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Sep 2025
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Home/Insights/Retailers/embellishfx.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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37.3K
Revenue
Sep 25
19.2K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Embellishfx.com is an online platform that offers a range of products related to special effects makeup. Their inventory includes prosthetics, makeup kits, special effect supplies, and costume accessories. The website serves as a comprehensive resource for enthusiasts and professionals seeking quality products pertaining to special effects makeup.

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embellishfx.com Annual Revenue and Growth

embellishfx.com's annual sales on its online store amounted to $407.4K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$407.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
embellishfx.com revenue by year

embellishfx.com's monthly revenueOVER TIME
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Over the past three months, embellishfx.com revenue has experienced decline of 6.4%, compared to the preceding three months.

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embellishfx.com revenue decline for last six months
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OVERVIEW
In September 2025, embellishfx.com, operating in the BEAUTY AND COSMETICS sector, generated $37,259 in online sales, slightly below the industry median of $40,540, with a conversion rate between 3.00-3.50%, falling short of the high benchmark of 4.54%. Their average order value (AOV) ranged from $50 to $75, notably lower than the high AOV of $203. The site attracted 19,246 sessions, marginally above the median of 18,928, but significantly lower than the leading store, Sephora, with 45,764,193 sessions, indicating room for growth in traffic and sales conversion strategies.
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embellishfx.com competitors

When comparing embellishfx.com to its competitors in the makeup and stage cosmetics industry in September 2025, some interesting insights emerge. While embellishfx.com boasts a revenue of $37,259 with 655 transactions and 19,246 sessions, its average order value (AOV) falls in the range of $50-75 with a conversion rate of 3.00-3.50%. In contrast, stagemakeuponline.com has a lower revenue of $31,185 with 401 transactions and 24,426 sessions, but a higher AOV of $75-100. makeupmania.com lags behind with only $5,436 in revenue, 143 transactions, and 4,509 sessions, and a lower AOV of $25-50. camerareadycosmetics.com leads the pack with $74,657 in revenue, 1,042 transactions, and 87,923 sessions, but a lower conversion rate of 1.00-1.50%. sillyfarm.com shows a strong performance with $45,828 in revenue, 305 transactions, and 11,595 sessions, boasting the highest AOV of $150-175.

stagemakeuponline.com screenshot
#1 stagemakeuponline.com
31.2K
Revenue
24.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
makeupmania.com screenshot
#2 makeupmania.com
5.4K
Revenue
4.5K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
camerareadycosmetics.com screenshot
#3 camerareadycosmetics.com
74.7K
Revenue
87.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
sillyfarm.com screenshot
#4 sillyfarm.com
45.8K
Revenue
11.6K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
makeitupcostumes.com screenshot
#5 makeitupcostumes.com
3.5K
Revenue
2.5K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
embellishfx.com vs top market performers
embellishfx.com
top retailers
conversion rate vs average order value for embellishfx.com and its competitors
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Revenue share by device at embellishfx.com

In September large majority of sales on embellishfx.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on embellishfx.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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embellishfx.com channels

Identify top traffic channels that drive growth for embellishfx.comand discover how performance of traffic channels has changed over time.

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embellishfx.com Google Ads spend

Evaluate embellishfx.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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embellishfx.com devices

Review embellishfx.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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embellishfx.com top markets

Explore embellishfx.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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embellishfx.com country & global rank

Assess the ranking of embellishfx.com among other retailers within its primary country and worldwide.

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