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Nov 2025
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Home/Insights/Retailers/firsthandsupply.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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17.5K
Revenue
Nov 25
8.6K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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Firsthand Supply is a website that offers a range of products for mens grooming and personal care. They sell various items such as hair care products, shaving essentials, body care items, and accessories. Additionally, they provide an online platform for customers to purchase their products conveniently.

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firsthandsupply.com Annual Revenue and Growth

firsthandsupply.com's annual sales on its online store amounted to $288K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$288K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
firsthandsupply.com revenue by year

firsthandsupply.com's monthly revenueOVER TIME
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Over the past three months, firsthandsupply.com revenue has experienced growth of 7.5%, compared to the preceding three months.

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firsthandsupply.com revenue growth for last six months
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OVERVIEW
In November 2025, firsthandsupply.com generated $17,465 in online sales, significantly below the BEAUTY AND COSMETICS median of $52,547, with a conversion rate of 4.00-4.50%, slightly under the high benchmark of 5.32%. The average order value (AOV) ranged from $25-50, considerably lower than the industry high of $204. With 8,593 sessions, firsthandsupply.com also trails the median of 19,748 sessions in its category, starkly contrasting with sephora.com, which garnered 76,114,809 sessions. Overall, these metrics indicate room for improvement in revenue generation and market presence within a competitive landscape dominated by larger retailers.
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firsthandsupply.com competitors

In November 2025, when comparing firsthandsupply.com to its competitors, it is evident that firsthandsupply.com falls in the mid-range in terms of revenue and transactions. With a revenue of $17,465 from 360 transactions and 8,593 sessions, firsthandsupply.com has an average order value (AOV) ranging from $25 to $50 and a conversion rate of 4.00% to 4.50%. In comparison, handinhandsoap.com outperforms firsthandsupply.com with higher revenue ($19,602) and transactions (371) from more sessions (10,540) with a slightly higher AOV ($50-75) and conversion rate (3.50-4.00). On the other hand, jackhenry.co leads the pack with significantly higher revenue ($83,663) and transactions (1,773) from more sessions (24,764) while maintaining a similar AOV ($25-50) but with a higher conversion rate (7.00-7.50). Overall, firsthandsupply.com competes well within its market but has room for growth in increasing revenue and transactions.

serviceandsupply.us screenshot
#1 serviceandsupply.us
3.5K
Revenue
1.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
handinhandsoap.com screenshot
#2 handinhandsoap.com
19.6K
Revenue
10.5K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
jackhenry.co screenshot
#3 jackhenry.co
83.7K
Revenue
24.8K
Sessions
7.0-7.5%
Conv. rate
$25-50
AOV
churchcalifornia.com screenshot
#4 churchcalifornia.com
46.5K
Revenue
10.7K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
firsthandsupply.com vs top market performers
firsthandsupply.com
top retailers
conversion rate vs average order value for firsthandsupply.com and its competitors
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Revenue share by device at firsthandsupply.com

In November large majority of sales on firsthandsupply.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on firsthandsupply.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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firsthandsupply.com channels

Identify top traffic channels that drive growth for firsthandsupply.comand discover how performance of traffic channels has changed over time.

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firsthandsupply.com Google Ads spend

Evaluate firsthandsupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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firsthandsupply.com devices

Review firsthandsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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firsthandsupply.com top markets

Explore firsthandsupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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firsthandsupply.com country & global rank

Assess the ranking of firsthandsupply.com among other retailers within its primary country and worldwide.

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