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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

fashionfair.com

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20.7K

Revenue

15.7K

Sessions

2.0-2.5%

Conversion rate

$50-75

Average order value

Online only revenue for fashionfair.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Fashionfair.com is an online store offering a diverse range of fashionable products. Their inventory includes clothing, accessories, and beauty products for men, women, and children. The website aims to provide consumers with a wide selection of trendy items, catering to various styles and preferences.

fashionfair.com’s revenueOVER TIME
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Over the past three months, fashionfair.com revenue has experienced decline of 60%, compared to the preceding three months.

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fashionfair.com revenue decline for last six months

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OVERVIEW

In September 2024, fashionfair.com in the BEAUTY AND COSMETICS industry had online sales revenue of $20,687, a conversion rate of 2.00-2.50%, an AOV of $50-75, and 15,738 sessions. The median revenue in the industry is $53,315, the largest store is ulta.com with $114,902,798 in revenue, the highest conversion rate is 4.62%, the lowest is 1.45%, the highest AOV is $191, the lowest is $49, and the highest sessions are 41,256,765 from sephora.com with a median of 22,216 sessions.

fashionfair.com competitors

fashionfair.com, with a revenue of $20,687 from 347 transactions and 15,738 sessions in September 2024, faces tough competition from floriroberts.com. floriroberts.com generated a higher revenue of $31,381 from 596 transactions and 13,610 sessions during the same period. Both websites have a similar Average Order Value (AOV) range of $50-75. However, floriroberts.com has a significantly higher conversion rate of 4.00-4.50% compared to fashionfair.com's 2.00-2.50%. Despite fashionfair.com's decent revenue and transaction numbers, it falls behind in terms of conversion rate and overall revenue when compared to its competitor. To compete effectively, fashionfair.com may need to focus on improving its conversion rate to attract more customers and increase revenue.

#1 floriroberts.com

31.4K

Revenue

13.6K

Sessions

4.0-4.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

floriroberts.com

fashionfair.com

$20.7K

TOP MARKET PERFORMERSby revenue

floriroberts.com

$31.4K

fashionfair.com

fashionfair.com vs top market performers

fashionfair.com

top retailers

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fashionfair.com brandsby revenue

Fashion Fair

Top retailers:belk.com walmart.com sephora.com

fashionfair.com categoriesby revenue

Lip Makeup

Top retailers:macys.com colourpop.com amazon.com

Face Makeup

Top retailers:next.co.uk maccosmetics.com ulta.com

Lotion & Moisturizer

Top retailers:amazon.com ulta.com amazon.de

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Top retailers:hm.com uniqlo.com amazon.com

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fashionfair.com channels

Identify top traffic channels that drive growth for fashionfair.comand discover how performance of traffic channels has changed over time.

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fashionfair.com Google Ads spend

Evaluate fashionfair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fashionfair.com devices

Review fashionfair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fashionfair.com top markets

Explore fashionfair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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