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Dec 2025
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Home/Insights/Retailers/firsthandsupply.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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29.8K
Revenue
Dec 25
15.3K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Firsthand Supply is a website that offers a range of products for mens grooming and personal care. They sell various items such as hair care products, shaving essentials, body care items, and accessories. Additionally, they provide an online platform for customers to purchase their products conveniently.

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firsthandsupply.com Annual Revenue and Growth

firsthandsupply.com's annual sales on its online store amounted to $288K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$288K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
firsthandsupply.com revenue by year

firsthandsupply.com's monthly revenueOVER TIME
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Over the past three months, firsthandsupply.com revenue has experienced growth of 47%, compared to the preceding three months.

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firsthandsupply.com revenue growth for last six months
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OVERVIEW
In December 2025, firsthandsupply.com generated $29,783 in online sales, significantly below the BEAUTY AND COSMETICS median of $53,444, with a conversion rate of 3.50-4.00%, slightly below the high benchmark of 4.87%. Their average order value (AOV) ranged from $50 to $75, which is competitive but lower than the high AOV of $191 in the industry. The site attracted 15,331 sessions, falling short of the median of 23,270 and substantially behind sephora.com's impressive 76,213,109 sessions, indicating opportunities for growth in traffic and sales performance.
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firsthandsupply.com competitors

In December 2025, firsthandsupply.com generated $29,783 in revenue from 588 transactions and 15,331 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 3.50-4.00%. Comparing this to its competitors, serviceandsupply.us had revenue of $4,838 from 66 transactions and 2,421 sessions, with a conversion rate of 2.50-3.00%. handinhandsoap.com had revenue of $9,305 from 181 transactions and 6,224 sessions, with a similar AOV and conversion rate. jackhenry.co outperformed firsthandsupply.com with revenue of $77,832 from 1,644 transactions and 30,638 sessions, boasting a higher conversion rate of 5.00-5.50% despite a lower AOV of $25-50. churchcalifornia.com also had higher revenue of $68,392 from 884 transactions and 15,575 sessions, with a higher AOV of $75-100 and conversion rate of 5.50-6.00%. Overall, while firsthandsupply.com has a competitive performance, it falls slightly behind in revenue and conversion rate compared to some of its competitors.

serviceandsupply.us screenshot
#1 serviceandsupply.us
4.8K
Revenue
2.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
handinhandsoap.com screenshot
#2 handinhandsoap.com
9.3K
Revenue
6.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
jackhenry.co screenshot
#3 jackhenry.co
77.8K
Revenue
30.6K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
churchcalifornia.com screenshot
#4 churchcalifornia.com
68.4K
Revenue
15.6K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
firsthandsupply.com vs top market performers
firsthandsupply.com
top retailers
conversion rate vs average order value for firsthandsupply.com and its competitors
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Revenue share by device at firsthandsupply.com

In December large majority of sales on firsthandsupply.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on firsthandsupply.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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firsthandsupply.com channels

Identify top traffic channels that drive growth for firsthandsupply.comand discover how performance of traffic channels has changed over time.

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firsthandsupply.com Google Ads spend

Evaluate firsthandsupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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firsthandsupply.com devices

Review firsthandsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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firsthandsupply.com top markets

Explore firsthandsupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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firsthandsupply.com country & global rank

Assess the ranking of firsthandsupply.com among other retailers within its primary country and worldwide.

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