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Apr 2026
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Home/Insights/Retailers/fashionfair.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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14.3K
Revenue
Apr 26
18.9K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$25-50
AOV
Apr 26
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Fashionfair.com is an online store offering a diverse range of fashionable products. Their inventory includes clothing, accessories, and beauty products for men, women, and children. The website aims to provide consumers with a wide selection of trendy items, catering to various styles and preferences.

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fashionfair.com Annual Revenue and Growth

fashionfair.com's annual sales on its online store amounted to $471.9K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$471.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
fashionfair.com revenue by year

fashionfair.com's monthly revenueOVER TIME
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Over the past three months, fashionfair.com revenue has experienced decline of 26%, compared to the preceding three months.

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fashionfair.com revenue decline for last six months
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OVERVIEW
In April 2026, fashionfair.com generated online sales of $14,346, significantly below the BEAUTY AND COSMETICS median of $40,161, with a conversion rate ranging from 1.50% to 2.00%, which is near the lower end of the industry's spectrum. The average order value (AOV) stood between $25 and $50, also trailing the high AOV of $195 in the category. The website attracted 18,945 sessions, just shy of the median sessions of 20,819, and far behind industry leader sephora.com, which saw a staggering 84,653,344 sessions, highlighting areas for improvement in engagement and sales.
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fashionfair.com competitors

In April 2026, fashionfair.com generated a revenue of $14,346 from 300 transactions over 18,945 sessions, resulting in an average order value (AOV) between $25-50 and a conversion rate of 1.50-2.00%. In comparison, its competitor, floriroberts.com, outperformed with a revenue of $16,746 from 315 transactions over 8,209 sessions. This indicates a significantly higher AOV of $50-75 and a stronger conversion rate of 3.50-4.00%. Despite a larger number of sessions, fashionfair.com’s lower conversion rate and AOV suggest that it faces challenges in effectively converting traffic into sales compared to floriroberts.com. Consequently, floriroberts.com showcases stronger metrics across the board, highlighting its competitive edge in the online beauty market.

floriroberts.com screenshot
#1 floriroberts.com
16.7K
Revenue
8.2K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
fashionfair.com vs top market performers
fashionfair.com
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conversion rate vs average order value for fashionfair.com and its competitors
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Revenue share by device at fashionfair.com

In April large majority of sales on fashionfair.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In April large majority of sales on fashionfair.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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fashionfair.com channels

Identify top traffic channels that drive growth for fashionfair.comand discover how performance of traffic channels has changed over time.

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fashionfair.com Google Ads spend

Evaluate fashionfair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fashionfair.com devices

Review fashionfair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fashionfair.com top markets

Explore fashionfair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fashionfair.com country & global rank

Assess the ranking of fashionfair.com among other retailers within its primary country and worldwide.

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