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Jan 2026

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Home/Insights/Retailers/etc-shop.de

TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

etc-shop.de

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99.7K

Revenue

Jan 26

71.3K

Sessions

Jan 26

0.5-1.0%

Conv. rate

Jan 26

$125-150

AOV

Jan 26

Main country of store: GERMANY
Website category: HOME AND GARDEN

Seit 2001 Ihr Fachhändler für Lampen & Leuchten. Große Markenauswahl. Passende Lampen günstig für jeden Geschmack. Jetzt entdecken!

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etc-shop.de Annual Revenue and Growth

etc-shop.de's annual sales on its online store amounted to $1.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025

$1.6M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

etc-shop.de's monthly revenueOVER TIME
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Over the past three months, etc-shop.de revenue has experienced growth of 6%, compared to the preceding three months.

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etc-shop.de revenue growth for last six months

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OVERVIEW

In January 2026, etc-shop.de, operating in the home and garden sector, generated $99,674 in online sales, below the industry median of $122,772, with a conversion rate between 0.50-1.00%, notably lower than the high of 3.41% in the category; their average order value (AOV) ranged from $125 to $150, well below the high of $677, while attracting 71,308 sessions, significantly above the median of 34,453 but far from the 138,848,672 sessions achieved by market leader homedepot.com.

etc-shop.de competitors

In January 2026, etc-shop.de generated a revenue of $99,674 from 701 transactions with 71,308 sessions, resulting in an average order value (AOV) range of $125-150 and a conversion rate of 0.50-1.00%. When comparing these metrics to its competitors, lampenwelt.de leads the pack with a revenue of $10,471,485 from 45,325 transactions and 1,718,257 sessions, boasting an AOV of $225-250 and a conversion rate of 2.50-3.00%. On the other hand, click-licht.de had a revenue of $74,562 from 445 transactions and 25,840 sessions, with an AOV of $150-175 and a conversion rate of 1.50-2.00%. Despite facing tough competition from larger players like lampenwelt.de, etc-shop.de remains competitive with its performance in the market.

#1 lampenwelt.de

10.5M

Revenue

1.7M

Sessions

2.5-3.0%

Conv. rate

$225-250

AOV

#2 lampenundleuchten.de

1.1M

Revenue

174.4K

Sessions

3.0-3.5%

Conv. rate

$175-200

AOV

#3 click-licht.de

74.6K

Revenue

25.8K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#4 light11.de

663.4K

Revenue

104.1K

Sessions

1.0-1.5%

Conv. rate

$500-600

AOV

#5 vivaleuchten.de

47K

Revenue

11.4K

Sessions

2.0-2.5%

Conv. rate

$175-200

AOV

CLOSEST COMPETITORSby revenue

click-licht.de

vivaleuchten.de

TOP MARKET PERFORMERSby revenue

etc-shop.de vs top market performers

etc-shop.de

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Revenue share by device at etc-shop.de

In January large majority of sales on etc-shop.de, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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etc-shop.de channels

Identify top traffic channels that drive growth for etc-shop.deand discover how performance of traffic channels has changed over time.

etc-shop.de Google Ads spend

Evaluate etc-shop.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

etc-shop.de devices

Review etc-shop.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

etc-shop.de top markets

Explore etc-shop.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.