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Jul 2025
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Home/Insights/Retailers/firsthandsupply.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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13.9K
Revenue
6.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
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Firsthand Supply is a website that offers a range of products for mens grooming and personal care. They sell various items such as hair care products, shaving essentials, body care items, and accessories. Additionally, they provide an online platform for customers to purchase their products conveniently.

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firsthandsupply.com's revenueOVER TIME
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Over the past three months, firsthandsupply.com revenue has experienced decline of 15%, compared to the preceding three months.

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firsthandsupply.com revenue decline for last six months
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OVERVIEW
In July 2025, firsthandsupply.com in the BEAUTY AND COSMETICS industry generated $13,902 in online sales with a conversion rate of 3.00-3.50% and an AOV of $50-75. The highest online store revenue in the category was themancompany.com at $113,233,299, while the highest conversion rate was 4.31% and the highest AOV was $211. firsthandsupply.com had 6,260 sessions, with the top store at 41,064,568 sessions from sephora.com and a median of 20,909 sessions in the industry.
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firsthandsupply.com competitors

In July 2025, firsthandsupply.com reported a revenue of $13,902 with 211 transactions and 6,260 sessions, resulting in an Average Order Value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. Compared to its competitors, firsthandsupply.com falls behind jackhenry.co in revenue with $70,351 but surpasses serviceandsupply.us with $6,231 and handinhandsoap.com with $12,778. In terms of transactions and sessions, firsthandsupply.com is on par with handinhandsoap.com but lags behind jackhenry.co. The AOV for firsthandsupply.com is comparable to handinhandsoap.com but lower than serviceandsupply.us. Additionally, the conversion rate for firsthandsupply.com aligns with handinhandsoap.com but is lower than jackhenry.co. Overall, while firsthandsupply.com holds its own against competitors in some areas, there are opportunities for growth and improvement in revenue generation and conversion rates.

serviceandsupply.us screenshot
#1 serviceandsupply.us
6.2K
Revenue
2.6K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
handinhandsoap.com screenshot
#2 handinhandsoap.com
12.8K
Revenue
6.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
jackhenry.co screenshot
#3 jackhenry.co
70.4K
Revenue
24.8K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
churchcalifornia.com screenshot
#4 churchcalifornia.com
106.2K
Revenue
28.7K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
firsthandsupply.com vs top market performers
firsthandsupply.com
top retailers
conversion rate vs average order value for firsthandsupply.com and its competitors
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Revenue share by device at firsthandsupply.com

In July large majority of sales on firsthandsupply.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on firsthandsupply.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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firsthandsupply.com channels

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firsthandsupply.com Google Ads spend

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firsthandsupply.com devices

Review firsthandsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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firsthandsupply.com top markets

Explore firsthandsupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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firsthandsupply.com country & global rank

Assess the ranking of firsthandsupply.com among other retailers within its primary country and worldwide.

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