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Nov 2025
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Home/Insights/Retailers/fashionfair.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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29.6K
Revenue
Nov 25
16.8K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Fashionfair.com is an online store offering a diverse range of fashionable products. Their inventory includes clothing, accessories, and beauty products for men, women, and children. The website aims to provide consumers with a wide selection of trendy items, catering to various styles and preferences.

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fashionfair.com Annual Revenue and Growth

fashionfair.com's annual sales on its online store amounted to $711.1K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$711.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fashionfair.com revenue by year

fashionfair.com's monthly revenueOVER TIME
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Over the past three months, fashionfair.com revenue has experienced decline of 62%, compared to the preceding three months.

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fashionfair.com revenue decline for last six months
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OVERVIEW
In November 2025, fashionfair.com reported online sales revenue of $29,594, significantly below the BEAUTY AND COSMETICS median of $52,547. The site achieved a conversion rate of 3.00-3.50%, while the high for the industry is 5.32%. With an Average Order Value (AOV) between $50-75, it remains below the industry high of $204. The site had 16,779 sessions, compared to the lifestyle median of 19,748. Despite these metrics, it faces tough competition from leaders like ulta.com and sephora.com, highlighting opportunities for growth in the highly competitive market.
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fashionfair.com competitors

In November 2025, fashionfair.com had a revenue of $29,594 with 545 transactions and 16,779 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. In comparison, its competitor floriroberts.com performed slightly better with a revenue of $34,703, 708 transactions, and 17,480 sessions. However, floriroberts.com had a lower AOV of $25-50, but a higher conversion rate of 4.00-4.50%. While fashionfair.com may have had a slightly lower revenue and fewer transactions, it had a higher AOV, indicating that customers may be purchasing higher-priced items. In contrast, floriroberts.com had a higher conversion rate, suggesting that their website may be more optimized for converting visitors into customers.

floriroberts.com screenshot
#1 floriroberts.com
34.7K
Revenue
17.5K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
fashionfair.com vs top market performers
fashionfair.com
top retailers
conversion rate vs average order value for fashionfair.com and its competitors
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Revenue share by device at fashionfair.com

In November large majority of sales on fashionfair.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In November large majority of sales on fashionfair.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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fashionfair.com channels

Identify top traffic channels that drive growth for fashionfair.comand discover how performance of traffic channels has changed over time.

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fashionfair.com Google Ads spend

Evaluate fashionfair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fashionfair.com devices

Review fashionfair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fashionfair.com top markets

Explore fashionfair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fashionfair.com country & global rank

Assess the ranking of fashionfair.com among other retailers within its primary country and worldwide.

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