function18.com
Function18.com is an online retailer offering a wide range of golf clothing and accessories for men, women, and juniors. Their products include golf shirts, trousers, shorts, skirts, outerwear, footwear, and headwear. The website also features brands such as Adidas, Puma, Nike, Calvin Klein, Under Armour, and more.
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function18.com Annual Revenue and Growth
function18.com's annual sales on its online store amounted to $4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
function18.com's monthly revenueOVER TIME
Over the past three months, function18.com revenue has experienced decline of 2.2%, compared to the preceding three months.
function18.com competitors
In March 2026, function18.com reported a revenue of $400,007 with 2,742 transactions and 244,503 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. Compared to its competitors, function18.com outperforms trendygolf.com in revenue and sessions but falls slightly behind in transactions. However, function18.com surpasses clarkesgolf.co.uk in all metrics, including revenue, transactions, and sessions. In contrast, function18.com lags behind americangolf.co.uk in revenue and sessions, with a similar AOV but a slightly lower conversion rate. function18.com also falls short in revenue and sessions when compared to expressgolf.co.uk, although it excels in AOV and conversion rate. originalpenguin.co.uk trails function18.com in all domains except for sessions. Overall, function18.com shows strength in revenue, transactions, and conversion rate compared to its competitors in the online golf apparel market.
Revenue share by device at function18.com
In March large majority of sales on function18.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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function18.com channels
Identify top traffic channels that drive growth for function18.comand discover how performance of traffic channels has changed over time.
function18.com Google Ads spend
Evaluate function18.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
function18.com devices
Review function18.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
