channels

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function18.com Google Ads spend

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function18.com devices

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function18.com top markets

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function18.com country & global rank

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