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Sep 2025
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Home/Insights/Retailers/firsthandsupply.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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13.6K
Revenue
Sep 25
7.1K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Firsthand Supply is a website that offers a range of products for mens grooming and personal care. They sell various items such as hair care products, shaving essentials, body care items, and accessories. Additionally, they provide an online platform for customers to purchase their products conveniently.

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firsthandsupply.com Annual Revenue and Growth

firsthandsupply.com's annual sales on its online store amounted to $288K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$288K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
firsthandsupply.com revenue by year

firsthandsupply.com's monthly revenueOVER TIME
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Over the past three months, firsthandsupply.com revenue has experienced decline of 6.5%, compared to the preceding three months.

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firsthandsupply.com revenue decline for last six months
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OVERVIEW
In September 2025, firsthandsupply.com generated $13,570 in online sales, significantly below the BEAUTY AND COSMETICS median of $40,540, with a conversion rate of 3.00-3.50%, slightly lower than the category's high of 4.54%. Their average order value (AOV) ranged from $50-75, aligning closely with the lower end of the market spectrum, while sessions totaled 7,067, far beneath the median of 18,928. Compared to the industry's leading competitor, ulta.com, which boasts revenues of $93,223,020 and sephora.com with an impressive 45,764,193 sessions, firsthandsupply.com shows significant growth potential in this competitive landscape.
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firsthandsupply.com competitors

In September 2025, when comparing firsthandsupply.com to its competitors, we can see that firsthandsupply.com has a revenue of $13,570 with 241 transactions and 7,067 sessions, resulting in an Average Order Value (AOV) of $50-75 and a conversion rate of 3.00-3.50. In contrast, serviceandsupply.us has a lower revenue of $6,121 with 75 transactions and 2,710 sessions, a higher AOV of $75-100, but a slightly lower conversion rate of 2.50-3.00. handinhandsoap.com falls in between with a revenue of $9,424, 170 transactions, 5,095 sessions, AOV of $50-75, and the same conversion rate as firsthandsupply.com. However, jackhenry.co and churchcalifornia.com stand out with significantly higher revenues, transactions, sessions, AOVs, and conversion rates compared to firsthandsupply.com and its other competitors.

serviceandsupply.us screenshot
#1 serviceandsupply.us
6.1K
Revenue
2.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
handinhandsoap.com screenshot
#2 handinhandsoap.com
9.4K
Revenue
5.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
jackhenry.co screenshot
#3 jackhenry.co
80.7K
Revenue
31.5K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
churchcalifornia.com screenshot
#4 churchcalifornia.com
78.9K
Revenue
20.2K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
firsthandsupply.com vs top market performers
firsthandsupply.com
top retailers
conversion rate vs average order value for firsthandsupply.com and its competitors
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Revenue share by device at firsthandsupply.com

In September large majority of sales on firsthandsupply.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on firsthandsupply.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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firsthandsupply.com channels

Identify top traffic channels that drive growth for firsthandsupply.comand discover how performance of traffic channels has changed over time.

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firsthandsupply.com Google Ads spend

Evaluate firsthandsupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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firsthandsupply.com devices

Review firsthandsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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firsthandsupply.com top markets

Explore firsthandsupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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firsthandsupply.com country & global rank

Assess the ranking of firsthandsupply.com among other retailers within its primary country and worldwide.

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