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Jan 2026
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Home/Insights/Retailers/firehosedirect.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for firehosedirect.comfirehosedirect.com

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108.3K
Revenue
Jan 26
23K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Firehosedirect.com is an online platform that sells firefighting equipment and accessories. They offer various products like fire hoses, nozzles, fittings, and firefighting gear. The website offers a user-friendly browsing experience, provides detailed specifications, and caters to both individual customers and businesses in need of fire safety equipment.

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firehosedirect.com Annual Revenue and Growth

firehosedirect.com's annual sales on its online store amounted to $1.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
firehosedirect.com revenue by year

firehosedirect.com's monthly revenueOVER TIME
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Over the past three months, firehosedirect.com revenue has experienced decline of 29%, compared to the preceding three months.

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firehosedirect.com revenue decline for last six months
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OVERVIEW
In January 2026, firehosedirect.com generated $108,293 in online sales, slightly below the heavy industry median of $117,847, while the leading competitor, surplex.com, achieved $7,530,119. The site maintained a conversion rate of 1.00-1.50%, falling short of the high benchmark of 3.23% but above the low of 0.75%. With an average order value (AOV) between $425-450, it remains below the high AOV of $765 and above the low of $164. firehosedirect.com recorded 22,989 sessions, surpassing the median of 21,595, yet significantly lagging behind vortexoptics.com's impressive 1,017,667 sessions.
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firehosedirect.com competitors

When comparing firehosedirect.com to its competitors in January 2026, firehosedirect.com generated a revenue of $108,293 with 246 transactions and 22,989 sessions. The average order value (AOV) ranged from $425 to $450, and the conversion rate was between 1.00% and 1.50%. In contrast, Cascade Fire (cascadefire.com) had a revenue of $61,210 with 139 transactions and 6,257 sessions, a higher conversion rate of 2.00% to 2.50%, but a similar AOV. QRFS (qrfs.com) led with $176,221 in revenue, 559 transactions, and 99,475 sessions, but had a lower AOV of $300 to $325 and a conversion rate of 0.50% to 1.00%. Supply Cache (supplycache.com) had revenue of $174,632, 752 transactions, 18,195 sessions, a lower AOV of $225 to $250, but a high conversion rate of 4.00% to 4.50%. Heiman Fire Equipment (heimanfireequipment.com) and Fire Penny (firepenny.com) also had varying revenue, transactions, sessions, AOV, and conversion rates compared to firehosedirect.com.

cascadefire.com screenshot
#1 cascadefire.com
61.2K
Revenue
6.3K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
qrfs.com screenshot
#2 qrfs.com
176.2K
Revenue
99.5K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
supplycache.com screenshot
#3 supplycache.com
174.6K
Revenue
18.2K
Sessions
4.0-4.5%
Conv. rate
$225-250
AOV
heimanfireequipment.com screenshot
#4 heimanfireequipment.com
29.8K
Revenue
5.2K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
firepenny.com screenshot
#5 firepenny.com
409.3K
Revenue
24.6K
Sessions
2.5-3.0%
Conv. rate
$600-700
AOV
firehosedirect.com vs top market performers
firehosedirect.com
top retailers
conversion rate vs average order value for firehosedirect.com and its competitors
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Revenue share by device at firehosedirect.com

In January large majority of sales on firehosedirect.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on firehosedirect.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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firehosedirect.com channels

Identify top traffic channels that drive growth for firehosedirect.comand discover how performance of traffic channels has changed over time.

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firehosedirect.com Google Ads spend

Evaluate firehosedirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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firehosedirect.com devices

Review firehosedirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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firehosedirect.com top markets

Explore firehosedirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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firehosedirect.com country & global rank

Assess the ranking of firehosedirect.com among other retailers within its primary country and worldwide.

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