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Jan 2026
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Home/Insights/Retailers/fairytaleshaircare.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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78.5K
Revenue
Jan 26
34.5K
Sessions
Jan 26
4.0-4.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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FairyTalesHairCare.com is a website specializing in the sale of hair care products. They offer a wide range of products, including shampoos, conditioners, and styling solutions. Visitors can browse a variety of items tailored for different hair types and concerns. The website provides a convenient platform to purchase hair care essentials.

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fairytaleshaircare.com Annual Revenue and Growth

fairytaleshaircare.com's annual sales on its online store amounted to $1.2M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.2M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
fairytaleshaircare.com revenue by year

fairytaleshaircare.com's monthly revenueOVER TIME
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Over the past three months, fairytaleshaircare.com revenue has experienced decline of 20%, compared to the preceding three months.

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fairytaleshaircare.com revenue decline for last six months
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OVERVIEW
In January 2026, fairytaleshaircare.com generated $78,538 in online sales, surpassing the BEAUTY AND COSMETICS median of $51,477, with a conversion rate of 4.00-4.50%, close to the high benchmark of 4.7%. Their average order value (AOV) ranged from $50-75, above the low of $45, but well below the high of $194 in the industry. The site recorded 34,472 sessions, notably exceeding the median of 22,631, yet trailing far behind the industry leader, ulta.com, which boasted 47,691,438 sessions and a staggering $104,496,353 in revenue.
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fairytaleshaircare.com competitors

In January 2026, fairytaleshaircare.com outperformed its competitors in terms of revenue, transactions, sessions, and conversion rate. Fairytales Hair Care generated $78,538 in revenue from 1,382 transactions and 34,472 sessions, with a conversion rate ranging from 4.00% to 4.50%. In comparison, tisfortame.com only brought in $1,797 from 63 transactions and 3,944 sessions, with a conversion rate between 1.50% and 2.00%. Another competitor, btystore.com, earned $7,257 from 131 transactions and 3,331 sessions, with a conversion rate ranging from 3.50% to 4.00%. fairytaleshaircare.com not only had higher revenue but also a better conversion rate, showcasing its success in engaging customers and driving sales within the hair care industry.

tisfortame.com screenshot
#1 tisfortame.com
1.8K
Revenue
3.9K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
btystore.com screenshot
#2 btystore.com
7.3K
Revenue
3.3K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
fairytaleshaircare.com vs top market performers
fairytaleshaircare.com
top retailers
conversion rate vs average order value for fairytaleshaircare.com and its competitors
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Revenue share by device at fairytaleshaircare.com

In January large majority of sales on fairytaleshaircare.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on fairytaleshaircare.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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fairytaleshaircare.com channels

Identify top traffic channels that drive growth for fairytaleshaircare.comand discover how performance of traffic channels has changed over time.

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fairytaleshaircare.com Google Ads spend

Evaluate fairytaleshaircare.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fairytaleshaircare.com devices

Review fairytaleshaircare.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fairytaleshaircare.com top markets

Explore fairytaleshaircare.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fairytaleshaircare.com country & global rank

Assess the ranking of fairytaleshaircare.com among other retailers within its primary country and worldwide.

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