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Apr 2026

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Home/Insights/Retailers/etc-shop.de

TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

etc-shop.de

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74.6K

Revenue

Apr 26

50.1K

Sessions

Apr 26

1.0-1.5%

Conv. rate

Apr 26

$125-150

AOV

Apr 26

Main country of store: GERMANY
Website category: HOME AND GARDEN

Seit 2001 Ihr Fachhändler für Lampen & Leuchten. Große Markenauswahl. Passende Lampen günstig für jeden Geschmack. Jetzt entdecken!

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etc-shop.de Annual Revenue and Growth

etc-shop.de's annual sales on its online store amounted to $1.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025

$1.6M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

etc-shop.de's monthly revenueOVER TIME
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Over the past three months, etc-shop.de revenue has experienced decline of 43%, compared to the preceding three months.

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etc-shop.de revenue decline for last six months

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OVERVIEW

In April 2026, etc-shop.de reported online sales revenue of $74,644, significantly lower than the home and garden industry median of $116,511, with sessions totaling 50,138, surpassing the median of 34,309 but far from the 184,735,892 sessions of leading competitor homedepot.com; its conversion rate of 1.00-1.50% is below the industry high of 3.31%, while its average order value (AOV) ranges between $125-150, indicating room for growth compared to the industry high of $676.

etc-shop.de competitors

In April 2026, etc-shop.de generated $74,644 in revenue from 529 transactions across 50,138 sessions, yielding an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. In contrast, competitors like lampenwelt.de vastly outperform, achieving $6,480,316 in revenue with 26,864 transactions from 1,368,212 sessions, an AOV of $225-250, and a conversion rate of 1.50-2.00%. lampenundleuchten.de also exceeds etc-shop.de significantly, with revenue of $502,912, 2,496 transactions, and a conversion rate of 1.50-2.00%. Although click-licht.de's performance closely mirrors etc-shop.de, generating $49,075 with 299 transactions, it maintains a higher conversion rate of 1.50-2.00%. Finally, light11.de showcases an impressive AOV of $575-600, yet only reaches a similar conversion rate. Thus, etc-shop.de lags behind competitors in overall revenue and transaction volume, though it holds its own in AOV.

#1 lampenwelt.de

6.5M

Revenue

1.4M

Sessions

1.5-2.0%

Conv. rate

$225-250

AOV

#2 lampenundleuchten.de

502.9K

Revenue

130.9K

Sessions

1.5-2.0%

Conv. rate

$200-225

AOV

#3 click-licht.de

49.1K

Revenue

16.8K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#4 light11.de

521.2K

Revenue

71.1K

Sessions

1.0-1.5%

Conv. rate

$500-600

AOV

#5 vivaleuchten.de

31.4K

Revenue

7.9K

Sessions

2.0-2.5%

Conv. rate

$175-200

AOV

CLOSEST COMPETITORSby revenue

vivaleuchten.de

TOP MARKET PERFORMERSby revenue

etc-shop.de vs top market performers

etc-shop.de

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Revenue share by device at etc-shop.de

In April large majority of sales on etc-shop.de, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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etc-shop.de channels

Identify top traffic channels that drive growth for etc-shop.deand discover how performance of traffic channels has changed over time.

etc-shop.de Google Ads spend

Evaluate etc-shop.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

etc-shop.de devices

Review etc-shop.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

etc-shop.de top markets

Explore etc-shop.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.