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Oct 2025
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Home/Insights/Retailers/fairytaleshaircare.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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91.4K
Revenue
Oct 25
47.9K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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FairyTalesHairCare.com is a website specializing in the sale of hair care products. They offer a wide range of products, including shampoos, conditioners, and styling solutions. Visitors can browse a variety of items tailored for different hair types and concerns. The website provides a convenient platform to purchase hair care essentials.

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fairytaleshaircare.com Annual Revenue and Growth

fairytaleshaircare.com's annual sales on its online store amounted to $656.1K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$656.1K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
fairytaleshaircare.com revenue by year

fairytaleshaircare.com's monthly revenueOVER TIME
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Over the past three months, fairytaleshaircare.com revenue has experienced decline of 34%, compared to the preceding three months.

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fairytaleshaircare.com revenue decline for last six months
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OVERVIEW
In October 2025, fairytaleshaircare.com generated $91,448 in online sales, significantly outperforming the median revenue of $41,294 in the BEAUTY AND COSMETICS industry, with a conversion rate of 3.50-4.00%, just shy of the industry's high of 4.65%. The site's average order value (AOV) ranged from $50 to $75, lower than the industry peak of $202 but above the low of $47. With 47,884 sessions, fairytaleshaircare.com exceeded the median of 18,156, reflecting solid engagement, although it remains well below the leading retailer, sephora.com, which boasts over 49 million sessions.
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fairytaleshaircare.com competitors

In October 2025, fairytaleshaircare.com outperformed its competitors tisfortame.com and btystore.com in terms of revenue, transactions, sessions, and average order value (AOV). fairytaleshaircare.com generated a revenue of $91,448 from 1,757 transactions and 47,884 sessions, with an AOV ranging from $50 to $75 and a conversion rate of 3.50-4.00%. In comparison, tisfortame.com only earned $2,232 in revenue from 87 transactions and 5,529 sessions, with an AOV of $25-50 and a conversion rate of 1.50-2.00%. Similarly, btystore.com generated $4,963 in revenue from 82 transactions and 2,085 sessions, with an AOV of $50-75 and a conversion rate of 3.50-4.00%. Overall, fairytaleshaircare.com demonstrated superior performance across all metrics when compared to its competitors in the haircare industry.

tisfortame.com screenshot
#1 tisfortame.com
2.2K
Revenue
5.5K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
btystore.com screenshot
#2 btystore.com
5K
Revenue
2.1K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
fairytaleshaircare.com vs top market performers
fairytaleshaircare.com
top retailers
conversion rate vs average order value for fairytaleshaircare.com and its competitors
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Revenue share by device at fairytaleshaircare.com

In October large majority of sales on fairytaleshaircare.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on fairytaleshaircare.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fairytaleshaircare.com channels

Identify top traffic channels that drive growth for fairytaleshaircare.comand discover how performance of traffic channels has changed over time.

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fairytaleshaircare.com Google Ads spend

Evaluate fairytaleshaircare.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fairytaleshaircare.com devices

Review fairytaleshaircare.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fairytaleshaircare.com top markets

Explore fairytaleshaircare.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fairytaleshaircare.com country & global rank

Assess the ranking of fairytaleshaircare.com among other retailers within its primary country and worldwide.

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