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Oct 2025
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Home/Insights/Retailers/embellishfx.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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80.1K
Revenue
Oct 25
40.3K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Embellishfx.com is an online platform that offers a range of products related to special effects makeup. Their inventory includes prosthetics, makeup kits, special effect supplies, and costume accessories. The website serves as a comprehensive resource for enthusiasts and professionals seeking quality products pertaining to special effects makeup.

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embellishfx.com Annual Revenue and Growth

embellishfx.com's annual sales on its online store amounted to $407.4K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$407.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
embellishfx.com revenue by year

embellishfx.com's monthly revenueOVER TIME
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Over the past three months, embellishfx.com revenue has experienced growth of 42%, compared to the preceding three months.

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embellishfx.com revenue growth for last six months
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OVERVIEW
In October 2025, embellishfx.com generated $80,088 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $41,294, with a conversion rate of 3.00-3.50%, close to the category's high of 4.65%. The average order value (AOV) ranged from $50 to $75, slightly below the high AOV of $202 but above the low of $47. The website attracted 40,323 sessions, well above the median of 18,156, yet considerably less than the leading site, sephora.com, with 49,510,502 sessions, showcasing a strong performance within the competitive landscape.
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embellishfx.com competitors

In October 2025, embellishfx.com outperforms its competitors in terms of revenue, with a total of $80,088 compared to the closest competitor, norcostco.com, which has a revenue of $111,983. However, when looking at the number of transactions, embellishfx.com falls behind camerareadycosmetics.com, which has 1,988 transactions compared to embellishfx.com's 1,390. The website also has a higher conversion rate than stagemakeuponline.com and makeupmania.com, with a conversion rate of 3.00-3.50 compared to 1.50-2.00. In terms of Average Order Value (AOV), embellishfx.com falls within the range of its competitors, with an AOV of $50-75. Overall, while embellishfx.com excels in revenue and conversion rate, there is room for improvement in increasing the number of transactions to better compete with other players in the market.

stagemakeuponline.com screenshot
#1 stagemakeuponline.com
40.8K
Revenue
29.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
makeupmania.com screenshot
#2 makeupmania.com
4.8K
Revenue
4.6K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
norcostco.com screenshot
#3 norcostco.com
112K
Revenue
13.4K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
camerareadycosmetics.com screenshot
#4 camerareadycosmetics.com
136.7K
Revenue
119K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
sillyfarm.com screenshot
#5 sillyfarm.com
51.4K
Revenue
13.2K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
embellishfx.com vs top market performers
embellishfx.com
top retailers
conversion rate vs average order value for embellishfx.com and its competitors
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Revenue share by device at embellishfx.com

In October large majority of sales on embellishfx.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on embellishfx.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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embellishfx.com channels

Identify top traffic channels that drive growth for embellishfx.comand discover how performance of traffic channels has changed over time.

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embellishfx.com Google Ads spend

Evaluate embellishfx.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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embellishfx.com devices

Review embellishfx.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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embellishfx.com top markets

Explore embellishfx.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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embellishfx.com country & global rank

Assess the ranking of embellishfx.com among other retailers within its primary country and worldwide.

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