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Sep 2025
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Home/Insights/Retailers/fashionfair.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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19.3K
Revenue
Sep 25
12.1K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Fashionfair.com is an online store offering a diverse range of fashionable products. Their inventory includes clothing, accessories, and beauty products for men, women, and children. The website aims to provide consumers with a wide selection of trendy items, catering to various styles and preferences.

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fashionfair.com Annual Revenue and Growth

fashionfair.com's annual sales on its online store amounted to $711.1K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$711.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fashionfair.com revenue by year

fashionfair.com's monthly revenueOVER TIME
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Over the past three months, fashionfair.com revenue has experienced decline of 33%, compared to the preceding three months.

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fashionfair.com revenue decline for last six months
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OVERVIEW
In September 2025, fashionfair.com reported online sales revenue of $19,327, significantly below the BEAUTY AND COSMETICS median of $40,540, with the leading competitor, ulta.com, generating $93,223,020. The site achieved a conversion rate of 2.50-3.00%, trailing behind the industry high of 4.54% and above the low of 1.08%. Average order value (AOV) ranged from $50-75, considerably lower than the category high of $203 but above the low of $47. With 12,131 sessions, fashionfair.com fell short of the median sessions in the industry, which stands at 18,928, while sephora.com leads with an impressive 45,764,193 sessions.
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fashionfair.com competitors

In September 2025, fashionfair.com outperformed its competitor floriroberts.com in terms of revenue, with fashionfair.com generating $19,327 compared to floriroberts.com's $10,375. fashionfair.com also had more transactions at 340 compared to floriroberts.com's 225. However, floriroberts.com had a higher conversion rate of 3.00-3.50% compared to fashionfair.com's 2.50-3.00%. In terms of average order value (AOV), fashionfair.com had a range of $50-75, while floriroberts.com had a lower range of $25-50. Additionally, fashionfair.com had more sessions at 12,131 compared to floriroberts.com's 6,720. Overall, fashionfair.com showed strong performance in revenue and transactions, but could work on improving its conversion rate to match that of its competitor.

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#1 floriroberts.com
10.4K
Revenue
6.7K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
fashionfair.com vs top market performers
fashionfair.com
top retailers
conversion rate vs average order value for fashionfair.com and its competitors
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Revenue share by device at fashionfair.com

In September large majority of sales on fashionfair.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In September large majority of sales on fashionfair.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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fashionfair.com channels

Identify top traffic channels that drive growth for fashionfair.comand discover how performance of traffic channels has changed over time.

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fashionfair.com Google Ads spend

Evaluate fashionfair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fashionfair.com devices

Review fashionfair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fashionfair.com top markets

Explore fashionfair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fashionfair.com country & global rank

Assess the ranking of fashionfair.com among other retailers within its primary country and worldwide.

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