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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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647K
Revenue
Jan 26
281.7K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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eterna.de Annual Revenue and Growth

eterna.de's annual sales on its online store amounted to $10.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$10.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
eterna.de revenue by year

eterna.de's monthly revenueOVER TIME
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Over the past three months, eterna.de revenue has experienced growth of 1.3%, compared to the preceding three months.

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eterna.de revenue growth for last six months
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OVERVIEW
In January 2026, eterna.de reported online sales revenue of $646,993, significantly surpassing the FASHION AND APPAREL median of $91,806, with a conversion rate of 1.00-1.50%, below the high of 3.1% and above the low of 0.69%. Its average order value (AOV) ranged between $150-175, far below the industry high of $390 but above the low of $76. eterna.de's sessions totaled 281,734, a remarkable figure compared to the median of 38,909 in the sector, though still far less than the market leader, shein.com, which recorded 279,580,739 sessions.
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eterna.de competitors

When comparing eterna.de to its competitors in the men's dress shirt market in January 2026, we can see that eterna.de falls behind in revenue with $646,993. hemdenbox.de has a revenue of $174,950, businesshemden.com has $223,978, seidensticker.com has $1,946,089, hemden.de has $1,100,718, and olymp.com has $748,301. In terms of transactions, eterna.de has 4,013 which is lower than seidensticker.com with 12,203 and hemden.de with 8,029. eterna.de also lags in sessions with 281,734, while hemden.de leads with 305,079. eterna.de's average order value (AOV) ranges from $150 to $175, similar to seidensticker.com, while hemdenbox.de has an AOV of $125 to $150. eterna.de's conversion rate of 1.00-1.50% is lower than seidensticker.com's 7.00-7.50% but on par with businesshemden.com and hemden.de.

hemdenbox.de screenshot
#1 hemdenbox.de
175K
Revenue
48.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
businesshemden.com screenshot
#2 businesshemden.com
224K
Revenue
81.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
seidensticker.com screenshot
#3 seidensticker.com
1.9M
Revenue
172.7K
Sessions
7.0-7.5%
Conv. rate
$150-175
AOV
hemden.de screenshot
#4 hemden.de
1.1M
Revenue
305.1K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
olymp.com screenshot
#5 olymp.com
748.3K
Revenue
273.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
eterna.de vs top market performers
eterna.de
top retailers
conversion rate vs average order value for eterna.de and its competitors
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Revenue share by device at eterna.de

In January large majority of sales on eterna.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on eterna.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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eterna.de channels

Identify top traffic channels that drive growth for eterna.deand discover how performance of traffic channels has changed over time.

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eterna.de Google Ads spend

Evaluate eterna.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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eterna.de devices

Review eterna.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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eterna.de top markets

Explore eterna.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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eterna.de country & global rank

Assess the ranking of eterna.de among other retailers within its primary country and worldwide.

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