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May 2025
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Home/Insights/Retailers/ftmessentials.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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48.6K
Revenue
36.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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Ftmessentials.com is an online platform that offers a variety of products targeting transgender individuals. Their inventory includes chest binders, packers, hormone replacement therapy (HRT) supplies, clothing, accessories, and gender-affirming items designed to cater to the unique needs of people who identify as female-to-male transgender.

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ftmessentials.com's revenueOVER TIME
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Over the past three months, ftmessentials.com revenue has experienced decline of 27%, compared to the preceding three months.

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ftmessentials.com revenue decline for last six months
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OVERVIEW
In May 2025, ftmessentials.com in the BEAUTY AND COSMETICS industry had a revenue of $48,642, a conversion rate of 2.00-2.50%, an AOV of $50-75, and 36,204 sessions. Compared to the industry median revenue of $46,882, a very high conversion rate of 4.51%, a very high AOV of $213, and the highest number of sessions from sephora.com at 38,510,361, ftmessentials.com shows strong performance metrics in online sales and engagement.
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ftmessentials.com competitors

In May 2025, ftmessentials.com lags behind its competitors in terms of revenue, transactions, and sessions. rodeoh.com leads the pack with a revenue of $158,633 from 560 transactions and 46,697 sessions. transguysupply.com also outperforms ftmessentials.com with a revenue of $147,411 from 1,054 transactions and 66,262 sessions. spectrumoutfitters.co.uk is another strong competitor with a revenue of $150,793 from 1,301 transactions and 61,954 sessions. However, ftmessentials.com boasts a higher Average Order Value (AOV) range of $50-$75 compared to rodeoh.com, transguysupply.com, and spectrumoutfitters.co.uk, which have AOV ranges of $275-$300, $125-$150, and $100-$125 respectively. Despite lower revenue and transaction numbers, ftmessentials.com matches the conversion rate range of 2.00-2.50% with spectrumoutfitters.co.uk, indicating a strong performance in converting sessions into transactions.

transguysupply.com screenshot
#1 transguysupply.com
147.4K
Revenue
66.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
rodeoh.com screenshot
#2 rodeoh.com
158.6K
Revenue
46.7K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
spectrumoutfitters.co.uk screenshot
#3 spectrumoutfitters.co.uk
150.8K
Revenue
62K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
ftmessentials.com vs top market performers
ftmessentials.com
top retailers
conversion rate vs average order value for ftmessentials.com and its competitors
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Revenue share by device at ftmessentials.com

In May large majority of sales on ftmessentials.com, 63% was finalized on mobile devices, with 37% of sales coming from desktop devices.

In May large majority of sales on ftmessentials.com, 63% was finalized on mobile devices, with 37% of sales coming from desktop devices.
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ftmessentials.com channels

Identify top traffic channels that drive growth for ftmessentials.comand discover how performance of traffic channels has changed over time.

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ftmessentials.com Google Ads spend

Evaluate ftmessentials.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ftmessentials.com devices

Review ftmessentials.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ftmessentials.com top markets

Explore ftmessentials.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ftmessentials.com country & global rank

Assess the ranking of ftmessentials.com among other retailers within its primary country and worldwide.

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