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Jan 2026
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Home/Insights/Retailers/firsthandsupply.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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28.1K
Revenue
Jan 26
12.9K
Sessions
Jan 26
4.0-4.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Firsthand Supply is a website that offers a range of products for mens grooming and personal care. They sell various items such as hair care products, shaving essentials, body care items, and accessories. Additionally, they provide an online platform for customers to purchase their products conveniently.

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firsthandsupply.com Annual Revenue and Growth

firsthandsupply.com's annual sales on its online store amounted to $198.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$198.4K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
firsthandsupply.com revenue by year

firsthandsupply.com's monthly revenueOVER TIME
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Over the past three months, firsthandsupply.com revenue has experienced growth of 85%, compared to the preceding three months.

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firsthandsupply.com revenue growth for last six months
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OVERVIEW
In January 2026, firsthandsupply.com generated $28,060 in online sales, falling below the BEAUTY AND COSMETICS median of $51,477, while ulta.com leads the category with over $104 million. The site's conversion rate ranges from 4.00-4.50%, close to the high benchmark of 4.7%, and its average order value (AOV) is between $50-75, below the high AOV of $194. With 12,928 sessions, firsthandsupply.com significantly trails the median of 22,631 sessions in the industry and is far behind ulta.com's staggering 47 million sessions, highlighting opportunities for growth in both traffic and sales performance.
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firsthandsupply.com competitors

In January 2026, firsthandsupply.com generated a revenue of $28,060 from 536 transactions and 12,928 sessions, with an Average Order Value (AOV) of $50-75 and a conversion rate of 4.00-4.50%. Comparing this to its competitors, serviceandsupply.us had a revenue of $8,328 from 111 transactions and 3,420 sessions, with a conversion rate of 3.00-3.50%. handinhandsoap.com generated $11,780 in revenue from 218 transactions and 6,171 sessions, with a conversion rate of 3.50-4.00%. jackhenry.co outperformed firsthandsupply.com with a revenue of $69,966 from 1,595 transactions and 24,764 sessions, boasting a conversion rate of 6.00-6.50%. Lastly, churchcalifornia.com earned $51,136 in revenue from 649 transactions and 11,706 sessions, with a higher AOV of $75-100 and a conversion rate of 5.50-6.00%.

serviceandsupply.us screenshot
#1 serviceandsupply.us
8.3K
Revenue
3.4K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
handinhandsoap.com screenshot
#2 handinhandsoap.com
11.8K
Revenue
6.2K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
jackhenry.co screenshot
#3 jackhenry.co
70K
Revenue
24.8K
Sessions
6.0-6.5%
Conv. rate
$25-50
AOV
churchcalifornia.com screenshot
#4 churchcalifornia.com
51.1K
Revenue
11.7K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
firsthandsupply.com vs top market performers
firsthandsupply.com
top retailers
conversion rate vs average order value for firsthandsupply.com and its competitors
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Revenue share by device at firsthandsupply.com

In January large majority of sales on firsthandsupply.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on firsthandsupply.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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firsthandsupply.com channels

Identify top traffic channels that drive growth for firsthandsupply.comand discover how performance of traffic channels has changed over time.

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firsthandsupply.com Google Ads spend

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firsthandsupply.com devices

Review firsthandsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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firsthandsupply.com top markets

Explore firsthandsupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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firsthandsupply.com country & global rank

Assess the ranking of firsthandsupply.com among other retailers within its primary country and worldwide.

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