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Home/Insights/Retailers/fairytaleshaircare.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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97.1K
Revenue
Sep 25
51.2K
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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FairyTalesHairCare.com is a website specializing in the sale of hair care products. They offer a wide range of products, including shampoos, conditioners, and styling solutions. Visitors can browse a variety of items tailored for different hair types and concerns. The website provides a convenient platform to purchase hair care essentials.

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fairytaleshaircare.com Annual Revenue and Growth

fairytaleshaircare.com's annual sales on its online store amounted to $656.1K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$656.1K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
fairytaleshaircare.com revenue by year

fairytaleshaircare.com's monthly revenueOVER TIME
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Over the past three months, fairytaleshaircare.com revenue has experienced decline of 3.5%, compared to the preceding three months.

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fairytaleshaircare.com revenue decline for last six months
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OVERVIEW
In September 2025, fairytaleshaircare.com generated $97,062 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, while its conversion rate ranged from 3.50% to 4.00%, just below the industry high of 4.54%. The average order value (AOV) stood between $50 and $75, lower than the sector's peak of $203, and the site attracted 51,174 sessions, notably higher than the median of 18,928 but dwarfed by sephora.com's staggering 45,764,193 sessions. Overall, fairytaleshaircare.com showcases robust performance within its competitive landscape.
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fairytaleshaircare.com competitors

In September 2025, fairytaleshaircare.com outperformed its competitors in terms of revenue, with a total of $97,062 compared to tisfortame.com's $2,864 and btystore.com's $6,041. fairytaleshaircare.com also had the highest number of transactions at 1,916, while tisfortame.com only had 90 transactions and btystore.com had 107. In terms of sessions, fairytaleshaircare.com had 51,174 sessions, significantly higher than tisfortame.com's 5,726 and btystore.com's 2,716. The average order value (AOV) for fairytaleshaircare.com ranged from $50 to $75, matching btystore.com, while tisfortame.com had a lower AOV of $25 to $50. fairytaleshaircare.com also had a competitive conversion rate of 3.50-4.00%, on par with btystore.com, while tisfortame.com had a lower conversion rate of 1.50-2.00%. Overall, fairytaleshaircare.com demonstrated strong performance across key metrics compared to its competitors in the hair care industry.

tisfortame.com screenshot
#1 tisfortame.com
2.9K
Revenue
5.7K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
btystore.com screenshot
#2 btystore.com
6K
Revenue
2.7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
fairytaleshaircare.com vs top market performers
fairytaleshaircare.com
top retailers
conversion rate vs average order value for fairytaleshaircare.com and its competitors
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Revenue share by device at fairytaleshaircare.com

In September large majority of sales on fairytaleshaircare.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on fairytaleshaircare.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fairytaleshaircare.com channels

Identify top traffic channels that drive growth for fairytaleshaircare.comand discover how performance of traffic channels has changed over time.

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fairytaleshaircare.com Google Ads spend

Evaluate fairytaleshaircare.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fairytaleshaircare.com devices

Review fairytaleshaircare.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fairytaleshaircare.com top markets

Explore fairytaleshaircare.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fairytaleshaircare.com country & global rank

Assess the ranking of fairytaleshaircare.com among other retailers within its primary country and worldwide.

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