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Dec 2025
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Home/Insights/Retailers/firehosedirect.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for firehosedirect.comfirehosedirect.com

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105.5K
Revenue
Dec 25
22.4K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Firehosedirect.com is an online platform that sells firefighting equipment and accessories. They offer various products like fire hoses, nozzles, fittings, and firefighting gear. The website offers a user-friendly browsing experience, provides detailed specifications, and caters to both individual customers and businesses in need of fire safety equipment.

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firehosedirect.com Annual Revenue and Growth

firehosedirect.com's annual sales on its online store amounted to $1.9M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
firehosedirect.com revenue by year

firehosedirect.com's monthly revenueOVER TIME
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Over the past three months, firehosedirect.com revenue has experienced decline of 24%, compared to the preceding three months.

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firehosedirect.com revenue decline for last six months
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OVERVIEW
In December 2025, firehosedirect.com reported online sales revenue of $105,485, below the industry median of $156,295, while facing significant competition from surplex.com, which generated $6,177,014. The site's conversion rate ranged between 1.00-1.50%, notably lower than the industry high of 3.26%. With an average order value (AOV) of $425-450, it also fell short of the industry’s high AOV of $739. firehosedirect.com achieved 22,371 sessions, matching the median in its category but starkly contrasting with the 894,902 sessions of the top performer, vortexoptics.com, highlighting its competitive challenges in the heavy industry and engineering sector.
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firehosedirect.com competitors

In December 2025, firehosedirect.com generated $105,485 in revenue from 245 transactions and 22,371 sessions, with an average order value (AOV) ranging from $425 to $450 and a conversion rate of 1.00-1.50%. When compared to its competitors, firehosedirect.com falls behind in revenue when compared to firepenny.com, which brought in $379,202. However, firehosedirect.com outperforms heimanfireequipment.com in terms of revenue, transactions, sessions, AOV, and conversion rate. Additionally, firehosedirect.com's AOV is higher than qrfs.com and supplycache.com, but its conversion rate falls below both competitors. In conclusion, while firehosedirect.com may not have the highest revenue among its competitors, its performance in terms of AOV and transaction volume puts it ahead of some key players in the industry.

cascadefire.com screenshot
#1 cascadefire.com
66.2K
Revenue
7.1K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
qrfs.com screenshot
#2 qrfs.com
138.2K
Revenue
79.6K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
supplycache.com screenshot
#3 supplycache.com
147K
Revenue
23.9K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
heimanfireequipment.com screenshot
#4 heimanfireequipment.com
24.4K
Revenue
5K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
firepenny.com screenshot
#5 firepenny.com
379.2K
Revenue
31.9K
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
firehosedirect.com vs top market performers
firehosedirect.com
top retailers
conversion rate vs average order value for firehosedirect.com and its competitors
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Revenue share by device at firehosedirect.com

In December large majority of sales on firehosedirect.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on firehosedirect.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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firehosedirect.com channels

Identify top traffic channels that drive growth for firehosedirect.comand discover how performance of traffic channels has changed over time.

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firehosedirect.com Google Ads spend

Evaluate firehosedirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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firehosedirect.com devices

Review firehosedirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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firehosedirect.com top markets

Explore firehosedirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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firehosedirect.com country & global rank

Assess the ranking of firehosedirect.com among other retailers within its primary country and worldwide.

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