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Nov 2025
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Home/Insights/Retailers/firehosedirect.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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99.7K
Revenue
Nov 25
20.3K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$400-500
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Firehosedirect.com is an online platform that sells firefighting equipment and accessories. They offer various products like fire hoses, nozzles, fittings, and firefighting gear. The website offers a user-friendly browsing experience, provides detailed specifications, and caters to both individual customers and businesses in need of fire safety equipment.

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firehosedirect.com Annual Revenue and Growth

firehosedirect.com's annual sales on its online store amounted to $1.9M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
firehosedirect.com revenue by year

firehosedirect.com's monthly revenueOVER TIME
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Over the past three months, firehosedirect.com revenue has experienced decline of 7.3%, compared to the preceding three months.

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firehosedirect.com revenue decline for last six months
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OVERVIEW
In November 2025, firehosedirect.com reported online sales revenue of $99,745, significantly below the industry median of $155,915, and far behind the leading competitor, surplex.com, with $5,228,212. The site’s conversion rate ranged from 1.00-1.50%, trailing the industry high of 3.28% but exceeding the low of 0.83%. The average order value (AOV) stood at $425-450, lower than the high of $769 and above the low of $154. With 20,296 sessions, firehosedirect.com slightly outperformed the median of 19,166 sessions in the heavy industry and engineering sector, but lagged far behind the 965,216 sessions of vortexoptics.com.
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firehosedirect.com competitors

In November 2025, firehosedirect.com outperformed some of its competitors in terms of revenue and transactions. firehosedirect.com generated $99,745 in revenue from 233 transactions, with 20,296 sessions, boasting an average order value (AOV) of $425-450 and a conversion rate of 1.00-1.50. In comparison, cascadeefire.com had lower revenue at $50,583 with 112 transactions and 5,015 sessions, but a higher conversion rate of 2.00-2.50. qrfs.com surpassed firehosedirect.com in revenue with $139,122, but had a lower conversion rate of 0.00-0.50. supplycache.com had a similar revenue of $101,430 but a higher conversion rate of 2.00-2.50. heimanfireequipment.com and firepenny.com had lower revenue than firehosedirect.com, with varying conversion rates and average order values. Overall, firehosedirect.com's performance was competitive within the market, showing strength in revenue generation and transaction volume.

cascadefire.com screenshot
#1 cascadefire.com
50.6K
Revenue
5K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
qrfs.com screenshot
#2 qrfs.com
139.1K
Revenue
99.5K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
supplycache.com screenshot
#3 supplycache.com
101.4K
Revenue
18.6K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
heimanfireequipment.com screenshot
#4 heimanfireequipment.com
42.8K
Revenue
6.9K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
firepenny.com screenshot
#5 firepenny.com
598.1K
Revenue
40K
Sessions
2.0-2.5%
Conv. rate
$600-700
AOV
firehosedirect.com vs top market performers
firehosedirect.com
top retailers
conversion rate vs average order value for firehosedirect.com and its competitors
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Revenue share by device at firehosedirect.com

In November large majority of sales on firehosedirect.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on firehosedirect.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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firehosedirect.com channels

Identify top traffic channels that drive growth for firehosedirect.comand discover how performance of traffic channels has changed over time.

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firehosedirect.com Google Ads spend

Evaluate firehosedirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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firehosedirect.com devices

Review firehosedirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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firehosedirect.com top markets

Explore firehosedirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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firehosedirect.com country & global rank

Assess the ranking of firehosedirect.com among other retailers within its primary country and worldwide.

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